How to Grow Your Business by Optimizing Your Website

How to Grow Your Business By Optimizing Your Website

Prioritize Creating a Data Recovery Plan

Unfortunately, business owners too often minimize the importance of cybersecurity until after their company has been targeted and compromised by cyberattackers. Rather than waiting until disaster strikes, it’s imperative to educate yourself about cybersecurity data protection and be proactive about protecting your company’s website.

Coming up with a cyber-recovery plan to safeguard your company’s digital assets – including your website – should be your number one priority. This will allow you to get your website back up and running quickly in the event of a cyberattack. You’ll want to establish a proposed timeline with your preferred “deadlines” for system recovery, as well as details about which programs and applications will have to be addressed in order to execute recovery. Finally, make note of who will be responsible for conducting each task included in your recovery plan.

Develop Educational Content

Sure, your website is a sales and marketing platform – but it can also serve as a vehicle for customer education. Whether your typical customer is another small business, a nonprofit organization, or an individual consumer in your area, you can establish your website as a place that visitors can turn to for up-to-date resources on everything from product use cases to new developments in your industry.

So, how can you ensure that your marketing content is also educational? Business 2 Community recommends publishing blog posts that address your audience’s most common “pain points,” hosting live video lessons with product demonstrations on your website, or even establishing a special membership section of your site with bonus content for paying subscribers.

Integrate Your CRM & ERP

Your customer relationship management (CRM) system and enterprise resource planning (ERP) software are both indispensable to your business. From tracking and capturing leads to managing your overall operations, these software programs can be leveraged to carry out a plethora of key business functions. You can use these programs to their fullest potential by integrating them and then connecting the internal, integrated system to your website. In doing so, not only will you boost your team’s productivity and efficiency but you’ll also be able to seamlessly transfer information from your website to these interconnected programs.

User-Friendly Design

Have you ever had an unpleasant experience while browsing a particular website? Maybe you found it difficult to find the particular page you were looking for. Perhaps you tried to use the search function to find an important piece of content, but it didn’t deliver accurate results. Or, maybe you were seeking contact information so that you could get in touch with a customer support specialist – but no matter how hard you looked, you didn’t see any contact forms, email addresses, or phone numbers.

Crafting an enjoyable user experience should be at the heart of your website design and management approach. But, how can you go the extra mile to make sure that your customers can easily navigate your website and make the best use of all its features? Rock Content recommends designing a clear menu that allows your customers to visit key sections of your website with one click, including an easy-to-find contact form.

In addition, it’s also essential to make sure that your overall site layout looks attractive – after all, visually appealing content might prompt visitors to stay on your website longer (and the longer visitors stay on your site, the more likely they are to take action, such as making a purchase or booking an appointment). If you can’t find a theme that you like with your current content management system, you might consider enlisting the services of a professional web design and development firm that can create a custom layout for your site.

Local SEO: How to Get Found Online by Customers in Your Area

You might be acquainted with the basic principles of search engine optimization (SEO), and perhaps you’ve even been incorporating some useful keywords into your website content already. But have you taken the time to focus on local SEO? By emphasizing local SEO in your website strategy, you can specifically target customers in your area who are seeking products and services like those that you offer.

What can you do to reach customers nearby using SEO tactics? BrainChild Studios recommends putting your city and state on your homepage, adding your city to your page title tags (including the local schema code in your website pages), claiming your Google Business Profile listing, and including your business in local online directories.

Boost Your Conversion Rate

The ultimate goal of your business’s website is to convert visitors into paying customers. Therefore, you need to find ways to boost conversion rates with your website. While implementing user-friendly website design principles can help in this area, there are also some other steps you can take.

A/B testing is key to increasing conversions – you can run tests to analyze your conversion rates with your current site features. Then, as you implement new features like headlines, calls to action, or contact forms, you can run additional tests to compare their effectiveness. By conducting multiple A/B tests at once, you won’t have to wait until a new feature has been thoroughly tested to analyze the impact of another.

Speed Up Your Website

The ultimate goal of your business’s website is to convert visitors into paying customers. Therefore, you need to find ways to boost conversion rates with your website. While implementing user-friendly website design principles can help in this area, there are also some other steps you can take.

A/B testing is key to increasing conversions – you can run tests to analyze your conversion rates with your current site features. Then, as you implement new features like headlines, calls to action, or contact forms, you can run additional tests to compare their effectiveness. By conducting multiple A/B tests at once, you won’t have to wait until a new feature has been thoroughly tested to analyze the impact of another.

Final Thoughts

Your website doesn’t exist just so your company will show up in search engines. In reality, your website might be an unrealized tool for your business’s growth. If you haven’t prioritized growing your business by maximizing your website’s potential, you can get started by integrating some of these recommendations.

If you need help with optimizing your existing website, creating a new website from scratch, boosting your SEO for greater discoverability in Google searches, or any other aspect of your digital marketing, you don’t have to go it alone! HighClick Media is here to help! Contact us today at 252.814.2150 or drop us a line here to see how we can help #elevateyourbrand!

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice and troubleshooting tips.

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Attracting Busy & Tired Customers: The Complete Guide for Small Businesses

Attracting Busy & Tired Consumers: The Complete Guide for Small Businesses

Finding new customers can be a challenge when you’re a new startup or a small business. Nobody knows your name, your budget is tight, and you’re competing with gigantic corporations that have well and truly sunk their claws into consumers and won’t be letting go any time soon. Not to mention that your ideal customers are likely busy, tired, and generally suffering from choice overload.

Essentially, you have a mountain to climb – and while it will be tough, it’s by no means impossible. Countless businesses make it – despite the odds – and so can you! You just need to work hard and make sure you’re on point with your marketing efforts and you’re driving engagement.

In this mini-guide, High Click Media offers tried-and-tested insight on how new businesses can reliably find, draw in, and engage with modern-day consumers on a limited budget.

Understanding the Modern-Day Consumer

Before you craft a new marketing strategy, you need to ask yourself how well you understand your ideal customers – or any customers, for that matter. In order for your marketing endeavors to gain any traction, you have to play to the audience – understand your customers’ mindset and then communicate your message to match.

As the Visual Capitalist notes, modern consumers – Millennials and Generation Z, in particular – are significantly different from their predecessors. Here’s how:

  • Less Discretionary Income:  Thanks to increasing education, food, healthcare, and housing prices, modern-day consumers have less money to spend. Extra work – and consequently, tiredness and burnout – is common.
  • Delayed Life Goals:  More and more, these younger generations  are delaying major life goals like marriage, purchasing a house, and having children. This tendency makes them less likely to take risks or indulge in whimsical purchases.  
  • Greater Diversity:  The racial makeup of consumers is changing considerably. You should expect to be doing business with a seriously diverse crowd.
  • Reeling from the Latest Disaster: Last but not least, everyone – small businesses, in particular – is still struggling with the impact of the pandemic.
  • More Choices: If Walmart doesn’t have it, Amazon will. Consumers need you less than you need them – and they know it. 

In short, modern consumers are, for the most part, a busy, harried lot. They have less money than they’d like, so convincing them to part with what they have will be tough. They also have fewer needs and higher expectations overall.

How to Attract and Engage with Customers

The picture isn’t pretty. But, like Benjamin Franklin said, out of adversity, comes opportunity. Business owners can turn these circumstances to their advantage by utilizing more targeted, savvier marketing.

Respect Their Time

When you’re busy – like, working two jobs – and stressed out, you don’t have time to listen to a marketing monologue. In fact, even being subjected to such a monologue can leave a bad taste in your mouth and likely turn you off to the brand. Keep this in mind when communicating with customers. Come up with a clear, to-the-point message and then try to refine it to 15 words or less – just like an elevator pitch. Practice it until you can get your message across meaningfully, clearly, and impactfully. 

Treat Them with Kindness

Kindness is a new business trend, and for good reason. Life can be challenging for modern-day consumers, and kindness is a soothing balm for the soul. Consumers remember businesses that treat them with genuine kindness, speak well of them, and keep coming back. Show kindness to your customers by offering meaningful advice, prioritizing customer service, resolving their problems, and keeping things simple.

Prioritize Convenience 

Customers’ time is at a premium. If you make it easy for customers to do business with you, they’re going to appreciate it. Some ways to make doing business with you more convenient for customers include posting regular updates on social media, offering digital services, accepting multiple payment options, and providing greater flexibility with your products and services.

Institute a Loyalty Program  

Loyalty programs are an effective way to both attract new customers and retain existing ones. If customers receive discounts and deals that few others are receiving, they’re going to feel recognized, special, and privileged – and this will make them want to keep coming back!

Speak Their Language 

The modern-day consumer has solid values and cares about authenticity, transparency, sustainability, and other ethical concerns. When you include these values in your marketing message, it’s more meaningful and attractive to customers.

Be Authentic  

It’s not enough to talk the talk – your brand will have to walk the talk, too. Ethics is incredibly important in modern-day marketing, according to Hubspot, and customers can tell when brands are faking it. If you manage to be authentic, however, you’ll have an easier time winning customers’ trust.

Remember to Personalize 

It’s flattering when someone remembers you, including your choices and preferences. When it’s a business doing the remembering, that’s even better! Build up a profile for each of your customers – it’s easy with technology – and personalize your products and services through recommendations, suggestions, and generally being welcoming.  

Ask for Feedback  

Gathering feedback collected from customers and using it to make improvements is what separates great businesses from good ones. Sometimes we don’t see our shortcomings – or our greatest potential, for that matter – until other people point them out. Feedback can not only take your business to new heights, but also has the added benefit of making your customers feel valued.

Get People to Vouch for You

Customers are more likely to trust their friends and family over the words they read in an advertisement. Get your customers to vouch for you, in any number of ways, to build on your brand in the market. Some ways to do this include starting a referral program, featuring customer testimonials on your site, and offering incentives for customers to review your business.

Be Memorable

Having solid branding is essential. It creates a bigger impression on customers and makes it easier for them to remember you. Getting a DBA (doing business as) name is an effective marketing strategy. DBAs allow you to sell your products under a different, more memorable moniker – or even branch out into a new niche. Furthermore, it’s handy when you want to market your services under a new domain but your desired domain isn’t available. 

Emphasize the Human Touch

Last but not least is the human touch. Names and branding are obviously important – but people remember other people and how they make them feel better than anything else. Some ways to emphasize the human touch are offering face-to-face meetings, training your sales team well, and making it easy for your customers to get in touch with a human being on the phone. 

Final Thoughts

Being successful in business, like everything else in life, revolves around your ability to build and maintain relationships with people. Prove yourself a worthwhile business partner and your customers will be happy, remain loyal, and keep coming back. 

If you’re in the early phases of your new startup or small business and you’d like some help getting started with digital marketing, give us a call today at 252.814.2150 or drop us a line at marketing@highclickmedia.com to see how we can help elevate your brand!

 

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About The Author:

Alyssa Strickland created millennial-parents.com for all the new parents on the block. She believes the old adage that it takes a village to raise a child, but also thinks it takes a village to raise a parent! Millennial-Parents is that village. Today’s parents can be more connected than ever, and Alyssa hopes her site will enrich those connections. On Millennial-Parents, she shares tips and advice she’s learned through experience and from other young parents in three key areas: Education, Relationships, and Community.

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8 Generation Lead Tips for Small Businesses

8 Lead Generation Tips for Small Businesses

Small businesses have to overcome numerous hurdles before making a name for themselves and ensuring an ever-increasing revenue stream. Naturally, some of the biggest obstacles are generating leads and inspiring loyalty.

At first glance, it seems simple enough – find a market gap and have your business fill it. Customers will flock to you without much effort on your part. In practice, it’s not nearly as effortless.

If you don’t want to be in the 70% of businesses that fail within a decade, you need to ensure that your lead generation tactics are flawless.

Let’s take a look at a few tips and tricks that will help set you up for success:

Start with an Impeccable Website

Most members of your target audience will have one thing in common – when they need products or services (that happen to be in your offer), they’ll first look them up online.

Over 97% of users search online to find local businesses and make purchases. So, only having a website will immediately up the ante on your lead generation.

Still, it’s not enough to simply have a website. You need to make it a great one if you’re going to generate and convert your leads.

Create a clean design that makes it easy for your website visitors to scan your pages and find the information they need. Be clear about who you are, what your business does, how it can help your audiences, and how interested prospects can contact you.

It’s also always a good idea to take a look at what your competitors are doing with their websites and gather some inspiration from that.

Perfect Your Landing Pages

With your website done, it’s time to start developing landing pages. One of the worst mistakes you can make in this regard is to use your homepage as the go-to landing page for all your ad campaigns.

Your homepage is already the most frequently visited page on your website, so there’s no reason to keep directing your audiences to it during your campaigns. Instead, create dedicated landing pages focused on converting visitors.

You’ll need to make your landing pages enticing, relevant to your ad content, concise, and direct. Present your offer, highlight your brand’s value, and include a clear call to action.

The better your landing page, the higher your conversions will be. Do some A/B testing to find out which landing pages perform the best, find out what your audiences want, and keep tweaking your pages until you get the desired results.

Improve Your SEO 

Search engine optimization (SEO) is one of the biggest prerequisites for successful lead generation. By enhancing your SEO, you will:

There are a number of factors that impact your SEO ranking, including:

  • Page loading speed
  • Internal and external links
  • Quality of your content
  • Security
  • Mobile-friendliness
  • Keyword usage

If you want to rank on search engines and attract audiences, you’ll need to develop a comprehensive SEO approach. You can’t just improve your page speed, neglect all the other aspects of SEO, and expect to rank first.

SEO is a slow and steady approach, so take your time perfecting it.

Provide Relevant Content 

One thing that will help you improve SEO and boost lead generation is content. In the online environment, content is king.

Content marketing allows you to improve keyword usage, take your external and internal linking to a new level, engage audiences, enhance your visibility, and display your expertise.

 Whether you’re creating blog posts, e-books, video guides, infographics, Facebook Stories, or any type of content in between, your focus should be on quality. Keyword stuffing and improper backlinking are a no-go. Here’s what you should do instead:

  • Provide valuable information that will help your audiences
  • Offer solutions to your target customers’ most common problems
  • Provide relevant insights
  • Entertain your audiences

Before long, you’ll notice just how helpful content marketing can be for your lead generation.

Make Use of Social Media

We can’t talk about lead generation for small businesses without mentioning social media. It’s a gold mine for attracting customers and inspiring loyalty.

Whether you like it or not, you need to have a social media presence as a small business owner – it doesn’t matter if you’re running a small antique shop, a dropshipping business, or a family-owned pizzeria.

However, before you join all the most popular networks and get in over your head, analyze your target audience. See which platforms most of them use and examine how they interact with other businesses on them.

Then, only join those platforms that you can easily manage. After all, you’ll need to stay active on these platforms by regularly posting fresh content and responding to comments and messages. If you’re on more than a couple of platforms, you’ll likely find it difficult to keep track of them and use them to your advantage.

Take Advantage of Lead Generation Quiz Makers

A reliable lead generation quiz maker is ideal for engaging your audiences. It makes quiz creation a breeze, allowing you to know your target customers better and offering you a chance to stand out from the crowd.

You can create any type of quiz you want:

  • A fun personality quiz that grabs the viewers’ attention
  • An assessment quiz that tells you how much your audience knows about you and your products
  • A market research quiz, which allows you to assess your target audience’s most common pain points 

Share your quizzes on social media to reach a wider audience, add them to your lead generation emails, and embed them on your website to convert visitors.

With a lead generation quiz maker, it will take you no more than a few minutes to create engaging quizzes that boost your visibility and help you attract customers. You can also integrate it with email marketing tools or customer relationship management tools to nurture leads efficiently.

Monitor Your Online Reputation

To generate leads as a small business owner, you need to keep a very close eye on your online reputation.

You could have the perfect brand persona, excellent products and services, top-notch support, and a bulletproof content marketing strategy – and yet your reputation could still suffer. You need to be careful to pay attention to what people are saying about you and your brand.

Your customers and even competitors will talk about your brand on forums, social media groups, review sites, personal accounts, and more. Keep a close eye on all brand mentions.

If someone is harming your reputation online, you’ll need to be ready to clear things up, highlight your brand value, and present your business in the best possible light.

Respectfully respond to negative reviews, engage in discussions on public forums, offer solutions to public complaints, and ensure that your online reputation is excellent.

Spread the Word About Your Business Through Different Channels

Even with the best strategies at your disposal, it can sometimes be challenging to significantly increase lead generation on your own. Sometimes, you’ll need a little bit of help. Don’t be afraid to ask for it!

Spread the word about your business through different channels. For instance, you could try guest blogging, wherein you create content for other websites in your niche. Doing so will help you expand your reach, showcase your expertise, and attract a wider clientele.

Alternatively, you can reach out to influencers who make sense for your industry and who can connect you with their followers. Influencers inspire trust among their followers, enjoy an excellent reputation, and can easily impact their fans’ purchasing decisions.

Final Thoughts

Lead generation for small businesses can seem like an insurmountable challenge. But it’s easier than you may think when you have a few tricks up your sleeve and know what you’re doing.

So remember, if you want to boost your lead generation and conversion, you’ll need to: 

  • Create a great website 
  • Perfect your landing pages
  • Work on your SEO
  • Create relevant, engaging content 
  • Make use of social media 
  • Use a reliable lead generation quiz maker 
  • Monitor your online reputation
  • Spread the word through channels, such as guest blogging and influencer marketing

Follow these tips to ensure the success of your small business and start generating leads like a pro. Your business could also benefit from some creative experimentation on your part to complement the ideas discussed above.

If you need further help developing a lead generation strategy for your business, reach out to the small business experts at HighClick Media. We’ll take the time to get to know your business, identify its particular needs, and come up with solutions that will help your business grow. Reach out to us today at 252.814.2150 or drop us a line here.

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Guest blogger Angela White is an ed-tech enthusiast with a passion for writing. Specifically, she writes in the areas of product research and marketing using quizzes and surveys. She is a researcher at a brand that’s known for creating delightfully smart tools called ProProfs Quiz Maker.

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5 Ways to Get Your Small Business Ready for the Metaverse

5 Ways to Get Your Small Business Ready for the Metaverse

Is your business ready for the transition to the metaverse? Yeah, we get it – that’s a loaded question! After all, there’s still a fair bit of speculation and rumors about exactly what’s involved with the metaverse and what it will mean for us and our businesses.

Over the past couple of years, we’ve witnessed businesses placing a greater emphasis on ecommerce and digital transformation – thanks in large part to the global pandemic. But we’re also seeing businesses begin to shift their attention even further toward digital as the virtual world becomes less of a fantastical idea and closer to reality.

With internet users spending more time online than ever before, and many small businesses falling on hard times, it’s time for us to rethink how we will connect with our audiences going forward.

In this article, we’ll explore five ways to help your small business weather the world-changing transition to the metaverse – and thrive in its aftermath.

Know Your Niche

The concept of the metaverse – connecting people to technology (and vice versa) using virtual and augmented reality – isn’t a new one. In fact, the idea has actually been kicked around for decades, to varying degrees of execution.

No one seems to agree, or know for sure when the metaverse concept was originally conceived; it’s equally difficult to find an agreed-upon definition of what the reality of the metaverse means for us now.

What’s certain is that the first (and perhaps best) way to make sure your small business is ready for this new era of digital transformation is to have a clear idea of what you want for your brand and how you can make the most of technology to achieve your goals.

For one company, that might mean developing better AI in order to be able to better address customer questions through your website. For another, it might entail creating an entire virtual reality world that allows potential buyers to examine products before buying them as though they were actually there with the items.

Let’s face it: you know your business better than anyone else. Accordingly, only you can determine what the metaverse can (or can’t) do for your business.

Consider Updating Your Branding

With new tech initiatives and the emergence of newer, more diverse social platforms come new branding opportunities. This is a great time to take a long, hard look at your visual brand.

One of the great things about the metaverse is its focus on connectivity. Startups and small businesses alike must ensure that the visual aspects of their messaging make clear how important communication is to the business. As one of the founding values behind the metaverse, paying special attention to your visual branding must always be a top priority.

Claim and Update Your Business on Search Engines

More than half of business owners haven’t claimed their company’s listings on tools like Google Business Profile (formerly known as Google My Business). This is a huge mistake!

Claiming and maintaining your online presence is absolutely crucial for a small business in today’s digital world. Without it, you’ll miss out on countless opportunities to drive traffic to your site, or to the business itself, as well as risk frustrating customers who can’t find the information they need when they need it.

Keeping this information up to date is just as important, particularly for things like holidays or hours of operation, as incorrect information could easily turn off potential customers.

I am not ready for that.

Don’t Abandon the Old Ways Too Quickly

Try to avoid the temptation to go “all virtual, all the time” too soon. Yes, the idea of the metaverse is exciting, and it’s likely that at least some of your customer base will be ready for it.

But good business dictates that you should always give the customer what they want – and the majority of consumers aren’t quite ready for this new way of doing business. At least not yet.

Even as you’re positioning your business to be ready for “the next big thing,” don’t be too hasty to cast aside the old ways completely. Many of your customers are going to want to stick with what they’re used to, for as long as possible. You should continue to give your audience the option to engage with your brand through more traditional methods.

Remain Adaptable

Last but certainly not least, be ready for anything! One thing that many entrepreneurs and small business owners know well is that right about the time you get comfortable, that’s when change comes fast and furious!

Sure, we have an exciting future ahead of us, thanks to an increasing tech-minded push, and it’s going to change the way we view and interact with our world. But if you get too hung up on tomorrow’s virtual reality project, you might not see what’s coming up next week.

 
 

Final Thoughts

Transformation is coming – that’s a given. How will your small business ride out these changes over the next decade? Well, that’s up to you. At the very least, you should be prepared for what comes next.

If you need help transforming your business for the digital age, HighClick Media can help! Whether you’re looking to update your website, get started with social media marketing, or optimize your website for search engines so it’s easier to be found online, we have a solution that’s right for you! Call us today at 252.814.2150 or drop us a line here to see how we can help elevate your brand!

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An earlier version of this article appeared on Entrepreneur’s website and can be found here.

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How to Advance Your Small Business Objectives

How To Advance Your Small Business Objectives

While small business owners and entrepreneurs are typically savvy business professionals, there are several tried-and-tested best practices that can help you stay organized and productive, allowing you to advance your business with speed and at scale. Let’s take a look at a few of these.

Organizational Skills

Organization and time management skills are both crucial to the success of your small business operations. This means utilizing project management planning and tracking tools; having a living, breathing business and marketing plan that you consult regularly; and establishing measurable objectives to help ensure that you’re hitting your goals.

Clearly defining operational functions for yourself, employees, and contractors can also go a long way toward ensuring overall productivity. You can achieve this by creating an employee training manual, drafting detailed job descriptions, and developing a defined organizational chart with a reporting structure.

You can keep your projects on track by using a process map to organize your project. A process map helps define the tasks needed to achieve your goals and breaks down deliverables at each stage of your project.

Developing Protocols

As there are several different ways a business can choose to operate, it’s imperative to clarify expectations with your staff in order to maintain smooth operations. According to Business News Daily, establishing best practices, chains of command, and an organizational hierarchy can help keep everyone on track.

It’s important to state, in writing, how projects are determined, defined, and implemented. Who signs off on purchases, training, or software implementations? Who is responsible for reviewing and approving marketing messages or social media strategies?  Who interviews, hires, and trains new staff members? Having these outlined in writing and used for employee onboarding is a must.

Communication Channels

According to Forbes, having open channels of communication – both internally and externally – can help your business run smoothly. Consider using a company intranet in which coworkers can stay connected. Have an email distribution platform in place for keeping in regular contact with your customers. Being on the same wavelength with vendors and contractors is also critical, whether that’s through regular email correspondence, routine telephone check-ins, or even in-person connections. If you haven’t already, create an employee manual including best practices – with examples and templates – around all communication protocols to ensure that everyone is on the same page.

Innovative Practices

For a company to remain competitive and keep advancing, innovation is essential. This means continually looking for new ways to improve your products and services and deliver top-notch customer care. Conduct brainstorming sessions with employees to gain their unique insights. Attend conferences on a regular basis and join industry associations – this gives you numerous opportunities to ask questions and learn about policies and practices that work well for other organizations. Be open to new ideas and take calculated risks. This can include continually updating training protocols, conducting in-depth market research, and discovering new ways to outpace the competition.

Enhanced Productivity

When everyone has a well-defined job description and is able to focus on their particular area of work, productivity is sure to improve and employees will experience a sense of accomplishment.

Consider outsourcing key services when necessary. For example, you might enlist the services of a digital marketing agency to handle your social media and manage your marketing strategy, or hire an accountant to do your books and your taxes.

If your business’s invoicing process is cumbersome and time-consuming, making use of a bank account balance API can help you verify whether customers and clients have the funds available to pay for products on the spot. This helps ensure a steady cash flow for your business and helps customers avoid overdraft fees.

 

Final Thoughts

There are a lot of moving parts involved when it comes to operating a small business. Effective communication, time management, and regular collaboration meetings can all help your team stay focused and on track. Don’t be afraid to frequently revisit your planning documents and adjust accordingly. It’s all part of embracing an innovative mindset!

If you’re looking to scale your business through digital marketing or give your marketing strategy an overhaul, HighClick Media can help! Give us a call today at 252.814.2150 or drop us a line here to see how we can help #elevateyourbrand!

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Guest blogger Alyssa Strickland created millennial-parents.com for all the new parents on the block. She believes the old adage that it takes a village to raise a child, but also thinks it takes a village to raise a parent! Millennial-Parents is that village. Today’s parents can be more connected than ever, and Alyssa hopes her site will enrich those connections. On Millennial-Parents, she shares tips and advice she’s learned through experience and from other young parents in three key areas: Education, Relationships, and Community.

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How to Keep Your Business Competitive in the Marketplace

How To Keep Your Small Business Competitive In The Marketplace

 

Small business owners can take advantage of the latest technologies to help elevate their companies to the next level. While there are a variety of different marketing and advertising mediums to pursue, digital options can help narrow the playing field when it comes to competing with larger counterparts.

Website Design

If you’re a small business, entrepreneur, or independent contractor with some basic tech skills, you might be able to create your own simple website using an online builder which allows you to add your own text, photos, and contact information. While this is not an ideal solution, it’s still better than not having an online presence at all – and having a website can go a long way towards helping your customers find you.

However, if you’re really looking to make an impact, it is well worth the investment to hire a top-notch website designer. A professionally designed business website not only looks great but also has the capability to track data and provide an analytical breakdown of customer traffic – and this, in turn, can help you refine your messaging and strategy.

Social Media Presence

Social media is a “must-have” in today’s business world. Select the platforms best suited to reach your target demographic and come up with a strategy for regularly adding content and updates to ensure that you’re getting repeat traffic.

You’ll likely want to gather relevant images and/or documents to help develop your online presence. Converting file sizes so that they’re easier to send and use is beneficial in various ways. For example, when you convert a JPEG to a PDF you can retain the quality of the image while sending a smaller file. You can also merge multiple PDFs into one, limiting the number of attachments you have to provide.

Email Marketing

According to Rewind, an email marketing campaign is a cost-effective way to get in front of and stay in front of your target market. It’s also a great way to engage customers and to share news and information with collaborators and business associates – all while linking back to your website, product pages, or social media sites.

When it comes to creating compelling content for your email marketing campaigns, you’ll want copy that’s short and easy to read, contains lots of great images, and includes a call to action. This might involve encouraging recipients to take advantage of an upcoming sale, driving foot traffic through your doors, or getting people to subscribe to your blog. While you can set up a distribution list for email marketing, certain software products come equipped with features that make this process easier.

Other Web-Based Tools

Having a web-based or digitally focused strategy can go beyond advertising and marketing purposes. You may find that it’s beneficial to engage freelancers who work remotely or to utilize online software programs or platforms for things like accounting, bookkeeping, customer relationship management, streamlining the payment collection process, and even collaborating with vendors in terms of ordering and scheduling deliveries. In fact, Tech Radar says you can find apps that will help you keep pace with your competition – whether it’s via a scheduling calendar, a project management tool, or even a quick bill-pay app that saves you time and hassle.

The more digital, web-based, and online tools you can use for your small business, the better positioned you are to maximize every opportunity to get in front of your target audience. Take the time to carefully evaluate what you can do on your own and what it’s wise to hire out for – IT, web design and development, and even a social media consultation can all be worthwhile investments towards your enduring success.

Final Thoughts

As a full-service digital marketing agency, HighClick Media is eminently able to help your business compete in even the most crowded markets. Our team has extensive expertise in a wide range of areas, including brand development, logo design, website design, email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and more!

Call us today at 252.814.2150 or drop us a line here to see how we can help you #elevateyourbrand!

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice and troubleshooting tips.

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Essential SEO Strategies for Small Business Owners

Essential SEO Strategies for Small Business Owners

Essential SEO Strategies for Small Business Owners

 

Search engine optimization, or SEO, can be massively beneficial for businesses of all sizes when it comes to marketing. Whether you’re looking to expand your customer base or gain an edge over your competition, there are several simple, cost-effective ways to utilize SEO. When partnered with creative brand design and social media usage, SEO can help your business gain credibility and get a foothold in your field.

In this article, we’ll take a look at a few key strategies to help boost your company’s search rankings online in order to get new customers to come to you.

 

Get Help with Your SEO

Get Help from SEO Professionals

In this age of technology, it’s essential for even the smallest businesses to have solid search rankings on Google. As more and more consumers rely on their phones for everything from driving directions to shopping, you’ll want to ensure they can easily find your business, get in touch with you, and buy products with the push of a button.

Enlisting the services of SEO professionals to help optimize your rankings in Google searches as well as on Google Maps can go a long way. The more mobile-friendly your business is, the better chance you’ll have of finding – and keeping – a larger customer base.

 

Website Accessibility

Make Sure Your Website Is Accessible

Not only is it important to give your customers lots of options when it comes to your business, but it’s also equally crucial to make your website as accessible as possible and to load it up with high-quality content. You can utilize several types of media on your site to make your business more visible in searches, from multiple links to videos. Just don’t forget to make sure all of your customers can benefit from them. Using captions, alt text (a written description of an image), and font options will help differently-abled customers easily interact with your products and marketing, among other tactics.

 

Keep Your Content Fresh with Frequent Updates

Keep Web Content Fresh with Frequent Updates

Whether you have videos, written blog posts, or photos on your site, you’ll want to ensure that your content is updated frequently. The more you refresh your content, the more traffic you’ll drive to the site – and increased traffic has a direct effect on your search engine rankings.

Every time you post something new, keep possible keywords in mind that are relevant to your customers. What would they type into Google when looking for your specific products or services? Try to keep these keywords as unique as possible on your website pages to prevent disruptions to Google’s algorithm. You can use online resources to figure out the best keywords and placement on your site, as well as tools that demonstrate how to write good content.

One important way to keep existing customers engaged with your content – and potentially convert leads into customers – is to make use of email marketing. An effective email campaign will help boost sales, keep your business in regular contact with its target audience, and directly promote your products and services. Connecting with your audience via email on a weekly basis helps balance your need to keep them engaged against the desire not to be overbearing.

 

Take Advantage of Google's SEO Tools

Take Advantage of Google’s SEO Tools

One essential online resource for small businesses is Google Analytics, which helps you track the performance of your website pages and provides lots of information about your customers, such as which social media platforms they used to find your business. Not only that, it can give you valuable insights about your competitors that could prove advantageous throughout the year. You can use these metrics as a guideline for taking your business to the next level or to learn where you could benefit from changing things up.

Becoming proficient with Google Analytics can be a daunting task for new users. Fortunately, there are many guides available online to introduce its tools to new users in order to facilitate a productive learning experience. A good guide will walk you through setting up your account, analyzing your SEO performance, and evaluating reports.

 

Final Thoughts About Essential SEO Strategies for Small Business Owners

Final Thoughts

SEO is an invaluable tool for businesses of any size, and there are many ways to utilize these tactics. Do some research on the best ways to integrate search engine optimization into your standard practices, and get help from professionals like the folks at HighClick Media who can assist you in making the most of your website, social media accounts, and overall marketing strategy.

If you need help with any of these aspects of your digital marketing, we’re happy to help you out! Drop us a line here or call us at 252.814.2150 to see how we can help #elevateyourbrand!

 

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice, and troubleshooting tips.

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3 Video Marketing Strategies to Boost Customer Engagement

3 Video Marketing Strategies to Boost Customer Engagement

For most marketers, the concept of video marketing isn’t new. But some marketers have yet to develop a video content strategy that effectively engages their audiences. Recent studies have shown that websites with videos are 53 times more likely to appear at the top of Google’s search results. Video content, simply put, is far more engaging than traditional marketing channels.

If you want to learn something new, are you more likely to consult a dry, dusty textbook or a how-to video on YouTube? If you’re like most folks, you’ll choose the video. It’s simple biology – the eyes are attracted to movement by default. Video marketing naturally draws people’s attention. Videos are also some of the most enticing content to share. Statistics show that videos get 1200% more shares than text and images combined.

Communicating complicated concepts in an easily digestible format is something at which videos excel. Audiences are able to absorb information faster, since the human brain processes visuals much more rapidly than text. The average viewer is able to retain 95% of a message in a video versus only 10% when reading written text.

Here are three easy-to-implement strategies for increasing customer engagement through video marketing:

Focus on the Customer

Your marketing strategy should transcend a transactional relationship – your focus should be on growth. Using videos to answer customers’ questions, demonstrate how to use specific products, and even highlight customer reviews are just a few ways you can better engage with consumers.

Be Authentic

Customers want more than just products and services; they want to connect with a brand. Over 70% of consumers believe that companies should strive to make loyalty and rewards programs more attractive. Most companies haven’t gotten the memo yet, as only 24% of businesses are actively focused on creating loyalty/rewards programs.

When a brand neglects to focus on important connection points such as loyalty programs, they’re missing out on building a lasting relationship with their customers. People want to be associated with brands that can demonstrate empathy and deliver a unique, personalized experience. In short, consumers want to be able to relate to a brand.

Videos have the capability of tugging on a person’s heartstrings. When you can create a video that people are interested in watching and taking action on, you have effectively succeeded at engaging your audience.

What better way to promote loyalty and rewards programs than with a solid video marketing strategy? A well-executed video can showcase all the benefits and features of your brand. The message is conveyed in a straightforward yet convincing way that draws in your audience, significantly increasing the chance of customer engagement.

Always Include a Call to Action

Ultimately, customers want to feel like they’re a part of your brand. How can you do that? Create videos with user-generated content, hold contests/giveaways, showcase customer testimonials, etc. Another effective means of connecting with your audience is through Q & A videos. Encourage your customers to reach out with questions in advance. This will make them feel included in the brand.

To learn more about how the professionals at HighClick Media can help you develop and implement an effective video marketing strategy, call us today at 252.814.2150!

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