An Approachable Guide to Starting Your Own Business

An Approachable Guide To Starting Your Own Business

Ready to get the ball rolling on your entrepreneurship dreams? It’s common for prospective entrepreneurs to feel overwhelmed by the steps involved in launching a business. Between coming up with a viable business idea and introducing your product to market, there’s a lot to do! Don’t let the steps ahead paralyze you. Take it day by day, chip away at each part of the process whenever you have the time, and try not to overcomplicate things.

Professional service providers can offer a lot of value while you work to build your startup. For example, if you’re looking for branding, digital marketing, or web development assistance, partnering with an agency can help. Having the right professionals on your side will make your entrepreneurial dreams much more attainable.

To make business ownership seem a little more approachable and guide you through the startup phase, we’ve put together this guide packed with tips and resources!

Develop Your Business Idea

Before you do anything, you will need to pick a business idea. Try to keep it simple! Some businesses are easier to start than others. Inexpensive, service-based businesses are great for first-time entrepreneurs on a limited budget, especially those going at it alone. You won’t need to hire a team of employees, lease retail space, or purchase large quantities of inventory. Plus, you can always scale your business later when you have the funds to hire help!

Some great examples of easy businesses include pet sitting, residential cleaning, landscaping, hauling, exterior home maintenance, painting, and event planning. If you’re looking for something more remote, consider services you can offer virtually, like tutoring or personal training. Offering services to other businesses is where you’ll make the most money. Think freelance copywriting, web design, web development, marketing, consulting, and social media management.

Launching a service business will serve as a great introduction to business ownership while minimizing the risks involved. Service businesses generate cash quickly, enjoy good profit margins, and can get off the ground in a matter of days!

Register Your Business

Once you have your business idea, your next step is to decide whether or not to register your business. In some cases, you might not have to register at all! As long as you do business under your legal name, you are not required to register anywhere. However, you might still want to register your business with the federal government for trademark protection and with your state agencies for legal benefits and liability protection. You may also want to file a Doing Business As (DBA) so that you can legally conduct business under a name other than your own.

Streamline Your Business Finances

Financial organization is another important part of starting a business. When your finances are managed properly, you’ll have a much clearer picture of the financial health of your business. Keeping track of the cash flowing in and out of your business is essential for ensuring you have the money to pay the bills before they come due. Carefully tracking your expenses, staying on top of your accounts receivable, and managing payroll effectively will help you keep your finances on track.

Online accounting tools make it easy for business owners to manage these financial tasks without hiring an accountant. For example, if you’re short on time, you can automate repetitive tasks with invoicing software. A reliable invoicing system will help you send detailed estimates, create invoices quickly, send invoices to multiple clients, track client payments, duplicate invoices for different customers, and more. Tools like these will make quick work of all your time-consuming administrative tasks, giving you more time to focus on what you do best.

Access Startup Capital

Most entrepreneurs need some level of funding to get a business off the ground. Fortunately, you have several different options when it comes to funding your new venture. Startup Nation explains that crowdfunding is one such method that has become incredibly popular in recent years. Using crowdfunding platforms like Kickstarter and Indiegogo, you can raise money directly from people who support your business idea.

You can also try soliciting startup capital from angel investors and venture capitalists. Just make sure you’re willing to give up some share of equity in your company if you go this route! Small business loans, grants, and contests can also help you access the funds you need.

Market Your New Business

Marketing is one of the most challenging parts of launching a startup. What’s more, lack of budgeting resources is a common marketing problem among small business owners. Focus on low-cost, high-value marketing strategies to attract your first clients and continue growing your business from there.

For example, social media marketing can offer some incredible value to local businesses. Use social media to build a following of engaged locals around your brand and give your audience a reason to care about what you’re doing. Content marketing goes hand in hand with social media and is a great way to position your business as a trusted leader in your industry. Produce blog content and YouTube videos sharing valuable content with your audience. Aim to deliver a high level of value to your followers with the content you produce so they have a reason to keep coming back!

Build a Solid Online Presence

Make sure your customers can also find you on Google. Listing your business on Google My Business will allow customers to find your business when searching for local services in your region. Beyond this, Google My Business provides tools that you can use to engage with your customers, evaluate data insights, and share updates about your business. Google My Business further provides tools to streamline appointment booking, showcase menus, and advertise promotions.

Starting your own business is a great way to carve your own path and take full control over your earning potential. If you’re feeling hesitant about getting started, you’re not alone! Thankfully, there are plenty of great tools and resources out there that will make business ownership more approachable.

Need help with website design, digital marketing, or branding? HighClick Media can help! Contact us at 252-814-2150 today and see how we can help elevate your brand!

While you’re at it, check out this article from our friends at FirstSite Guide to discover more than 50 online business ideas that you can start right now!

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Guest blogger Alyssa Strickland created millennial-parents.com for all the new parents on the block. Alyssa believes the old adage that it takes a village to raise a child, but she also thinks it takes a village to raise a parent! Millennial-Parents is that village. Today’s parents can be more connected than ever and she hopes her site will enrich those connections. On Millennial-Parents, she shares tips and advice she learns through experience and from other young parents in three key areas – Education, Relationships, and Community.

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5 Ways to Get Your Small Business Ready for the Metaverse

5 Ways to Get Your Small Business Ready for the Metaverse

Is your business ready for the transition to the metaverse? Yeah, we get it – that’s a loaded question! After all, there’s still a fair bit of speculation and rumors about exactly what’s involved with the metaverse and what it will mean for us and our businesses.

Over the past couple of years, we’ve witnessed businesses placing a greater emphasis on ecommerce and digital transformation – thanks in large part to the global pandemic. But we’re also seeing businesses begin to shift their attention even further toward digital as the virtual world becomes less of a fantastical idea and closer to reality.

With internet users spending more time online than ever before, and many small businesses falling on hard times, it’s time for us to rethink how we will connect with our audiences going forward.

In this article, we’ll explore five ways to help your small business weather the world-changing transition to the metaverse – and thrive in its aftermath.

Know Your Niche

The concept of the metaverse – connecting people to technology (and vice versa) using virtual and augmented reality – isn’t a new one. In fact, the idea has actually been kicked around for decades, to varying degrees of execution.

No one seems to agree, or know for sure when the metaverse concept was originally conceived; it’s equally difficult to find an agreed-upon definition of what the reality of the metaverse means for us now.

What’s certain is that the first (and perhaps best) way to make sure your small business is ready for this new era of digital transformation is to have a clear idea of what you want for your brand and how you can make the most of technology to achieve your goals.

For one company, that might mean developing better AI in order to be able to better address customer questions through your website. For another, it might entail creating an entire virtual reality world that allows potential buyers to examine products before buying them as though they were actually there with the items.

Let’s face it: you know your business better than anyone else. Accordingly, only you can determine what the metaverse can (or can’t) do for your business.

Consider Updating Your Branding

With new tech initiatives and the emergence of newer, more diverse social platforms come new branding opportunities. This is a great time to take a long, hard look at your visual brand.

One of the great things about the metaverse is its focus on connectivity. Startups and small businesses alike must ensure that the visual aspects of their messaging make clear how important communication is to the business. As one of the founding values behind the metaverse, paying special attention to your visual branding must always be a top priority.

Claim and Update Your Business on Search Engines

More than half of business owners haven’t claimed their company’s listings on tools like Google Business Profile (formerly known as Google My Business). This is a huge mistake!

Claiming and maintaining your online presence is absolutely crucial for a small business in today’s digital world. Without it, you’ll miss out on countless opportunities to drive traffic to your site, or to the business itself, as well as risk frustrating customers who can’t find the information they need when they need it.

Keeping this information up to date is just as important, particularly for things like holidays or hours of operation, as incorrect information could easily turn off potential customers.

I am not ready for that.

Don’t Abandon the Old Ways Too Quickly

Try to avoid the temptation to go “all virtual, all the time” too soon. Yes, the idea of the metaverse is exciting, and it’s likely that at least some of your customer base will be ready for it.

But good business dictates that you should always give the customer what they want – and the majority of consumers aren’t quite ready for this new way of doing business. At least not yet.

Even as you’re positioning your business to be ready for “the next big thing,” don’t be too hasty to cast aside the old ways completely. Many of your customers are going to want to stick with what they’re used to, for as long as possible. You should continue to give your audience the option to engage with your brand through more traditional methods.

Remain Adaptable

Last but certainly not least, be ready for anything! One thing that many entrepreneurs and small business owners know well is that right about the time you get comfortable, that’s when change comes fast and furious!

Sure, we have an exciting future ahead of us, thanks to an increasing tech-minded push, and it’s going to change the way we view and interact with our world. But if you get too hung up on tomorrow’s virtual reality project, you might not see what’s coming up next week.

 
 

Final Thoughts

Transformation is coming – that’s a given. How will your small business ride out these changes over the next decade? Well, that’s up to you. At the very least, you should be prepared for what comes next.

If you need help transforming your business for the digital age, HighClick Media can help! Whether you’re looking to update your website, get started with social media marketing, or optimize your website for search engines so it’s easier to be found online, we have a solution that’s right for you! Call us today at 252.814.2150 or drop us a line here to see how we can help elevate your brand!

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An earlier version of this article appeared on Entrepreneur’s website and can be found here.

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How to Advance Your Small Business Objectives

How To Advance Your Small Business Objectives

While small business owners and entrepreneurs are typically savvy business professionals, there are several tried-and-tested best practices that can help you stay organized and productive, allowing you to advance your business with speed and at scale. Let’s take a look at a few of these.

Organizational Skills

Organization and time management skills are both crucial to the success of your small business operations. This means utilizing project management planning and tracking tools; having a living, breathing business and marketing plan that you consult regularly; and establishing measurable objectives to help ensure that you’re hitting your goals.

Clearly defining operational functions for yourself, employees, and contractors can also go a long way toward ensuring overall productivity. You can achieve this by creating an employee training manual, drafting detailed job descriptions, and developing a defined organizational chart with a reporting structure.

You can keep your projects on track by using a process map to organize your project. A process map helps define the tasks needed to achieve your goals and breaks down deliverables at each stage of your project.

Developing Protocols

As there are several different ways a business can choose to operate, it’s imperative to clarify expectations with your staff in order to maintain smooth operations. According to Business News Daily, establishing best practices, chains of command, and an organizational hierarchy can help keep everyone on track.

It’s important to state, in writing, how projects are determined, defined, and implemented. Who signs off on purchases, training, or software implementations? Who is responsible for reviewing and approving marketing messages or social media strategies?  Who interviews, hires, and trains new staff members? Having these outlined in writing and used for employee onboarding is a must.

Communication Channels

According to Forbes, having open channels of communication – both internally and externally – can help your business run smoothly. Consider using a company intranet in which coworkers can stay connected. Have an email distribution platform in place for keeping in regular contact with your customers. Being on the same wavelength with vendors and contractors is also critical, whether that’s through regular email correspondence, routine telephone check-ins, or even in-person connections. If you haven’t already, create an employee manual including best practices – with examples and templates – around all communication protocols to ensure that everyone is on the same page.

Innovative Practices

For a company to remain competitive and keep advancing, innovation is essential. This means continually looking for new ways to improve your products and services and deliver top-notch customer care. Conduct brainstorming sessions with employees to gain their unique insights. Attend conferences on a regular basis and join industry associations – this gives you numerous opportunities to ask questions and learn about policies and practices that work well for other organizations. Be open to new ideas and take calculated risks. This can include continually updating training protocols, conducting in-depth market research, and discovering new ways to outpace the competition.

Enhanced Productivity

When everyone has a well-defined job description and is able to focus on their particular area of work, productivity is sure to improve and employees will experience a sense of accomplishment.

Consider outsourcing key services when necessary. For example, you might enlist the services of a digital marketing agency to handle your social media and manage your marketing strategy, or hire an accountant to do your books and your taxes.

If your business’s invoicing process is cumbersome and time-consuming, making use of a bank account balance API can help you verify whether customers and clients have the funds available to pay for products on the spot. This helps ensure a steady cash flow for your business and helps customers avoid overdraft fees.

 

Final Thoughts

There are a lot of moving parts involved when it comes to operating a small business. Effective communication, time management, and regular collaboration meetings can all help your team stay focused and on track. Don’t be afraid to frequently revisit your planning documents and adjust accordingly. It’s all part of embracing an innovative mindset!

If you’re looking to scale your business through digital marketing or give your marketing strategy an overhaul, HighClick Media can help! Give us a call today at 252.814.2150 or drop us a line here to see how we can help #elevateyourbrand!

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Guest blogger Alyssa Strickland created millennial-parents.com for all the new parents on the block. She believes the old adage that it takes a village to raise a child, but also thinks it takes a village to raise a parent! Millennial-Parents is that village. Today’s parents can be more connected than ever, and Alyssa hopes her site will enrich those connections. On Millennial-Parents, she shares tips and advice she’s learned through experience and from other young parents in three key areas: Education, Relationships, and Community.

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Essential SEO Strategies for Small Business Owners

Essential SEO Strategies for Small Business Owners

Essential SEO Strategies for Small Business Owners

 

Search engine optimization, or SEO, can be massively beneficial for businesses of all sizes when it comes to marketing. Whether you’re looking to expand your customer base or gain an edge over your competition, there are several simple, cost-effective ways to utilize SEO. When partnered with creative brand design and social media usage, SEO can help your business gain credibility and get a foothold in your field.

In this article, we’ll take a look at a few key strategies to help boost your company’s search rankings online in order to get new customers to come to you.

 

Get Help with Your SEO

Get Help from SEO Professionals

In this age of technology, it’s essential for even the smallest businesses to have solid search rankings on Google. As more and more consumers rely on their phones for everything from driving directions to shopping, you’ll want to ensure they can easily find your business, get in touch with you, and buy products with the push of a button.

Enlisting the services of SEO professionals to help optimize your rankings in Google searches as well as on Google Maps can go a long way. The more mobile-friendly your business is, the better chance you’ll have of finding – and keeping – a larger customer base.

 

Website Accessibility

Make Sure Your Website Is Accessible

Not only is it important to give your customers lots of options when it comes to your business, but it’s also equally crucial to make your website as accessible as possible and to load it up with high-quality content. You can utilize several types of media on your site to make your business more visible in searches, from multiple links to videos. Just don’t forget to make sure all of your customers can benefit from them. Using captions, alt text (a written description of an image), and font options will help differently-abled customers easily interact with your products and marketing, among other tactics.

 

Keep Your Content Fresh with Frequent Updates

Keep Web Content Fresh with Frequent Updates

Whether you have videos, written blog posts, or photos on your site, you’ll want to ensure that your content is updated frequently. The more you refresh your content, the more traffic you’ll drive to the site – and increased traffic has a direct effect on your search engine rankings.

Every time you post something new, keep possible keywords in mind that are relevant to your customers. What would they type into Google when looking for your specific products or services? Try to keep these keywords as unique as possible on your website pages to prevent disruptions to Google’s algorithm. You can use online resources to figure out the best keywords and placement on your site, as well as tools that demonstrate how to write good content.

One important way to keep existing customers engaged with your content – and potentially convert leads into customers – is to make use of email marketing. An effective email campaign will help boost sales, keep your business in regular contact with its target audience, and directly promote your products and services. Connecting with your audience via email on a weekly basis helps balance your need to keep them engaged against the desire not to be overbearing.

 

Take Advantage of Google's SEO Tools

Take Advantage of Google’s SEO Tools

One essential online resource for small businesses is Google Analytics, which helps you track the performance of your website pages and provides lots of information about your customers, such as which social media platforms they used to find your business. Not only that, it can give you valuable insights about your competitors that could prove advantageous throughout the year. You can use these metrics as a guideline for taking your business to the next level or to learn where you could benefit from changing things up.

Becoming proficient with Google Analytics can be a daunting task for new users. Fortunately, there are many guides available online to introduce its tools to new users in order to facilitate a productive learning experience. A good guide will walk you through setting up your account, analyzing your SEO performance, and evaluating reports.

 

Final Thoughts About Essential SEO Strategies for Small Business Owners

Final Thoughts

SEO is an invaluable tool for businesses of any size, and there are many ways to utilize these tactics. Do some research on the best ways to integrate search engine optimization into your standard practices, and get help from professionals like the folks at HighClick Media who can assist you in making the most of your website, social media accounts, and overall marketing strategy.

If you need help with any of these aspects of your digital marketing, we’re happy to help you out! Drop us a line here or call us at 252.814.2150 to see how we can help #elevateyourbrand!

 

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice, and troubleshooting tips.

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Taking the Shame Out of Shameless Self-Promotion

Taking the Shame Out of Shameless Self-Promotion

They show up multiple times a day on social media. You see them in endless TV commercials. They’re loud, they’re annoying, and they’re everywhere! They are the shameless self-promoters of the business world.

When you examine the strategies and tactics of the most effective attention-getters in history, you’ll find an extensive list of notable individuals – P.T. Barnum, Richard Branson, and Donald Trump, to name a few – who are incredibly talented in the art of self-promotion. Regardless of how you feel about the people who have employed these techniques, it’s undeniable that their efforts have been remarkably successful.

Yet many business owners feel extraordinarily uncomfortable when it comes to self-promoting their ventures. Why is that? Where in our journey did we determine that self-promotion is bad? Why do we accept that as the truth? Why do we associate expressing joy, confidence, or pride about our work with something for which we feel shame?

This article will attempt to answer these questions, examine the specific tactics employed by shameless self-promoters, and provide action steps to help you, as a business owner, feel confident about promoting your enterprise to prospective clients.

Zara Larsson Self High-Five

WHY IS SELF-PROMOTION IMPORTANT, ANYWAY?

At its essence, self-promotion is getting your proverbial foot in the door with potential customers. No matter how outstanding your product or service is or what amazing value you can offer, if prospects don’t know you exist, you’re never going to have the opportunity to do business with them.

Selling yourself can feel awkward, arrogant, and agonizing. But if you want your business to prosper and you want your work to have a positive impact, you’ve got to learn how to master it. When you don’t actively promote your services or products, you are robbing people of the chance to do business with someone who truly has the customer’s best interests at heart.

If you aren’t willing to market your talents, expertise, and products, people will quickly overlook you. Business strategist Debbie Allen sums it up like this: “The world isn’t going to beat a path to your door unless you lead the way.”

SHAMELESS AND HEALTHY SELF-PROMOTION: WHAT’S THE DIFFERENCE?

Not all self-promotion is shameless. It all depends on your approach.

Understanding how to recognize shameless self-promotion allows you to distinguish it from the kind of healthy self-promotion that genuinely serves your business. If you can’t tell the difference between the two, you’ll never feel entirely confident in talking about what you do with potential clients.

Tooting your own horn is fine, just as long you keep it in moderation and know when to put the trombone away. Knowing where to focus your efforts and where to draw the line are important components to self-marketing success.

Healthy self-promotion is all about spreading ideas, knowledge, and a higher vision. When you promote ideas, you give people something to cheer for, a cause to support.

What makes self-promotion shameless is how often you do it, the intensity with which you approach it, and to whom you’re promoting yourself. It’s generally unwelcome, unlikable, and quite often insensitive.

Shameless self-promotion involves repeatedly mentioning your business, services, products, or accomplishments without any real concern for the people the business is purported to be helping.

In short, you’re a living, breathing, nonstop sales pitch – for yourself.

Ryan Serhant Sell It Shameless Self-Promotion

SHAMELESS SELF-PROMOTION TECHNIQUES TO AVOID

There are many positive, healthy ways to self-promote. Some methods, while they might seem harmless at first glance, can actually be detrimental to both you and your business.

Asking Friends and Family to Support Your Business

When you launch a new project and you’re excited about it, the first thing you want to do is tell your friends and family. Those closest to you may not personally have a need for your products or services, but they might know someone who does. They may not be able to patronize your business with a purchase, but they can still add their encouragement or share your posts.

While there’s nothing inherently wrong with asking family and friends to endorse your new enterprise, it’s important to understand that they’re under no obligation to do so. And if they don’t, you shouldn’t pester them about it.

Making Every Conversation About Your Projects

While it’s obviously okay to talk up your business, doing so all day, every day to every single person you encounter is not an ideal plan. In fact, it’s a very quick way to lose people’s attention and respect.

Starting a new business is a full-time job. As a budding entrepreneur, it’s likely all you’ll think about for a while. Because it’s easy to believe everyone else is as invested in the project as you are, you might be tempted to converse about it constantly. Even if you’re unaware that you’re doing it, it’s still fairly shameless – especially if you’re trying to solicit funds from people.

Spamming Your Contacts Via Email and Social Media

Using social media to garner interest in your business is perfectly acceptable. Where it becomes shameless is when you use these social networking platforms to spam your contacts with constant updates about your business and ask that they share them.

The same goes for email – if people start receiving too many messages from the same businesses promoting their products and services, they’re probably going to end up trashing them. If you only send the occasional email with enticing offers and shy away from being too salesy, it’s more likely to be read.

HOW TO APPROACH SELF-PROMOTION IN A POSITIVE WAY

Don’t promote yourself – promote what you believe in.

By promoting what you believe in instead of making conceited claims or rattling off a catalog of services, you can more clearly convey what kind of business you run, what you represent, and the true value of what you do. That’s why people will choose to do business with you.

Start circulating your ideas.

Create genuine value and interest by bringing something new, or at least a fresh perspective, to the table. Let people know what you stand for, particularly as it relates to issues that are relevant to your audience.

Make your vision as unambiguous and well-founded as possible. Brand yourself and your ideas as original and exclusive. Although few ideas are genuinely unique, your expression can be.

Engage with power brokers in your field of interest and advise them why they should promote you. If they won’t, create influencers from within. As Nathan Hangen succinctly states, “Build others up until they have the power to build you up.”

Not everyone will approve of your ideas or your approach, and that’s alright. Acknowledge your critics, but don’t hesitate to challenge them, either.

People Helping People. It's Powerful Stuff. Shameless Self-Promotion

Focus on helping and serving other people.

When done effectively, self-promotion is an art form. It comes from a place of service, from your passion and commitment to support others first. Effective self-promotion comes naturally when words and actions connect your head and heart.

Demonstrate that you truly care about solving people’s problems and making their lives better. Step outside business-related topics every once in a while to promote worthy causes. Good people want to do business with other good people who share their values.

When you start to look at self-promotion as a way to serve others, it becomes far less intimidating.

Let your passion for what you do shine through.

Passion is both inspirational and infectious. When you passionately believe in yourself, your ideas, your services, and your products, people will start to have faith in you as well and champion your business proudly. You won’t need to shamelessly self-promote; others will do it for you.

100% Real John Crist Shameless Self-Promotion

Be authentic in everything you say and do.

People can spot a fraud from far away, and nobody wants to do business with one. Pushing something you really don’t believe in is actually worse than shameless self-promotion.

When you say something about yourself, it’s a claim. When someone else says the same thing, it’s a fact. And that’s a heckuva lot more potent than shameless self-promotion.

Be confident.

People who have a difficult time selling and marketing seldom succeed. In order to move forward with your business, you must become absolutely sold on yourself, your abilities, your products, and your services – or no one else will be!

Muhammad Ali was one of the consummate self-promoters in history. He was well-liked not just because he truly was “the greatest,” but also for his integrity and the audacity of his ideas. Mike Tyson’s accomplishments were magnificent, but he never projected a greater vision that made us cheer.

Don't Let Your Dreams Be Dreams Just Do It Shia LaBeouf Shameless Self-Promotion

Learn to live by the “Three Rules of Shameless Success.”

Rule #1:  Have your own personal style. No one can compete with you when you’re comfortable enough being your own person – someone who shares their own ideas and their own mind.

Rule #2:  Never give up, even when other people don’t believe in you or your ideas, or tell you that you’re crazy. No matter how many roadblocks get in your way: move around them, over, through them, and keep going!

Rule #3:  Stand out and get noticed. Find a way to position yourself in front of the right people who will listen and pay attention, and ultimately support your success.

Final Thoughts

Some entrepreneurs and business owners view shameless self-promotion in a negative light, because they fear it will be misconstrued as a form of endless bragging. Unfortunately, as a byproduct of this fear, they often choose the opposite extreme – not talking about their business at all.

Don’t let this happen to you! Your ideas need you. If you have a vision, don’t let anyone get in the way of achieving your goals. Learn to talk about yourself and your vision in ways that are genuine, engaging, warm, and generous. Share your ideas in the form of anecdotes, stories, and conversations with other people – particularly people who may find that information valuable or relevant. Being generous means that you’re able to both relay your own news and welcome the news of others.

Perhaps entrepreneur Marie Forleo said it best: “It’s time for all of us to untangle these feelings of shame and self-consciousness from the act of expressing our gifts, and offering our services to the world. Instead of calling it shameless self-promotion, let’s take the shame out of it altogether!”

Keep in mind that while self-promotion is extraordinarily important, it’s only one aspect of running a successful business. Make sure you’re offering products and services that people want and providing them with an excellent experience. Those two things alone can be more beneficial than any amount of self-promotion when it comes to sustaining or growing your business.

If you need help getting started with promoting your business, especially online, HighClick Media can help! We can develop and implement a digital marketing strategy tailored to your specific business that will get results! Call us today at 252.814.2150!

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How to Grow Your Business by Giving Stuff Away

How to Grow Your Business by Giving Stuff Away

Integrating a giveaway campaign into your overall marketing strategy can be incredibly advantageous. A well-executed giveaway can help advance your business rapidly and at a relatively low cost. In fact, this type of campaign can yield a return on investment as much, if not more, than traditional marketing channels.

While large-scale prize draws were formerly the domain of powerhouse organizations, the internet has since devised tools that will allow your company no matter how large or small to effectively manage nationwide campaigns.

How can a giveaway help achieve rapid growth for your business? What is the secret that has historically made these campaigns so successful? Is a giveaway campaign worth the time, effort, and resources it will take to run it? This article will attempt to answer these questions, and many more besides.

8 Benefits of Giveaway Campaigns

 

Giveaway campaigns are mutually beneficial for consumers and businesses. People are enamored with the idea of getting something for nothing. Marketers take advantage of this “love of anything free” to reap a number of benefits for the businesses they represent:

Increase Brand Awareness

Brand awareness consists of two main components: brand recognition and brand recall. Brand recognition is the ability of a consumer to recognize one brand over other brands, based on its attributes and design elements. Brand recall refers to the ability of the consumer to correctly generate a brand from memory when prompted by a product category. By putting your brand out there in lots of places to let people know about your giveaway, you’re also gaining a lot of attention for the business itself.

Promote Your Products

Whether you’re launching a new product or you just want to get more eyes on your existing line of products, a giveaway offers an ideal opportunity to accomplish this. Some people may not have realized you existed previously (see “Brand Awareness” above), while others may have heard of you but never known exactly what kinds of products or services you offer.

Generate Fresh Leads

By having participants sign up for your giveaway by submitting their email address or other contact info, you are, in essence, creating new leads for your business. These leads may or may not become future customers, but you have at least gained an inroad to communication by their participation in the campaign.

Boost Your Sales

Let’s face it unless you’re running a nonprofit organization, you  need sales in order to stay in business. During economic downturns or particularly competitive periods, you may need a little something extra to push you over the hump. A successful giveaway is capable of doing just that.

 

Continued...

Build Your Social Media Following

An effective giveaway campaign can help enhance your following on popular social media networks such as Facebook, Twitter, and Instagram. Since most giveaways are promoted and shared on social media anyway, this is the perfect opportunity to gain lots of new followers for your brand. You can even choose to make “liking” your brand page as a condition of entering the contest.

Increase Your Email Subscriber List

One of the most popular and simplest entry methods for giveaways is the submission of your email address. By capturing the email address of participants and adding them to your newsletter, auto-responder, or blog update lists, you can quickly and easily build your subscriber numbers.

Show Appreciation for Your Fans & Followers

If you’re an established business, chances are you already have a dedicated “fan base” of satisfied customers. This is something that businesses often take for granted, but the truth is that your customers are free agents who can choose to shop elsewhere at any time, and for any reason they choose. By actively engaging your already-happy customers in a giveaway campaign, you show them that you’re thinking of them and care about their continued business.

Create Better Engagement with Existing Prospects

If you’re like most businesses, you probably have a number of “followers” who aren’t actual customers…yet. Since they are already following your page, they’re likely to see any updates you post. When they’re made aware of your giveaway campaign, they may be intrigued enough to not only enter the contest but to finally give your products or services a try as well.

8 Common Types of Giveaways

Giveaway marketing takes a variety of different forms, all of which involve the distribution of free merchandise or services in some form or fashion in order to promote your business. Let’s take a look at some of the most popular types of giveaways, and explore how they could work for your organization.

Pre-Sale Giveaway

When companies introduce a new product to the market, they often give away free samples. They might hand out products to consumers in person or send free coupons in the mail. They might also offer free e-coupons to people who “like” the products or brand pages on Facebook.

While some folks may be hesitant to try something new if they have to pay for it after all, if they’re disappointed, they will have wasted their money many people will try anything once if it’s free. If consumers feel that the product is good, they’ll come back to buy it even when the product is no longer free.

With this kind of giveaway, companies target likely purchasers. They give away free products to people who are already in grocery stores shopping or at the restaurant eating, or to people who are paging through the Sunday coupon circulars. Marketers already know these people buy similar products, making them far more likely candidates to like the new product as well.

Gateway Product

Amazon often offers complete e-books for free download for a limited time – from a day or two to a month or two. Anyone with a Kindle or a Kindle app on their phone, tablet or computer, can download and read the whole book without paying a penny. At first, this sounds crazy, since neither Amazon nor the writer or publisher of these books makes a penny on the download. But authors and publishers have discovered that offering a book for free can create more sales for the author’s other works. If a reader likes what they read, they often return to see what else they can find by that author, and this time they’re willing to purchase the book. On Amazon, free books climb the bestseller lists, becoming more visible, so that more people will likely see the book and be inclined to buy it even after it’s no longer free.

Loss Leader

A loss leader strategy involves offering a product or service at a price that is not profitable with the intention of attracting new customers or selling additional products and services to those customers. In a loss leader giveaway, you give away something for free in order to get customers in the door, in the hopes that they’ll buy something else while they’re there. If enough people buy the business’s other products, then the giveaway is a worthwhile campaign.

Free Publicity

Sometimes a company uses a freebie campaign as an opportunity to gain attention it couldn’t afford to buy. A famous example of this is when Oprah Winfrey, in the year 2000, gave every member of her studio audience a new car. GM, the car’s manufacturer, received tons of positive press for donating nearly 300 of its new Pontiac G6s. Every newspaper in the country reported about the extravagant giveaway, alongside television, radio, and internet coverage. An ad campaign with similar coverage would likely have cost GM considerably more than the giveaway itself. Not only did they get everyone talking about their new car, GM got to be the good guy, enhancing its reputation with the public.

Continued...

Branded Giveaways

This popular type of giveaway combines your company or product logo along with your marketing slogan on unrelated, low-cost products. These practical items are distributed to targeted audiences who, in turn, will keep and use them for extended periods of time, and are therefore reminded of your brand over and over again. 

Your Own Products

Product giveaways are a simple, low-cost way to encourage your target audience to try your products. This type of promotion banks on the quality of your product when compared with others on the market and prevails only if your product has the wherewithal to truly have an impact on consumers.

A number of supermarkets invite manufacturers into their stores to conduct sample tasting in hopes that consumers will be enticed by their brand’s product enough to make a switch. In certain cases, these trials also succeed at introducing customers to a new product that they wouldn’t have tried otherwise.

Partnerships

Partnerships between any two small, non-competitive businesses help minimize the cost and expand the scope of giveaway marketing efforts. Such partnerships can have a tremendous impact and elevate the reach of your brand considerably.

Trade Shows

A trade show giveaway is a reliable way to garner interest from fellow businesses and consumers, regardless of the industry. This type of giveaway often differs from traditional customer giveaways in that the attending audience has already demonstrated an interest in the showcased industry, simply by being there.

Trade shows offer a forum where products can be directly evaluated, side by side, by both industry experts and consumers. To that end, these giveaways should be more focused on making an impact than evoking a sentiment of goodwill. Creativity can give your company an edge over its competitors in such a setting, and any giveaway that culminates in more visitors to your trade show booth is considered to be a triumph.

Potential Problems & Possible Solutions

While there are obviously a ton of benefits to giveaways from a marketing standpoint, there are a few potential challenges that some businesses may face when running such a campaign.

PROBLEM: Giveaways Invite “Freebie-Seekers” & Treasure Hunters

Let’s be honest. Some people are just entering your contest to get something for free. Successful giveaways often end up with thousands of entrants, very few of whom have any interest in your company whatsoever.

When you start using the email list you’ve gathered during a giveaway, you’re likely to see both low “open” rates and high “unsubscribe” rates. The latter can actually be quite damaging, as this designation can result in your emails ending up in spam folders if enough people report abuse or mark them as spam.

SOLUTION: Find the Right Barrier to Entry

Engineering a giveaway expressly to discourage entrants might seem like the opposite of what you want, but it’s worth thinking about. When it comes to leads, quality beats quantity.

On the other hand, asking for too much info is a surefire way to deter even potential entrants who truly are interested in the prize.

A good compromise is asking participants for an email address, but offering them an extra chance to win if they share something perhaps involving a hashtag on Twitter or elsewhere.

Social media is still a very personal space, and most people won’t share something unless it corresponds with the image they’re trying to portray there. People who might become excited about your brand or product and may have friends who could be as well have a likelier chance of entering (and winning).

PROBLEM: The Prize Is Underwhelming

Let’s say you’ve decided to give away the latest iPhone. Not a bad prize lots of folks like iPhones. But lots of folks already have iPhones. These days, iPhone and iPad competitions are everywhere, so they just don’t have the intended effect of enticing entrants the way they used to.

SOLUTION: Give Away Something That’s Valuable to YOUR Audience

What would make your ideal customer’s life simpler? If you can’t determine this yourself, ask your current customers. Just be sure to enter them in the giveaway as a courtesy for giving their feedback.

If your brand sells its own products, this is much easier. A free product or one-year subscription probably won’t cost you too much, but it’s extremely useful to someone who genuinely likes your product.

Continued...

PROBLEM: Marketers Often Neglect to Adequately Follow Up After the Campaign Is Over

Sometimes marketers allow an interval of months to pass between setting up a contest and sending the first email to the resulting list. This is a huge mistake!

By this time, the average person will have forgotten about signing up for your emails in the first place. They’ll probably assume you’ve bought the list from someone else and are now spamming them. First impressions are crucial, and this isn’t the one you want to make when you’re sending what’s likely a promotional email.

Whether you’re following up about how to earn additional entries or notifying entrants about when the winner will be drawn, you can start testing how responsive your new list is before the contest is even over.

SOLUTION: Craft the Ideal “Loser Email”

Send a follow-up email when the giveaway is over to let entrants know that they didn’t win the competition (which they may have even forgotten they’d entered). Include a clever subject such as “You’re a loser” which is far too enticing to ignore or automatically delete.

The follow-up email should announce that a winner has been drawn. This is a critical step when you’re giving away a product or subscription. If you fail to announce a winner, some contest entrants may hold off purchasing from you indefinitely “just in case they win.” Let the “losers” know that while the winner has already been drawn, they can still receive a discount on the featured product.

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How to Run a Giveaway Campaign

Understand the Upsides & Downsides

Like any other marketing approach, not all giveaway campaigns will be successful. The internet is a congested space, with tons of free stuff being offered. It’s conceivable to spend a great deal of money on a giveaway campaign and generate any income or acquire a single subscriber. Attention still transcends free products.

Not all industries or websites will garner massive amounts of shares. A subscription to a specialized industry tool won’t propel hundreds of thousands of tweets. Neither will a product with mass appeal attract the right kind of attention nor get seen by the right audience.

So-called “spy tools” such as SEMrush or Ahrefs enable you to evaluate share metrics from your competitors or other industries. As part of your planning process, take a look at previous giveaway campaigns so you can set realistic expectations.

Set Goals for Your Campaign

Based on your current strategy and budget, work to define your marketing goals and determine  specifically how the giveaway fits in.

Is your aim to gain more email subscribers? Boost sales? Get lots of shares? Increase brand awareness? Some combination of all of these things?

The fact of the matter is, whenever someone is giving away free stuff they’re going to be popular. Making a person’s day is always fun, and it’s totally fine if that’s your primary goal but be sure to communicate that in advance.

Identify Your Audience & Choose Your Prize

Determine what specific audience you’re targeting and what product you’ll offer to entice them. The product you select as a prize will likely dictate not only the breadth of your audience, but also the type of audience to which you’ll present your business.

Unimaginative prizes, such as the latest Apple products or Amazon gift cards, will elicit a practically limitless audience. But you’ll also have a next-to-impossible task trying to get their attention. Since this kind of prize is neither directly associated with you nor your audience, the underlying message is that there are strings attached therefore, there’s no reason for anyone to truly pay attention.

If your aim is to attract brand advocates, leads, or prospective customers, offer a prize that will engage people who are, at the very least, moderately likely to become customers. Some marketers are of the opinion that “a lead is a lead” and ultimately, the more the better. While it’s true that some leads generate revenue, boost your brand, end up becoming devoted customers, other leads simply join your contest because they’re interested in winning a prize.

As a general rule, the larger the potential audience, the greater the prize needs to be. The more targeted the audience is, the more targeted (and desirable) the prize needs to be.

Define & Devise Your Promotion Plan

As with any other kind of content, you need to have some type of promotion plan. How will you notify people about the giveaway? How do you plan to spark their interest? How are you going to establish trust? (Most people recognize that there’s usually a catch.)

Begin with your current audience, then expand to an audience you don’t already have. Paid social media can be a helpful option, since that’s where most sharing will take place anyway.

Identify ways you can target specific audiences that might take an interest in the giveaway. Reach out to prospective clients who follow websites that are complementary to yours. See if their followers might be interested in your campaign as well.

Try to strike a balance between over-promoting and under-promoting. Employ a crafty mix of stunning visuals and compelling copy to get your message across. But, by all means, don’t spam people in order to get noticed. This is rarely effective and often detrimental to your business.

Configure Your Infrastructure

Take advantage of “plug-and-play” giveaway software such as Gleam, KingSumo, Rafflecopter, and PromoSimple. These useful tools are designed to help you collect entries, manage your campaign, and select a winner in addition to providing a smooth and optimized experience for users.

Encourage Social Shareability

Incentivize participants to share the giveaway with friends and family in order to gain extra entries. Additional sharing creates a viral factor which will translate into more email addresses and participants that you would likely have received with pay-per-click ads or more organic promotions.

Announce a Winner & Award the Prize

After the contest has ended, your giveaway tool of choice will automatically select a winner. You will then give final approval based on predetermined contest rules and verify whether or not the entrant has confirmed their email address.

You then notify the winner and deliver the prize to them. Announce the winner to all participants. It would be great if you could get the winner to share a picture of themselves with the prize. This delivers social proof and encourages participants to enter future giveaways that you might hold.

 

Follow Up with Your New Email Subscribers

While some participants might have initially only been interested in free stuff, it’s possible that they might be at least mildly interested in your email marketing. Giveaway entrants might not show an interest in your current offer, but there’s no reason you can’t go back and reach out to them with a new offer in the future.

It’s essential that you clearly spell out what people are signing up for somewhere in the fine print of the giveaway itself. Allow them to opt-out if they’re no longer interested in your marketing emails landing in their inboxes.

Once the giveaway is over, “scrub” the unsubscribes and non-responders from the final metrics and start email marketing to all your new subscribers!

Analyze Your Results

Run your landing page URL through a sharing tool to generate final share metrics. Examine your analytics to view total sessions and your email platform to note the number of email addresses submitted. 

Evaluate the results of the campaign based on your previously set goals. If the cost of the giveaway prize turns out to be less expensive than acquiring the same number of new subscribers through pay-per-click or other channels, then your giveaway is a marketing success!

Conclusion

Sometimes creating social virality for its own sake can be a worthwhile endeavor. A giveaway campaign is an extremely powerful marketing technique that can go a long way toward making that happen. However, giveaways and other contest-style tactics are best employed in tandem with your other ongoing marketing efforts. They will never be able to replace the entirety of your promotional strategy. You’ll need a variety of different campaigns, contest-based and otherwise, to achieve the best possible results. And, as always, make sure you have a strong sense of who your target audience is and how best to reach them.

HighClick Media is a full-service digital marketing agency specializing in targeted online marketing solutions. We can help elevate your brand by developing a smart marketing strategy that actually works! Give us a call today at 252.814.2150!

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Are You Using Chatbots to Grow Your Business?

Are You Using Chatbots to Grow Your Business

 

Some entrepreneurs can be overwhelmed by advanced technology. With conversational interfaces powered by artificial intelligence (AI) experiencing greater use in sales and marketing, business leaders must either take the bull by the horns or hire a professional in order to make the most of the technology.

Since social media and chat marketing are vital to ecommerce and startup retention, overlooking the benefits of chatbot automation can be detrimental.

Read on to find out how your growing business can increase sales, become more efficient, and respond to online inquiries 24 hours a day, 7 days a week through the use of automated chatbots.

 

Top 3 Benefits of AI-Assisted Chatbots for Businesses

 

Deliver Real-Time Sales and Marketing Communication

Selling products online and marketing on social media both require engaging with consumers 24/7/365. Chatbots give you a competitive advantage because they produce leads and answer customers’ questions around the clock. By interacting and providing solutions in real time, chatbots can even help dissuade visitors from abandoning your site in favor of the competition’s.

A big shift in consumer behavior is emerging with regards to messaging apps such as Facebook Messenger, WhatsApp, and SMS. People are increasingly using these apps for more than just texting, performing actions such as booking reservations, conducting research, scheduling meetings, and making purchases.

Since “revenue-facing” chatbots can steer consumers down the funnel to an eventual sale, organizations are able to identify a direct route to ROI and greater efficiency.

Provide Site Visitors with Contextual, AI-Powered Support

AI-driven bots have become formidable tools for marketers and businesses. A common misconception is that a chatbot’s primary benefit is answering FAQs, when actually the opposite is true. Customer support is just one of the many significant advantages of chatbots.

When a chatbot does deliver customer support, it’s value-driven and contextual. Bots employ the data they have on a customer combined with AI to engage with each customer exclusively and provide them a delightful, efficient, and unforgettable experience.

For most startups, the major benefit of chatbots is to answer the typical questions about the business’s products and/or services. Bots increase customer engagement and satisfaction, while also affording owners more time to oversee the business and employees to boost sales.

Organizations must optimize automated responses for clarity, conciseness, and conversational language. With chatbots, businesses should concentrate on assisting the customer at each step of the way.

Responsiveness places the firm in a positive light. According to a Salesforce report, 62% of customers say they are likely to share their negative experiences with others.

Make a list of your customers’ most common queries and be sure to optimize each response. It’s crucial to pinpoint what consumers are looking for from your platform. What do they want and how are you assisting them in their pursuit?

According to the 2018 State of Chatbots Report, the top three use cases for chatbots are: obtaining a quick answer in the event of an emergency (37%), resolving a problem (35%), and receiving a detailed answer or explanation (35%). Simply put, conversational bots reduce friction in a customer’s journey.

Seal the Deal with Buyers

Consumers inquiring online or on social media are often prepared to make a purchase decision at that precise moment. Companies should endeavor to “close” visitors who are asking purchase questions in real time in order to prevent them from visiting the competitor’s site.

According to a 2018 Accenture survey, 57% of executives report that conversational bots can deliver a huge return on investment with very little effort on the part of the business. Additionally, 61% say they anticipate a boost in employee productivity while 60% expect improved handling of client inquiries thanks to conversational bots.

Conclusion

When executed successfully, bot applications present a clear-cut and replicable path to ROI. Consumers have loftier expectations these days. Accordingly, more businesses are utilizing this burgeoning technology because people prefer real-time interaction with customer support. Chatbots provide businesses with the capability to be extraordinarily responsive.

Are you using chatbots to grow your business? If not, now’s the time to take advantage of them! Not sure how to get started? The friendly folks at HighClick Media will be more than happy to assist you. Give us a call at 252.814.2150 today!

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How Data Drives Your Business

How Data Drives Your Business

Understanding how to implement and utilize business analytics is a crucial step toward creating a business strategy based on raw data analysis. Knowing best practices around data analytics can help you better plan key operational functions for your business.

In this article, we’ll take a deep dive into data analytics and explore how you can apply it in your marketing strategy.

What Is Data Analytics?

Conceivably, you could collect data related to every business function in your organization. For example, customer service surveys can provide you with data that can help you improve service levels; whereas web traffic data analytics can help you better understand key search terms that will drive traffic to your site.

Tracking marketing data can help you understand which approaches attract customers and which don’t. In short, data analytics is any set of numerical information that you collect about your business; in addition, it’s a valuable tool for strategizing new methods to increase sales, retain customers, and continually improve your business functions.

Data Analytics and Marketing

Ideally, data analytics should be part of your startup business strategy and marketing campaigns. According to Entrepreneur, by researching your target market you can better identify your competitors and their price points, test which marketing vehicles perform most effectively, and make rational decisions around how best to spend your marketing dollars.

Data analytics can also be extremely beneficial with regards to product development. Regularly surveying your customers and tracking trends around needs in your industry can help you be more deliberate and targeted when devising new product strategies.

Data Analytics and Risk Management

When it comes to assessing risk for your organization, it’s often a matter of numbers. According to AuditBoard, data analytics can help you run different scenarios around competitors, inflation, and economic conditions, as well as help predict trends.

Recognizing what’s on the horizon for your industry can help you better prepare and potentially even do some advanced strategizing around areas that may be problematic in the future. In this sense, you’re using predictive analytics, or concurrently, using this research to help you identify past slowdowns or roadblocks that you can change in the future.

Data Analytics and Budget Preparation

In addition to helping inform your operational business strategy and marketing approach, data analytics can also be utilized to help you from a budgeting perspective. Tracking the right figures can give you greater insights into cash flow.

Having an invoice process in place will also help ensure that you get paid quickly and on time. A tool like an invoice generator lets you use premade templates to create custom invoices that can be downloaded in your preferred format.

Using a system that has a dashboard snapshot can also give you the latest details on your finances in real time.

Understanding Data Analytics

Some business owners are hesitant when it comes to data analytics because it seems like a complex process. In fact, a number of data tracking features are already built into many things such as your website, social media accounts, and customer relationship management (CRM) tools like Salesforce.

The key is in determining about what you want to measure and putting the right tools in place. Alternatively, you could enlist the services of an analytics company to do the work on your behalf. These companies can help you identify, assess, and understand the data in such a way that you can use findings to make key improvements to how your business operates.

Final Thoughts

Data analytics tells a story with numbers, and savvy business owners can use that story to better direct how they run their businesses, reach their customers, develop new products, and outpace the competition.

If you’re looking to grow your online presence and generate more traffic (both physical and virtual) for your business, High Click Media can help. We provide comprehensive digital marketing solutions, including custom website design and development, branding, reputation management, search engine optimization, pay-per-click advertising, social media marketing, and more! Call us today at 252.814.2150 or drop us a line here to find out all about how we can help #elevateyourbrand!

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know someone that needs to hear this? share it!

How Data Drives Your Business

How Data Drives Your Business

How Data Drives Your Business

 

Understanding how to implement and utilize business analytics is a crucial step toward creating a business strategy based on raw data analysis. Knowing best practices around data analytics can help you better plan key operational functions for your business.

In this article, we’ll take a deep dive into data analytics and explore how you can apply it in your marketing strategy.

What Is Data Analytics?

What Is Data Analytics?

Conceivably, you could collect data related to every business function in your organization. For example, customer service surveys can provide you with data that can help you improve service levels; whereas web traffic data analytics can help you better understand key search terms that will drive traffic to your site.

Tracking marketing data can help you understand which approaches attract customers and which don’t. In short, data analytics is any set of numerical information that you collect about your business; in addition, it’s a valuable tool for strategizing new methods to increase sales, retain customers, and continually improve your business functions.

Data Analytics and Marketing

Data Analytics and Marketing

Ideally, data analytics should be part of your startup business strategy and marketing campaigns. According to Entrepreneur, by researching your target market you can better identify your competitors and their price points, test which marketing vehicles perform most effectively, and make rational decisions around how best to spend your marketing dollars.

Data analytics can also be extremely beneficial with regards to product development. Regularly surveying your customers and tracking trends around needs in your industry can help you be more deliberate and targeted when devising new product strategies.

Data Analytics and Risk Management

Data Analytics and Risk Management

When it comes to assessing risk for your organization, it’s often a matter of numbers. According to AuditBoard, data analytics can help you run different scenarios around competitors, inflation, and economic conditions, as well as help predict trends.

Recognizing what’s on the horizon for your industry can help you better prepare and potentially even do some advanced strategizing around areas that may be problematic in the future. In this sense, you’re using predictive analytics, or concurrently, using this research to help you identify past slowdowns or roadblocks that you can change in the future.

Data Analytics and Budget Preparation

Data Analytics and Budget Preparation

In addition to helping inform your operational business strategy and marketing approach, data analytics can also be utilized to help you from a budgeting perspective. Tracking the right figures can give you greater insights into cash flow.

Having an invoice process in place will also help ensure that you get paid quickly and on time. A tool like an invoice generator lets you use premade templates to create custom invoices that can be downloaded in your preferred format.

Using a system that has a dashboard snapshot can also give you the latest details on your finances in real time.

Understanding Data Analytics

Understanding Data Analytics

Some business owners are hesitant when it comes to data analytics because it seems like a complex process. In fact, a number of data tracking features are already built into many things such as your website, social media accounts, and customer relationship management (CRM) tools like Salesforce.

The key is in determining about what you want to measure and putting the right tools in place. Alternatively, you could enlist the services of an analytics company to do the work on your behalf. These companies can help you identify, assess, and understand the data in such a way that you can use findings to make key improvements to how your business operates.

Final Thoughts

Data analytics tells a story with numbers, and savvy business owners can use that story to better direct how they run their businesses, reach their customers, develop new products, and outpace the competition.

If you’re looking to grow your online presence and generate more traffic (both physical and virtual) for your business, High Click Media can help. We provide comprehensive digital marketing solutions, including custom website design and development, branding, reputation management, search engine optimization, pay-per-click advertising, social media marketing, and more! Call us today at 252.814.2150 or drop us a line here to find out all about how we can help #elevateyourbrand!

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This article was written by guest blogger Poppy Williams of Techbizguide.com.

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