10 Website Marketing Strategies to Help Your Business Grow

10 Website Strategies to Help Your Business Grow

Your business website is, by far, the most valuable tool in your marketing arsenal. Not only does it establish an online presence for your business, but it also serves as the basis around which all your other marketing takes place. Your website allows you to communicate your brand, culture, and – perhaps, most importantly – your story to existing and prospective customers.

As a website is often the first point of contact with a business for many potential customers, you want to ensure that yours makes a great first impression. Based on the layout, content, and ease of navigation of your website, prospective customers will decide if they want to interact with your company further – whether by opting in to receive regular content from your brand, picking up the phone and calling you, or making a purchase.

In today’s highly competitive online market, any business that wants to succeed must have a clearly defined website marketing strategy. If your site isn’t generating enough traffic – either because it’s unappealing or it’s difficult to find in search engine results pages (SERPs) – or it isn’t succeeding at attracting new leads or keeping existing customers engaged, it’s time to take a new approach to your marketing strategy.

 

What Is Website Marketing?

Simply put, website marketing is the strategic process of promoting a business’s website on the internet. The primary goal of website marketing is to drive more qualified traffic (visitors who may be interested in your products or services) and increase your site’s rankings in SERPs by applying search engine optimization (SEO) tactics and other digital marketing techniques.

In this article, we’ll look at 10 essential strategies that you can use to generate leads, increase conversions, boost sales, and grow your business through website marketing.

 

 

Perform a Review of Your Website Design

Take the time to thoroughly evaluate your website design. You want to make sure that your site not only looks attractive but is user-friendly and fully functional. Several aspects come into play when it comes to effective website design:

  1. Visual Elements:  Keep design styles and shapes simple. Font sizes and colors should be easy to read. Flashy elements not related to your message or the end user’s experience should be kept at a minimum.

  2. Ease of Navigation:  Having a clear navigation structure will keep users moving effortlessly through your web pages. Ideally, every page on your website should be accessible from the homepage in three clicks or less. An easy-to-navigate sitemap helps Google crawl and index your site more easily, discover new pages faster, and determine which pages to prioritize.

  3. User Experience (UX):  Evaluate your website’s user-friendliness and eliminate any design elements that add complexity or aren’t needed. Make sure your web pages are well-organized and that the site layout isn’t overly complicated. If visitors can’t quickly and easily find what they’re looking for, most will simply give up and leave.

  4. Mobile Responsiveness:  These days, most consumers use mobile devices to access the internet. So, you need to ensure that your site provides the best possible experience for mobile users. A mobile-responsive website will automatically adapt the content on your pages to display properly on a smartphone or tablet – meaning that visitors can spend less time squinting or sighing and more time clicking and buying. Optimizing your site for mobile devices results in higher rankings in search engine results and faster page loading times, both of which contribute positively to your SEO efforts.

  5. Clear Communication:  The second a visitor arrives on your website, they should be able to recognize who you are and what makes your brand different. Your content should clearly communicate how buying your products or enlisting your services can make customers’ lives easier or more pleasurable. Ensure that all the pertinent information on your site – such as your business address, phone number, and product pricing – is always up to date. Regularly update your site with valuable content like customer testimonials, company news, upcoming events, and engaging videos.

  6. Security and Trustworthiness:  Visitors want to feel as secure on your website as if they were buying something from a well-known physical store. They need to know whether there are return policies in place if a product doesn’t perform as it should and that their data will be protected. If consumers don’t feel that you’re trustworthy, it’s unlikely that they’ll sign up for your mailing list, purchase your products, or enlist your services.

  7. Calls to Action (CTAs):  A call to action is a prompt on a web page that encourages visitors to take a desired action, such as signing up for an email newsletter, calling to request a consultation, or purchasing a product. To increase clicks and conversions, make sure your CTAs are prominently placed on each page of your website, and that they’re presented as direct commands or action phrases (such as “Sign Up,” “Buy Now,” “Contact Us,” “Call Today,” or “Learn More), and that you offer something of value in return for users surrendering their personal information.

 

Implement Search Engine Optimization (SEO)

Most visitors will initially arrive at your website via Google and other search engines. Having a well-defined SEO strategy is essential to ensuring that your site is easily discoverable by search engines and potential customers alike. By increasing online visibility and improving your rankings in organic search results, SEO helps drive a steady flow of relevant traffic to your website. SEO is a long-term, often complicated process involving several key techniques:

  • Technical SEO:  Checking your site for errors or issues that may prevent search engines from “crawling” and indexing your site.

  • On-Page SEO:  Making your content easy to read for both users and search engines.

  • Off-Page SEO:  Building backlinks (links from other websites that point back to your site) from well-known websites within or directly related to your niche or industry.

  • Keyword Research:  Accumulating a list of words and phrases that your target audience searches for most frequently.

  • Content Optimization:  Incorporating your target keywords into various elements of your content such as titles, subheadings, paragraphs, meta tags, meta descriptions, and URLs. Including links to other pages on your website and other reputable sites in your field.

  • Image Optimization:  Adding alt text and descriptions containing your target keywords to every image (or video) on your site.

  • Local SEO:  Optimizing your site for location-based searches to increase both website visits and foot traffic to brick-and-mortar stores.

 

Create a Content Marketing Strategy

Content marketing involves creating engaging, highly readable, and well-structured content that directly addresses the needs of your target audience and shows how your products or services can solve their problems. Effective content marketing can help establish your business as an authority in your niche or industry, build trust and relationships with your target audience, and inform and educate potential customers about your products, services, and other industry-related topics.

 

With content marketing, you can generate continuous traffic to your business website –  whether you’re sending an email, posting on social media, or creating a YouTube video, always include a link back to your website. If you’re publishing a blog on your website, promote it on your other marketing channels and include a link that points back to your blog.

 

In developing your content marketing strategy, you must first identify which keywords to target with your content by performing keyword research. Conduct a competitor analysis to find out what’s working (or isn’t) for your competitors. Evaluate Google search results to determine what type of content Google wants for your target keywords. Promote the content you create across all marketing channels (social media, email, online communities, etc.).

 

In addition to regularly publishing new content, you should also periodically review your existing content to see if anything has changed. Pinpoint any pages with outdated information, “thin” content, low search rankings, no backlinks, or very little traffic. Determine whether to update or republish these pages, remove them from your site, redirect the URL to other related pages, or combine them with other web pages.

 

Promote Your Website on Social Media

Publishing high-quality, engaging content – such as blog articles, short videos, creative images, memes, or polls – to your social media pages regularly is an excellent way to interact with your target audience directly, build relationships with current and prospective customers, increase traffic to your website, generate new leads, improve conversion rates, build brand awareness and customer loyalty, and get instant feedback about your business, products, or services from actual consumers.

 

Before marketing your website on social media, you need to determine which social networks make the most sense for your business. Create a business page on each platform your target audience uses regularly so you can interact with them easily. Use your company logo as your profile photo and create accounts with the same username (consisting of your brand name or your website) across all your social media profiles. Keeping your brand identity consistent helps improve brand recognition for your business.

 

Fill out all the relevant information on your profile or bio, including your physical address (if you have one), email address, phone number, website URL, and store hours (if applicable). Your “About” section should effectively communicate your brand’s value proposition while establishing your overall tone and style. Include a call to action with a link to your homepage or a dedicated landing page. Having a distinct and memorable bio increases the chances that you’ll capture your target audience’s attention and that your message will resonate with them.

 

Social media users are more than willing to share your content to their news feeds if they believe their friends, family, and colleagues will enjoy it, too. Provide links to all your social media profiles in prominent locations on your website – such as your homepage or blog – and include “Share” buttons on any web page with content visitors might want to share. On each of your social media profiles or bios, include your website’s URL so users can easily navigate to your site to learn more about your business, book an appointment, or make a purchase.

 

Target Your Ideal Customers with Paid Advertising

Improving your search rankings using SEO tactics and gaining a decent number of social media followers organically can take time. For faster results, paid advertising is a great alternative. Pay-per-click advertising (PPC) and social media ads are among the most popular types of paid advertising.

 

PPC advertising platforms like Google Ads allow you to create and run ads centered around the words and phrases you’ve identified through keyword research to get your website to appear at or near the top of search results when users search for businesses like yours. Pay-per-click ads can be a cost-effective way to drive targeted traffic to your website quickly, increase brand awareness, and generate fresh interest in your products or services. With PPC ads, your business only pays when someone clicks on your ad. Each ad links to a landing page that’s customized to your specific offer.

 

Paid social media advertising platforms such as Facebook Ads let you target the users that best match your customer personas. Through highly sophisticated and advanced targeting methods, paid social media helps generate the right kind of traffic to your site – in other words, the people who are most likely to buy your products or enlist your services. When users click on the link in your ad, they’re taken to a dedicated landing page where they have the opportunity to take a variety of specific actions, such as learning more about your business, subscribing to your email newsletter, reaching out to a sales representative, or making a purchase.

 

Keep Your Audience Engaged with Email Marketing

With an average return rate of $44 for every $1 spent, email marketing remains a powerful, cost-effective way to communicate directly with existing and potential customers and keep them up to date about your business, products, services, special promotions, company news, and more. Since email list subscribers have already demonstrated an interest in your business, regularly dropping engaging content into their email inboxes will keep you on their radar. Provide links to your website or blog at multiple points throughout your email communications (including in your call to action) to keep subscribers returning to your site.

 

Of course, before you can start sending out emails, you have to build a solid contact list. While the list-building process can be difficult and time-consuming, coming up with new and innovative ways to encourage visitors to give you their email addresses can help fast-track the process. Depending on your specific business and its audience, there are several different tactics you can use to incentivize people to surrender their contact information, such as:

Make it easy for users to subscribe to your email list by adding signup forms in highly conspicuous places throughout your website. Once you’ve gained new subscribers, continually send them great content to keep them engaged and dissuade them from unsubscribing. Encourage subscribers to return to your website frequently by showing them what they might have missed since their last visit – new product launches, recent blog posts, videos, or other interactive content.

 

Encourage Returning Website Visitors Using Remarketing & Retargeting

There’s an old marketing rule, known as the “Rule of 7,” which states that a potential customer must see or hear an advertisement or marketing message at least seven times before deciding to buy a product or service. Internet marketing is no different. Most people will need to revisit your website several times before taking the next step in the path to purchase.

 

That’s where remarketing and retargeting come in. While the two techniques are similar, there are also a few distinct differences. Both involve reaching out to consumers who have already expressed an interest in your business, products, or services – whether by visiting your website, clicking on one of your ads, searching for your business on Google, or following you on social media – and encouraging them to reconnect with you and take a specific action (such as signing up for email updates, booking a consultation, or making a purchase).

 

Remarketing is focused on engaging current or previous customers via email in order to recapture their attention and encourage them to return to your website when they’re ready to buy. Retargeting involves serving targeted ads to prospective customers who have previously visited your website or a specific web page and have (or have not) taken a specific action. With retargeting, cookies (text files containing small pieces of data) are used in conjunction with certain advertising platforms like Google Ads or Facebook to track your website visitors’ actions after they leave your site and continue browsing the internet. The ads are displayed on subsequent websites the user visits, reminding them to return to your site.

 

Implementing one or both of these techniques will help drive more targeted traffic to your website, boost brand awareness, improve engagement, reduce shopping cart abandonment, increase conversions and sales, and lower advertising costs.

 

Measure and Analyze User Activity & Website Traffic

With traditional marketing methods, results can be difficult to accurately monitor and analyze. Do you really know how many people took the time to read your flyer, and how many simply threw it away? But with digital marketing – and your website, in particular – everything is measurable and can be analyzed. Along with providing a better understanding of who your ideal customers are, so you can effectively market to them, web analytics platforms can also help:

Since most of the data you need can be obtained from Google Analytics, installing this valuable tool on your website and ensuring that it’s properly configured is critical. Tags – small pieces of code inserted into a page’s source code – are used to facilitate the collection and sharing of data between your website and Google Analytics. Using tags the right way – and in the right places – helps you identify what’s working and what isn’t so that you can improve your website content and drive even more potential customers to your site.

 

Collecting and interpreting the metrics you wish to track and adjusting your marketing strategy accordingly can help elevate your business to the next level of success. Your website will only generate the desired results you want if you’re analyzing it routinely.

 

Launch Contests & Giveaways to Drive Traffic to Your Website

People love getting free stuff, especially if it’s relevant or useful to them. So, why not use this to your advantage? When you offer something of value to existing or potential customers, it makes them more likely to purchase from your company in the future. It also makes people more willing to share your content with their friends, especially on social media. Getting something for nothing from a brand they love and respect inspires loyalty in your customers.

 

While contests and giveaways are sometimes regarded as tacky marketing techniques, they’re actually quite effective at driving high-volume traffic to your website, generating interest in your products and services, building rapport with your customers, and even making connections within your industry.

 

Create a compelling contest or giveaway on the social media platforms where your target audience is most active, and your followers will flock to your website. Develop a dedicated landing page and post a direct link to it on your social media pages. The lure of “free stuff” will be irresistible to participants. From the landing page, you can easily direct visitors to your full website.

 

Generating useful content centered around your brand, products, or services, and then offering visitors free access to that content is another great way to keep your company top of mind with consumers when they’re ready to purchase something that you offer. If you sell products on your website, offer a free e-book detailing key features that potential customers should look out for. If your business is primarily service-based, create a checklist of action items that prospects can take prior to reaching out to you. When you focus on adding value for your audience, it’s a win-win.

 

List Your Business in Online Directories

Online business directories are the modern-day version of phone books. In previous decades, printed directories like the Yellow Pages featured comprehensive listings of local businesses, organized by categories like business type or location. Now that searching for products and services has primarily shifted to the internet, today’s businesses must make their presence known in online directories in much the same way as they would have done in printed books in the past.

 

Online directories help point users to the specific organizations they’re looking for and enable them to click through to a business’s website directly from the listing. Most listings provide basic information about the business such as the website’s URL, a brief description, hours of operation, contact details, products/services provided, customer reviews, etc. Listing your business in online directories gives customers the chance to post reviews of your business, products, and services, and allows you to respond to these reviews personally and publicly.

 

Given that 88% of users will call or visit a business within 24 hours of their initial search, it’s essential that your business be listed in the most popular and relevant online directories – otherwise, you could be missing out on a lot of potential customers. Adding your business listing to online directories helps drive targeted traffic to your website and through your business’s doors, makes your site more easily discoverable in search engine results, and creates high-quality backlinks (which, in turn, helps improve your SEO rankings).

 

Creating or claiming your Google Business Profile is a great place to start. Setting up your profile is fairly straightforward (and free). Ensuring that your profile is fully optimized makes it eligible to show up in Google’s Local 3-Pack (a set of three business listings appearing prominently on SERPs when users conduct searches for local businesses), as well as on Google Maps.

 

For over a century, the Better Business Bureau (BBB) has been helping customers connect with local businesses. Today, the BBB is not only an expansive online directory – it’s also a trusted resource for consumers seeking to discover more about an organization’s credibility, ethics, and business practices. Getting accredited by the BBB and being able to reference that accreditation on your own website remains a major trust signal to modern consumers.

 

Once serving as the premier offline business directory, the Yellow Pages has been able to successfully and smoothly transition into the digital age. Over 70 million people annually use the Yellow Pages website and app to find local businesses.

 

Listing your business on Yelp, a trusted online directory for everything local is an easy way to get your name in the public eye, especially for food and retail establishments.

 

Angi (formerly Angie’s List) is a popular local business directory that consumers can use to find residential services like plumbers, lawn care companies, and roofers.

 

In addition to these popular sites, there are hundreds of industry-specific online directories in which to list your business. Adding your listing is free, in most cases, but many platforms also offer paid advertising options to make it even easier to reach your target audience.

 

Final Thoughts

More than just digital signage for your brand or a virtual storefront for your company, your website is your online home base – and as such, it should be at the center of your digital marketing strategy. Whether you’re sending a tweet, publishing a blog post, running a newspaper ad, or adding a link at the bottom of your business card, the ultimate goal of all your marketing efforts – online and offline – should be to drive traffic back to your website.

 

The success or failure of your overall marketing strategy hinges on the design, effectiveness, and intuitiveness of the website you’re drawing people towards. If you aren’t utilizing your website as the valuable marketing tool it is, you may be missing out on a lot of potential business. If you don’t make a concentrated effort to meet your customers where they are, you can bet that your competitors will reach them before you do.

 

By heeding the recommendations outlined above and incorporating them into your marketing strategy, you’ll be well on your way to achieving positive results for your business!

 

If you need help developing your website marketing strategy, or if you’re looking to update your existing website or build a new one from scratch, HighClick Media can help! Call us today at 252.814.2150 or drop us a line here!

Emoji Marketing: 3 Brands That Did it Right

Emoji Marketing - 3 Brands That Did It Right
Emoji Marketing - 3 Brands That Did It Right

Emoji Marketing: 3 Brands That Did it Right

Happy World Emoji Day!

Yep, you read that right. Unless you’ve been hiding under a rock, you’re already aware of today’s “holiday.” It’s a day to celebrate the tiny cartoon images on our devices that most of us use every day! Emojis have been in our lives for a long time. Beginning as components of chatroom conversations in the ’90s as emoticons, emojis have reshaped the way we communicate.

“Yes, they are cute and fun and kind of addictive, but they also improve our capacity to make our intended meaning known.”  ~  Psychology Today

Whether or not you’re a fan of these little digital icons, there’s no denying that more and more successful brands are jumping on board with emoji marketing. And the brands that are doing it right present their emojis in ways that are both impressive and memorable.

If your business hasn’t jumped on the emoji marketing bandwagon yet, keep reading for examples of brands that pulled it off flawlessly.

Emoji Marketing - Deadpool Emoji Billboard Campaign

Deadpool’s Emoji Billboard

Hilarious + Creative = Genius! Capturing the attention of fans, three simple emojis were used to spell out “Deadpool” to promote the new movie. This marketing campaign reportedly played a role in Deadpool breaking box office records for an R-rated movie. An emoji that appears to be smiling poo is not something you see on a billboard every day. This campaign is proof that doing the unexpected can totally pay off!

Emoji Marketing - WWF Endangered Emoji Campaign

WWF’s #EndangeredEmoji Twitter Campaign

In 2015, the World Wide Fund for Nature (WWF) developed the #EndangeredEmoji campaign with the goal to save animals from extinction. Targeting Millennials by using a social media platform and alternative communication methods proved to be a great idea. A fresh audience flocked to this emoji campaign, leading to 559,000 mentions and 59,000 sign-ups during the first month of the launch.

Emoji Marketing - McDonald's Good Times Emoji Campaign

McDonald’s “Good Times” Emoji Marketing Campaign

McDonald’s produced a simple and lighthearted campaign to tell a short story using only emojis. They start by acknowledging a potentially bad day and showing empathy. They follow up with humor and the suggestion that visiting their business will turn your bad day around.

Final Thoughts on Emoji Marketing

Final Thoughts

As businesses evolve alongside their customers, using these new technologies is vital for connecting emotionally with their target audiences.

However, for every successful emoji marketing campaign, there have been other, less-than-successful attempts made. So, before you decide to incorporate emojis into your marketing campaigns, make sure they flow with your overall marketing strategy.

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Social Media Marketing Is Like a Pasta…

Social Media Marketing Is Like a Pasta…

Starting a new business is a feat that few attempt, like running a marathon. Each department of your business is another part of your training to reach the proverbial finish line.

After long hours of training and preparing, we – your coaches and biggest supporters at HighClick Media – suggest that what you need the night before the big race is a hearty meal of pasta – or more precisely, social media marketing.

 

“Social media marketing is like a pasta.”
– Someone in our office…probably.

 

Why Would I Want to Eat Pasta?

– OR –
Why Should I Invest in Social Media Marketing?

Eating pasta before the big race is great for proper carb-loading. Carb-loading is not the only solution to winning a marathon and it won’t make you run faster, but it gives your body the nourishment it needs to be successful.

Social media is carb-loading for your business. Having a presence on social media, and utilizing those platforms, will be a way for your business to build awareness, interact with your customers, show authenticity, boost sales and leads, and add an extra layer of support and customer service to your company. Who doesn’t want that? 

Social Media Marketing Is Like a Pasta - Garfield

 

Who’s Making the Pasta?

– OR –

Should I Hire a Social Media Manager?

The age-old question of “What are we having for dinner?” is usually followed by “Well, who’s gonna make it?” You’ll need to follow that same frame of mind with your social media marketing.

You know what you’re having for dinner, but you don’t know who is going to make it! Do you make it at home by yourself, hire a personal chef to cook for you, or do you go to your favorite local Italian restaurant?

Social Media Marketing Is Like a Pasta - Chef Making Pasta

When you start the process of creating your online social media presence, you’ll need to figure out if you’ll do it all yourself, on top of running your business, hiring an employee to do it, or outsourcing the job to a digital marketing agency.

Ask yourself the following questions, and be honest:

  • Do I know how to run a social media platform for a business?
  • Do I have the time?
  • Should I hire a social media manager?
  • Can one of my employees do it?
  • If I hire a marketing agency, will they be able to capture the flavor I’m looking for?
  • Should I trust my employees or a local digital marketing agency with my company image?

 

What Type of Pasta Do I Want?

– OR –

What Will My Business Look Like Online?

The amount of different types of pasta in the world is truly a work of art. From angel hair and linguine to bowtie pasta and tortellini, the different combinations available for you to devour are endless! That’s why you need to decide your vision for your pasta before the water starts boiling! 

Do you want your social media page to be more formal, like a blog, or do you want to offer a behind-the-scenes look at what it takes to run your business?

How often do you want to post, and what exactly will you be promoting? It’s one thing to say, “Hey, look at what I’m eating!” and another thing to say, “Wow, look at this beautiful fresh lasagna I made from scratch with just a few things in my kitchen!”

Social Media Marketing Is Like a Pasta - Lasagna

The devil is in the details and the sauce – and we recommend knowing the recipe by heart. That way you’ll be able to work with your employees if you decide to hire someone in-house, or your marketing agency if you should decide to go that direction.

Marketing agencies can research your favorite dish, but they appreciate it if you tell them how exactly you like it made. 

No matter the project, it’s better to plan ahead, as prior proper planning prevents poor performance on your end.

It can be a difficult hurdle to navigate all of the right social media channels for your business, but going in blind makes it even more of a challenge.

 

Remember, the Goal of the Pasta Is to Help Your Race, Not Hinder It! 

Planning can also mean creating posts in advance.  Certain social media networks and websites will give you insights for you to figure out the best times to post on social media, what day of the week, engagement rates, and the top hashtags to use.

Understanding these nuances will help make planning easier. There is nothing wrong with organic spontaneous posts, but your time is valuable!

Create your meal plan, or content calendar in this case, to plan out what exactly you want to be posted and when.

Your social media marketing shouldn’t prevent you from growing your business, but it can aid it!

Social Media Marketing Is Like a Pasta - Cheese on Pasta

 

Which Ingredients Should I Use?

– OR –

What Social Media Platforms Should I Be On?

Your appetite won’t allow for any pasta meal  – it craves a specific type of delicious victory before you cross the marathon finish line.

There are plenty of social media networks out there for your business to eat up. Here are some of the more popular networks for you to try! 

Social Media Marketing Is Like a Pasta - Full House Eating Pasta

Facebook is the sauce that everyone uses and there’s a reason why. It’s business-friendly and can work almost like a second website.

With a large assortment of post types and advertisement capabilities, the flavor can be a tad overwhelming at first, but in time you’ll be wishing for seconds and thirds.

Facebook is how many businesses are found and a great place for announcements, business-to-business interaction, and community engagement.

Take full advantage of the tools Facebook gives you to keep your page active and inviting.

Depending on your flavor profile, an Instagram account is the spice of your business engagement. Instagram is owned by Facebook, and as such, integration between your Instagram and Facebook is as easy as boiling water!

You’ll need the app on any mobile device to post, and you’ll need to take pictures of your services or your product to fill your feed.

Instagram is a great place to interact with like businesses by following hashtags and engaging in their comment section. This can be done locally or across the entire globe!

Quick tip: Check out the trending hashtags for more insight into what’s currently popular on Instagram, and see if your business fits into any of them!

Making a lasagna like YouTube sounds like a great investment, and it is – but YouTube can be daunting for those who underestimate it.

The allure of the multilayer noodle cake is enough to drive any sane person crazy with delight, but the process of making lasagna (content) on YouTube is a long one. Having a set goal and content drive is crucial for YouTube.

How will you create the content? What type of videos will you produce? Who is going to edit them? If you came across this video on YouTube, would you watch it? 

YouTube is a perfect platform for the right business, so don’t let us scare you off – but it’s a platform that demands the time it takes to deliver high-caliber content.

Creative videography, quality sound design, and topics that resonate with your target audience should be top goals for your YouTube channel.

Social Media Marketing Is Like a Pasta - Multi-Layer Noodle Cake

Pasta can be very colorful, and the recipes can be particularly crafty! If this sort of pasta speaks to you, then you have certainly heard of Pinterest. Pinterest will allow your customers to create their virtual vision board using your pins (posts).

This platform is perfect for promoting crafts, DIY projects, and recipes (like pasta!).

You can take it a step further as well by promoting your company’s apps, articles, and products – sending customers straight to landing pages you’ve tailored for the occasion! 

Not every business is striving for a business-to-consumer strategy. For businesses focusing heavily on B2B, you absolutely must find yourself on LinkedIn.

LinkedIn is a great place to interact with other business owners and people in your field. If you’re looking to promote job openings in your business, LinkedIn has an onsite job listing area – perfect for looking for a personal chef to cook your pre-marathon pasta dinner. 

When it comes to social media marketing, especially when you’re first getting started, not every social media channel will be right for you.

A true hot take, we know, but tackling multiple social media channels at once can be daunting and exhausting. It’s better to start strong and ease yourself into going faster until you find the perfect pace for you.  

You’ll need to figure out which channels are best for your business style, outlook, and time management.

Sharing the Pasta.

– OR –

How Do I Get More Followers on Social Media?

Did you know? There are about 4.76 billion social media users worldwide. That’s a lot of people who could eat pasta with you!

Social media marketing is pivotal in today’s business world. Our last serving of advice is to share your pasta with your community.

Get ready for your marathon of running a business together with your community. Engage with other local businesses and local social media influencers, take part in events, and interact with each other over social media to build a strong business community.

Every social media channel provides easy and unique ways to share and grow your social media organic reach – and your business should utilize them. 

Social Media Marketing Is Like a Pasta - People Love Pasta

At HighClick Media, we work with your vision for your business and dish it up across social media. We will take your recipe of success and create fantastic meals for your customers to eat up!

We strive for a full-course meal of digital marketing and design to help your business grow. If you have the kitchen, we have the ingredients.

We’re HighClick Media and we’re here to #ElevateYourBrand! Contact us today to see how.

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5 Tips to Strengthen Your Social Media Marketing Strategy

Social Media Marketing Strategy

5 Tips to Strengthen Your Social Media Marketing Strategy

It’s no secret that social media marketing has been playing a vital role for businesses of all sizes over the years. Whether you’ve established a big company or recently opened a startup, it’s essential to develop a solid social media marketing strategy.

Creating a solid online presence across various social media outlets is an effective way to reach your target audience, engage with them in the best way, and reduce marketing costs. 

Maybe you’ve already created a few social profiles to showcase your brand. However, what truly matters is what additional strategies you choose to attract your potential customers in hopes that they’ll spread awareness on their online network.

To help you out, we’re sharing five social media strategies that you can practice to improve your presence and achieve your goals!

1) Produce Multimedia-Based Content

Interactive videos and attention-grabbing pictures are more likely to get shared and liked than written content alone. Think about what you’d be drawn to as you aimlessly scroll through your news feed.

2) Customized Posting for Individual Platforms

Every social platform will have its own unique set of users. By customizing your posts for each outlet, you’re showing dedication towards your customer base no matter where they’re choosing to follow your brand. Different strokes for different folks!

3) Engaging Campaigns or Contests

Campaigns and contests that promise rewards for the winners are always helpful if you’re looking to expand your customer base and appeal to a larger number of people. I mean, who doesn’t love a good freebie?

4) Set Up Your Brand

Take pride in your social media appearance! Creating a complete profile that includes a bio and a logo for your company on all your social profiles creates a well-functioning brand identity for your company. This increases credibility and gives you a consistent online identity.

5) Respond Promptly

If you want to create a loyal user base, it is so important that you take their comments and messages seriously. Your customers and potential customers are looking to you for solutions, so be ready to provide them with one in a timely manner.

Using the suggested tips above and applying your creativity to your campaign strategy will get you ready to brighten up your business! If you’re not sure where to start, or social media just isn’t your thing, hit us up! We live, sleep, and breathe all things social!

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5 Reasons Your Business Should Use Social Media

5 Reasons Your Brand Should Use Social Media

5 Reasons Your Business Should Use Social Media

Okay, business owners, I know what you’re thinking. “Why would I add one more thing to my already overloaded plate?” I feel for you, I really do, because social media can be super time-consuming! But, before you write it off, let’s discuss the significant role it can play in getting you significant results.

1. Everyone Uses Social Media.  Seriously, everyone! From my 13-year-old nephew to my 88-year-old grandma! From Facebook to Instagram to Twitter to aaallllll the other platforms, social media plays such a prominent role in our daily lives – and friend, it’s here to stay. Statistics show that 81% percent of the U.S. population has at least one social media account. Let me say that louder for the people in the back: EIGHTY. ONE. PERCENT!

2. Accessibility.  Think about how easily accessible social media is. It’s literally right at our fingertips, all day every day. Social media makes it ridiculously easy to share updates, post pictures and videos, discuss products, sales, specials, and so much more! Think of it this way – your business’s social media presence is in the pocket, purse, and hands of your potential customers!

3. Competition.  I have a confession: I’m a stalker, but not in a hiding-in-your-bushes kind of way! I’m a certified social media stalker through and through. Watching my competitors’ activities keeps me up to speed on what they’re doing and gives me extra insight into how I can advance. Monitoring competitors does much more than tell you what you’re up against. It can help you to formulate your own stellar marketing strategy. Keep your friends close and your enemies’ competitors closer.

4. Increase Brand Loyalty.  Effective communication can take your business to infinity, and beyond! The convenience and open communication social media provides allows the business to build deeper relationships with the audience. When people have an opportunity to respond to a business or provide feedback, it makes them feel like they have a voice, and when the business responds to the customer promptly and professionally, customer loyalty is boosted.

5. Increase Traffic and Conversions on Your Website.  Each time you link a social media post back to your website, you’re creating new entrances for viewers to get to your site. I’ll use HighClick as an example. I’ve been writing blogs and sharing them to our Facebook page. These posts get shared among HighClick’s Facebook followers, leading more people to click on our site to read the blog! More traffic = more opportunities for conversions. The more opportunities you have, the more closed business you get! It’s simple.

To sum it up, social media is an essential key to growing your business. It does take time to effectively operate a social media account, especially if you’re starting from scratch, but the results make it totally worth it. Try it, you’ll like it! Don’t hesitate to ask for help, that’s what we’re here for.

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