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Top Digital Marketing Trends


Digital marketing has become such a saturated market that simply implementing the basics won’t get your business noticed anymore. The landscape of marketing is always changing, but one thing that won’t change is the need to boost your brand above your competitors. Luckily, we are here to give you the inside scoop on how to increase customer loyalty and raise brand awareness.


Reaching Hearts Through Cause Marketing

Social responsibility is typically understood as a consumer-driven expectation for businesses to show how they affect society. It’s important to show that your business isn’t just concerned with your paying customers and that it cares about society as a whole.

“Cause” marketing is the perfect way to obtain positive media coverage and improve your overall public opinion. By actively participating in cause marketing you will build your brand awareness for your positive role in society.

Doing this uses the same channels as product promotions but showcases your company in a different light. A survey shows that 88% of American consumers would buy a product from a company that is purpose-driven and socially active.


Collaborative Content Speaks Volumes

Focusing on search engine optimization (SEO) alone is not enough anymore, your content needs to be versatile and span across multiple departments. Focusing on how an entire business runs – and just not one department – results in content that is more valuable to viewers.

Content needs to be able to heighten customer experience and answer questions that complement what they originally were trying to learn. If your content can answer customer questions, then it will be viewed as valuable.

Valuable content ranks higher on Google and other search engines, which is a vital part of making your content visible.  “63% of businesses’ biggest marketing challenge is generating traffic and leads.”

This is exactly why visual content is so important in today’s digital age. If customers can find your content easily on Google, then your traffic and leads are going to increase greatly.


Aim Your Marketing Strategy Toward Customer Experience

People often ask, “what’s in it for me?” and, honestly, customers are no exception. If you’re trying to promote a new product or service, you need to be thinking about if it’s something your customers want, need, or if they’re fascinated by it.

For example, Disney Parks is launching a new Star Wars-themed park. Did customers really need this new addition? No. Did they want it? Absolutely! Die-hard Star Wars fans are going to be so fascinated by this park that the tickets will sell themselves.

Centering your strategy on these experiences, customer interactions, and customer satisfaction, you can make powerful connections with your customers and strengthen your brand.


Develop a Loyal Customer Base Straight from Your Phone

Utilizing social media networks in your digital marketing strategy is the best way to develop loyal and recurring customers.

LinkedIn is hands-down the most effective platform when trying to deliver content that secures profitable audience engagement. LinkedIn has over 500 million users, and about 40% of members visit this social media network every single day.

However, for overall brand awareness, Instagram and Facebook will be your primary platforms. There are over 2.38 billion monthly users actively on Facebook, and 400 million users post Instagram stories every day.

Social media improves your business’s ability to answer questions and resolve issues for customers in a direct and timely manner.

With our managed social media support, your networks will begin enhancing your brand awareness, customer loyalty, and client satisfaction.


Grab Viewers’ Attention by Implementing Video Marketing

Video content is a breath of fresh air after looking through pages of traditional content marketing. Video marketing stands out when compared to blogs, emails, and regular graphics on social media.

Whether it’s Facebook videos, product promotions, a YouTube channel, or any other type, videos are guaranteed to increase brand awareness and increase purchases. Research shows that 55% of people consume video content thoroughly, which means they aren’t just glimpsing at the content – they are paying attention and absorbing the information.

As the importance of video marketing grows, your business needs to be learning and testing out which video forms work best for your brand. Stay ahead of the curve – don’t just wait for the wave to hit.


Create Consistent Communication with Your Clients

Email marketing increases your company’s click-through rate, traffic, and customer relationships. If you’re looking to maximize your ROI, this is a surefire way to do so. The trick is that your email messaging needs to offer information that is relevant and useful to your clients. No one, no matter how loyal, wants to receive an email that has nothing to do with them or their interests.

Whether you’re promoting a product, offering an inside scoop, or just keeping consumers updated on what’s happening with your company, your email messages need to be geared toward them.

What can your business do for its potential customers? Your email subscribers are 75% more likely to click on an email from a segmented campaign – one that breaks down a list of email subscribers based on set criteria – than from a non-segmented campaign.

Criteria for segmented campaigns can range from geographic location to purchase history. Our digital strategists will work with you to determine the best strategy for your email campaigns, based on your unique goals.


Let Omnichannel Marketing Set You Apart

As we previously stated, social media, email, search engine optimization, and videos are all crucial to your marketing strategy. But we all know that marketing is constantly evolving, just like technology.

To stand out from the crowd in your industry, try incorporating new channels into your current strategy.

  • Press Releases
  • Podcasts
  • Chatbots and Virtual Assistants
  • Smartphone Apps
  • Live Chats
  • SMS

Traditional marketing strategies are still a crucial part of your success, but times are constantly changing and your marketing techniques need to be up to date.

As a creative communications agency, we know that thinking outside the box is what gets your business to the top! These new marketing capabilities are not meant to replace your current techniques, they are meant to complement them.

Omnichannel marketing is critical for any business-to-consumer (B2C) business. Did you know that 70% of consumers use at least three channels to research a purchase before actually completing the purchase? Utilizing these resources is the best way to ensure that you’re providing a unique user experience (UX) for your customers.

We understand that all of these cutting-edge marketing strategies can be overwhelming, but we’re here to help you navigate through the ever-changing waters of digital marketing.

You don’t need to fully understand how all of these media strategies work or how exactly they all come into play. What you do need to understand is that at HighClick, we want to provide you with the most comprehensive marketing strategy possible.

By creating a customized marketing plan, we can help you increase your ROI, build brand loyalty, and keep your marketing techniques in line with the times.

Ready to see how we can bring your digital marketing plan up to speed? Let’s chat!


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