tag for target audience blog posts.
Marketing professionals for small-to-medium-sized businesses should be aware that when creating messaging and content for the Millennial generation and younger, different rules apply. Marketing approaches that might have been effective in attracting the positive notice of older generations might…
Launching a website is a big decision. If you make the wrong choice, it can cost you thousands of dollars and years to correct. Before launching your website, there are a few things you should remember so that you can…
Before we can answer the question of how to find the right balance between online and offline marketing, we should begin by clarifying what these two methods of marketing are – and what makes each unique in its way. Online…
In today’s fast-paced digital world, maintaining a clear and consistent voice in the crowded field of social media can be challenging. A solid social media presence keeps people informed about the latest news concerning your brand while also advertising your…
When you think about branding, probably the first thing that comes to mind is a logo. A close second would likely be a specific color scheme that you closely identify with the brand. But any properly developed brand must also…
If you’ve been in business for any significant length of time, you might have encountered the desire or necessity to rebrand your organization. Maybe you’re tired of looking at that same old logo, customers keep getting you confused with another…
So, we're seven days deep in November, but most stores have had Christmas decor and a Holiday Marketing plan in place since before Halloween! If you're one of the ones grumbling about "premature Christmas decorating" or rolling your eyes at…
What is Content Marketing? As a digital marketer I'm often asked What is content marketing, and why should I use it? And if I'm being honest, sometimes I can't find the right words to say. It's not that I don't…
Rebrand - to change the way that an organization, company, or product is seen by the public. Every next level of your life will demand a different version of you. And the same rings true for your brand. One beautiful (and…
Happy World Emoji Day! Yep, you read that right. Unless you've been hiding under a rock today, you're already aware of today's "Holiday" - a day to celebrate the tiny cartoon images on our devices that most of us use…