The Pros & Cons of Using Animation On Your Website

The Pros & Cons of Using Animation On Your Website

Incorporating elements of animation is a great way to make your website come to life. When properly implemented, quality animation can significantly enhance your site’s user experience as well as its overall effectiveness.

Animation in the right place at the right time has the power to capture a user’s attention, improve engagement, secure more conversions, and even increase sales.

That being said, animation also presents its share of challenges. For one thing, it’s easy to get carried away and add an excessive amount of animation. Even professional designers and developers have to toe the line between making the most of all that animation has to offer and creating a site that’s overwhelmed with too much activity.

Instead of attracting more visitors to your site, badly executed animation can actually alienate users. Animation that’s carelessly integrated into your design can create confusion, discord, and chaos for users.

If you’re thinking about including elements of animation on your business website, there are a few things you should take into consideration. Let’s take a look at some of the pros and cons of using animation on your website.

PROS:

Animation Can Help Increase User Engagement

Adding animation to your website design is sure to grab a user’s attention more than just a static screen. Websites that not only function efficiently but look good as well are more likely to enjoy positive feedback and decreased bounce rates from users.

Animation Lends Authenticity and Legitimacy to Your Site

Online scammers don’t generally invest a lot of time or effort into a complex website design. When done well, animation not only indicates to users that your website is legitimate, it also positions your brand as a credible authority in your field.

Animation Enhances the Overall Design of Your Site

The right animation effects can breathe life into your website design, leaving a lasting impression with visitors. Couple an aesthetically pleasing design with interactive elements and you’ll further increase users’ interest in spending more time on your site.

CONS:

Animation Can Slow Page Loading Speeds

Since animation places a heavy load on website resources, it can cause slower load speeds for both individual pages and the site itself. Slow loading times can frustrate users, leading them to move on to other sites that have what they’re looking for but load much faster. Longer loading times can also negatively impact your rankings in Google search engine results.

Animation Can Distract from Your Business Goals

Having too many animated elements can annoy users and cause them to abandon your website without completing a purchase – regardless of what motivated them to visit in the first place. When inexpertly executed, web animation can also draw a user’s attention away from your core message. Instead of focusing on what products to buy, visitors may become overly distracted by the movement on the page.

Animation Might Not Always Improve User Experience

While animation may add to the visual appeal of your website, it doesn’t always enhance the user’s experience. Websites should be designed to function in a way that’s easy for visitors to use. Adding animation where it’s not needed can make a site harder to navigate and ultimately detract from the overall user experience.

Final Thoughts

Before determining whether animation is right for your website, consider the following questions:

  • What is its purpose?
  • Will it enhance or detract from the user experience?
  • How will it benefit users or add to your message?
  • Will it help guide your visitors in the right direction (e.g., making a purchase or booking an appointment)?
  • Will it slow your site down?
  • Can you execute it well?

When it comes to web animation, it’s best to exercise a less-is-more approach. You shouldn’t simply include animation whenever and wherever you want – its use must always be justified. By and large, web animation should always be integrated in ways that align with your broader business objectives.

So, should you use animation on your website? That, of course, is up to you to decide. Ultimately, it all boils down to the user experience you can and want to provide.

By heeding the advice above, it’s possible to incorporate elements of animation into your business website design that will allow you to reap all the benefits of the pros and none of the cons. To ensure maximum results, enlist the services of professional web designers and developers.

If you’re looking to give your business website a facelift (with or without the animation), HighClick Media can help! Reach out to us today at 252.814.2150 or drop us a line here.

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5 Ways to Get Your Small Business Ready for the Metaverse

5 Ways to Get Your Small Business Ready for the Metaverse

Is your business ready for the transition to the metaverse? Yeah, we get it – that’s a loaded question! After all, there’s still a fair bit of speculation and rumors about exactly what’s involved with the metaverse and what it will mean for us and our businesses.

Over the past couple of years, we’ve witnessed businesses placing a greater emphasis on ecommerce and digital transformation – thanks in large part to the global pandemic. But we’re also seeing businesses begin to shift their attention even further toward digital as the virtual world becomes less of a fantastical idea and closer to reality.

With internet users spending more time online than ever before, and many small businesses falling on hard times, it’s time for us to rethink how we will connect with our audiences going forward.

In this article, we’ll explore five ways to help your small business weather the world-changing transition to the metaverse – and thrive in its aftermath.

Know Your Niche

The concept of the metaverse – connecting people to technology (and vice versa) using virtual and augmented reality – isn’t a new one. In fact, the idea has actually been kicked around for decades, to varying degrees of execution.

No one seems to agree, or know for sure when the metaverse concept was originally conceived; it’s equally difficult to find an agreed-upon definition of what the reality of the metaverse means for us now.

What’s certain is that the first (and perhaps best) way to make sure your small business is ready for this new era of digital transformation is to have a clear idea of what you want for your brand and how you can make the most of technology to achieve your goals.

For one company, that might mean developing better AI in order to be able to better address customer questions through your website. For another, it might entail creating an entire virtual reality world that allows potential buyers to examine products before buying them as though they were actually there with the items.

Let’s face it: you know your business better than anyone else. Accordingly, only you can determine what the metaverse can (or can’t) do for your business.

Consider Updating Your Branding

With new tech initiatives and the emergence of newer, more diverse social platforms come new branding opportunities. This is a great time to take a long, hard look at your visual brand.

One of the great things about the metaverse is its focus on connectivity. Startups and small businesses alike must ensure that the visual aspects of their messaging make clear how important communication is to the business. As one of the founding values behind the metaverse, paying special attention to your visual branding must always be a top priority.

Claim and Update Your Business on Search Engines

More than half of business owners haven’t claimed their company’s listings on tools like Google Business Profile (formerly known as Google My Business). This is a huge mistake!

Claiming and maintaining your online presence is absolutely crucial for a small business in today’s digital world. Without it, you’ll miss out on countless opportunities to drive traffic to your site, or to the business itself, as well as risk frustrating customers who can’t find the information they need when they need it.

Keeping this information up to date is just as important, particularly for things like holidays or hours of operation, as incorrect information could easily turn off potential customers.

I am not ready for that.

Don’t Abandon the Old Ways Too Quickly

Try to avoid the temptation to go “all virtual, all the time” too soon. Yes, the idea of the metaverse is exciting, and it’s likely that at least some of your customer base will be ready for it.

But good business dictates that you should always give the customer what they want – and the majority of consumers aren’t quite ready for this new way of doing business. At least not yet.

Even as you’re positioning your business to be ready for “the next big thing,” don’t be too hasty to cast aside the old ways completely. Many of your customers are going to want to stick with what they’re used to, for as long as possible. You should continue to give your audience the option to engage with your brand through more traditional methods.

Remain Adaptable

Last but certainly not least, be ready for anything! One thing that many entrepreneurs and small business owners know well is that right about the time you get comfortable, that’s when change comes fast and furious!

Sure, we have an exciting future ahead of us, thanks to an increasing tech-minded push, and it’s going to change the way we view and interact with our world. But if you get too hung up on tomorrow’s virtual reality project, you might not see what’s coming up next week.

 
 

Final Thoughts

Transformation is coming – that’s a given. How will your small business ride out these changes over the next decade? Well, that’s up to you. At the very least, you should be prepared for what comes next.

If you need help transforming your business for the digital age, HighClick Media can help! Whether you’re looking to update your website, get started with social media marketing, or optimize your website for search engines so it’s easier to be found online, we have a solution that’s right for you! Call us today at 252.814.2150 or drop us a line here to see how we can help elevate your brand!

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An earlier version of this article appeared on Entrepreneur’s website and can be found here.

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How to Turn Your Followers Into Clients

One of the best ways to reach potential customers is through social media marketing. Social media allows you to build a brand presence, reach a wider audience, and engage with current and potential customers.

However, many business owners make some of the same mistakes when getting started on social media. For instance, they might limit themselves to creating awareness on a single platform. While this isn’t entirely unreasonable, you could be targeting the wrong audience.

Maybe this particular scenario describes you…

You’ve worked hard to build your follower base over time. Your content is amazing. You’re always sharing the best advice you can find. But something still isn’t right. Your conversion rate is low.

You’re finding it challenging to turn loyal followers into returning clients. This may be due to a number of reasons. But ultimately, it boils down to poor marketing strategies and tactics.

Luckily, we’ve got you covered. In this article, we’ll explain how to convert your followers into clients as well as how to generate tons of leads via social media channels. Excited? Let’s dive in!

Start a Conversation

Create Unique Content

One of the most critical steps in converting followers into customers is to create unique content.

While it’s a good idea to consistently post on your social media accounts, if you keep posting the same kinds of content, you will quickly become ignored. Try to come up with some new and innovative ways to engage with your followers and potential customers.

If you can think of a way to reach out to your customers in a way that’s more interactive, go for it! You’ll find that this is one of the best ways to get more people interested in what you have to offer.

Don’t be afraid to try new things and invest time and money into developing new strategies for engaging with your customers. When everyone else is posting about the same boring things, your posts will stand out from the crowd.

Create Contests and Giveaways

Creating contests and giveaways is a great way to generate viral marketing for your business. Encouraging people to talk about your business by creating a contest can go a long way toward attracting more followers, clients, and customers.

A successful contest must have an objective that entrants can strive for. It should be fun, and engaging, and should also be easily measured. An excellent example of this is a contest to get the most tweets or Facebook likes.

To make the contest more enticing, you can offer prizes for the winner or runners-up. Be sure that your contest is easy to enter so all your followers will want to participate.

To further increase the number of entries, you could offer additional prizes for entrants who are creative enough to submit creative content such as photos, videos, or blog posts related to your product or business.

Turning followers into clients is more attainable than you might think. While you may assume that your content alone is enough to entice your audience, that isn’t always the case.

Today, social media platforms are littered with brands competing for brand awareness. In order to succeed at converting your followers into clients, you’ll have to be unique in your approach to positioning and branding your business. It’s essential to identify your unique selling proposition and maximize it effectively.

One of the easiest ways to turn followers into clients is by starting a conversation with them. Rather than merely posting content for the sake of doing so, engage with your community and ask relevant questions.

Be sure to respond to any comments or questions that visitors leave on your page. In doing so, you will show prospects that you’re interested in them – and that they’re being heard and valued by your company. This will help build trust with potential customers and make them feel like they’re more than just another potential sale.

To start a conversation with one of your followers: first, take a look at their profiles to see what types of things interest them and which companies or organizations they follow. Then, use that information to start a conversation with them.

Don’t introduce your website or product into the conversation directly when you do this. Demonstrate that you are an authority on the topic by giving more information than is asked for – and then mention your company as if it were an afterthought.

Build Relationships with Influential People in Your Industry

Like any other business, it takes money to make money – and social media is no exception. The problem with social media is that you can spend a lot of time and energy engaging with people for “free,” but there’s no guarantee that any of the relationships you build will lead to sales.

The secret to making sure your efforts are worthwhile is to focus on connecting with influencers – people who are capable of influencing the people you want to reach. There are several ways you can go about doing this.

Start by identifying influencers who are actively focusing on your particular niche or industry. You can learn more about them by searching for their names on LinkedIn, reading their blogs, and following them on Instagram, Facebook, or Twitter.

Take a closer look at prominent influencers’ social media accounts and see if they are posting links to content that’s relevant to your business (and your potential customers). You might also be able to find them by seeing who’s active in groups relevant to your niche or industry.

Once you’ve identified these influencers, engage with them by liking or commenting on their posts. Even if they don’t reply directly, they’ll see that you’re interacting with their content – and this might lead them to engage with yours as well. It’s a good idea to comment positively.

Take Advantage of Trending Topics

Businesses are often afraid to jump into a trending topic out of concern that their involvement will come off as inauthentic.

The fact is, if you’re not leveraging the opportunity that comes with trending hashtags, you’re missing out on a golden opportunity to increase your awareness.

There are several ways to get involved in the conversation without forcing. If you want to be seen as an active participant, research the trend and make sure your answer is helpful and relevant to your target audience. Convince people that you’re an authority in their niche.

Once you’re recognized as an expert in the field, try linking your response to your business or industry. If you have something valuable to contribute, take the time to write out informative blog posts for the same. Ideally, your blog post should also point to your products or services as an ideal solution to readers’ problems.

The Bottom Line

Before you can convert followers into paying clients, you have to get them to know, like, and trust you. Building a social media following is time-consuming and requires a great deal of patience and consistency.

Once you’ve attracted your potential clientele, start sharing your work in subtle ways that encourage followers to contact you without forcing your work down their throats.

If you’re struggling to get started with social media marketing or you need help building your follower base and converting them into customers, HighClick Media is here for you!

We are a full-service digital marketing and web design agency, dedicated to helping grow businesses of all shapes and sizes by implementing comprehensive marketing solutions. Our talented team of creative thinkers, innovators, and digital marketers bring extraordinary skill to every project, positioning your business for blistering success.

Whether you’re looking for a website refresh, social media marketing, or brand development, reach out to us today by calling 252.814.2150 or dropping us a line here.

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Guest blogger Margie Heaneythe writes high-quality content and helps manage social media marketing efforts for Get Plus Followers. She helps save social media marketers time and money by finding active and engaging Instagram users for their personal profiles or business pages. Margie is proud to partner with LearningFuze, a premier coding and data science boot camp offering part-time or full-time courses, available in person or online.

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Essential SEO Strategies for Small Business Owners

Essential SEO Strategies for Small Business Owners

Essential SEO Strategies for Small Business Owners

 

Search engine optimization, or SEO, can be massively beneficial for businesses of all sizes when it comes to marketing. Whether you’re looking to expand your customer base or gain an edge over your competition, there are several simple, cost-effective ways to utilize SEO. When partnered with creative brand design and social media usage, SEO can help your business gain credibility and get a foothold in your field.

In this article, we’ll take a look at a few key strategies to help boost your company’s search rankings online in order to get new customers to come to you.

 

Get Help with Your SEO

Get Help from SEO Professionals

In this age of technology, it’s essential for even the smallest businesses to have solid search rankings on Google. As more and more consumers rely on their phones for everything from driving directions to shopping, you’ll want to ensure they can easily find your business, get in touch with you, and buy products with the push of a button.

Enlisting the services of SEO professionals to help optimize your rankings in Google searches as well as on Google Maps can go a long way. The more mobile-friendly your business is, the better chance you’ll have of finding – and keeping – a larger customer base.

 

Website Accessibility

Make Sure Your Website Is Accessible

Not only is it important to give your customers lots of options when it comes to your business, but it’s also equally crucial to make your website as accessible as possible and to load it up with high-quality content. You can utilize several types of media on your site to make your business more visible in searches, from multiple links to videos. Just don’t forget to make sure all of your customers can benefit from them. Using captions, alt text (a written description of an image), and font options will help differently-abled customers easily interact with your products and marketing, among other tactics.

 

Keep Your Content Fresh with Frequent Updates

Keep Web Content Fresh with Frequent Updates

Whether you have videos, written blog posts, or photos on your site, you’ll want to ensure that your content is updated frequently. The more you refresh your content, the more traffic you’ll drive to the site – and increased traffic has a direct effect on your search engine rankings.

Every time you post something new, keep possible keywords in mind that are relevant to your customers. What would they type into Google when looking for your specific products or services? Try to keep these keywords as unique as possible on your website pages to prevent disruptions to Google’s algorithm. You can use online resources to figure out the best keywords and placement on your site, as well as tools that demonstrate how to write good content.

One important way to keep existing customers engaged with your content – and potentially convert leads into customers – is to make use of email marketing. An effective email campaign will help boost sales, keep your business in regular contact with its target audience, and directly promote your products and services. Connecting with your audience via email on a weekly basis helps balance your need to keep them engaged against the desire not to be overbearing.

 

Take Advantage of Google's SEO Tools

Take Advantage of Google’s SEO Tools

One essential online resource for small businesses is Google Analytics, which helps you track the performance of your website pages and provides lots of information about your customers, such as which social media platforms they used to find your business. Not only that, it can give you valuable insights about your competitors that could prove advantageous throughout the year. You can use these metrics as a guideline for taking your business to the next level or to learn where you could benefit from changing things up.

Becoming proficient with Google Analytics can be a daunting task for new users. Fortunately, there are many guides available online to introduce its tools to new users in order to facilitate a productive learning experience. A good guide will walk you through setting up your account, analyzing your SEO performance, and evaluating reports.

 

Final Thoughts About Essential SEO Strategies for Small Business Owners

Final Thoughts

SEO is an invaluable tool for businesses of any size, and there are many ways to utilize these tactics. Do some research on the best ways to integrate search engine optimization into your standard practices, and get help from professionals like the folks at HighClick Media who can assist you in making the most of your website, social media accounts, and overall marketing strategy.

If you need help with any of these aspects of your digital marketing, we’re happy to help you out! Drop us a line here or call us at 252.814.2150 to see how we can help #elevateyourbrand!

 

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice, and troubleshooting tips.

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Marketing to Millennials: Here’s What You Need to Know

Marketing To Millennials: Here’s What You Need To Know

Marketing professionals for small-to-medium-sized businesses should be aware that when creating messaging and content for the Millennial generation and younger, different rules apply. Marketing approaches that might have been effective in attracting the positive notice of older generations might miss the mark for Millennials – or even send the wrong message entirely. This means you may be failing to earn the interest and loyalty of the largest living generation, even if it’s not the generation that has the most buying power – yet.

Why Are Millennials Important as a Target Audience?

The short answer to this is that everyone is important. Good marketing is accessible marketing,  taking diverse needs into consideration and leaving no one out. Neglecting Millennials simply because they hold less wealth than Boomers or Gen X is problematic from several standpoints. However, from a purely pragmatic perspective, marketing that ignores Millennials is sabotaging itself.

This is partially because Millennials will come into greater buying power in the near future. It’s also because Millennials are more likely than other generations to be the primary consumers of marketing messaging since they are the most plugged in.

Here are some key considerations if you’re developing a marketing campaign with Millennials in mind:

1) Quality of Design Is Important

Older consumers may not notice if a website is poorly laid out or looks outdated. They may notice if a site is difficult to use, but they won’t necessarily be able to pinpoint why. Millennials, on the other hand – having grown up alongside a variety of developments in the digital world – are extremely savvy about what constitutes good design versus what looks cheap, tacky, or cheesy. If you’re not confident about your capacity to design for Millennials, consider enlisting the services of a professional website designer.

2) Craft Content That’s Social-Media-Worthy

Millennials and other younger consumers are probably going to come across your marketing on social media. So, you’ll want to craft content that works well across different platforms. Social-friendly content types to consider include videos (both video Stories and live streaming), testimonials, contests, and holiday-themed content. Also, make sure that your marketing content translates well to mobile devices.

3) Short-Form Content Is the Way to Go

Optimize your social media content to cater to the shorter attention spans of this generation. In many cases, Millennials simply don’t want to waste a lot of time trying to absorb marketing material, and they probably aren’t going to sit down and gaze at a lengthy video, either. Shorter snippets and brief stories are better than earnest but lengthy infomercials. Avoid using clickbait techniques in an attempt to lure Millennial consumers to go deeper into the content. These techniques are glaringly visible for what they are and are a major turn-off for this generation.

4) Make It About the Experience

Millennial consumers tend to value experiences over ownership. They’re more likely to splurge on an adventure or an excursion than on expensive material belongings. And, of course, they’re also likely to want to translate those experiences into Instagram shares. So, instead of focusing on what Millennial buyers might want to possess or purchase, emphasize how your products or services can enhance their life experiences.

5) Deliver Prompt Customer Service

Digital tools make it possible to communicate far more rapidly and effectively than we did even a decade ago, and Millennials are well-accustomed to using these tools. Consequently, they expect others to have mastered these so-called “instant gratification” tools as well. Delayed response times, particularly when it comes to customer requests or service, are likely to provoke a certain level of impatience.

6) Don’t Try to Fake Authenticity

This is a big one. A lot of the pitches that were popular in marketing campaigns directed at Gen X or Boomers come off, in the eyes of Millennials, as just that: sales pitches. This is a generation that has learned to distrust too much smoothness or fakeness and will view rehearsed sales scripts as smarmy rather than smart. In fact, Millennials are more likely than preceding generations to distrust the motives of the business itself. This is why it’s important that your marketing campaign is backed by real evidence with regard to company ethics and influence.

7) Appeal to Their Values

Millennials tend to take values and ethics seriously. Shopping, for them, is not just about satisfying individual needs or desires or getting the best deal. It’s also about making informed choices that can contribute to a better future. Unlike the “me generation,” these younger consumers are likely to think more about sustainability and the future and ask questions about the values and mission of a company.

8) Make Affordability a Selling Point

Here again, Millennials are probably going to look past the pitch and determine whether this product or service is actually a frugal choice. The generation that made thrift store shopping hip cares less about showcasing expensive brands and more about making their spending money go further. When Millennials do splurge, they’re often motivated less by the need to have what everyone else has, and more by the desire to have something unique that reflects their personal style and brand.

9) Where Millennial Audiences Hang Out

In order to reach Millennials on social media, you’ll want to make use of the major platforms such as Facebook, Twitter, and Instagram, as well as some of the newer ones like Snapchat and TikTok, where younger Millennials may be more active. Email marketing also is an effective way to reach your Millennial audience. Compared to Gen Z, Millennials tend to use a variety of platforms and don’t focus simply on those which are primarily video-oriented. Since you will need to diversify your digital marketing in order to capture broad Millennial interests, consider working with a local digital marketing agency like HighClick Media.

A good marketing strategist understands that while human nature remains relatively unchanged from one generation to the next, human trends, tastes, activities, and self-definition are very culturally relative. So, it’s important to understand the different tastes of diverse demographics, including Millennial consumers.

At HighClick Media, we’re ready, willing, and able to help with all of your digital marketing needs. Give us a call today at 252.814.2150 or drop us a line here.

About The Author:

Alyssa Strickland created millennial-parents.com for all the new parents on the block. She believes the old adage that it takes a village to raise a child, but also thinks it takes a village to raise a parent! Millennial-Parents is that village. Today’s parents can be more connected than ever, and Alyssa hopes her site will enrich those connections. On Millennial-Parents, she shares tips and advice she’s learned through experience and from other young parents in three key areas: Education, Relationships, and Community.

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