How to Know When it’s Time for a Website Overhaul

How To Know When It’s Time for a Website Overhaul

Technology has been advancing at a rapid pace over the past several years, and there’s every reason to believe that it’s not going to slow down anytime soon. What’s more, social media has evolved into a digital marketing hub, which has escalated the competition for businesses to remain relevant. In order to contend in today’s market, your organization’s website may need a redesign, as there are hallmarks that consumers expect in terms of accessibility, new content, and an engaging experience. If your website hasn’t been updated recently, it may be hurting your business both in leads and credibility.

Consider these critical indicators in determining whether it’s time for a website overhaul:

1) Your Website Is Not Mobile-Friendly

More than ever, people are using their smartphones and other mobile devices to connect to the internet. Accordingly, you need to make certain that your website is compatible with a variety of screen sizes without undermining the quality and layout of your site.

The overall appearance of your website on mobile should be congruent with the desktop version to guarantee that customers are capable of accessing links and navigating the page from their tablets or smartphones. 

Having a website that isn’t optimized for different screens can adversely affect your search engine rankings, since Google prioritizes responsive websites in their search results. 

If you haven’t already configured your website to function the same on mobile and tablet device screens, you should modernize the design of your website without delay.

2) Antiquated Content & Lackluster Visuals

No matter what type of business you’re operating, your website needs to have an inviting visual design. Mismatched fonts and out-of-date imagery and content can make your website seem unappealing to customers. Revamping your website aesthetic can give you an edge over your competitors.

When assessing the present design of your website, ask yourself these key questions:

  • Are the images displayed on your site an accurate visual representation of your brand? Poor-quality, stretched, or run-of-the-mill stock photos are a dead giveaway that you’re ready for a redesign.
  • Is your website content easy to read and comprehend? It’s critical for your viewers’ overall experience to achieve the proper balance of text, background, and visuals. 
  • Is your website too cluttered and disorderly? Having incongruous fonts, lengthy paragraphs, or compressed photos can make it hard for viewers to navigate your site.

3) Invalid, Inaccurate, or Irrelevant Content

Do you really want to occupy “prime real estate” on your website with content of little worth to your brand or the message you’re trying to convey? Your content should clearly communicate what your business is about: its core principles, the products and services you offer, and how to get in touch with you. Here are a few clues that your content might need to be refreshed:

  • There are products/services listed on your site that are no longer offered.
  • Your most recent blog or news article was posted over a year ago.
  • Your website contains immaterial content that doesn’t correspond with your brand.

4) You’re Not Putting Social Media to Good Use

As previously discussed, a majority of people use their smartphones and tablets to access the web. They also spend a LOT of time on social media!

Two reasons why you should be taking advantage of this popular resource:

Social Media Can Help Grow Your Brand

Facebook and Instagram are excellent avenues for sharing more innovative content, advertising your wares, and engaging with customers directly. By linking your social media profiles on your webpage, you can create more traffic to each platform, which is likely to grab customers’ attention more effectively.

Consumers Prefer Brands That Are Active on Social Media  

Making personal connections with customers online helps create loyal customers and generate better feedback. Plus, it’s a surefire way to identify what your customers are looking for – this, in turn, can help you answer their questions and make informative content that they want to interact with.

Your Professional Website Redesign Is Only A Phone Call Away!

At HighClick Media, our professional web designers are experts in website redesign! We love solving hard problems with creative solutions! Our website redesign process integrates marketing, design, technology, and digital strategy, to give you the best product possible. We believe that great design inspires website visitors to take action and to take notice of your company. Partnering with us as your web design agency ensures you that you are receiving the most comprehensive web design strategy possible. Give us a call today at 252.814.2150 to schedule a consultation with our web design team!

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How to Expand Your Brand for the Ecommerce Explosion

How to Expand Your Brand for the Ecommerce Explosion

Prior to 2020, the retail industry was projected to continue its gradual shift toward digital and mobile-first purchasing within the next decade. Nearing year’s end, the future has already arrived…a bit earlier than anticipated.

Thanks to social distancing and stay-at-home measures, ecommerce expansion has escalated from 16% of all U.S. retail sales in February of this year to 27% by April, based on data from the Bank of America and the U.S. Department of Commerce. The way that consumers shop progressed ten years in just a couple of months. And it happened before our very eyes!

Some organizations were better prepared than others. Presently, every business – regardless of its scope or size – has the chance to revamp its ecommerce approach.

In this article, we’ll explore four ways that you can transform your brand in order to better connect people with products online:

Redefine Loyalty

While ecommerce brands are notorious for their pricing wars, customers these days are seeking more than simply a good deal – it’s the total value that they want. In a recent global survey carried out by Ipsos, two out of three respondents stated that the way businesses act in response to COVID-19 will influence their spending. Half of all participants asserted that they are inclined to pay more for a product if they can be assured of its quality and safety, according to research by Nielsen.

Having the proper approach to customers can help you further deliver that value. Nearly two-thirds of consumers surveyed assert that exceptional customer service is critical when deciding where to shop online, according to a Kantar study commissioned by Facebook. By being transparent in updating order details and shipping timelines, you can greatly enhance the customer’s experience.

Problem-solving is another great way to build loyalty with customers. Platforms that allow real-time messaging can help make transactions smoother and more personalized. In addition, your willingness to issue refunds, process reshipments, and engage one-on-one with customers can help contribute value to your brand.

Advancing the common good, through nonprofit donations and partnerships, can also help. By demonstrating to customers how their purchases give back to the community, you can foster a sense of community and positivity.

Build for Boomers

Baby Boomers aren’t generally regarded as the savviest ecommerce users. Regardless, their mobile and online purchases have increased 85% year-over-year, based on research from Facebook IQ. Given the magnitude and median income of this demographic, Boomers could very well signify your next big opportunity.

Nevertheless, 78% of respondents in that same study said that they encountered challenges while holiday shopping on mobile devices – which means you’ll have to come up with the proper user experience (UX) strategy in order to engage Boomers.

Major points of conflict include too-small fonts, slow-loading sites or apps, hard-to-understand product info, and too many screens or steps to complete transactions. UX personalization can help improve shopping experiences for these customers.

Consistently poll different groups of people who use your site or app, so you can pinpoint the main barriers to purchasing and make adjustments if necessary.

Promote Agility

In a recent survey from GlobalWebIndex, 80% of respondents report having delayed a major purchase due to the coronavirus outbreak.

You simply can’t afford to wait for the market to bounce back – you have to expedite it. But how? By capitalizing on the opportunity to embrace an agile organizational structure.

Agility allows you to bring your senior leadership team into alignment and make informed marketing decisions in real-time.

Adapt to “FOGO”

That’s “fear of going out,” for the uninitiated. Only half of the people surveyed worldwide are ready to return to stores right now, according to GlobalWebIndex data.

Ready for another marketing acronym? Okay, here we go. Compared to 2019, there has been a 208% increase in BOPIS (that’s “Buy Online, Pickup In-Store”) purchases, with over a third of them coming from first-time BOPIS shoppers, based on data from Adobe Analytics. Consumers are also more receptive to contactless shopping than ever before.

FOGO is a particularly relevant topic if your business involves a sizable brick-and-mortar presence. A number of retailers have effectively fashioned solutions that keep in-person interaction to a minimum, such as mobile payments, self-service checkouts, contactless returns, and improved browsing experiences.

Even if brands known for their large retail presence don’t run their own stores, they are beginning to take the concept of FOGO as a sign to create offerings that can be ordered exclusively on the internet

Conclusion

Don’t settle for “business as usual.” The best brands are established in times of crisis. Pursuing the questions that appear unanswerable today might lead to solutions that could essentially create new opportunities to propel your business for years to come.

If you’re looking to expand your brand by integrating ecommerce capabilities into your website and social media pages, the digital marketing experts at HighClick Media are more than happy to help you along on your journey. Give us a call at 252.814.2150 today or drop us a line here.

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10 Things to Remember When Launching Your Website

10 Things To Remember When Launching Your Website

Launching a website is a big decision. If you make the wrong choice, it can cost you thousands of dollars and years to correct. Before launching your website, there are a few things you should remember so that you can achieve the desired success.

Ensure That Your Logo Represents Your Brand

Creating your logo design for a website should be simple yet creative and unique so that it can be easily recognized by customers. It should also represent your brand in a way that’s straightforward for users to understand. The best logos usually include text, illustrations, or designs with the company name included in them.

Research Your Competitors Carefully

In any niche market or industry today, it pays to know what your competitors are doing at all times. This will help you come up with better ways of getting ahead of them, by offering something they don’t have or targeting their audiences effectively without being noticed. You can do this through various means, such as social media monitoring tools and third-party trackers among others.

Have Great Content That Is Unique and Informative

Having great content definitely plays a role when trying to attract users to visit your site from time to time. However, this doesn’t mean you should plagiarize others’ work! Just make sure that the content you have is unique in its own way and provides genuine information to your users.

Develop an Effective SEO Strategy

If you want your site to succeed, you cannot overlook the importance of having an effective SEO strategy. This is one of the most important aspects you will need to consider before launching your website so that it ranks high on all major search engines like Google, Bing, and Yahoo.

There are many elements that can be used in developing a good SEO plan, but what matters the most is making sure that these strategies stay updated as much as possible. Some of the best SEO practices to include in your strategy include practicing link building, proper keyword research, using meta tags, and much more.

Do Not Ignore the Mobile Market

It’s no longer news that mobile internet usage has overtaken desktop usage worldwide. With this in mind, you should not ignore the importance of having a responsive website that’s compatible with all devices, including tablets and smartphones. Therefore, test your site for mobile compatibility before taking it live.

Be Consistent with Your Content

When it comes to having a successful website, consistency definitely plays an important role as well. You need to make sure that you post new blog posts on a regular basis. This includes updating existing ones from time to time so that they remain fresh for visitors who might be checking out your site after some months of not visiting it. This will also help Google know what topics or categories are most relevant to yours, therefore giving you more chances of ranking high when people search for those keywords online.

Build a Strong Relationship with Users and Readers

Building strong relationships with readers doesn’t only mean posting engaging content, it also means having the patience to reply to their concerns or questions as much as possible. This will help you establish a strong connection with your audience and give them reasons to come back for more. By building a relationship with your audience, you will, without a doubt, gain an edge over your competition.

Focus On Your Users’ Needs and Goals

When launching your website, never forget that users are the ones who matter most! Their needs and goals must be put first before anything else. Meeting their goals determines whether your site will be successful enough in attracting more customers through referrals and retaining existing ones. When you provide value and do everything right, then people might get curious about what products or services you offer and find themselves visiting the site more often.

Remember to Prioritize Content Sharing On Social Media Platforms

Social media marketing plays a very important role when trying to get the word out about your website or its services. In fact, some of the best ways you can use social media for free include promoting blog posts on Facebook, Twitter, and Instagram, sharing content with friends and followers on these platforms, joining groups that share similar interests like Pinterest boards and LinkedIn groups, and more. Just make sure not to spam people’s feeds by oversharing!

Have an Email Newsletter Ready for Subscribers

  1. Having an email newsletter ready means that you are taking advantage of one of the most effective ways to interact with visitors on a regular basis without being noticed by Google as “spammy” links which will affect your site’s rankings! An email list allows you to send updates about new posts or products anytime while staying at the top of your mind without appearing pushy whatsoever. This method has been proven successful time and again when done right.

Final Thoughts

Your website is an invaluable tool for your business. It not only helps you attract more users but also provides information that can help consumers make better decisions about the products and services they’re interested in buying. Therefore, increasing your chances of making a sale that will eventually lead to generating revenue should be your first priority. Use this article as a guide before launching your site, and you will achieve optimal success in no time.

Keep in mind that building a professional website for your business is no easy task. But it’s not in which you have to “go it alone.” HighClick Media is here to help! Our talented team of professional website designers and developers can customize your site to your exact specifications. Maybe you already have a business website, but it’s time for an update or a total facelift. We can help with that as well! Give us a call today at 252.814.2150 or drop us a line here to see how we can help you elevate your brand!

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16 Critical Elements of Great Website Design

16 Critical Elements of Great Website Design

Thanks to advanced technology, building a website today can be extremely simple. However, designing a website that marries impeccable functionality with stunning visuals is still challenging. It goes without saying that websites are now a fundamental part of a business’s online identity.

No business can hope to survive, let alone thrive, in today’s cutthroat market without an attractive, easy-to-navigate website. Far too many businesses fail at building a substantial online presence for their brand due to a subpar website.

So, why do some websites fail to attract and hold traffic where others succeed?

Certain elements of a website design contribute the most to building visitor interest in a website. Including these elements on your site gives it a beautiful visual appeal along with flawless functionality and authority. These are also the components that are most often botched during development.

Let’s take a closer look at 16 critical elements for building a great website.

Color Schemes

The color scheme of a website is seldom paid attention to when developing a website. However, you should know how important a role it plays in influencing a visitor’s behavior. Therefore, it’s important to use a color scheme that will best appeal to your visitors while also representing your brand well.

For instance, if you visit the fast-food giant McDonald’s website, you’ll be greeted with a color scheme that combines red, white, and yellow. These colors have been synonymous with the brand for ages.

We suggest first choosing the dominant color that best represents your brand. You can then choose an analogous color scheme that complements your dominant color choice to highlight certain sections of your site, like call-to-action (CTA) buttons.

White Space

Open any website today and you’ll find that a majority of these websites possess white space that divides certain sections of the webpages. These spaces lend an immaculate and accessible design to your site. They make the content or CTA buttons on your site easy to identify and read for visitors.

Some websites also use white space to give certain aspects of the site more emphasis than others. For instance, white space can be used to make certain “special deals” the focal point of a page.

Make sure you’re consistent in spacing the gaps between sections of your site. We recommend beginning with the navigation and then moving your attention to the content of your site. A grid-based layout can help you design a clean interface that maintains consistency across the entire page.

Easy Navigation

Sites that make it complicated for their visitors to navigate normally experience higher bounce rates.

As such, it’s imperative to facilitate simple navigation by giving users an easy-to-use and intuitive website. The website should offer users simple routes to navigate to certain fundamental aspects of a site, recommended pages, along with a way back to the original page.

Take a look at this quick navigation menu bar in Marks & Spencer’s website:

We suggest using parallax scrolling as a navigation system, which includes arrows that make a website’s user interface (UI) easy to interact with. Therefore, you must place a strong emphasis on simple navigation if you want visitors to spend more time on your site.

Distinct Typography

Using unique typography to present content on your site is an ideal way to distinguish yourself from other similar sites online. The fonts you ultimately choose should complement your brand while communicating its message to visitors. It’s also important to consider a font that makes your site look professional without appearing bland.

We suggest using a font size of at least 16 pixels to make your site’s content readable on mobile and desktop devices. You can use different but complementary fonts to highlight the headings and subheadings on the site. Finally, use contrasting color schemes to match your text with the background perfectly. Pairing darker tones with lighter colors will do the trick just fine.

Outstanding Visuals

This goes without saying, but certain visual cues on your site will give any website a distinct edge over similar websites online. Populating a webpage with high-resolution images and beautiful illustrations can make your site more compelling to visitors.

For example, take a look at this high-definition image from Hershey:

Of course, you can’t use just any random visuals on your site. They should align with what your brand stands for.

Use stunning banner images. You can populate your page with custom-made images, which can also be used to highlight certain key focal points of your site. Try to avoid using too many stock photos on your pages.

Site Usability

Aside from beautiful design, you also need to create a site that provides users with a satisfying user experience (UX). Most developers make the critical mistake of compromising a site’s usability in favor of its overall visual design. It’s imperative to optimize a site in order to facilitate smooth interaction between the site’s elements and visitors. A subpar UX design could result in your website’s bounce rate blowing through the roof.

You can enhance the user experience by using animations, readable and engaging content, simple navigation, and more interactive elements.

 

High-Quality Content

Having high-quality content is integral to optimizing search engine rankings for your site and thus generating more traffic to your site. It’s also absolutely essential to populate your site with quality content in order to keep your visitors engaged. Top-notch content that’s relevant to your brand can persuade visitors to spend more time on your site, explore other areas, or make a purchase.

We recommend dividing your content based on its relevance. Always keep relevant information about your website, product, or service at the top. Follow it up with content that explains your services or highlights features that set you apart from competitors.

Finally, use an FAQ section to answer questions that a visitor may have about your service.

Have a look at this FAQ page design from Shopify:

Compelling Calls to Action

A website exists to persuade a visitor to take certain actions on it. CTA buttons on a site trigger this response from visitors. As such, you need to place CTA buttons strategically throughout your site to persuade visitors to perform desirable actions on the webpage. The call-to-action messages themselves must be persuasive. They should explain what you want visitors to do in a few words.

“Buy Now,” “Sign up Free,” “Contact Us,” etc. are all examples of CTA buttons commonly used by most websites.

Make sure your landing page leads users to all the CTA buttons present on the page. You can utilize contrasting color schemes, content, and white spaces to highlight a CTA button.

Take a look at this CTA button used by Spotify:

If you have a variety of CTA buttons on your page, determine which type is more important and use it more prominently.

Mobile-Friendly Design

It is a well-known fact that the majority of websites receive most of their traffic from mobile users. With over 7 billion active smartphone users around the world today, not optimizing your site for mobile devices means losing out on such a massive audience. Suffice it to say, mobile optimization is one of the first things you need to do when building a website.

You need to utilize a custom web design that responds and adapts to various mobile screen sizes automatically.

We recommend using Google Search Console or other free tools like Pingdom or BrowserStack to check whether your site is mobile-friendly.

SEO-Friendly Elements

As you may know by now, search engines like Google take many aspects of a site’s user experience into consideration when ranking a site. As such, a developer needs to consider search engine optimization from the very beginning of a website’s design process. Elements like simple navigation, scannable text, loading speed, and mobile friendliness contribute to the overall user experience.

A problem with any of the above elements will result in a user having a poor experience with your site, eventually increasing its bounce rate. Google will take this high bounce as a sign of bad UX and ultimately plummet your site in search engine rankings.

It’s important to consider how each element will contribute to your site’s SEO. We suggest working with an SEO expert, who will monitor and assess all crucial elements of your site while it is in development.

Right Usage of Ads

You’ll find many websites online that have successfully monetized their websites by displaying ads on them. If used appropriately, display ads can be a great way to earn some revenue from your website. However, such advertisements – if used incorrectly – can aggravate your visitor’s user experience. In short, advertisements have the power to make or break your site.

As such, we discourage using too many ads on websites as it can harm the user experience. You don’t want your website to look unprofessional, which is exactly what will happen if your webpage is littered with ads.

The most effective way to advertise on a site, in our opinion, would be combining banner ads with affiliate marketing. Make sure your ads integrate organically with your site. They shouldn’t feel out of place and interfere with the content on your site.

Security

Online security should be an integral part of any website. Security and privacy have often been a major cause of concern for individuals surfing the web. Security alerts popping up when someone tries to open your site is a surefire way of turning potential website visitors away forever.

Internet security should be given as much focus as the design and overall functionality of your site. It should be mandatory for your website to implement an HTTPS protocol. This will help protect a user’s information, lend some much-needed credibility, and build trust among prospects. 

We suggest buying SSL certificates from reliable hosting service providers. These are cheap to acquire and can be integrated seamlessly with your site.

Integrating Social Media

Social media platforms like Facebook, Instagram, and Twitter have billions of active users from all around the world. So it only makes sense to integrate social media into your site’s design plan. You should have social media buttons that instantly redirect your users to your site’s official social media channel. You can also have buttons that allow users to directly share certain content or products from your website on their private channels. 

Having social media buttons strategically placed on your website is a great way of indirectly marketing your site, opening doors for people to leap in directly onto your site from their respective social media profiles online. 

Adding Internal and External Links

A proper link-building strategy can prove to be a great way of enhancing the brand authority of your website. It is important to learn how to build internal and external links to help boost your website’s performance. For instance, you can direct users to certain content on your site and improve its SEO performance by using appropriate internal links.

Proper link-building research requires a good strategy. We suggest finding out how your competitor’s websites are employing their link-building strategy. Draw inspiration for sites that are using the strategy with productive results.

Comments Section

We’ve already stressed how important it is to make your site as interactive and engaging as possible. Aside from content, you can add a comments section to your site, which allows users to leave their two cents below a particular content or product information. This can be a great way to receive feedback, which can be used to improve your service.

If you are running an ecommerce store, we recommend adding a review section similar to what is found on sites like Amazon and eBay. A dedicated comments and review section will make your site more interactive and improve brand loyalty.

Achievements and Endorsements

This is perhaps the most effective and widely adopted way of building trust among customers. It is in your business’s best interest to flaunt your past achievements on your website for all to see. Displaying your achievements can go a long way towards building a solid reputation for your business and brand.

We recommend having a dedicated section for testimonials, displaying positive comments from at least 4 to 5 past clients.

We also suggest highlighting the names of all the popular brands you’ve served. If you’ve received endorsements from authoritative brands, add them to your site as well.

Final Thoughts

While these 16 elements can seem a bit overwhelming, they’re essential to building a website that not only looks fantastic but functions flawlessly as well.

Are you ready for the good news? You don’t have to do it on your own!

HighClick Media is a full-service digital marketing agency that specializes in professional website design. Our talented web designers will craft your business website with lots of TLC and plenty of technical prowess! We can build you a brand new website from scratch or spruce up your existing site.

Interested? Reach out to HighClick Media today at 252.814.2150 or drop us a line here. We’ll be glad to show you how we can help #elevateyourbrand with a world-class website for your business.

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Guest blogger Joseph Schneider is the Director of Marketing at Haitna, a digital marketing firm based in Texas.

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The Pros & Cons of Using Animation On Your Website

The Pros & Cons of Using Animation On Your Website

Incorporating elements of animation is a great way to make your website come to life. When properly implemented, quality animation can significantly enhance your site’s user experience as well as its overall effectiveness.

Animation in the right place at the right time has the power to capture a user’s attention, improve engagement, secure more conversions, and even increase sales.

That being said, animation also presents its share of challenges. For one thing, it’s easy to get carried away and add an excessive amount of animation. Even professional designers and developers have to toe the line between making the most of all that animation has to offer and creating a site that’s overwhelmed with too much activity.

Instead of attracting more visitors to your site, badly executed animation can actually alienate users. Animation that’s carelessly integrated into your design can create confusion, discord, and chaos for users.

If you’re thinking about including elements of animation on your business website, there are a few things you should take into consideration. Let’s take a look at some of the pros and cons of using animation on your website.

PROS:

Animation Can Help Increase User Engagement

Adding animation to your website design is sure to grab a user’s attention more than just a static screen. Websites that not only function efficiently but look good as well are more likely to enjoy positive feedback and decreased bounce rates from users.

Animation Lends Authenticity and Legitimacy to Your Site

Online scammers don’t generally invest a lot of time or effort into a complex website design. When done well, animation not only indicates to users that your website is legitimate, it also positions your brand as a credible authority in your field.

Animation Enhances the Overall Design of Your Site

The right animation effects can breathe life into your website design, leaving a lasting impression with visitors. Couple an aesthetically pleasing design with interactive elements and you’ll further increase users’ interest in spending more time on your site.

CONS:

Animation Can Slow Page Loading Speeds

Since animation places a heavy load on website resources, it can cause slower load speeds for both individual pages and the site itself. Slow loading times can frustrate users, leading them to move on to other sites that have what they’re looking for but load much faster. Longer loading times can also negatively impact your rankings in Google search engine results.

Animation Can Distract from Your Business Goals

Having too many animated elements can annoy users and cause them to abandon your website without completing a purchase – regardless of what motivated them to visit in the first place. When inexpertly executed, web animation can also draw a user’s attention away from your core message. Instead of focusing on what products to buy, visitors may become overly distracted by the movement on the page.

Animation Might Not Always Improve User Experience

While animation may add to the visual appeal of your website, it doesn’t always enhance the user’s experience. Websites should be designed to function in a way that’s easy for visitors to use. Adding animation where it’s not needed can make a site harder to navigate and ultimately detract from the overall user experience.

Final Thoughts

Before determining whether animation is right for your website, consider the following questions:

  • What is its purpose?
  • Will it enhance or detract from the user experience?
  • How will it benefit users or add to your message?
  • Will it help guide your visitors in the right direction (e.g., making a purchase or booking an appointment)?
  • Will it slow your site down?
  • Can you execute it well?

When it comes to web animation, it’s best to exercise a less-is-more approach. You shouldn’t simply include animation whenever and wherever you want – its use must always be justified. By and large, web animation should always be integrated in ways that align with your broader business objectives.

So, should you use animation on your website? That, of course, is up to you to decide. Ultimately, it all boils down to the user experience you can and want to provide.

By heeding the advice above, it’s possible to incorporate elements of animation into your business website design that will allow you to reap all the benefits of the pros and none of the cons. To ensure maximum results, enlist the services of professional web designers and developers.

If you’re looking to give your business website a facelift (with or without the animation), HighClick Media can help! Reach out to us today at 252.814.2150 or drop us a line here.

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Practical Tips for Integrating Digital Technology Into Your Ecommerce Business

Practical Tips for Integrating Digital Technology Into Your Ecommerce Business

Today’s consumers are more connected than ever before. They expect to have access to information, services, and products wherever they are, whenever they want them, and at the lowest price.

To remain competitive in today’s ecommerce market, you must integrate digital technology into all areas of your business.

Fortunately, integrating digital technology into your ecommerce business doesn’t have to be a huge hassle. In this article, we’ll take a look at several tips that will help put you on the path to success!

Create a Customer Engagement Strategy

Once you’ve got your customers’ attention, you need to get them to take action. Constructing a customer engagement strategy is all about converting your website visitors into paying customers.

Of course, you can’t expect every visitor to eventually become a customer just because you want them to. Instead, you should focus your efforts on converting the most relevant and interested visitors into paying customers.

You can do this by creating and executing a customer engagement strategy. Customer engagement strategies range from seeking email subscribers to building and nurturing a repeat buyer base.

Build Automated Marketing Campaigns

Now that you’ve got a solid customer engagement strategy in place, you can integrate digital marketing techniques and ecommerce capabilities. The key to any successful digital marketing strategy is to automate as much as you can.

This can be done through email marketing automation and lead generation campaigns. As marketing guru Neil Patel notes, automation helps you create and execute your digital marketing strategy more quickly and effectively.

Digital Tech Trends to Try Today

When it comes to digital technology, there are countless options to choose from. For ecommerce businesses, the following technologies are likely to prove particularly beneficial:

Integrate Mobile Payments

While you may already have an existing mobile app, if there isn’t an option for customers to make online payments, you’re truly missing out. Before you integrate any payment feature, always make sure to first add API authentication.

API authentication allows clients to verify their bank account and routing number instantly via ACH. What’s more, your app will work seamlessly with other mobile payment options like Swipe and Dwolla. Your customers will appreciate the convenience and ease of use that come part and parcel with a mobile payment option.

Implement Remote Work

Letting some employees work remotely is an excellent start. However, you need to take additional steps to always ensure effective communication. Collaboration is key when working remotely, so be sure to make use of a process map template.

With process mapping in place, you and your remote team will find that it’s easier than ever to work together. You’ll be more organized and productivity will increase dramatically.

Initiate Data Analysis

Data analysis can be used to further improve the processes of your organization. Here, it’s important to differentiate process mining vs. process discovery. Process discovery – which essentially creates an optimized map of what a process should look like – is a part of process mining. Moreover, Harvard Business Review explains that process mining uses data to find, validate, and improve your ecommerce business’s workflows. As a result, your entire company will benefit.

This means greater efficiency, increased sales and revenue, better risk management, and hidden opportunities. To achieve all this, you’ll need to start by finding potential data sources and mapping out a timeline. Then, you can determine key stakeholders.

Final Thoughts

Whether it’s cloud computing, digital marketing, machine learning, process mining, or any other digital technology, there’s a wealth of resources available to use. The key is finding the ones that will work best for your business and your customers. When you find the right technologies, you will notice profound improvements in your ecommerce business.

HighClick Media helps grow businesses of all shapes and sizes by implementing comprehensive marketing solutions, such as website design, paid advertising, and other creative services. Contact us today at 252.814.2150 or drop us a line here to see how we can help #elevateyourbrand!

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Guest blogger Alyssa Strickland created millennial-parents.com for all the new parents on the block. Alyssa believes the old adage that it takes a village to raise a child, but she also thinks it takes a village to raise a parent! Millennial-Parents is that village. Today’s parents can be more connected than ever and she hopes her site will enrich those connections. On Millennial-Parents, she shares tips and advice she learns through experience and from other young parents in three key areas – Education, Relationships, and Community.

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9 Reasons to Use WordPress for Your Website Redesign

9 Reasons to Use WordPress for Your Website Redesign

For some business owners, even entertaining the thought of a website redesign can be headache-inducing. Between concerns that the project will be overly time-consuming and the possibility that it may cost more than you’re willing to pay, it can be a lot. Add to that the challenge of trying to decide which website-building platform to choose among the many on the market today.

We get it! That’s why we’ve put together this comprehensive guide to help you along in the process. First, let’s consider why you might want to have your website redesigned in the first place.

7 Signs It’s Time for a Website Redesign

  1. Your site hasn’t been updated in a while. While there’s no hard-and-fast rule, most professionals agree that business websites should undergo a redesign every two to three years. As web design trends are constantly changing, what was considered attractive and aesthetically pleasing just a few years ago probably isn’t today. As rapidly as technology is advancing, any business website that hasn’t been upgraded in three years is unlikely to provide the best user experience to customers and potential clients. On top of that, when your site is regularly updated with valuable content Google takes notice – and that’s never a bad thing!
  2. Your site isn’t mobile-friendly. For most businesses, the majority of their website traffic comes from mobile users. Therefore, you need to make sure that your site performs as well on mobile devices as it does on desktops. A fully responsive website is simple to navigate on a smartphone, thanks to a mobile-friendly menu, easy-to-click buttons, and text that can be effortlessly read without having to zoom in. Not to mention the fact that Google gives preference to mobile-friendly websites in search results.
  3. You’re not getting enough traffic to your site. If your website isn’t generating traffic, something needs to change. Perhaps your content isn’t optimized for Google searches, or you’ve failed to address broken features or duplicate content – neither of which Google is very fond of. Search engine optimization (SEO) is an ongoing battle between Google and your website. Google wants to provide searchers with the most relevant results high up on the first page. If it’s been years since your website was last updated and your competitor’s site is updated often, Google will likely rank the competitor’s site ahead of yours.
  4. Your site isn’t converting visitors into paying customers. Are people visiting your website and leaving without taking any action? Are they spending scarcely any time on your pages before “bouncing“? If so, it’s obvious that while your site is easy to find in searches you aren’t delivering what visitors are looking for. Using tools like Google Analytics, you can monitor how customers are responding to your website’s current design. Low conversion rates could be a result of a site layout that isn’t compelling enough to persuade visitors to stick around. This is a clear indication that your site needs a makeover – and quickly!
  5. Your site looks and feels old. People like attractive things; it’s as simple as that. If your site layout is chaotic, cluttered, or just plain ugly, that’s not going to cut it with today’s consumers. An unappealing website can (and will) negatively affect how potential customers perceive your business. Is your website riddled with recurring “technical difficulties” that need to be addressed? Are there new features you want to introduce or outmoded functions (such as traffic counters or flashing banners) that need to be eliminated? If so, a website redesign is certainly warranted. Redesigning your site allows you to modernize the look and feel of it; you might choose to modify your brand colors and fonts, revamp your logo, or update the images and written content – the possibilities are endless!
  6. Your site isn’t performing well. If visitors encounter a bunch of broken (or “dead”) links, pages or images load slowly, users can’t easily access the information they’re looking for, the website is constantly crashing, or (as previously mentioned) it isn’t mobile-friendly, then it’s time for a website redesign. In short, if any part of your website isn’t functioning properly, consumers will quickly move on to another company offering similar services. A poor user experience can create an unfavorable impression of your business and can even negatively affect your search rankings. By contrast, a positive user experience will result in visitors spending more time on your site, increasing your potential to generate leads, engage with your market, and solidify your brand.
  7. Your site doesn’t clearly or accurately reflect your business in its current state. Your website is the digital face of your company – so, you’ll want to be sure it makes a good impression. After all, the first interaction that the majority of customers will have with your business is through your website. Accordingly, you’ll want to ensure that your site accurately represents the business as well as the products and services you offer. Over time, your business model, messaging, offerings, or priorities may have changed. Naturally, your website should be updated to reflect these changes. If you aren’t regularly refreshing the content on your site, people may incorrectly assume that you’re no longer in business or that you don’t value your online presence – in which case they’ll probably look elsewhere for a company to do business with.

What Is WordPress?

Since its humble beginnings as a blogging tool in 2003, WordPress has evolved into a robust content management system (CMS) and website-building platform. It’s the most popular CMS on the market today – in fact, over 43% of all websites worldwide are powered by WordPress!

In technical terms, WordPress is free and open-source software that uses the PHP scripting language to send and retrieve information from a MySQL database. In layman’s terms, WordPress is a web platform offering tons of features and functionalities without requiring a high level of expertise in web programming after the site is developed. 

Aside from the basic WordPress code itself, there are three major components to every WordPress installation: themes, plugins, and widgets.

A theme is a collection of files – specifically HTML and CSS files – that serve as a design template for your website. Themes define what the pages will look like without altering the content within those pages. You can choose to use a pre-built framework or have a theme custom-designed to suit your specific needs.

Similar to an app, a plugin is an extra bit of code that can be used to add customized functionality to your website depending on how you want it to work. Plugins allow you to expand the capabilities of your site beyond the features included with the basic WordPress installation. With the right mix of plugins, your site can run faster, look more attractive, and be more user-friendly than ever before.

Widgets are small blocks of content that you can drag and drop into the sidebar, header, footer, or other enabled areas of your site (depending on the theme you choose). Similar to plugins, widgets are used to add specific features or functions to your website without having to write any additional code. Common examples of widgets include recent blog articles you’ve posted, embedded social media feeds, fillable forms, calendars, and banner ads.

Why Should You Use WordPress for Your Website Redesign?

From startup website builders to more established CMS platforms, there are many options to choose from when you’re considering a website redesign. So, are there any clear advantages to using WordPress over any other platform on the market?

In this article, we’ll explore some of the top benefits of WordPress and offer 9 compelling reasons why this platform is perfect for your website redesign project.

WordPress Is Easy to Use, Update, & Manage

Initially, it may take some time to familiarize yourself with the ins and outs of the WordPress platform. But once you get the hang of it, you’ll find that the user-friendly Dashboard interface makes it easy to add, remove, or modify content – such as text, images, videos, and effects – to web pages and blog posts. You can update and optimize your website structure, add navigation menus, and even customize your colors, fonts, and other design elements.

One of the greatest advantages of WordPress is that you don’t have to possess any prior knowledge of HTML, CSS, PHP, MySQL, or any other programming language to effectively use WordPress – nor is it necessary to have any formal training or professional experience as a web designer or developer. 

As flexible and powerful a program as WordPress is, virtually anyone in your organization (who is authorized to do so) should be able to maintain your website quite easily. Assuming you have an internet connection and a web browser, you already have everything you need. If you’re familiar with any of the most popular word-processing programs, editing a page within WordPress will look very familiar to you.

WordPress’s visual editor – known as Gutenberg – allows you to add or modify content without ever seeing your site’s code. The simple interface features a toolbar with text editors, formatting tools, and the ability to upload media files in various formats. When you’re done making changes in Gutenberg, WordPress automatically updates the code on your website to reflect those changes.

A Word About Website Structure

Website structure refers to how your content is organized, interconnected, and presented to visitors across the various posts and pages of your site.

Having a good website structure can improve the user experience of your site by providing visitors with the information they need while making it easy for them to navigate to other relevant pages. Creating an orderly site structure also makes it easier to keep track of the various pages on your site.

Website structure is also a major factor that Google considers when assigning a rank to a site. When Google detects that visitors can quickly find the information they’re seeking on a website, Google is more likely to recommend the site as useful by ranking it higher on search engine results pages (SERPs). WordPress’s user-friendly interface allows you to create a clean, simple-to-navigate website structure that’s designed to appease users and search engines alike.

WordPress Sites Are Fully Customizable

With a wide selection of free and premium WordPress themes and plugins on the market, it’s entirely possible to build a fully customized website that caters to the specific needs of your business.

Currently, there are over 31,000 WordPress themes – more than 9,000 of which are free – that you can choose from to create a basic layout and structure for your website. Themes range in price from being completely free to $299, with the average cost being around $40. Even if you do end up having to pay for a theme, the cost will still be considerably less than if you were to hire someone to custom-develop your theme.

While many of these themes can be found on WordPress.org, several third-party websites also offer plenty of great options. As there are themes available for every industry imaginable, the real challenge isn’t finding what you need – it’s choosing the one you like the best.

Keep in mind that not every off-the-shelf theme has to match the design you have in mind. While it’s highly likely that the theme you end up choosing will be one that other businesses have previously used, that doesn’t mean your site is going to look exactly like someone else’s.

While some free or low-cost themes have only minor customization options and are generally intended to be used “as is,” the more robust off-the-shelf themes can be configured and customized as much as you want and still give you the website you need – at a tiny fraction of the cost of custom development.

Take the time to scour through the myriad off-the-shelf themes available and find one that’s high-quality, well-reviewed, and comes as close as possible to what you want by default. You’ll thank yourself later.

Plugins serve many important functions on your website, both on the front end in terms of user experience and on the back end for overall site performance. Like themes, WordPress also offers a wide range of plugins that you can add to your site. Some plugins are offered for free, some at a cost, and some have both options (these are often referred to as “freemium” plugins).

There are currently over 59,000 WordPress plugins to choose from on the WordPress.org website. If you can’t find a suitable solution from WordPress’s database, you can comb through the directories of third-party providers and independent developers to find what you’re looking for.

Imagine any task a typical website may need to complete, any problem it may need to solve, and any feature it may need to offer, and there’s probably a plugin for it. Of course, having thousands of plugins to choose from can be overwhelming. That said, there are certain essential WordPress plugins we recommended adding to every website:

  • Contact Form: This gives your website visitors a way to reach out to you and allows you to get back in touch with them as well.
  • Analytics: This allows you to see how many visitors your site is getting, how much time they’re spending on the site, and what actions they might be taking.
  • SEO: This allows you to optimize the content on your site to attract more traffic from Google searches.

Depending on the specific needs of your business, you might want to add plugins that enable advanced features such as foreign language translation, online payments, appointment bookings, multi-factor authentication, and social media integration.

WordPress Is Versatile & Scalable

In the beginning, WordPress was largely regarded as nothing more than a blogging platform. But over the years, it has progressed to become a powerful platform that you can use to produce virtually any type of website

Whether you’re looking to build a full-service website, you simply want to create or blog, or you want to incorporate a blog component into your existing site, WordPress is up to the task. You can construct a static homepage with static pages behind it or dynamic pages with drop-down menus. You can create customized landing pages to sell your products or easily add image galleries and social media links to encourage user engagement. The possibilities are endless!

In addition, given that WordPress is highly compatible with many other website builders, the platform is perfect for redesign projects. The flexibility of WordPress makes redesigning an existing website simple, convenient, and affordable.

Scalability is another important advantage of WordPress. As your business grows and changes, your website needs to be able to grow and change along with it. Fortunately, WordPress makes that process easy.

The WordPress platform is cleanly coded and well-equipped to handle massive amounts of traffic. If you should encounter a performance bottleneck, there are plenty of plugins you can install to help with scaling by performing tasks such as caching, compression, resource minification, and image optimization. Once installed, these plugins allow your site to accommodate more traffic without buckling under pressure.

WordPress Is Mobile-Responsive

These days, people spend more time surfing the web on their mobile devices than they do on desktop computers. Websites that aren’t optimized for mobile devices won’t perform well for visitors trying to access them with smartphones, tablets, or other mobile devices. Users may struggle to read text, view images, or click links on your site.

Most people won’t think twice about ditching a website that doesn’t load properly or function as it should on their mobile devices. With millions of results available in every Google search, it’s all too easy to simply look elsewhere to find the information they’re seeking.

Over the last few years, Google has placed greater emphasis on websites’ mobile responsiveness. In 2018, Google officially announced that it would be taking a “mobile-first” approach to search rankings. This means that the search engine now primarily uses the mobile version of a website’s content for indexing and ranking. While it isn’t required to have a mobile version of your for your content to be included in Google’s search results, it is strongly recommended.

Fortunately, WordPress makes it easy to create a mobile-responsive site that loads smoothly on all devices. Most WordPress themes are designed to be mobile-friendly by default, so you don’t need to worry about your site being inaccessible to mobile users.

Moreover, when you update your theme for desktop, the mobile version of the theme is automatically updated as well. So, you can rest assured that your website will look equally as good on smartphones as it does on desktops.

Another great perk about WordPress? Since the Dashboard is also designed to be mobile-friendly, you can easily manage and update your website anywhere, whether you’re on your phone, tablet, or desktop computer.

WordPress Is SEO-Friendly

SEO involves lots of keyword research and search metric analysis – and it’s an essential component of any high-performing website. That said, the technical SEO process can be extremely complicated, especially if you aren’t familiar with the terminology and tools involved.

While WordPress won’t automatically optimize your site for search engines, the platform does come uniquely equipped to assist you in your SEO efforts.

Here are just a few reasons why WordPress is great for SEO:

For these reasons alone, it’s no wonder that WordPress websites are much more likely to rank higher in search engine results pages (SERPs) than sites built with other platforms. Better ranking means more visitors to your site, and having more visitors greatly increases your chances of boosting profits.

While some SEO-enhancing aspects are built into the framework of WordPress, still others can be implemented by adding plugins specifically designed for search engine optimization

These plugins can be used to help optimize the content on web pages by providing instant audits of your on-page optimization efforts as well as managing key SEO data such as H1 titles, meta descriptions, meta titles, keyword embedding, and schema markup. In short, SEO plugins are designed to do everything possible to ensure that your site appears more often and higher up in SERPs.

Yoast SEO, one of the most popular WordPress SEO plugins, gives step-by-step information on how well (or not so well) your content will rank and provides clear guides for how to improve your site’s readability for search engines and users.

All-In-One SEO is another great SEO plugin that’s easy to use but incredibly powerful; we can recommend this plugin with confidence, as we use it on our company’s websites.

WordPress Is Safe & Secure

Having a secure website is central to maintaining a business’s good reputation. If your website is an easy target for hackers, your visitors may be confronted with inappropriate content or even be exposed to dangerous viruses and malware. If you have an ecommerce site, security is even more critical. After all, your customers are relying on you to provide a secure interface for entering and storing their personal information and credit card numbers.

While WordPress sites aren’t impervious to cyberattacks, they’re generally better protected against unauthorized access than sites built with other CMS platforms. When a WordPress website does get hacked, it’s usually because the site is utilizing questionable themes and/or plugins, is hosted by unreliable providers, or has been compromised due to a paucity of basic password literacy. In short, the problem doesn’t lie with the platform itself. Considering that WordPress powers well over 40% of all websites globally, it’s merely a statistical coincidence that WordPress-based sites appear to be targeted more often than non-WordPress websites.

That said, you still need to have a strategy in place to make sure that your website is continuously monitored and backed up frequently in the event of a catastrophe. Aside from enlisting the services of a reliable managed IT services provider (we can recommend a really good one!), you can also install security-focused WordPress plugins to further safeguard your website against hackers, malware, and other threats. These plugins can be used to implement features like multi-factor authentication (MFA), limiting failed login attempts, and scanning your site for vulnerabilities.

At HighClick Media, we highly recommend adding the Sucuri plugin to your WordPress site. Sucuri creates multiple layers of security to help protect your website from hackers, malware, DDoS attacks, and blacklists; provides continuous website monitoring and site scanning; plugs any security leaks or loopholes it may detect; and can even make your website faster in terms of speed and performance.

WordPress developers are constantly making improvements to the platform to ensure that it runs smoothly. Security updates are rolled out regularly as new cyberthreats arise, addressing and promptly correcting any possible gaps detected in the platform’s defenses.

Users are informed whenever security updates are required, and these updates are easy for users to make. By updating to the latest version of the WordPress core, you’re decreasing the chances of your website falling victim to cyberattacks and ensuring that everything continues to work properly.

WordPress Benefits from a Thriving Developer & Support Community

Because WordPress is open-source software and has been adopted by so many individuals and organizations around the world, the platform enjoys a sizable and active community of contributors

This highly engaged community – comprising thousands of users, developers, designers, and business owners – has created a vast array of plugins, help sites, and forums for discussing issues surrounding WordPress and suggesting solutions to common (and uncommon) problems.

Since community members are more than willing to share their knowledge and experience with others, you’ll never be at a loss for invaluable resources that offer the support you need to manage and update your WordPress website.

On the official WordPress website, you’ll find a wealth of reference materials, training courses, how-to video tutorials, and support forums to help you take full advantage of the platform’s potential. Offsite, there are numerous independent forums and Facebook groups to further help get your questions answered.

The WordPress community also engages in lots of outreach to users, hosting WordPress camps around the world and supporting the growth of local WordPress user groups.

WordPress Is Cost-Effective

Whether you’re just getting started or your business is already well-established, you’re probably looking to keep expenses as low as possible. Choosing WordPress for your website redesign project is one way to save money.

Nearly all DIY website builders such as Wix and Squarespace place commercial restrictions and limitations on what you can and can’t do with their programs. Not so with WordPress. That’s because WordPress is open-source software, which means that it’s free to download, install, use, and modify in any way you choose.

Keep in mind that while the software itself is free, you’ll still have to acquire a domain name (which can be free but usually comes at a minimal cost) and pay for web hosting; and you’ll most likely have to spend some money on themes and plugins as well.

A domain name is the internet equivalent of a website’s physical address. It’s the text that users type into a browser’s search bar to directly access your website.

If the domain name is the address of your house, then web hosting is the actual house that the address points to. Web hosting is where all your website files are housed, served, and maintained, and it’s what makes your website content accessible to other users on the internet.

WordPress Is Time-Tested & Trusted By Many

Website builders come and go – even the big names can fade from view (remember GeoCities?). WordPress, however, is far more likely to stick around for the long haul. This is because open-source software like WordPress isn’t maintained by a single person or business entity. Even if WordPress were to cease to exist (which is extremely unlikely), any competent developer could simply copy its source code and launch “new” software with a different name in a matter of minutes (a maneuver known as “forking.”)

In the 19 years since its original release, WordPress has been tested, fine-tuned, expanded, and optimized time and time again. Throughout its evolution, WordPress has become a first-class web publishing platform that’s well-suited to meet virtually any website’s needs. Millions of users worldwide benefit from WordPress; it’s available in over 53 languages and propels thousands of multilingual websites as well.

It isn’t just small- and medium-sized businesses that are using the platform, either. According to data from BuiltWith, WordPress powers over 36% of the top 1 million websites (based on site traffic). Many leading brands and organizations in a variety of business sectors rely on WordPress to power their websites and blogs. 

Chances are, you will have heard of a few of these companies:

Final Thoughts

For many business owners, the choice between having a website custom-developed versus going with a more ready-made solution such as WordPress is not an easy task. We hope this guide has been helpful in assisting you with that decision.

As we’ve detailed here, WordPress is designed to be easy for everyone to use (not just web developers), allows you to create any type of website you need (whether it’s an ecommerce store, online forum, marketplace, membership site, or just about anything else you can think of), and provides a wide range of tools and options for customizing the site you’re creating. The platform allows you to create a site that looks and performs equally well on mobile devices as it does on desktops, scales easily if you need to add more pages or features as your business grows, and positively contributes to your overall SEO efforts

WordPress sites are uniquely positioned to withstand some of the most common cyberattacks and can be bolstered further through the use of security plugins. Thanks to a passionate support community, WordPress users have ready access to the information they need whenever they need it. A WordPress site is relatively inexpensive to create, requiring only minimal investments towards domain name acquisition, web hosting, and plugins/themes. Finally, WordPress is a tried-and-tested solution for creating any and every type of website.

In short, choosing WordPress for your website redesign project is one of the smartest decisions you can make as a business owner.

HighClick Media Can Help You with Your WordPress Website Redesign

Redesigning a website can be a complicated process, especially when you have a site with a lot of moving parts. While WordPress positions itself as a platform that anyone can use to build a website – and to a certain extent, this is true – creating a site that’s both fully functional and professionally designed often requires an expert touch.

Just because you can build a site on your own, thanks to WordPress’s impressive arsenal of tools, that doesn’t necessarily mean it will be a good site. After all, you want to make sure everything works flawlessly and that the user experience is configured in such a way that the website will contribute to – not hamper – the performance of your business.

If you need more advanced functionality or a custom-developed theme to help you further stand out from the crowd, partnering with a professional WordPress web design and development company might be the way to go.

Once the redesign project is complete and your site is up and running, your web development partner will train you and all other authorized users on how to access the backend of WordPress so that you’re better prepared to make future updates to the site on your own.

If you’re thinking about redesigning your website (or even building a brand-new site from scratch), we at HighClick Media wholeheartedly recommend using WordPress as your preferred platform – and we can help make your design project happen, too! When you partner with HighClick Media, we’ll work with you to determine how best to approach your website project to maximize your online presence and #elevateyourbrand! Call us today at 252.814.2150 or drop us a line here to schedule a website design consultation!

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How to Grow Your Business by Optimizing Your Website

How to Grow Your Business By Optimizing Your Website

Prioritize Creating a Data Recovery Plan

Unfortunately, business owners too often minimize the importance of cybersecurity until after their company has been targeted and compromised by cyberattackers. Rather than waiting until disaster strikes, it’s imperative to educate yourself about cybersecurity data protection and be proactive about protecting your company’s website.

Coming up with a cyber-recovery plan to safeguard your company’s digital assets – including your website – should be your number one priority. This will allow you to get your website back up and running quickly in the event of a cyberattack. You’ll want to establish a proposed timeline with your preferred “deadlines” for system recovery, as well as details about which programs and applications will have to be addressed in order to execute recovery. Finally, make note of who will be responsible for conducting each task included in your recovery plan.

Develop Educational Content

Sure, your website is a sales and marketing platform – but it can also serve as a vehicle for customer education. Whether your typical customer is another small business, a nonprofit organization, or an individual consumer in your area, you can establish your website as a place that visitors can turn to for up-to-date resources on everything from product use cases to new developments in your industry.

So, how can you ensure that your marketing content is also educational? Business 2 Community recommends publishing blog posts that address your audience’s most common “pain points,” hosting live video lessons with product demonstrations on your website, or even establishing a special membership section of your site with bonus content for paying subscribers.

Integrate Your CRM & ERP

Your customer relationship management (CRM) system and enterprise resource planning (ERP) software are both indispensable to your business. From tracking and capturing leads to managing your overall operations, these software programs can be leveraged to carry out a plethora of key business functions. You can use these programs to their fullest potential by integrating them and then connecting the internal, integrated system to your website. In doing so, not only will you boost your team’s productivity and efficiency but you’ll also be able to seamlessly transfer information from your website to these interconnected programs.

User-Friendly Design

Have you ever had an unpleasant experience while browsing a particular website? Maybe you found it difficult to find the particular page you were looking for. Perhaps you tried to use the search function to find an important piece of content, but it didn’t deliver accurate results. Or, maybe you were seeking contact information so that you could get in touch with a customer support specialist – but no matter how hard you looked, you didn’t see any contact forms, email addresses, or phone numbers.

Crafting an enjoyable user experience should be at the heart of your website design and management approach. But, how can you go the extra mile to make sure that your customers can easily navigate your website and make the best use of all its features? Rock Content recommends designing a clear menu that allows your customers to visit key sections of your website with one click, including an easy-to-find contact form.

In addition, it’s also essential to make sure that your overall site layout looks attractive – after all, visually appealing content might prompt visitors to stay on your website longer (and the longer visitors stay on your site, the more likely they are to take action, such as making a purchase or booking an appointment). If you can’t find a theme that you like with your current content management system, you might consider enlisting the services of a professional web design and development firm that can create a custom layout for your site.

Local SEO: How to Get Found Online by Customers in Your Area

You might be acquainted with the basic principles of search engine optimization (SEO), and perhaps you’ve even been incorporating some useful keywords into your website content already. But have you taken the time to focus on local SEO? By emphasizing local SEO in your website strategy, you can specifically target customers in your area who are seeking products and services like those that you offer.

What can you do to reach customers nearby using SEO tactics? BrainChild Studios recommends putting your city and state on your homepage, adding your city to your page title tags (including the local schema code in your website pages), claiming your Google Business Profile listing, and including your business in local online directories.

Boost Your Conversion Rate

The ultimate goal of your business’s website is to convert visitors into paying customers. Therefore, you need to find ways to boost conversion rates with your website. While implementing user-friendly website design principles can help in this area, there are also some other steps you can take.

A/B testing is key to increasing conversions – you can run tests to analyze your conversion rates with your current site features. Then, as you implement new features like headlines, calls to action, or contact forms, you can run additional tests to compare their effectiveness. By conducting multiple A/B tests at once, you won’t have to wait until a new feature has been thoroughly tested to analyze the impact of another.

Speed Up Your Website

The ultimate goal of your business’s website is to convert visitors into paying customers. Therefore, you need to find ways to boost conversion rates with your website. While implementing user-friendly website design principles can help in this area, there are also some other steps you can take.

A/B testing is key to increasing conversions – you can run tests to analyze your conversion rates with your current site features. Then, as you implement new features like headlines, calls to action, or contact forms, you can run additional tests to compare their effectiveness. By conducting multiple A/B tests at once, you won’t have to wait until a new feature has been thoroughly tested to analyze the impact of another.

Final Thoughts

Your website doesn’t exist just so your company will show up in search engines. In reality, your website might be an unrealized tool for your business’s growth. If you haven’t prioritized growing your business by maximizing your website’s potential, you can get started by integrating some of these recommendations.

If you need help with optimizing your existing website, creating a new website from scratch, boosting your SEO for greater discoverability in Google searches, or any other aspect of your digital marketing, you don’t have to go it alone! HighClick Media is here to help! Contact us today at 252.814.2150 or drop us a line here to see how we can help #elevateyourbrand!

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice and troubleshooting tips.

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By the Numbers: Data Application in Business Operations

By the Numbers: Data Application in Business Operations

By the Numbers: Data Application in Business Operations

 

If you’re operating in the digital space, it’s important to incorporate data and process analytics into your work process. Analyzing data and forming insights are crucial to acquiring and retaining customers, mitigating risk, and navigating a path forward that’s profitable and risk-averse. In this article, we’ll outline a few examples of data application from an operational standpoint.

Customer Acquisition & Retention

Customer Management

Customer retention refers to the strategies you use to keep existing customers coming back. Analytics is critical in this regard, as it provides predictive metrics of how your customers might react to company changes, price fluctuations, etc. A data-driven approach using mathematics, statistics, and probability will allow you to safely test strategies and develop prescriptive insights without risking the real-life loyalty of your existing customers.

The same logic applies to new customer acquisition. The first and clearest advantage of an analytical approach to data involves taking a look at the costs associated with actually acquiring a new customer. With the right implementation, you can weigh the combined costs of advertising, offers, delivery, salary, and communications against the value of the customer themselves ahead of time. 

By contrast, conversion rate optimization (CRO) is a user-centric strategy designed to increase the rate of desired behavior amongst users on a website. If you’re collecting data correctly, you’ll be able to more closely scrutinize the user journey across your website pages, forms, customer service, and ecommerce site and adapt your sales and customer journey accordingly.

Internal Process ManagementInternal Process Management Using an iBPM

Many businesses underestimate the importance of internal data capture. Depending on the size of your business, deploying analytics within the context of your own office can be cost-efficient for improving productivity and operational efficiency. Data can be used to improve hiring methods, give insights into effective management, and optimize training methods. It can also be used in conjunction with key performance indicators (KPIs) to more accurately measure team attainment and scrutinize work efficacy.

Another strategy is to use business process management (BPM) to analyze how the people, systems, and data within your business interact. You can also use this tool to automate and optimize processes and workflows, leaving menial tasks to the AI and giving your employees more time to focus on more pressing issues. Automation tools and intelligent business process management (iBPM) combine to make for a more efficient operation. When creating a BPM framework, just be sure that you’re always monitoring its effectiveness and making adjustments to improve output.

Risk ManagementRisk Management

Without data analytics, it’s almost impossible to develop an effective, long-term risk management process. If you have the available technology, you can embed data to identify risks and react in real time to market shifts, faulty internal processes, etc., thereby reducing the likelihood of bad investments and wasted time. With risk profiles, it’s possible to create a framework that weighs financial and strategic threats and prescribes a course of action that would mitigate and manage them. If your data models are precise enough, it’s even possible to predict future outcomes and build workflows that respond automatically, without intervention.

A risk assessment matrix goes a step further and ranks the likelihood, impact, and severity of potential risks. These can then be manifested as key risk indicators (KRIs), which may grow and evolve over time depending on your application of machine learning. Ultimately, you want to create an approach to risk management that changes with the data, ensuring your company is adaptable to hazards as they emerge.

Through data analysis and efficient process management and automation like iBPM, your business will be able to make decisions based on behavior prediction that will improve customer acquisition and retention and company efficiency and reduce the chance of a major setback.

Data Analysis***************

Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today, he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice, and troubleshooting tips.

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8 Generation Lead Tips for Small Businesses

8 Lead Generation Tips for Small Businesses

Small businesses have to overcome numerous hurdles before making a name for themselves and ensuring an ever-increasing revenue stream. Naturally, some of the biggest obstacles are generating leads and inspiring loyalty.

At first glance, it seems simple enough – find a market gap and have your business fill it. Customers will flock to you without much effort on your part. In practice, it’s not nearly as effortless.

If you don’t want to be in the 70% of businesses that fail within a decade, you need to ensure that your lead generation tactics are flawless.

Let’s take a look at a few tips and tricks that will help set you up for success:

Start with an Impeccable Website

Most members of your target audience will have one thing in common – when they need products or services (that happen to be in your offer), they’ll first look them up online.

Over 97% of users search online to find local businesses and make purchases. So, only having a website will immediately up the ante on your lead generation.

Still, it’s not enough to simply have a website. You need to make it a great one if you’re going to generate and convert your leads.

Create a clean design that makes it easy for your website visitors to scan your pages and find the information they need. Be clear about who you are, what your business does, how it can help your audiences, and how interested prospects can contact you.

It’s also always a good idea to take a look at what your competitors are doing with their websites and gather some inspiration from that.

Perfect Your Landing Pages

With your website done, it’s time to start developing landing pages. One of the worst mistakes you can make in this regard is to use your homepage as the go-to landing page for all your ad campaigns.

Your homepage is already the most frequently visited page on your website, so there’s no reason to keep directing your audiences to it during your campaigns. Instead, create dedicated landing pages focused on converting visitors.

You’ll need to make your landing pages enticing, relevant to your ad content, concise, and direct. Present your offer, highlight your brand’s value, and include a clear call to action.

The better your landing page, the higher your conversions will be. Do some A/B testing to find out which landing pages perform the best, find out what your audiences want, and keep tweaking your pages until you get the desired results.

Improve Your SEO 

Search engine optimization (SEO) is one of the biggest prerequisites for successful lead generation. By enhancing your SEO, you will:

There are a number of factors that impact your SEO ranking, including:

  • Page loading speed
  • Internal and external links
  • Quality of your content
  • Security
  • Mobile-friendliness
  • Keyword usage

If you want to rank on search engines and attract audiences, you’ll need to develop a comprehensive SEO approach. You can’t just improve your page speed, neglect all the other aspects of SEO, and expect to rank first.

SEO is a slow and steady approach, so take your time perfecting it.

Provide Relevant Content 

One thing that will help you improve SEO and boost lead generation is content. In the online environment, content is king.

Content marketing allows you to improve keyword usage, take your external and internal linking to a new level, engage audiences, enhance your visibility, and display your expertise.

 Whether you’re creating blog posts, e-books, video guides, infographics, Facebook Stories, or any type of content in between, your focus should be on quality. Keyword stuffing and improper backlinking are a no-go. Here’s what you should do instead:

  • Provide valuable information that will help your audiences
  • Offer solutions to your target customers’ most common problems
  • Provide relevant insights
  • Entertain your audiences

Before long, you’ll notice just how helpful content marketing can be for your lead generation.

Make Use of Social Media

We can’t talk about lead generation for small businesses without mentioning social media. It’s a gold mine for attracting customers and inspiring loyalty.

Whether you like it or not, you need to have a social media presence as a small business owner – it doesn’t matter if you’re running a small antique shop, a dropshipping business, or a family-owned pizzeria.

However, before you join all the most popular networks and get in over your head, analyze your target audience. See which platforms most of them use and examine how they interact with other businesses on them.

Then, only join those platforms that you can easily manage. After all, you’ll need to stay active on these platforms by regularly posting fresh content and responding to comments and messages. If you’re on more than a couple of platforms, you’ll likely find it difficult to keep track of them and use them to your advantage.

Take Advantage of Lead Generation Quiz Makers

A reliable lead generation quiz maker is ideal for engaging your audiences. It makes quiz creation a breeze, allowing you to know your target customers better and offering you a chance to stand out from the crowd.

You can create any type of quiz you want:

  • A fun personality quiz that grabs the viewers’ attention
  • An assessment quiz that tells you how much your audience knows about you and your products
  • A market research quiz, which allows you to assess your target audience’s most common pain points 

Share your quizzes on social media to reach a wider audience, add them to your lead generation emails, and embed them on your website to convert visitors.

With a lead generation quiz maker, it will take you no more than a few minutes to create engaging quizzes that boost your visibility and help you attract customers. You can also integrate it with email marketing tools or customer relationship management tools to nurture leads efficiently.

Monitor Your Online Reputation

To generate leads as a small business owner, you need to keep a very close eye on your online reputation.

You could have the perfect brand persona, excellent products and services, top-notch support, and a bulletproof content marketing strategy – and yet your reputation could still suffer. You need to be careful to pay attention to what people are saying about you and your brand.

Your customers and even competitors will talk about your brand on forums, social media groups, review sites, personal accounts, and more. Keep a close eye on all brand mentions.

If someone is harming your reputation online, you’ll need to be ready to clear things up, highlight your brand value, and present your business in the best possible light.

Respectfully respond to negative reviews, engage in discussions on public forums, offer solutions to public complaints, and ensure that your online reputation is excellent.

Spread the Word About Your Business Through Different Channels

Even with the best strategies at your disposal, it can sometimes be challenging to significantly increase lead generation on your own. Sometimes, you’ll need a little bit of help. Don’t be afraid to ask for it!

Spread the word about your business through different channels. For instance, you could try guest blogging, wherein you create content for other websites in your niche. Doing so will help you expand your reach, showcase your expertise, and attract a wider clientele.

Alternatively, you can reach out to influencers who make sense for your industry and who can connect you with their followers. Influencers inspire trust among their followers, enjoy an excellent reputation, and can easily impact their fans’ purchasing decisions.

Final Thoughts

Lead generation for small businesses can seem like an insurmountable challenge. But it’s easier than you may think when you have a few tricks up your sleeve and know what you’re doing.

So remember, if you want to boost your lead generation and conversion, you’ll need to: 

  • Create a great website 
  • Perfect your landing pages
  • Work on your SEO
  • Create relevant, engaging content 
  • Make use of social media 
  • Use a reliable lead generation quiz maker 
  • Monitor your online reputation
  • Spread the word through channels, such as guest blogging and influencer marketing

Follow these tips to ensure the success of your small business and start generating leads like a pro. Your business could also benefit from some creative experimentation on your part to complement the ideas discussed above.

If you need further help developing a lead generation strategy for your business, reach out to the small business experts at HighClick Media. We’ll take the time to get to know your business, identify its particular needs, and come up with solutions that will help your business grow. Reach out to us today at 252.814.2150 or drop us a line here.

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Guest blogger Angela White is an ed-tech enthusiast with a passion for writing. Specifically, she writes in the areas of product research and marketing using quizzes and surveys. She is a researcher at a brand that’s known for creating delightfully smart tools called ProProfs Quiz Maker.

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