16 Critical Elements of Great Website Design

16 Critical Elements of Great Website Design

Thanks to advanced technology, building a website today can be extremely simple. However, designing a website that marries impeccable functionality with stunning visuals is still challenging. It goes without saying that websites are now a fundamental part of a business’s online identity.

No business can hope to survive, let alone thrive, in today’s cutthroat market without an attractive, easy-to-navigate website. Far too many businesses fail at building a substantial online presence for their brand due to a subpar website.

So, why do some websites fail to attract and hold traffic where others succeed?

Certain elements of a website design contribute the most to building visitor interest in a website. Including these elements on your site gives it a beautiful visual appeal along with flawless functionality and authority. These are also the components that are most often botched during development.

Let’s take a closer look at 16 critical elements for building a great website.

Color Schemes

The color scheme of a website is seldom paid attention to when developing a website. However, you should know how important a role it plays in influencing a visitor’s behavior. Therefore, it’s important to use a color scheme that will best appeal to your visitors while also representing your brand well.

For instance, if you visit the fast-food giant McDonald’s website, you’ll be greeted with a color scheme that combines red, white, and yellow. These colors have been synonymous with the brand for ages.

We suggest first choosing the dominant color that best represents your brand. You can then choose an analogous color scheme that complements your dominant color choice to highlight certain sections of your site, like call-to-action (CTA) buttons.

White Space

Open any website today and you’ll find that a majority of these websites possess white space that divides certain sections of the webpages. These spaces lend an immaculate and accessible design to your site. They make the content or CTA buttons on your site easy to identify and read for visitors.

Some websites also use white space to give certain aspects of the site more emphasis than others. For instance, white space can be used to make certain “special deals” the focal point of a page.

Make sure you’re consistent in spacing the gaps between sections of your site. We recommend beginning with the navigation and then moving your attention to the content of your site. A grid-based layout can help you design a clean interface that maintains consistency across the entire page.

Easy Navigation

Sites that make it complicated for their visitors to navigate normally experience higher bounce rates.

As such, it’s imperative to facilitate simple navigation by giving users an easy-to-use and intuitive website. The website should offer users simple routes to navigate to certain fundamental aspects of a site, recommended pages, along with a way back to the original page.

Take a look at this quick navigation menu bar in Marks & Spencer’s website:

We suggest using parallax scrolling as a navigation system, which includes arrows that make a website’s user interface (UI) easy to interact with. Therefore, you must place a strong emphasis on simple navigation if you want visitors to spend more time on your site.

Distinct Typography

Using unique typography to present content on your site is an ideal way to distinguish yourself from other similar sites online. The fonts you ultimately choose should complement your brand while communicating its message to visitors. It’s also important to consider a font that makes your site look professional without appearing bland.

We suggest using a font size of at least 16 pixels to make your site’s content readable on mobile and desktop devices. You can use different but complementary fonts to highlight the headings and subheadings on the site. Finally, use contrasting color schemes to match your text with the background perfectly. Pairing darker tones with lighter colors will do the trick just fine.

Outstanding Visuals

This goes without saying, but certain visual cues on your site will give any website a distinct edge over similar websites online. Populating a webpage with high-resolution images and beautiful illustrations can make your site more compelling to visitors.

For example, take a look at this high-definition image from Hershey:

Of course, you can’t use just any random visuals on your site. They should align with what your brand stands for.

Use stunning banner images. You can populate your page with custom-made images, which can also be used to highlight certain key focal points of your site. Try to avoid using too many stock photos on your pages.

Site Usability

Aside from beautiful design, you also need to create a site that provides users with a satisfying user experience (UX). Most developers make the critical mistake of compromising a site’s usability in favor of its overall visual design. It’s imperative to optimize a site in order to facilitate smooth interaction between the site’s elements and visitors. A subpar UX design could result in your website’s bounce rate blowing through the roof.

You can enhance the user experience by using animations, readable and engaging content, simple navigation, and more interactive elements.

 

High-Quality Content

Having high-quality content is integral to optimizing search engine rankings for your site and thus generating more traffic to your site. It’s also absolutely essential to populate your site with quality content in order to keep your visitors engaged. Top-notch content that’s relevant to your brand can persuade visitors to spend more time on your site, explore other areas, or make a purchase.

We recommend dividing your content based on its relevance. Always keep relevant information about your website, product, or service at the top. Follow it up with content that explains your services or highlights features that set you apart from competitors.

Finally, use an FAQ section to answer questions that a visitor may have about your service.

Have a look at this FAQ page design from Shopify:

Compelling Calls to Action

A website exists to persuade a visitor to take certain actions on it. CTA buttons on a site trigger this response from visitors. As such, you need to place CTA buttons strategically throughout your site to persuade visitors to perform desirable actions on the webpage. The call-to-action messages themselves must be persuasive. They should explain what you want visitors to do in a few words.

“Buy Now,” “Sign up Free,” “Contact Us,” etc. are all examples of CTA buttons commonly used by most websites.

Make sure your landing page leads users to all the CTA buttons present on the page. You can utilize contrasting color schemes, content, and white spaces to highlight a CTA button.

Take a look at this CTA button used by Spotify:

If you have a variety of CTA buttons on your page, determine which type is more important and use it more prominently.

Mobile-Friendly Design

It is a well-known fact that the majority of websites receive most of their traffic from mobile users. With over 7 billion active smartphone users around the world today, not optimizing your site for mobile devices means losing out on such a massive audience. Suffice it to say, mobile optimization is one of the first things you need to do when building a website.

You need to utilize a custom web design that responds and adapts to various mobile screen sizes automatically.

We recommend using Google Search Console or other free tools like Pingdom or BrowserStack to check whether your site is mobile-friendly.

SEO-Friendly Elements

As you may know by now, search engines like Google take many aspects of a site’s user experience into consideration when ranking a site. As such, a developer needs to consider search engine optimization from the very beginning of a website’s design process. Elements like simple navigation, scannable text, loading speed, and mobile friendliness contribute to the overall user experience.

A problem with any of the above elements will result in a user having a poor experience with your site, eventually increasing its bounce rate. Google will take this high bounce as a sign of bad UX and ultimately plummet your site in search engine rankings.

It’s important to consider how each element will contribute to your site’s SEO. We suggest working with an SEO expert, who will monitor and assess all crucial elements of your site while it is in development.

Right Usage of Ads

You’ll find many websites online that have successfully monetized their websites by displaying ads on them. If used appropriately, display ads can be a great way to earn some revenue from your website. However, such advertisements – if used incorrectly – can aggravate your visitor’s user experience. In short, advertisements have the power to make or break your site.

As such, we discourage using too many ads on websites as it can harm the user experience. You don’t want your website to look unprofessional, which is exactly what will happen if your webpage is littered with ads.

The most effective way to advertise on a site, in our opinion, would be combining banner ads with affiliate marketing. Make sure your ads integrate organically with your site. They shouldn’t feel out of place and interfere with the content on your site.

Security

Online security should be an integral part of any website. Security and privacy have often been a major cause of concern for individuals surfing the web. Security alerts popping up when someone tries to open your site is a surefire way of turning potential website visitors away forever.

Internet security should be given as much focus as the design and overall functionality of your site. It should be mandatory for your website to implement an HTTPS protocol. This will help protect a user’s information, lend some much-needed credibility, and build trust among prospects. 

We suggest buying SSL certificates from reliable hosting service providers. These are cheap to acquire and can be integrated seamlessly with your site.

Integrating Social Media

Social media platforms like Facebook, Instagram, and Twitter have billions of active users from all around the world. So it only makes sense to integrate social media into your site’s design plan. You should have social media buttons that instantly redirect your users to your site’s official social media channel. You can also have buttons that allow users to directly share certain content or products from your website on their private channels. 

Having social media buttons strategically placed on your website is a great way of indirectly marketing your site, opening doors for people to leap in directly onto your site from their respective social media profiles online. 

Adding Internal and External Links

A proper link-building strategy can prove to be a great way of enhancing the brand authority of your website. It is important to learn how to build internal and external links to help boost your website’s performance. For instance, you can direct users to certain content on your site and improve its SEO performance by using appropriate internal links.

Proper link-building research requires a good strategy. We suggest finding out how your competitor’s websites are employing their link-building strategy. Draw inspiration for sites that are using the strategy with productive results.

Comments Section

We’ve already stressed how important it is to make your site as interactive and engaging as possible. Aside from content, you can add a comments section to your site, which allows users to leave their two cents below a particular content or product information. This can be a great way to receive feedback, which can be used to improve your service.

If you are running an ecommerce store, we recommend adding a review section similar to what is found on sites like Amazon and eBay. A dedicated comments and review section will make your site more interactive and improve brand loyalty.

Achievements and Endorsements

This is perhaps the most effective and widely adopted way of building trust among customers. It is in your business’s best interest to flaunt your past achievements on your website for all to see. Displaying your achievements can go a long way towards building a solid reputation for your business and brand.

We recommend having a dedicated section for testimonials, displaying positive comments from at least 4 to 5 past clients.

We also suggest highlighting the names of all the popular brands you’ve served. If you’ve received endorsements from authoritative brands, add them to your site as well.

Final Thoughts

While these 16 elements can seem a bit overwhelming, they’re essential to building a website that not only looks fantastic but functions flawlessly as well.

Are you ready for the good news? You don’t have to do it on your own!

HighClick Media is a full-service digital marketing agency that specializes in professional website design. Our talented web designers will craft your business website with lots of TLC and plenty of technical prowess! We can build you a brand new website from scratch or spruce up your existing site.

Interested? Reach out to HighClick Media today at 252.814.2150 or drop us a line here. We’ll be glad to show you how we can help #elevateyourbrand with a world-class website for your business.

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Guest blogger Joseph Schneider is the Director of Marketing at Haitna, a digital marketing firm based in Texas.

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Practical Tips for Integrating Digital Technology Into Your Ecommerce Business

Practical Tips for Integrating Digital Technology Into Your Ecommerce Business

Today’s consumers are more connected than ever before. They expect to have access to information, services, and products wherever they are, whenever they want them, and at the lowest price.

To remain competitive in today’s ecommerce market, you must integrate digital technology into all areas of your business.

Fortunately, integrating digital technology into your ecommerce business doesn’t have to be a huge hassle. In this article, we’ll take a look at several tips that will help put you on the path to success!

Create a Customer Engagement Strategy

Once you’ve got your customers’ attention, you need to get them to take action. Constructing a customer engagement strategy is all about converting your website visitors into paying customers.

Of course, you can’t expect every visitor to eventually become a customer just because you want them to. Instead, you should focus your efforts on converting the most relevant and interested visitors into paying customers.

You can do this by creating and executing a customer engagement strategy. Customer engagement strategies range from seeking email subscribers to building and nurturing a repeat buyer base.

Build Automated Marketing Campaigns

Now that you’ve got a solid customer engagement strategy in place, you can integrate digital marketing techniques and ecommerce capabilities. The key to any successful digital marketing strategy is to automate as much as you can.

This can be done through email marketing automation and lead generation campaigns. As marketing guru Neil Patel notes, automation helps you create and execute your digital marketing strategy more quickly and effectively.

Digital Tech Trends to Try Today

When it comes to digital technology, there are countless options to choose from. For ecommerce businesses, the following technologies are likely to prove particularly beneficial:

Integrate Mobile Payments

While you may already have an existing mobile app, if there isn’t an option for customers to make online payments, you’re truly missing out. Before you integrate any payment feature, always make sure to first add API authentication.

API authentication allows clients to verify their bank account and routing number instantly via ACH. What’s more, your app will work seamlessly with other mobile payment options like Swipe and Dwolla. Your customers will appreciate the convenience and ease of use that come part and parcel with a mobile payment option.

Implement Remote Work

Letting some employees work remotely is an excellent start. However, you need to take additional steps to always ensure effective communication. Collaboration is key when working remotely, so be sure to make use of a process map template.

With process mapping in place, you and your remote team will find that it’s easier than ever to work together. You’ll be more organized and productivity will increase dramatically.

Initiate Data Analysis

Data analysis can be used to further improve the processes of your organization. Here, it’s important to differentiate process mining vs. process discovery. Process discovery – which essentially creates an optimized map of what a process should look like – is a part of process mining. Moreover, Harvard Business Review explains that process mining uses data to find, validate, and improve your ecommerce business’s workflows. As a result, your entire company will benefit.

This means greater efficiency, increased sales and revenue, better risk management, and hidden opportunities. To achieve all this, you’ll need to start by finding potential data sources and mapping out a timeline. Then, you can determine key stakeholders.

Final Thoughts

Whether it’s cloud computing, digital marketing, machine learning, process mining, or any other digital technology, there’s a wealth of resources available to use. The key is finding the ones that will work best for your business and your customers. When you find the right technologies, you will notice profound improvements in your ecommerce business.

HighClick Media helps grow businesses of all shapes and sizes by implementing comprehensive marketing solutions, such as website design, paid advertising, and other creative services. Contact us today at 252.814.2150 or drop us a line here to see how we can help #elevateyourbrand!

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Guest blogger Alyssa Strickland created millennial-parents.com for all the new parents on the block. Alyssa believes the old adage that it takes a village to raise a child, but she also thinks it takes a village to raise a parent! Millennial-Parents is that village. Today’s parents can be more connected than ever and she hopes her site will enrich those connections. On Millennial-Parents, she shares tips and advice she learns through experience and from other young parents in three key areas – Education, Relationships, and Community.

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How to Grow Your Business by Optimizing Your Website

How to Grow Your Business By Optimizing Your Website

Prioritize Creating a Data Recovery Plan

Unfortunately, business owners too often minimize the importance of cybersecurity until after their company has been targeted and compromised by cyberattackers. Rather than waiting until disaster strikes, it’s imperative to educate yourself about cybersecurity data protection and be proactive about protecting your company’s website.

Coming up with a cyber-recovery plan to safeguard your company’s digital assets – including your website – should be your number one priority. This will allow you to get your website back up and running quickly in the event of a cyberattack. You’ll want to establish a proposed timeline with your preferred “deadlines” for system recovery, as well as details about which programs and applications will have to be addressed in order to execute recovery. Finally, make note of who will be responsible for conducting each task included in your recovery plan.

Develop Educational Content

Sure, your website is a sales and marketing platform – but it can also serve as a vehicle for customer education. Whether your typical customer is another small business, a nonprofit organization, or an individual consumer in your area, you can establish your website as a place that visitors can turn to for up-to-date resources on everything from product use cases to new developments in your industry.

So, how can you ensure that your marketing content is also educational? Business 2 Community recommends publishing blog posts that address your audience’s most common “pain points,” hosting live video lessons with product demonstrations on your website, or even establishing a special membership section of your site with bonus content for paying subscribers.

Integrate Your CRM & ERP

Your customer relationship management (CRM) system and enterprise resource planning (ERP) software are both indispensable to your business. From tracking and capturing leads to managing your overall operations, these software programs can be leveraged to carry out a plethora of key business functions. You can use these programs to their fullest potential by integrating them and then connecting the internal, integrated system to your website. In doing so, not only will you boost your team’s productivity and efficiency but you’ll also be able to seamlessly transfer information from your website to these interconnected programs.

User-Friendly Design

Have you ever had an unpleasant experience while browsing a particular website? Maybe you found it difficult to find the particular page you were looking for. Perhaps you tried to use the search function to find an important piece of content, but it didn’t deliver accurate results. Or, maybe you were seeking contact information so that you could get in touch with a customer support specialist – but no matter how hard you looked, you didn’t see any contact forms, email addresses, or phone numbers.

Crafting an enjoyable user experience should be at the heart of your website design and management approach. But, how can you go the extra mile to make sure that your customers can easily navigate your website and make the best use of all its features? Rock Content recommends designing a clear menu that allows your customers to visit key sections of your website with one click, including an easy-to-find contact form.

In addition, it’s also essential to make sure that your overall site layout looks attractive – after all, visually appealing content might prompt visitors to stay on your website longer (and the longer visitors stay on your site, the more likely they are to take action, such as making a purchase or booking an appointment). If you can’t find a theme that you like with your current content management system, you might consider enlisting the services of a professional web design and development firm that can create a custom layout for your site.

Local SEO: How to Get Found Online by Customers in Your Area

You might be acquainted with the basic principles of search engine optimization (SEO), and perhaps you’ve even been incorporating some useful keywords into your website content already. But have you taken the time to focus on local SEO? By emphasizing local SEO in your website strategy, you can specifically target customers in your area who are seeking products and services like those that you offer.

What can you do to reach customers nearby using SEO tactics? BrainChild Studios recommends putting your city and state on your homepage, adding your city to your page title tags (including the local schema code in your website pages), claiming your Google Business Profile listing, and including your business in local online directories.

Boost Your Conversion Rate

The ultimate goal of your business’s website is to convert visitors into paying customers. Therefore, you need to find ways to boost conversion rates with your website. While implementing user-friendly website design principles can help in this area, there are also some other steps you can take.

A/B testing is key to increasing conversions – you can run tests to analyze your conversion rates with your current site features. Then, as you implement new features like headlines, calls to action, or contact forms, you can run additional tests to compare their effectiveness. By conducting multiple A/B tests at once, you won’t have to wait until a new feature has been thoroughly tested to analyze the impact of another.

Speed Up Your Website

The ultimate goal of your business’s website is to convert visitors into paying customers. Therefore, you need to find ways to boost conversion rates with your website. While implementing user-friendly website design principles can help in this area, there are also some other steps you can take.

A/B testing is key to increasing conversions – you can run tests to analyze your conversion rates with your current site features. Then, as you implement new features like headlines, calls to action, or contact forms, you can run additional tests to compare their effectiveness. By conducting multiple A/B tests at once, you won’t have to wait until a new feature has been thoroughly tested to analyze the impact of another.

Final Thoughts

Your website doesn’t exist just so your company will show up in search engines. In reality, your website might be an unrealized tool for your business’s growth. If you haven’t prioritized growing your business by maximizing your website’s potential, you can get started by integrating some of these recommendations.

If you need help with optimizing your existing website, creating a new website from scratch, boosting your SEO for greater discoverability in Google searches, or any other aspect of your digital marketing, you don’t have to go it alone! HighClick Media is here to help! Contact us today at 252.814.2150 or drop us a line here to see how we can help #elevateyourbrand!

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice and troubleshooting tips.

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How to Strengthen Customer Relationships

How To Strengthen Customer Relationships

boost your customer relationships with digital marketing strategy tips

Developing strong customer relationships is essential for business success. This is common knowledge, or at least it should be.

One common mistake I see business owners make is this: They put so much focus on connecting with potential new customers that existing customers get put on the back burner.

According to a recent Acquisition vs. Retention survey, The likelihood of selling to an existing customer is 60-70%, while the chances of selling to a new prospect is only 5-20%. Additionally, when compared to new customers, existing customers are 50% more likely to try new products and typically spend 31% more.

Without customers- especially those that return for your products or services again and again- your business wouldn’t exist.

How does cultivating stronger relationships with your customers benefit you?

Let me count the ways.

  • Stronger relationships lead to repeat business, which establishes a loyal customer base.
  • Having an established customer base allows you to save money by cutting back on customer acquisition marketing spend.
  • You’ll fully understand and easily anticipate the needs of your customers regardless of what stage of the relationship you’re in, giving you the opportunity to provide excellent customer service.
  • The number of organic referrals will increase.
  • Your business has a higher chance of generating positive reviews.

I could keep going, but I think you get the point.

No two customers are exactly alike, but each of them will pass through the same stages of the customer journey your brand provides for them. Strengthening relationships is an ongoing process, and if you’re wondering how to connect with customers in each stage of the relationship, keep reading!

How To Build Customer Relationships In Each Stage Of Their Journey

customer-relationship-process-infographic-digital-marketing-greenville-nc

 

Connect

Your relationship begins the moment your potential customers first become aware of your brand. This stage of their journey includes the action that occurs before a formal relationship is established. This connection could come from a Google search, a social media campaign, or even word-of-mouth.

How do you ensure potential customers make a connection in the first place? Strategic marketing. The right people need to see the right content at the right time. Research and analyze everything from your target audience to your industry leaders to your direct competition. A solid strategy is a must if you want to connect with quality leads.

But don’t get ahead of yourself. While connecting with new consumers is worth celebrating, they will not convert to paying customers this early on. Your goal during this stage is to capture consumers’ attention. Once that’s happened, you keep building from there.

Collaborate

 

So, you’ve connected with a potential customer, and now it’s time to nurture that connection through collaboration.

If you’re a business owner, you likely recognize the value of collaboration between colleagues. But did you know that you can benefit even more by collaborating with customers?

Collaborating with customers may look and feel a little different than collaborating with colleagues. It can happen in a variety of ways, big and small, including:

  • Engaging with them on Instagram, Facebook, LinkedIn, and any other social platform they’re active on.
  • Inviting them to attend business workshops or webinars.
  • Developing personal connections via customer centric events.

Our customers are the lifeblood of what we do, and therefore we want them to feel they are a part of our decision-making process and our brand. Whether it is through social interactions, live workshops, or feedback surveys, we are constantly listening to them, and based on what they are telling us, improving the customer experience.
– Sahar Meghani, Trunkaroo CEO

Create

Relationships are built upon trust. After the collaboration phase, there should be a level of trust between you and the customer, and now it’s time to create!

And, for you business owners thinking something along the lines of: But, I own a clothing store/accounting firm/dance studio… I don’t create anything! 

Wrong!

Every business, whether knowingly or unknowingly, creates a customer experience. A customer experience refers to the impression you leave with your customer, which directly influences how they think of your brand.

How do you create a great customer experience?

  • Create a seamless UX (user experience).
  • Respond promptly to their questions or comments.
  • Understand and solve the customer’s challenge.
  • Build a positive connection with your customers.

Confirm

Let your customers know that you value their opinion. Ensuring customer satisfaction is key to getting repeat customers, positive reviews, and referrals – all of which can increase ROI and improve relationships.

Here are 5 easy steps to measure and confirm customer satisfaction:

  1. Outline your goals, and make a plan.
  2. Create a customer satisfaction survey.
  3. Choose your survey’s trigger and timing.
  4. Analyze the survey data.
  5. Make adjustments and repeat.

Commit

Let me tell you something I’m sure you already know- there is no business without a customer.

Now, let me tell you something else you probably already know but might not always remember – what you want your customers to give you, you must first offer them.

It’s not enough to send a customer satisfaction survey. Customers want to know that you’re thinking about them and still eager to help them.

How can you show your customer base that you’re committed to helping them?

  • Show appreciation by rewarding long-term customers with a loyalty program.
  • Tell your brand’s story and promote your solutions on platforms that your customers frequent.
  • Follow up with them periodically after their purchase to ensure that they’re still satisfied and assist them further if need be.
We live in the digital age where building relationships with your customers is more important than ever. Whether positive or negative, customers will share their opinions on a variety of channels. The effort your brand puts into maintaining and strengthening relationships will make or break your business. Just like any relationship, successful customer relationships are an ongoing work-in-progress, but the benefits are SO worth it.

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By the Numbers: Data Application in Business Operations

By the Numbers: Data Application in Business Operations

By the Numbers: Data Application in Business Operations

 

If you’re operating in the digital space, it’s important to incorporate data and process analytics into your work process. Analyzing data and forming insights are crucial to acquiring and retaining customers, mitigating risk, and navigating a path forward that’s profitable and risk-averse. In this article, we’ll outline a few examples of data application from an operational standpoint.

Customer Acquisition & Retention

Customer Management

Customer retention refers to the strategies you use to keep existing customers coming back. Analytics is critical in this regard, as it provides predictive metrics of how your customers might react to company changes, price fluctuations, etc. A data-driven approach using mathematics, statistics, and probability will allow you to safely test strategies and develop prescriptive insights without risking the real-life loyalty of your existing customers.

The same logic applies to new customer acquisition. The first and clearest advantage of an analytical approach to data involves taking a look at the costs associated with actually acquiring a new customer. With the right implementation, you can weigh the combined costs of advertising, offers, delivery, salary, and communications against the value of the customer themselves ahead of time. 

By contrast, conversion rate optimization (CRO) is a user-centric strategy designed to increase the rate of desired behavior amongst users on a website. If you’re collecting data correctly, you’ll be able to more closely scrutinize the user journey across your website pages, forms, customer service, and ecommerce site and adapt your sales and customer journey accordingly.

Internal Process ManagementInternal Process Management Using an iBPM

Many businesses underestimate the importance of internal data capture. Depending on the size of your business, deploying analytics within the context of your own office can be cost-efficient for improving productivity and operational efficiency. Data can be used to improve hiring methods, give insights into effective management, and optimize training methods. It can also be used in conjunction with key performance indicators (KPIs) to more accurately measure team attainment and scrutinize work efficacy.

Another strategy is to use business process management (BPM) to analyze how the people, systems, and data within your business interact. You can also use this tool to automate and optimize processes and workflows, leaving menial tasks to the AI and giving your employees more time to focus on more pressing issues. Automation tools and intelligent business process management (iBPM) combine to make for a more efficient operation. When creating a BPM framework, just be sure that you’re always monitoring its effectiveness and making adjustments to improve output.

Risk ManagementRisk Management

Without data analytics, it’s almost impossible to develop an effective, long-term risk management process. If you have the available technology, you can embed data to identify risks and react in real time to market shifts, faulty internal processes, etc., thereby reducing the likelihood of bad investments and wasted time. With risk profiles, it’s possible to create a framework that weighs financial and strategic threats and prescribes a course of action that would mitigate and manage them. If your data models are precise enough, it’s even possible to predict future outcomes and build workflows that respond automatically, without intervention.

A risk assessment matrix goes a step further and ranks the likelihood, impact, and severity of potential risks. These can then be manifested as key risk indicators (KRIs), which may grow and evolve over time depending on your application of machine learning. Ultimately, you want to create an approach to risk management that changes with the data, ensuring your company is adaptable to hazards as they emerge.

Through data analysis and efficient process management and automation like iBPM, your business will be able to make decisions based on behavior prediction that will improve customer acquisition and retention and company efficiency and reduce the chance of a major setback.

Data Analysis***************

Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today, he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice, and troubleshooting tips.

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Attracting Busy & Tired Customers: The Complete Guide for Small Businesses

Attracting Busy & Tired Consumers: The Complete Guide for Small Businesses

Finding new customers can be a challenge when you’re a new startup or a small business. Nobody knows your name, your budget is tight, and you’re competing with gigantic corporations that have well and truly sunk their claws into consumers and won’t be letting go any time soon. Not to mention that your ideal customers are likely busy, tired, and generally suffering from choice overload.

Essentially, you have a mountain to climb – and while it will be tough, it’s by no means impossible. Countless businesses make it – despite the odds – and so can you! You just need to work hard and make sure you’re on point with your marketing efforts and you’re driving engagement.

In this mini-guide, High Click Media offers tried-and-tested insight on how new businesses can reliably find, draw in, and engage with modern-day consumers on a limited budget.

Understanding the Modern-Day Consumer

Before you craft a new marketing strategy, you need to ask yourself how well you understand your ideal customers – or any customers, for that matter. In order for your marketing endeavors to gain any traction, you have to play to the audience – understand your customers’ mindset and then communicate your message to match.

As the Visual Capitalist notes, modern consumers – Millennials and Generation Z, in particular – are significantly different from their predecessors. Here’s how:

  • Less Discretionary Income:  Thanks to increasing education, food, healthcare, and housing prices, modern-day consumers have less money to spend. Extra work – and consequently, tiredness and burnout – is common.
  • Delayed Life Goals:  More and more, these younger generations  are delaying major life goals like marriage, purchasing a house, and having children. This tendency makes them less likely to take risks or indulge in whimsical purchases.  
  • Greater Diversity:  The racial makeup of consumers is changing considerably. You should expect to be doing business with a seriously diverse crowd.
  • Reeling from the Latest Disaster: Last but not least, everyone – small businesses, in particular – is still struggling with the impact of the pandemic.
  • More Choices: If Walmart doesn’t have it, Amazon will. Consumers need you less than you need them – and they know it. 

In short, modern consumers are, for the most part, a busy, harried lot. They have less money than they’d like, so convincing them to part with what they have will be tough. They also have fewer needs and higher expectations overall.

How to Attract and Engage with Customers

The picture isn’t pretty. But, like Benjamin Franklin said, out of adversity, comes opportunity. Business owners can turn these circumstances to their advantage by utilizing more targeted, savvier marketing.

Respect Their Time

When you’re busy – like, working two jobs – and stressed out, you don’t have time to listen to a marketing monologue. In fact, even being subjected to such a monologue can leave a bad taste in your mouth and likely turn you off to the brand. Keep this in mind when communicating with customers. Come up with a clear, to-the-point message and then try to refine it to 15 words or less – just like an elevator pitch. Practice it until you can get your message across meaningfully, clearly, and impactfully. 

Treat Them with Kindness

Kindness is a new business trend, and for good reason. Life can be challenging for modern-day consumers, and kindness is a soothing balm for the soul. Consumers remember businesses that treat them with genuine kindness, speak well of them, and keep coming back. Show kindness to your customers by offering meaningful advice, prioritizing customer service, resolving their problems, and keeping things simple.

Prioritize Convenience 

Customers’ time is at a premium. If you make it easy for customers to do business with you, they’re going to appreciate it. Some ways to make doing business with you more convenient for customers include posting regular updates on social media, offering digital services, accepting multiple payment options, and providing greater flexibility with your products and services.

Institute a Loyalty Program  

Loyalty programs are an effective way to both attract new customers and retain existing ones. If customers receive discounts and deals that few others are receiving, they’re going to feel recognized, special, and privileged – and this will make them want to keep coming back!

Speak Their Language 

The modern-day consumer has solid values and cares about authenticity, transparency, sustainability, and other ethical concerns. When you include these values in your marketing message, it’s more meaningful and attractive to customers.

Be Authentic  

It’s not enough to talk the talk – your brand will have to walk the talk, too. Ethics is incredibly important in modern-day marketing, according to Hubspot, and customers can tell when brands are faking it. If you manage to be authentic, however, you’ll have an easier time winning customers’ trust.

Remember to Personalize 

It’s flattering when someone remembers you, including your choices and preferences. When it’s a business doing the remembering, that’s even better! Build up a profile for each of your customers – it’s easy with technology – and personalize your products and services through recommendations, suggestions, and generally being welcoming.  

Ask for Feedback  

Gathering feedback collected from customers and using it to make improvements is what separates great businesses from good ones. Sometimes we don’t see our shortcomings – or our greatest potential, for that matter – until other people point them out. Feedback can not only take your business to new heights, but also has the added benefit of making your customers feel valued.

Get People to Vouch for You

Customers are more likely to trust their friends and family over the words they read in an advertisement. Get your customers to vouch for you, in any number of ways, to build on your brand in the market. Some ways to do this include starting a referral program, featuring customer testimonials on your site, and offering incentives for customers to review your business.

Be Memorable

Having solid branding is essential. It creates a bigger impression on customers and makes it easier for them to remember you. Getting a DBA (doing business as) name is an effective marketing strategy. DBAs allow you to sell your products under a different, more memorable moniker – or even branch out into a new niche. Furthermore, it’s handy when you want to market your services under a new domain but your desired domain isn’t available. 

Emphasize the Human Touch

Last but not least is the human touch. Names and branding are obviously important – but people remember other people and how they make them feel better than anything else. Some ways to emphasize the human touch are offering face-to-face meetings, training your sales team well, and making it easy for your customers to get in touch with a human being on the phone. 

Final Thoughts

Being successful in business, like everything else in life, revolves around your ability to build and maintain relationships with people. Prove yourself a worthwhile business partner and your customers will be happy, remain loyal, and keep coming back. 

If you’re in the early phases of your new startup or small business and you’d like some help getting started with digital marketing, give us a call today at 252.814.2150 or drop us a line at marketing@highclickmedia.com to see how we can help elevate your brand!

 

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About The Author:

Alyssa Strickland created millennial-parents.com for all the new parents on the block. She believes the old adage that it takes a village to raise a child, but also thinks it takes a village to raise a parent! Millennial-Parents is that village. Today’s parents can be more connected than ever, and Alyssa hopes her site will enrich those connections. On Millennial-Parents, she shares tips and advice she’s learned through experience and from other young parents in three key areas: Education, Relationships, and Community.

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Millennials Mean Business

Millennials Mean Business

I Have Never Met Someone Who Doesn’t Have an Opinion on Millennials.

We are condemned for our love of avocado toast (it really is good – you should try it!) and pinned as the self-absorbed generation.  But, on the flip side, we are known for being open-minded, collaborative, tech-savvy problem solvers. Making up a quarter of the U.S. population, it should come as no surprise that Millennials have a huge impact on brand marketing.

Who We Are:

According to the Pew Research Center, if you were born between 1981 and 1996, you are a Millennial. There are currently over 76 million Millennials in the United States, and this number just keeps growing. More diverse than other generations, nearly half of Millennials are people of color.

Having been raised in a damaged economy, we are drastically more socially and technologically connected than any other generation. It’s true; We are the generation of iPhones, social media, apps, and streaming.

To put it plainly, we have a different perspective than the generations before us. Millennials are all about transparency, culture, and moral responsibility.

Our Generation Stays Connected

A whopping 86% of Millennials stay updated on brands through social networks – 82% of us are active Facebook users, with Gen X not too far behind at 76%. Not only that, but we are 2.5x more likely to adapt to new technology earlier than members of older generations.

The Millennial Income

A minority of this generation is wealthy, but for the majority of young adults, this isn’t the case. The average Millennial today earns $10,000 less than young adults in 1989.

help me im poor

Millennials Are a Health-Oriented Generation

We tend to make healthier eating choices and develop stronger exercise habits than prior generations. Using fitness apps and the internet helps Millennials research the healthiest options – and we’re willing to spend more on compelling brands.

How Millennials Shop

We are more likely to search for a deal. Nearly half of us use our smartphones to search for a better deal on a product while in-store, and 92% have made a purchase on their phone. Approximately half of Millennials spend 1 to 3 hours researching their finance options before making a major purchase. More brand-loyal than Gen Xers and Baby Boomers, 69% of Millennials have chosen the same brand for a major purchase in the last year. When Millennials were asked if they would try a new brand when making a major purchase, only 17% said they would.

Millennials Perceive Your Brand Differently

We appreciate brands that are truthful, ethical, and unrestricted. Seeking products and services that improve their lives, Millennials enjoy interacting and engaging with brands on a personal level. Thirty-six percent of Millennials expect an interactive experience when looking for solutions.

All of this matters to your marketing.

Having such remarkably different characteristics, tastes, and expectations than prior generations, Millennials challenge stale marketing tactics, emotionless branding, and lackluster customer service. They want their voices heard, they want to trust your business and they are looking for a brand that will be an experience.

If your audience is young and you lack a creative strategy for marketing to this fresh generation, reach out to us to schedule a meeting with one of our marketing geniuses! Marketing to Millennials is one of our specialties!

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How to Turn Your Followers Into Clients

One of the best ways to reach potential customers is through social media marketing. Social media allows you to build a brand presence, reach a wider audience, and engage with current and potential customers.

However, many business owners make some of the same mistakes when getting started on social media. For instance, they might limit themselves to creating awareness on a single platform. While this isn’t entirely unreasonable, you could be targeting the wrong audience.

Maybe this particular scenario describes you…

You’ve worked hard to build your follower base over time. Your content is amazing. You’re always sharing the best advice you can find. But something still isn’t right. Your conversion rate is low.

You’re finding it challenging to turn loyal followers into returning clients. This may be due to a number of reasons. But ultimately, it boils down to poor marketing strategies and tactics.

Luckily, we’ve got you covered. In this article, we’ll explain how to convert your followers into clients as well as how to generate tons of leads via social media channels. Excited? Let’s dive in!

Start a Conversation

Create Unique Content

One of the most critical steps in converting followers into customers is to create unique content.

While it’s a good idea to consistently post on your social media accounts, if you keep posting the same kinds of content, you will quickly become ignored. Try to come up with some new and innovative ways to engage with your followers and potential customers.

If you can think of a way to reach out to your customers in a way that’s more interactive, go for it! You’ll find that this is one of the best ways to get more people interested in what you have to offer.

Don’t be afraid to try new things and invest time and money into developing new strategies for engaging with your customers. When everyone else is posting about the same boring things, your posts will stand out from the crowd.

Create Contests and Giveaways

Creating contests and giveaways is a great way to generate viral marketing for your business. Encouraging people to talk about your business by creating a contest can go a long way toward attracting more followers, clients, and customers.

A successful contest must have an objective that entrants can strive for. It should be fun, and engaging, and should also be easily measured. An excellent example of this is a contest to get the most tweets or Facebook likes.

To make the contest more enticing, you can offer prizes for the winner or runners-up. Be sure that your contest is easy to enter so all your followers will want to participate.

To further increase the number of entries, you could offer additional prizes for entrants who are creative enough to submit creative content such as photos, videos, or blog posts related to your product or business.

Turning followers into clients is more attainable than you might think. While you may assume that your content alone is enough to entice your audience, that isn’t always the case.

Today, social media platforms are littered with brands competing for brand awareness. In order to succeed at converting your followers into clients, you’ll have to be unique in your approach to positioning and branding your business. It’s essential to identify your unique selling proposition and maximize it effectively.

One of the easiest ways to turn followers into clients is by starting a conversation with them. Rather than merely posting content for the sake of doing so, engage with your community and ask relevant questions.

Be sure to respond to any comments or questions that visitors leave on your page. In doing so, you will show prospects that you’re interested in them – and that they’re being heard and valued by your company. This will help build trust with potential customers and make them feel like they’re more than just another potential sale.

To start a conversation with one of your followers: first, take a look at their profiles to see what types of things interest them and which companies or organizations they follow. Then, use that information to start a conversation with them.

Don’t introduce your website or product into the conversation directly when you do this. Demonstrate that you are an authority on the topic by giving more information than is asked for – and then mention your company as if it were an afterthought.

Build Relationships with Influential People in Your Industry

Like any other business, it takes money to make money – and social media is no exception. The problem with social media is that you can spend a lot of time and energy engaging with people for “free,” but there’s no guarantee that any of the relationships you build will lead to sales.

The secret to making sure your efforts are worthwhile is to focus on connecting with influencers – people who are capable of influencing the people you want to reach. There are several ways you can go about doing this.

Start by identifying influencers who are actively focusing on your particular niche or industry. You can learn more about them by searching for their names on LinkedIn, reading their blogs, and following them on Instagram, Facebook, or Twitter.

Take a closer look at prominent influencers’ social media accounts and see if they are posting links to content that’s relevant to your business (and your potential customers). You might also be able to find them by seeing who’s active in groups relevant to your niche or industry.

Once you’ve identified these influencers, engage with them by liking or commenting on their posts. Even if they don’t reply directly, they’ll see that you’re interacting with their content – and this might lead them to engage with yours as well. It’s a good idea to comment positively.

Take Advantage of Trending Topics

Businesses are often afraid to jump into a trending topic out of concern that their involvement will come off as inauthentic.

The fact is, if you’re not leveraging the opportunity that comes with trending hashtags, you’re missing out on a golden opportunity to increase your awareness.

There are several ways to get involved in the conversation without forcing. If you want to be seen as an active participant, research the trend and make sure your answer is helpful and relevant to your target audience. Convince people that you’re an authority in their niche.

Once you’re recognized as an expert in the field, try linking your response to your business or industry. If you have something valuable to contribute, take the time to write out informative blog posts for the same. Ideally, your blog post should also point to your products or services as an ideal solution to readers’ problems.

The Bottom Line

Before you can convert followers into paying clients, you have to get them to know, like, and trust you. Building a social media following is time-consuming and requires a great deal of patience and consistency.

Once you’ve attracted your potential clientele, start sharing your work in subtle ways that encourage followers to contact you without forcing your work down their throats.

If you’re struggling to get started with social media marketing or you need help building your follower base and converting them into customers, HighClick Media is here for you!

We are a full-service digital marketing and web design agency, dedicated to helping grow businesses of all shapes and sizes by implementing comprehensive marketing solutions. Our talented team of creative thinkers, innovators, and digital marketers bring extraordinary skill to every project, positioning your business for blistering success.

Whether you’re looking for a website refresh, social media marketing, or brand development, reach out to us today by calling 252.814.2150 or dropping us a line here.

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Guest blogger Margie Heaneythe writes high-quality content and helps manage social media marketing efforts for Get Plus Followers. She helps save social media marketers time and money by finding active and engaging Instagram users for their personal profiles or business pages. Margie is proud to partner with LearningFuze, a premier coding and data science boot camp offering part-time or full-time courses, available in person or online.

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know someone that needs to hear this? share it!