10 Things to Remember When Launching Your Website

10 Things To Remember When Launching Your Website

Launching a website is a big decision. If you make the wrong choice, it can cost you thousands of dollars and years to correct. Before launching your website, there are a few things you should remember so that you can achieve the desired success.

Ensure That Your Logo Represents Your Brand

Creating your logo design for a website should be simple yet creative and unique so that it can be easily recognized by customers. It should also represent your brand in a way that’s straightforward for users to understand. The best logos usually include text, illustrations, or designs with the company name included in them.

Research Your Competitors Carefully

In any niche market or industry today, it pays to know what your competitors are doing at all times. This will help you come up with better ways of getting ahead of them, by offering something they don’t have or targeting their audiences effectively without being noticed. You can do this through various means, such as social media monitoring tools and third-party trackers among others.

Have Great Content That Is Unique and Informative

Having great content definitely plays a role when trying to attract users to visit your site from time to time. However, this doesn’t mean you should plagiarize others’ work! Just make sure that the content you have is unique in its own way and provides genuine information to your users.

Develop an Effective SEO Strategy

If you want your site to succeed, you cannot overlook the importance of having an effective SEO strategy. This is one of the most important aspects you will need to consider before launching your website so that it ranks high on all major search engines like Google, Bing, and Yahoo.

There are many elements that can be used in developing a good SEO plan, but what matters the most is making sure that these strategies stay updated as much as possible. Some of the best SEO practices to include in your strategy include practicing link building, proper keyword research, using meta tags, and much more.

Do Not Ignore the Mobile Market

It’s no longer news that mobile internet usage has overtaken desktop usage worldwide. With this in mind, you should not ignore the importance of having a responsive website that’s compatible with all devices, including tablets and smartphones. Therefore, test your site for mobile compatibility before taking it live.

Be Consistent with Your Content

When it comes to having a successful website, consistency definitely plays an important role as well. You need to make sure that you post new blog posts on a regular basis. This includes updating existing ones from time to time so that they remain fresh for visitors who might be checking out your site after some months of not visiting it. This will also help Google know what topics or categories are most relevant to yours, therefore giving you more chances of ranking high when people search for those keywords online.

Build a Strong Relationship with Users and Readers

Building strong relationships with readers doesn’t only mean posting engaging content, it also means having the patience to reply to their concerns or questions as much as possible. This will help you establish a strong connection with your audience and give them reasons to come back for more. By building a relationship with your audience, you will, without a doubt, gain an edge over your competition.

Focus On Your Users’ Needs and Goals

When launching your website, never forget that users are the ones who matter most! Their needs and goals must be put first before anything else. Meeting their goals determines whether your site will be successful enough in attracting more customers through referrals and retaining existing ones. When you provide value and do everything right, then people might get curious about what products or services you offer and find themselves visiting the site more often.

Remember to Prioritize Content Sharing On Social Media Platforms

Social media marketing plays a very important role when trying to get the word out about your website or its services. In fact, some of the best ways you can use social media for free include promoting blog posts on Facebook, Twitter, and Instagram, sharing content with friends and followers on these platforms, joining groups that share similar interests like Pinterest boards and LinkedIn groups, and more. Just make sure not to spam people’s feeds by oversharing!

Have an Email Newsletter Ready for Subscribers

  1. Having an email newsletter ready means that you are taking advantage of one of the most effective ways to interact with visitors on a regular basis without being noticed by Google as “spammy” links which will affect your site’s rankings! An email list allows you to send updates about new posts or products anytime while staying at the top of your mind without appearing pushy whatsoever. This method has been proven successful time and again when done right.

Final Thoughts

Your website is an invaluable tool for your business. It not only helps you attract more users but also provides information that can help consumers make better decisions about the products and services they’re interested in buying. Therefore, increasing your chances of making a sale that will eventually lead to generating revenue should be your first priority. Use this article as a guide before launching your site, and you will achieve optimal success in no time.

Keep in mind that building a professional website for your business is no easy task. But it’s not in which you have to “go it alone.” HighClick Media is here to help! Our talented team of professional website designers and developers can customize your site to your exact specifications. Maybe you already have a business website, but it’s time for an update or a total facelift. We can help with that as well! Give us a call today at 252.814.2150 or drop us a line here to see how we can help you elevate your brand!

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How to Keep Your Business Competitive in the Marketplace

How To Keep Your Small Business Competitive In The Marketplace

Small business owners can take advantage of the latest technologies to help elevate their companies to the next level. While there are a variety of different marketing and advertising mediums to pursue, digital options can help narrow the playing field when it comes to competing with larger counterparts.

Website Design

If you’re a small business, entrepreneur, or independent contractor with some basic tech skills, you might be able to create your own simple website using an online builder which allows you to add your own text, photos, and contact information. While this is not an ideal solution, it’s still better than not having an online presence at all – and having a website can go a long way towards helping your customers find you.

However, if you’re really looking to make an impact, it is well worth the investment to hire a top-notch website designer. A professionally designed business website not only looks great but also has the capability to track data and provide an analytical breakdown of customer traffic – and this, in turn, can help you refine your messaging and strategy.

Social Media Presence

Social media is a “must-have” in today’s business world. Select the platforms best suited to reach your target demographic and come up with a strategy for regularly adding content and updates to ensure that you’re getting repeat traffic.

You’ll likely want to gather relevant images and/or documents to help develop your online presence. Converting file sizes so that they’re easier to send and use is beneficial in various ways. For example, when you convert a JPEG to a PDF you can retain the quality of the image while sending a smaller file. You can also merge multiple PDFs into one, limiting the number of attachments you have to provide.

Email Marketing

According to Rewind, an email marketing campaign is a cost-effective way to get in front of and stay in front of your target market. It’s also a great way to engage customers and to share news and information with collaborators and business associates – all while linking back to your website, product pages, or social media sites.

When it comes to creating compelling content for your email marketing campaigns, you’ll want copy that’s short and easy to read, contains lots of great images, and includes a call to action. This might involve encouraging recipients to take advantage of an upcoming sale, driving foot traffic through your doors, or getting people to subscribe to your blog. While you can set up a distribution list for email marketing, certain software products come equipped with features that make this process easier.

Other Web-Based Tools

Having a web-based or digitally focused strategy can go beyond advertising and marketing purposes. You may find that it’s beneficial to engage freelancers who work remotely or to utilize online software programs or platforms for things like accounting, bookkeeping, customer relationship management, streamlining the payment collection process, and even collaborating with vendors in terms of ordering and scheduling deliveries. In fact, Tech Radar says you can find apps that will help you keep pace with your competition – whether it’s via a scheduling calendar, a project management tool, or even a quick bill-pay app that saves you time and hassle.

The more digital, web-based, and online tools you can use for your small business, the better positioned you are to maximize every opportunity to get in front of your target audience. Take the time to carefully evaluate what you can do on your own and what it’s wise to hire out for – IT, web design and development, and even a social media consultation can all be worthwhile investments towards your enduring success.

Final Thoughts

As a full-service digital marketing agency, HighClick Media is eminently able to help your business compete in even the most crowded markets. Our team has extensive expertise in a wide range of areas, including brand development, logo design, website design, email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and more!

Call us today at 252.814.2150 or drop us a line here to see how we can help you #elevateyourbrand!

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice and troubleshooting tips.

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7 Reasons Why Businesses Rebrand

7 Reasons Why Businesses Rebrand

If you’ve been in business for any significant length of time, you might have encountered the desire or necessity to rebrand your organization. Maybe you’re tired of looking at that same old logo, customers keep getting you confused with another company, or the business simply isn’t receiving the attention you know it deserves.

Rebranding isn’t a bad thing to consider – not by a long shot. Even the biggest and the best companies do it from time to time. Rebranding can help revive a failing company and sustain a successful one. When an organization rebrands, it is given the incredible opportunity to restore or revitalize its presence and image in the collective minds of its customers.

work work work busy busy busy

But rebranding isn’t a consideration that should be taken lightly. There’s no doubt that it’s a considerable undertaking, a labor-intensive process that merits months of rigorous planning and forethought.

Notwithstanding, successfully executing a rebranding strategy can benefit your organization in untold ways. Simply put, rebranding can jump-start your business and bring about substantial growth.

In this article, we’ll take a look at the most common reasons why businesses decide to rebrand. In so doing, we will come to understand what key considerations businesses should make prior to implementing a rebranding strategy. Let’s dive in!

 

What is Rebranding, Anyway?

Before we go any further, let’s clarify what rebranding actually entails. When a business rebrands itself, it is essentially creating a new and distinctive brand identity by making changes to its name, logo, style (e.g., fonts, colors, and imagery), slogan, mission statement, website, and/or company culture. The end goal of rebranding is to transform the organization’s corporate image in the eyes of its customers, prospects, competitors, employees, investors, and the general public.

7 Reasons Why Businesses Rebrand

There are any number of valid, legitimate reasons why a business might choose to rebrand. Here are seven of the most prominent among them:

I wanna consider a merger. Alan Alda

Mergers & Acquisitions

When two or more companies merge – or one acquires the other – there are countless critical decisions that have to be made. In the case of a merger, both companies typically have equal involvement in the new, combined organization. This means that neither brand will be swallowed up by the other – they’ll form a completely new brand.

If the companies choose to operate the brands separately, a rebrand is usually not necessary. However, if they want to consolidate the two (or more) brands, the companies must then decide whether to conduct business under one of the existing brand identities or carve out a new, combined identity in order to establish trust, foster new brand recognition, and avoid confusion.

In this scenario, the newly integrated enterprise must appraise both previous brands’ value to determine which branding options to take. If both brands are widely recognized, it may make more sense to hang on to both existing brand identities. If neither brand has made an especially big impact on the industry, rebranding might be the best way to make a fresh start.

Well, bad publicity is exactly what they're gonna get.

Correcting a Negative Perception of the Brand

You see it all the time. A well-known brand experiences a public relations identity crisis – whether due to negative publicity, poor reviews, a bad product, or the like – that tarnishes the brand’s reputation, diminishes its market share, and threatens its future success. As a result, the brand is weighed down by negative perceptions which can linger for years to come. Despite its best efforts (and regardless of whether it was initially at fault), the brand has struggled to overcome the disaster. What can be done?

By substantially changing its existing brand identity or creating a whole new identity, a business stands a decent chance of altering the current perception of its brand. Rebranding affords the organization a fresh opportunity to jettison former associations, forge ahead with new ones, and help lay the foundations for new opinions to form.

A word of warning here: People can be rather cynical when they see yet another company undergoing a rebrand in the wake of a PR crisis. Some think it’s simply a matter of “putting a fresh coat of paint over the same rotten interior.” So proceed with caution, and make sure your intentions are pure.

The Brand Looks & Feels Dated

When an entrepreneur first embarks on a business venture, it’s not uncommon to be a tad haphazard when it comes to branding. A logo and other brand elements are thrown together hurriedly and without a lot of advance planning. But as the company grows, its branding must evolve with it. A logo design that might have seemed fitting initially may now appear outdated in light of newer logos and design trends.

Whether it’s your overall design scheme, a company name that doesn’t easily roll off the tongue, or a color combo that looks like it belongs in the previous century, modernizing your brand identity is an essential step toward stimulating growth.

All companies – regardless of how profitable they are – have to remain on the cutting edge in order to stay on top of their game. Making sure that your brand image is ever ahead of the curve demonstrates to customers that your business is following trends within the industry and signals your intentions to not only keep up with competitors but to surpass them. As one marketer so eloquently put it: “If your company looks like it belongs in the past, it might soon end up there.”

Who exactly are you? Well, that's the question.

Your Company’s Mission, Vision, & Values Are No Longer Reflected

Your business’s mission, vision, and values (MVV) should impact every decision you make, including your branding, marketing, advertising, and customer support. If you are shifting gears with your MVV, expanding to offer new products or services, or have set new goals for your business, you may need to adapt your branding to reflect those changes.

After a thorough self-analysis of the brand, you’ll be better able to establish whether these changes are momentous enough to warrant revamping or refreshing your brand identity to parallel your new positioning.

He's shamelessly catering to his demographic.

Tap Into a New Demographic or Target Audience

As your business grows, you may want to expand your target audience in order to reach a totally different demographic. In doing so, it may become necessary to modify your branding to reflect the new consumer base.

Refreshing the look and feel of your brand is an effective way to catch the eye of prospective customers. If you concentrate on newer facets of your business and market them appropriately, people are sure to take notice.

At the same time, you don’t want to alienate your existing customers. Subsequently, as you develop your rebranding strategy, you should look to adopt a new brand identity that aligns with new and old customers alike.

How many of your competitors are doing that? Zero!

Set Yourself Apart from Competitors

Even the most successful businesses rebrand, particularly when it becomes obvious that brand recognition has begun to wane or when their target audience starts to show preference to its competitors.

Rebranding can help establish your business as an industry leader with a personality that appeals to your audience. When your audience regards your brand and your competitors as interchangeable, that’s a clear indication that a rebrand may be needed. Differentiating your brand signals to potential clients that your services are unique, your approach is different, and you’re the expert.

I've been ahead of you every step of the way.

Keep Up with the Market

If your business is part of a volatile, fast-moving market, your products and services may be ever-evolving as well – and your brand image has to keep pace. 

Stale, stagnating brands – or those that are unable to stay on the cutting edge – may get left in the lurch.

By implementing a solid rebranding strategy, you can reposition your company as a trendsetter in the new landscape.

Okay, what now?

Final Thoughts

Whether your business just needs a makeover or an entirely new brand identity to coincide with its evolution, rebranding provides an excellent opportunity to strengthen and support your brand’s identity and values – both internally with your employees and externally with your customer base.

A number of determinants factor into the enduring success of a rebrand. If customers were passionate about your original brand image, there may be some resistance toward the changes. Be mindful not to alter your brand so much that it’s no longer identifiable.

Before you begin the rebranding process, you should make certain that you and your team are fully dedicated to the cause you’re about to undertake.

Are we ready, people?

Rebranding isn’t something that can be accomplished in a day, a week, or even a month. In most cases, a comprehensive rebranding project calls for at least three to six months worth of work. Nonetheless, the results are well worth the time, energy, and resources expended. If coordinated well and executed properly, rebranding can help your company become more successful in the long run.

Want to know more about how HighClick Media can help your business succeed with a solid branding or rebranding strategy? Give us a call today at 252.814.2150 or visit our website to learn more!

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Finding the Right Balance Between Online & Offline Marketing

Finding The Right Balance Between Online & Offline Marketing

Before we can answer the question of how to find the right balance between online and offline marketing, we should begin by clarifying what these two methods of marketing are – and what makes each unique in its way. 

Online marketing can be defined as the new era of marketing where businesses can leverage the power of the internet and technology devices such as laptops, cell phones, and other digital media platforms.

Offline marketing is more traditional in its approach and is typically carried through platforms such as billboards, newspapers, radio, television, and leaflets.

The Balance Between Online and Offline Marketing

In today’s era, you can’t direct all your advertising and marketing efforts toward just one method. That will only get you so far. To truly increase your reach, you must integrate both online and offline marketing into your business strategies.

Due to budget constraints, many companies may assume that online marketing alone might be the best fit for their organization. What they may not realize is that with the right mix of online and offline marketing strategies, the company can optimize its interactivity with current and prospective customers.

When incorporating both online and online marketing into your business strategy, it’s important to create a healthy balance between the two. If you shift your strategies to one side more than the other, your marketing may not be as effective as it could otherwise be. 

Sometimes, these different marketing methods end up playing against each other, creating competition within your own strategies and complicating the overall process. In addition, budget restrictions may play a role in what type of strategy you ultimately choose.

Many businesses tend to rely more heavily on online marketing, as they believe it can have a larger reach with a limited budget. While this may be true, by incorporating offline marketing schemes into your overall strategy, you can enjoy the unique benefits that these provide as well, such as creating deeper relationships and loyalty with customers.

Factors to Consider When Creating a Balance

Be well aware of what impacts your business and where you stand in the business community.

To be able to successfully promote your business, you need to know every detail about it. You might be surprised by the number of owners and managers who think they know their business but can’t answer even the smallest questions.

Always take into consideration your audience and niche.

If you’re confused about who to target, your strategies will yield confusing results as well. Once you’ve locked in on your target audience, the strategies you choose to apply will naturally provide you with much more favorable results.

Last but not least, you must constantly ask for feedback.

Finding the right balance between online and offline marketing rarely happens on the first try. Sometimes it’s hit or miss until you finally achieve that perfect balance. By asking for feedback, you’re determining what methods are working and which aren’t fitting well with your target audience.

Start with a Solid Brand

Whether you’re considering online, offline, or some combination of the two, you shouldn’t start marketing until you have your branding nailed down. It’s crucial to create a brand logo that’s both unique and well-liked by your customers. A logo that truly stands out will remain in the minds of potential customers longer than one that’s simple, dull, or similar to other logos in the market.

Along with a great logo, you’ll also want to decide on other aspects of your brand, such as a slogan, font, color scheme, and mission statement. If your branding is inconsistent, your advertising campaigns might not penetrate the market in the way that they should.

Finding the Right Balance

So, what’s the right balance for your business? Fifty percent online and fifty percent offline? There’s no simple answer. You know your business better than anyone else, and you should do whatever best suits your specific business. For example, a house painter might choose to focus more on offline marketing methods, whereas a new local brewery might devote more of their efforts to online marketing where they know they’re likely to better reach their target audience.

While your business type may naturally lend itself to one form of marketing, it’s important not to focus exclusively on one avenue. It’s all about creating the right balance in order to generate the most impact from your marketing campaigns.

Need help getting started? HighClick Media can help! Our dedicated specialists can help develop a marketing strategy that’s geared specifically toward your business. If you’re just getting started, we can also help develop your brand to ensure that you stay top of mind with prospective customers. Give us a call today at 252.814.2150 or reach out to us here!

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