Today’s consumers are more connected than ever before. They expect to have access to information, services, and products wherever they are, whenever they want them, and at the lowest price. To remain competitive in today’s ecommerce market, you must integrate…
Understanding how to implement and utilize business analytics is a crucial step toward creating a business strategy based on raw data analysis. Knowing best practices around data analytics can help you better plan key operational functions for your business.…
If you want to be truly effective with your marketing, you have to understand your customer so well that you know the “conversation going on in their mind” that's so personal they won’t utter it to anyone. How do…
If you’re looking for more leads, appointments, and sales, there are six ways that you can improve your ads immediately in any type of marketing. If you’re not doing these, it’s a safe bet that potential leads are slipping through…
Like most business owners, you know you need to effectively market your business in order to expand your sphere of influence and engage new customers – but you’re unsure of the right approach. Is it more practical to recruit a…
Here’s an experiment for you to try. Type the product or service that your business provides into a search engine. No business name, no location, just the sector you serve. Did you get millions of results? Yeah. I did, too.…
It’s been a decade since 4G – the last generation of mobile network technology – was introduced. With its arrival, the landscape of digital media and mobile communication was forever altered. Smartphones and other devices designed to fully utilize 4G…
If you’re seeking a surefire way to win the trust of customers and advance your business, pay special attention to your brand reputation. In today’s world, consumers are presented with a multitude of online retailers. Therefore, it’s plain to see…
I don’t know about you, but I’m getting pretty tired of seeing and hearing political ads. Whether you’re flipping through a newspaper, watching the morning news, listening to your favorite tunes, checking your mail or email, or even surfing the…
According to Facebook, over 130 million Instagram users tap on a shopping post to learn more about a product every month! In addition, 500 million accounts visit Instagram Stories every single day! What’s the point? I’m glad you asked! Simply…