How to Create a Casting Tape for a Food Truck Reality TV Show

How to Create a Casting Tape for a Food Truck Reality TV Show

If you’re itching to get your food truck business on reality TV – whether it’s The Great Food Truck Race, Food Truck Face Off, or Food Truck  Nation – the first step in realizing that goal is to create a casting tape.

Often, television networks will require you to submit a casting tape before they’ll summon you or your team for a live audition. If you’re thinking about producing your own casting tape, there are a few things you’ll have to do to prepare for it.

Thanks to recent technological advances, making a casting tape is surprisingly rather simple. Even if you’re using basic equipment, it’s fairly easy to achieve remarkable results. The secret recipe is to pitch yourself so the casting director knows precisely what you have to offer and why they ought to consider you and your food truck business for their program.

Do the Prep Work

Every food truck owner knows that at the outset of each business day, the most critical task you have to tackle is to prepare all the things.

In preparing for your casting tape shoot, you’ll need to gather the necessary equipment:

  • Video Recorder – This could be a smartphone, digital video camera, or other similar device.
  • Video Editing Software – Most Macs and PCs come preinstalled with basic editing tools; you could also check here to take a look at more sophisticated software if you prefer.

Be a Character - Quirky Chef

Be A Character

Reality show producers are quick to tell you that casting departments are using your video to get a sense of how entertaining and interesting to watch you are. They’re also looking for “characters” – people with a fascinating story, someone audiences can cheer for, or against. Essentially, you’ll want to convey an exaggerated version of yourself.

Identify Your Goals

In all likelihood, the show’s casting instructions will prompt you to recount to them why you want to be on their show. Consider the first five reasons that originally motivated you to try out for this show – and then immediately forget about them. Your motives should be distinctive, personal, and tethered to your character.

Nail Down The Space

You will want to have all the proper components in place so you can complete your on-camera audition effectively. It’s vitally important that you shoot your video in a quiet location where you won’t be interrupted.

Computers, televisions, and refrigerators all cause a commotion. You should ensure that the space you choose to record is as quiet as possible.

Work On Your Camera Setup

Configure your camera by placing it on a tripod and training it exactly on where you’re planning to sit or stand. If possible, you should also position yourself in front of a white or blue wall. Be sure to remove anything in the background that could be distracting to the viewer. Stand at least two feet away from the wall to avoid shadows. To ensure that you stay on your mark, use tape to form an “X” on the floor.

It’s also important to make certain that your lighting is suitable. This is crucial, as proper lighting makes you easier to distinguish onscreen. You can use floodlights, floor lamps, table lamps, or natural light from windows if you don’t have a professional lighting setup.

Practice recording yourself for a few minutes. Then play back the tape to analyze the lighting and composition of the scene and make any necessary adjustments.

Recording Your Casting Tape

Once you’ve concluded all your prep work, it’s time to begin recording your video. Start by stating your name, age, and experience in the business. Be sure to speak in your natural voice and maintain an even tone, while keeping your energy and charm at a high level. A superb way to demonstrate that you’re not nervous (even if you are!) is to make eye contact with the camera and smile often.

Additional Scenes

Now it’s time to record the scenes you’ve prepared for your video audition. Typically, this can be accomplished in your own kitchen, showcasing your best culinary skills. It’s also a good idea to interject at least one separate scene involving your team members (if applicable).

Editing Your Video

Now, it’s simply a matter of uploading all the files onto your computer and editing them. There will likely be quite a few snippets that will have to be excised in order to make the audition video appear as professional as possible.

Once you’re done editing the video, it can then be copied onto a DVD or saved as a computer file. This allows you to send the video to casting directors more easily.

Before submitting, be sure to check and double-check your video. It doesn’t need to be “high art,” but it’s imperative that you are clearly visible in every shot and that the audio quality is pristine.

Submitting Your Casting Tape

The final ingredient in the casting tape process is to actually submit your video. Be sure that your submission follows all the guidelines stated by the show and that it’s delivered well in advance of the submission deadline. The simplest way for casting directors to weed out the competition is to not waver on their deadlines and refuse to even bother with any unpunctual submissions – not even that video you spent so much time and effort in preparing.

Final Thoughts

After submitting the casting tape, if the show’s producers like what they see, you may be contacted for a face-to-face audition. While this may seem like a long, drawn-out process and a fair bit of jumping through hoops, it’s a necessary evil. Put your best foot forward, and be patient. Your persistence may just pay off in time.

While creating a casting tape for your food truck business can be done on your own, you might find that you’re just too busy, don’t have the appropriate equipment, or aren’t tech-savvy enough to go it alone. That’s where HighClick Media comes in. We can help plan, produce, and edit your casting tape for you. All you’ll have to do in the end is submit it to the food truck show of your choice. Give us a call today at 252.814.2150 to find out how we can help you #elevateyourbrand!

*** This blog post is greatly indebted to an article on Mobile Cuisine’s website, both in its inspiration and content. ***

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How to Generate Leads for Your Business with Digital Marketing

How To Generate Leads for Your Business with Digital Marketing

If you haven’t already, it’s time to face the facts: the digital age has altered the way we conduct business forever. Gone are the days when promoting your business meant taking out an ad in the newspaper or going door-to-door with flyers.

These days, when seeking a product or service, the first thing most people do is reach for their laptop or mobile device and search for what they need – typically via a search engine or social media platform. In fact, nearly 90% of shoppers perform online research before making a purchase. Accordingly, conventional sales and marketing tactics have evolved to adapt to these behaviors.

Today’s marketers, salespeople, and brands must put themselves in the shoes of their prospective customers. Can your target audience carry out a quick Google search and easily discover your brand and specific products or services online? Is your message reaching the right prospects through your social media channels and campaigns?

As organizations continue to adjust to a digital sales environment, many are experimenting with online lead-generation campaigns aimed at bringing in new prospects that they can eventually convert into paying customers.

Using proven digital marketing methods, your business can build a solid lead-generation strategy that will attract new customers and boost sales in a cost-effective way.

WHAT IS A LEAD?

Before proceeding any further, we should probably define exactly what a lead is. According to HubSpot, a lead is any person who shows interest – whether implicitly or explicitly – in a company’s products or services in some way, shape, or form.

Rather than receiving a random cold call from someone who might have purchased their contact information, leads usually hear from a business or organization after initiating communication – typically by volunteering their personal information for an offer, trial, or subscription.

WHAT IS LEAD GENERATION – AND WHY IS IT IMPORTANT?

While we’re at it, we should also clarify what lead generation is, and why it’s important for your business.

According to HubSpot, lead generation is the process of attracting and converting strangers and prospects into people who are interested in your company’s products and services.

Implementing a lead-generation strategy can help get your marketing messages heard across various channels, thus boosting brand awareness, creating demand for your products and services, and establishing relationships with potential customers.

From a digital marketing perspective, the overarching idea behind lead generation is to bring traffic to your website, convert website visitors into leads, and ultimately convert those leads into customers. By gradually warming up prospects to your brand, you set up your sales team for greater success and help drive revenue for the business.

HOW TO GENERATE LEADS THROUGH DIGITAL MARKETING

It’s important to note that there is no generic formula that works equally well for all businesses. A lead-generation method that may be effective for one company might fall flat for yours. A number of factors come into play here, including the type of business you have, the kinds of products you sell, and properly identifying your target audience, to name a few.

There are any number of promotional channels you can use to steer traffic to your website in order to start generating leads. Let’s take a look at a few of the most common digital marketing techniques that have proved to be successful for many organizations:

Content Marketing

Content marketing involves “creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience to drive profitable customer action.”

Common forms of content marketing include blogs, articles, infographics, videos, and social media posts.

The ultimate goal of content marketing isn’t to sell your product or service – rather, you want to build trust and authority around your brand. Instead of delivering an obvious sales pitch, offer meaningful solutions to specific problems that customers are experiencing and position your brand and its products and services as the natural remedy.

Effective content marketing helps improve online visibility, boost brand awareness, increase website traffic, and attract more credible leads. In addition, when your audience notices that you’re consistently posting useful information, they’ll presume that you’re good at what you do – which naturally helps build confidence in your business.

Having a great deal of interesting content on your website will also encourage visitors to spend more time on each page. When Google sees that people are spending a lot of time reading your content, this sends a positive signal that people are finding your pages helpful – which, in turn, has a positive impact on your Google search rankings.

Gated content is a surefire way to generate leads, as this type of content is only available to people who agree to fill out a special form to access it. It’s a fair exchange for both parties – you get the contact information of a new lead and a potential customer gains access to your special content. Popular forms of gated content include case studies, whitepapers, reports, e-books, and how-to guides.

 

Pro Tips for Successful Content Marketing:

  • Regularly post blogs, news, and tips about or related to your industry. This helps further establish your expertise in the field.
  • Organic search is the largest source of high-quality leads – so spend some time optimizing your content for search engines so that users can find it easily.
  • Research your target audience thoroughly so that the content you create aligns with users’ search intent – in other words, seek to answer the questions they’re already asking and provide the info they’re already searching for.
  • Promote your content on your social media sites and in emails. Great content won’t make a bit of difference if people can’t find it!

Email Marketing

Despite the fact that it’s one of the earliest forms of digital marketing, email is still one of the most effective methods for gaining and nurturing leads. In truth, the first point of entry to a lead is often an email. Virtually everyone who’s active online has an email address – and that isn’t going to change anytime soon!

Email marketing can consist of newsletters with updates on your organization, announcements about special promotions, and exclusive offers for subscribers.

With today’s technology, you can achieve more favorable results with your emails through audience segmentation. In essence, you can tailor your email marketing messages to target specific segments of your customer database. In doing so, you make your brand relevant to a greater number of people.

Email is a surefire way to reach people who are already familiar with your brand, products, or services. Done right, this marketing channel helps bolster trust between your organization and current or potential clients.

Social Media Marketing

Social media has unquestionably become one of the most powerful avenues for marketing. With over 2.8 billion monthly active users on Facebook alone, it’s a safe bet that most of your potential customers have and use at least one social media account. Currently, the most popular platforms for driving traffic to your website and acquiring leads are Facebook, LinkedIn, Twitter, and Instagram.

Through social media, you can connect with your target audience directly, gradually build relationships with them, and in due course convert those followers into leads. In order for your efforts to be successful, you’ll have to invest time and effort into building an engaged audience.

Instead of flooding your followers with a slew of special offers, speak to them about their desires and challenges. By interacting with users on a personal level, you not only start to earn their trust but also humanize your brand in the process – the importance of which cannot be understated.

It’s essential that you know your target audience well in order to determine which social media platforms they use frequently so you can reach them where they are. Don’t expect to succeed by simply setting up accounts on every social media channel available, then interacting with your audiences once a week – consistency is key. Ideally, you should establish a presence on 1 to 3 social media channels and start posting meaningful and relevant content on a regular basis.

Resist the temptation to use social media simply as a platform to talk about yourself. Rather, use it to discuss news about your industry, share tips that aren’t necessarily written by your team, and always welcome open discussions. An active business social media account can go a long way toward promoting your brand as a thought leader and expert in the field.

Pro Tips for Effective Social Media Marketing:

  • Be sure that your social media profiles include all the important information users might need to get in touch with you, including hours of operation, physical address, website URL, and other contact info.
  • Showcasing your company culture on social media can give your brand a distinctive personality online. Don’t hesitate to share pictures, videos, and anything else that might give users an inside look at your company.
  • Many people visit social media sites simply to be entertained. When composing your social media posts, be sure to maintain a casual, not-too-serious tone. This can form a stronger connection with your audience.
  • That being said, each social media platform has a different vibe. Strive to “read the room” and change your tone based on the platform you’re using, while still retaining the ethos of your brand.
  • Center your social media efforts on interaction and engagement. It makes no difference if you’re posting a hundred times a day on Twitter. If nobody’s engaging with those posts, you’re wasting your time!
  • Always remember that social media is a two-way street. By sharing and commenting on your followers’ content, you show that you’re an active participant in the relationship you’re building with them.
  • If you’re considering running paid advertising on social media, Facebook Lead Ads is a good place to start. This type of advertisement provides a quick and simple way for users to share their contact info with you without ever having to leave Facebook or visit your website.

Search Engine Optimization (SEO)

Ranking high in organic searches is likely one of the most beneficial long-term lead-generation strategies there is. Yet, with over two hundred factors determining how Google will rank your website within search engine result pages (SERPs), it can be difficult to know where to start.

Being at or near the top of Google SERPs is especially critical when you consider that 75% of people won’t ever advance beyond the first page of results. With Google receiving over 1 billion searches per month, if you’re not laying claim to your rightful place in those searches, how can you hope to drive the website traffic needed to generate leads?

The solution is search engine optimization (SEO). The goal of SEO is to improve your website’s rankings in SERPs for specific keywords and phrases. If someone is looking something up online and your website appears first in search results, there’s a good probability that they will engage with your website in some form or fashion.

As with many other aspects of the digital world, the rules of SEO change regularly, especially as technology advances. But this doesn’t mean you can’t gain some degree of control over your rankings.

SEO is primarily driven by your chosen keywords and how you map them to relate back to your website. This process can be complicated, and is generally best left to marketing professionals. However, there are a couple of things you can do on your own which will make a positive impact.

You can start by making sure that your NAP (Name, Address, and Phone) is consistent on your website, as well as within online directories such as Yelp, Facebook, and Google My Business.

Make it simple for your customers to leave a review on your website. Additionally, reviews on third-party platforms can greatly increase your chances of being found by qualified prospects – without having to pay a dime! So, don’t hesitate to ask your satisfied customers to put in a good word for you.

Website Optimization

Having a business website is a critical component of marketing your brand – think of it as your digital business card. Indeed, the overall aim of digital marketing is to propel traffic to your website. But nearly 96% of users who visit your website aren’t yet prepared to make a purchase. Your website has to persuade visitors to buy your products or services.

Is the design of your website and landing pages sleek and contemporary? Are pages loading quickly enough? Are all internal links routing to the correct web page? These are the kinds of questions you need to regularly address in order to successfully generate leads through your site.

Though having a slick, professional appearance can make your brand look modern and well-informed, it’s not what matters most to your target audience.

Website visitors would prefer to interact with a website that’s easy to navigate. If it isn’t, visitors are unlikely to spend a great deal of time on your website – let alone convert to customers. Loading errors, lag speed, and poor user interface can actually drive traffic away rather than drawing more in.

In addition, Google deems it essential that websites be more mobile-friendly. If not optimized for a seamless experience on users’ smartphones, your website can actually be penalized by being ranked lower in search results.

Building optimized web pages for your business is the secret to driving traffic to your website and to convert those who are “just visiting” into leads. Experienced web developers and web designers can make sure that both your website and your landing pages – which are essential to driving leads, since these pages are often where most of your website leads will be generated from – are fully optimized.

Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) is an online advertising framework that businesses draw on to drive traffic, sales, or inquiries from their target audience. With PPC, an advertiser runs an ad on an online platform such as Google Ads and pays a fee every time someone clicks on the ad. PPC platforms provide an impressive depth of targeting, which is to say you can deliver ads exclusively to those who you deem to fit your customer demographic.

PPC uses keywords in a similar fashion to SEO – accordingly, you’ll need to decide which keywords you want to target with each campaign. These keywords will trigger your ads to appear at the top of search results.

Pay-per-click is ideal for generating new leads because it attracts “qualified” traffic – that is, users who have already shown interest in your products. In fact, PPC visitors are 50% more likely to make a purchase than visitors from organic searches.

Setting up and running a PPC campaign can be a daunting task, especially if you’re new to it. Oftentimes, the best approach is to partner with a reputable digital marketing agency that specializes in PPC advertising.

Chatbots

Marketing is all about identifying your target audience and communicating how your product or service can address and resolve their problems. In today’s customer-centric market, chatbots are immensely popular as customers enjoy interacting with them.

A lead-generation chatbot essentially serves as the first point of contact with a new user and signifies the beginning of your brand’s relationship with them. Chatbots are engineered to interact with site visitors in a conversational way. A chatbot’s primary goal is to anticipate what the user is going to ask and to provide a response that’s entertaining, engaging, and educational. The longer a user communicates with a chatbot, the more data is amassed.

Lead chatbots are designed to collect contact information from prospects in order to convey the data to sales professionals who can then continue the conversation and ultimately convert those leads into customers. They’ve proven to be highly effective, too – in fact, chatbots convert 4x higher than traditional lead-generation tools.

The benefits of chatbots for lead generation are practically limitless. Here are just a few of the more obvious advantages:

  1. Available to work 24 hours a day, 7 days a week, 365 days a year.
  2. Meet the needs and interests of prospective customers by offering relevant products and services.
  3. Address customer queries in real time and proactively provide pertinent information to users.
  4. Direct quality leads to arrange initial sales meetings by gathering essential info, suggesting times, and sending booking confirmations to meeting participants.
  5. Increase operational efficiency, delivering cost savings to the business while providing greater customer satisfaction.

While chatbots are seldom qualified to answer visitors’ more complicated queries or executing the final steps of the sales process – both of which necessitate a human touch – for more direct approaches like those listed above, these marketing automation tools can be valuable straight out of the gate.

Final Thoughts

Generating leads for your business might seem like a challenging task, but it’s essential if you want to drive revenue. By employing these proven digital marketing methods, you can increase the number of leads your business generates and ultimately improve your chances of increased sales.

If you’re just starting out or still struggling to find ways to grow your business, we’d love to partner with you! HighClick Media is a full-service digital marketing agency specializing in SEO, PPC advertising, social media and email marketing, content development, and website optimization. Give us a call today at 252.814.2150 or visit our website to see all that we offer!

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Marketing to Millennials: Here’s What You Need to Know

Marketing To Millennials: Here’s What You Need To Know

Marketing professionals for small-to-medium-sized businesses should be aware that when creating messaging and content for the Millennial generation and younger, different rules apply. Marketing approaches that might have been effective in attracting the positive notice of older generations might miss the mark for Millennials – or even send the wrong message entirely. This means you may be failing to earn the interest and loyalty of the largest living generation, even if it’s not the generation that has the most buying power – yet.

Why Are Millennials Important as a Target Audience?

The short answer to this is that everyone is important. Good marketing is accessible marketing,  taking diverse needs into consideration and leaving no one out. Neglecting Millennials simply because they hold less wealth than Boomers or Gen X is problematic from several standpoints. However, from a purely pragmatic perspective, marketing that ignores Millennials is sabotaging itself.

This is partially because Millennials will come into greater buying power in the near future. It’s also because Millennials are more likely than other generations to be the primary consumers of marketing messaging since they are the most plugged in.

Here are some key considerations if you’re developing a marketing campaign with Millennials in mind:

1) Quality of Design Is Important

Older consumers may not notice if a website is poorly laid out or looks outdated. They may notice if a site is difficult to use, but they won’t necessarily be able to pinpoint why. Millennials, on the other hand – having grown up alongside a variety of developments in the digital world – are extremely savvy about what constitutes good design versus what looks cheap, tacky, or cheesy. If you’re not confident about your capacity to design for Millennials, consider enlisting the services of a professional website designer.

2) Craft Content That’s Social-Media-Worthy

Millennials and other younger consumers are probably going to come across your marketing on social media. So, you’ll want to craft content that works well across different platforms. Social-friendly content types to consider include videos (both video Stories and live streaming), testimonials, contests, and holiday-themed content. Also, make sure that your marketing content translates well to mobile devices.

3) Short-Form Content Is the Way to Go

Optimize your social media content to cater to the shorter attention spans of this generation. In many cases, Millennials simply don’t want to waste a lot of time trying to absorb marketing material, and they probably aren’t going to sit down and gaze at a lengthy video, either. Shorter snippets and brief stories are better than earnest but lengthy infomercials. Avoid using clickbait techniques in an attempt to lure Millennial consumers to go deeper into the content. These techniques are glaringly visible for what they are and are a major turn-off for this generation.

4) Make It About the Experience

Millennial consumers tend to value experiences over ownership. They’re more likely to splurge on an adventure or an excursion than on expensive material belongings. And, of course, they’re also likely to want to translate those experiences into Instagram shares. So, instead of focusing on what Millennial buyers might want to possess or purchase, emphasize how your products or services can enhance their life experiences.

5) Deliver Prompt Customer Service

Digital tools make it possible to communicate far more rapidly and effectively than we did even a decade ago, and Millennials are well-accustomed to using these tools. Consequently, they expect others to have mastered these so-called “instant gratification” tools as well. Delayed response times, particularly when it comes to customer requests or service, are likely to provoke a certain level of impatience.

6) Don’t Try to Fake Authenticity

This is a big one. A lot of the pitches that were popular in marketing campaigns directed at Gen X or Boomers come off, in the eyes of Millennials, as just that: sales pitches. This is a generation that has learned to distrust too much smoothness or fakeness and will view rehearsed sales scripts as smarmy rather than smart. In fact, Millennials are more likely than preceding generations to distrust the motives of the business itself. This is why it’s important that your marketing campaign is backed by real evidence with regard to company ethics and influence.

7) Appeal to Their Values

Millennials tend to take values and ethics seriously. Shopping, for them, is not just about satisfying individual needs or desires or getting the best deal. It’s also about making informed choices that can contribute to a better future. Unlike the “me generation,” these younger consumers are likely to think more about sustainability and the future and ask questions about the values and mission of a company.

8) Make Affordability a Selling Point

Here again, Millennials are probably going to look past the pitch and determine whether this product or service is actually a frugal choice. The generation that made thrift store shopping hip cares less about showcasing expensive brands and more about making their spending money go further. When Millennials do splurge, they’re often motivated less by the need to have what everyone else has, and more by the desire to have something unique that reflects their personal style and brand.

9) Where Millennial Audiences Hang Out

In order to reach Millennials on social media, you’ll want to make use of the major platforms such as Facebook, Twitter, and Instagram, as well as some of the newer ones like Snapchat and TikTok, where younger Millennials may be more active. Email marketing also is an effective way to reach your Millennial audience. Compared to Gen Z, Millennials tend to use a variety of platforms and don’t focus simply on those which are primarily video-oriented. Since you will need to diversify your digital marketing in order to capture broad Millennial interests, consider working with a local digital marketing agency like HighClick Media.

A good marketing strategist understands that while human nature remains relatively unchanged from one generation to the next, human trends, tastes, activities, and self-definition are very culturally relative. So, it’s important to understand the different tastes of diverse demographics, including Millennial consumers.

At HighClick Media, we’re ready, willing, and able to help with all of your digital marketing needs. Give us a call today at 252.814.2150 or drop us a line here.

About The Author:

Alyssa Strickland created millennial-parents.com for all the new parents on the block. She believes the old adage that it takes a village to raise a child, but also thinks it takes a village to raise a parent! Millennial-Parents is that village. Today’s parents can be more connected than ever, and Alyssa hopes her site will enrich those connections. On Millennial-Parents, she shares tips and advice she’s learned through experience and from other young parents in three key areas: Education, Relationships, and Community.

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How to Use Your Website as a Marketing Tool

How to Use Your Website As a Marketing Tool

At the center of your digital marketing efforts, your website has the potential to become a powerful sales machine capable of branching out to all other online marketing venues.

Learning how to use your website as a marketing tool is an important first step for any business owner who’s beginning to realize the importance and potential of search engine optimization (SEO). Here are some basic tips on where to begin:

Perpetuate Your BrandPerpetuate Your Branding

Your branding must become synonymous with the industry you’re in. Whenever people see a meme, infographic, or video you’ve created, they should be able to instantly recognize this content as coming from your brand.

Creating a memorable brand logo has the potential to skyrocket your visibility and steer people directly to your business’s website. You might choose to use a DIY free logo creator tool for this purpose or enlist the services of a graphic designer if you’ve got the budget. Once you have your logo nailed down, you should be adding it to literally every piece of content you put out.

If your logo and branding are unique and cleverly designed, your target audience (the people actively consuming your content on Facebook, Instagram, YouTube, etc.) will flock to your website.

Compose a Long-Form FAQ Article

Given that 8% of all Google queries are questions from users, it’s time that you capitalized on this by answering all the questions pertinent to your industry.

A FAQ article is a type of blog consisting predominantly of questions and answers. Google takes notice of question-and-answer dialogues and is much more likely to rank content that appears to answer those questions best. As you continue answering questions, your site will quickly gain momentum by becoming a go-to knowledge hub for people who are already interested in the products and services you have to offer.

Create Pillar Posts for Your Blog

Pillar posts are more potent than normal blog posts because they’re designed to appeal to Google’s algorithms as well as people.

Here’s a step-by-step guide on how to create a pillar post that will boost your website’s ranking and add value to your audience.

  1. Come up with a great concept that engages your audience but is also relevant to your industry.
  2. Craft a title that’s list-oriented. The longer the list of potential “hacks” or “tips” you can provide, the better!
  3. Begin by writing about three of those concepts.
  4. Publish your blog post under a catchy title, such as “3 Failproof Ways to…” or “3 Neglected Methods for…” (Note: Make sure the body of your post lives up to the hype of its title, or you might be guilty of clickbait.)
  5. Add an image or video for each of the concepts.
  6. Add another tip each month, making sure that you also change the number in your title as you add those tips.
  7. Update the existing content in the blog as well wherever relevant.

This continual adding and updating will get Google’s attention – within 6 months, you can expect your ranking to improve significantly.

Sell Directly from Your Site

You don’t have to transform your website into a full-fledged ecommerce site to sell your products or services online. You already have the ability to present products and sell them directly from your existing website.

You can add products, along with prices, and offer delivery as much as you are able to. Before long, you’ll have a much more convenient way of selling your products in a world where people are prone to shop at home and have items brought to their front door.

Reviews and Testimonials

Become the type of business owner who thrives on good reviews – then show off those reviews by displaying them on the most prominent areas of your website.

Google uses a 5-star system to rate businesses. If your rating is higher than 4 stars, showcase it on your homepage to instill trust in future users who might be looking for your services. It’s a surefire way to develop credibility with your audience in a market where competition is so strong.

Conduct Interviews

A great way to set yourself up as an industry leader and a trustworthy source for your products and services is by interviewing experts within your industry.

Conduct interviews and post them directly on your website, or post them on YouTube, then create a video feed on your site that allows users to watch your content without having to navigate away from your page.

Who would you interview? Here are a few ideas:

  • Suppliers
  • Affiliates
  • International Experts
  • Local Experts

Basically, anyone who might add interest and value to a topic related to your industry.

Develop TutorialsDevelop Tutorials

Educating your audience is one of the most powerful marketing tools you can utilize – and you can do this directly from your current website!

You can embed videos on your site or simply create a step-by-step written tutorial about how to solve a common problem your target audience might regularly deal with.

This solution-based content will attract visitors to your site, compel them to trust you, eventually buy from you, and ultimately refer you to others who have the same needs.

Final Thoughts

In an ever-changing digital landscape, your company’s website is the most important marketing tool in your arsenal. None of the various aspects of marketing – social media, content creation, email campaigns, paid search ads, SEO, print media, or other traditional methods – have the potential to create more leads or present a more professional image of your business than your website.

Not only does your website serve as a virtual salesperson and brand ambassador for your business, but you can also use it to genuinely connect with prospective customers.

In essence, your website is the nexus at which all your marketing efforts begin and end. Whether you’re sending a tweet, publishing a blog post, running a newspaper ad, or adding a link at the bottom of your business card – the ultimate goal of marketing is to drive traffic to your website.

The success (or failure) of your overall marketing strategy boils down to the design, prowess, and intuitiveness of the website it draws people towards. If you aren’t using your website as the marketing tool it is, then you’re missing out on a lot of potential business. If you’re not making a concentrated effort to be where your customers are, you can bet that your competition is going to reach them before you can.

By implementing the suggestions listed above and incorporating them into your marketing strategy, you’ll be well on your way to seeing positive results for your business.

If you need help developing a marketing strategy, if your branding is all over the place, or if your website is perhaps too old and dilapidated to do what you need it to do, give us a call at 252.814.2150 or drop us a line here!

We’ll be happy to sit down with you (in person, or virtually) and discuss possible changes we can make together to help your business succeed in the digital age. At HighClick Media, our primary mission is to elevate your brand, no matter what it takes. Let’s start a conversation today!

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As a digital content expert, Anna Knowles likes to spread her knowledge and love for digital media. Her aim is to partner with small businesses and startups, helping them grow their enterprise with dynamite content.

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