How to Grow Your Business by Optimizing Your Website

How to Grow Your Business By Optimizing Your Website

Prioritize Creating a Data Recovery Plan

Unfortunately, business owners too often minimize the importance of cybersecurity until after their company has been targeted and compromised by cyberattackers. Rather than waiting until disaster strikes, it’s imperative to educate yourself about cybersecurity data protection and be proactive about protecting your company’s website.

Coming up with a cyber-recovery plan to safeguard your company’s digital assets – including your website – should be your number one priority. This will allow you to get your website back up and running quickly in the event of a cyberattack. You’ll want to establish a proposed timeline with your preferred “deadlines” for system recovery, as well as details about which programs and applications will have to be addressed in order to execute recovery. Finally, make note of who will be responsible for conducting each task included in your recovery plan.

Develop Educational Content

Sure, your website is a sales and marketing platform – but it can also serve as a vehicle for customer education. Whether your typical customer is another small business, a nonprofit organization, or an individual consumer in your area, you can establish your website as a place that visitors can turn to for up-to-date resources on everything from product use cases to new developments in your industry.

So, how can you ensure that your marketing content is also educational? Business 2 Community recommends publishing blog posts that address your audience’s most common “pain points,” hosting live video lessons with product demonstrations on your website, or even establishing a special membership section of your site with bonus content for paying subscribers.

Integrate Your CRM & ERP

Your customer relationship management (CRM) system and enterprise resource planning (ERP) software are both indispensable to your business. From tracking and capturing leads to managing your overall operations, these software programs can be leveraged to carry out a plethora of key business functions. You can use these programs to their fullest potential by integrating them and then connecting the internal, integrated system to your website. In doing so, not only will you boost your team’s productivity and efficiency but you’ll also be able to seamlessly transfer information from your website to these interconnected programs.

User-Friendly Design

Have you ever had an unpleasant experience while browsing a particular website? Maybe you found it difficult to find the particular page you were looking for. Perhaps you tried to use the search function to find an important piece of content, but it didn’t deliver accurate results. Or, maybe you were seeking contact information so that you could get in touch with a customer support specialist – but no matter how hard you looked, you didn’t see any contact forms, email addresses, or phone numbers.

Crafting an enjoyable user experience should be at the heart of your website design and management approach. But, how can you go the extra mile to make sure that your customers can easily navigate your website and make the best use of all its features? Rock Content recommends designing a clear menu that allows your customers to visit key sections of your website with one click, including an easy-to-find contact form.

In addition, it’s also essential to make sure that your overall site layout looks attractive – after all, visually appealing content might prompt visitors to stay on your website longer (and the longer visitors stay on your site, the more likely they are to take action, such as making a purchase or booking an appointment). If you can’t find a theme that you like with your current content management system, you might consider enlisting the services of a professional web design and development firm that can create a custom layout for your site.

Local SEO: How to Get Found Online by Customers in Your Area

You might be acquainted with the basic principles of search engine optimization (SEO), and perhaps you’ve even been incorporating some useful keywords into your website content already. But have you taken the time to focus on local SEO? By emphasizing local SEO in your website strategy, you can specifically target customers in your area who are seeking products and services like those that you offer.

What can you do to reach customers nearby using SEO tactics? BrainChild Studios recommends putting your city and state on your homepage, adding your city to your page title tags (including the local schema code in your website pages), claiming your Google Business Profile listing, and including your business in local online directories.

Boost Your Conversion Rate

The ultimate goal of your business’s website is to convert visitors into paying customers. Therefore, you need to find ways to boost conversion rates with your website. While implementing user-friendly website design principles can help in this area, there are also some other steps you can take.

A/B testing is key to increasing conversions – you can run tests to analyze your conversion rates with your current site features. Then, as you implement new features like headlines, calls to action, or contact forms, you can run additional tests to compare their effectiveness. By conducting multiple A/B tests at once, you won’t have to wait until a new feature has been thoroughly tested to analyze the impact of another.

Speed Up Your Website

The ultimate goal of your business’s website is to convert visitors into paying customers. Therefore, you need to find ways to boost conversion rates with your website. While implementing user-friendly website design principles can help in this area, there are also some other steps you can take.

A/B testing is key to increasing conversions – you can run tests to analyze your conversion rates with your current site features. Then, as you implement new features like headlines, calls to action, or contact forms, you can run additional tests to compare their effectiveness. By conducting multiple A/B tests at once, you won’t have to wait until a new feature has been thoroughly tested to analyze the impact of another.

Final Thoughts

Your website doesn’t exist just so your company will show up in search engines. In reality, your website might be an unrealized tool for your business’s growth. If you haven’t prioritized growing your business by maximizing your website’s potential, you can get started by integrating some of these recommendations.

If you need help with optimizing your existing website, creating a new website from scratch, boosting your SEO for greater discoverability in Google searches, or any other aspect of your digital marketing, you don’t have to go it alone! HighClick Media is here to help! Contact us today at 252.814.2150 or drop us a line here to see how we can help #elevateyourbrand!

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice and troubleshooting tips.

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By the Numbers: Data Application in Business Operations

By the Numbers: Data Application in Business Operations

By the Numbers: Data Application in Business Operations

 

If you’re operating in the digital space, it’s important to incorporate data and process analytics into your work process. Analyzing data and forming insights are crucial to acquiring and retaining customers, mitigating risk, and navigating a path forward that’s profitable and risk-averse. In this article, we’ll outline a few examples of data application from an operational standpoint.

Customer Acquisition & Retention

Customer Management

Customer retention refers to the strategies you use to keep existing customers coming back. Analytics is critical in this regard, as it provides predictive metrics of how your customers might react to company changes, price fluctuations, etc. A data-driven approach using mathematics, statistics, and probability will allow you to safely test strategies and develop prescriptive insights without risking the real-life loyalty of your existing customers.

The same logic applies to new customer acquisition. The first and clearest advantage of an analytical approach to data involves taking a look at the costs associated with actually acquiring a new customer. With the right implementation, you can weigh the combined costs of advertising, offers, delivery, salary, and communications against the value of the customer themselves ahead of time. 

By contrast, conversion rate optimization (CRO) is a user-centric strategy designed to increase the rate of desired behavior amongst users on a website. If you’re collecting data correctly, you’ll be able to more closely scrutinize the user journey across your website pages, forms, customer service, and ecommerce site and adapt your sales and customer journey accordingly.

Internal Process ManagementInternal Process Management Using an iBPM

Many businesses underestimate the importance of internal data capture. Depending on the size of your business, deploying analytics within the context of your own office can be cost-efficient for improving productivity and operational efficiency. Data can be used to improve hiring methods, give insights into effective management, and optimize training methods. It can also be used in conjunction with key performance indicators (KPIs) to more accurately measure team attainment and scrutinize work efficacy.

Another strategy is to use business process management (BPM) to analyze how the people, systems, and data within your business interact. You can also use this tool to automate and optimize processes and workflows, leaving menial tasks to the AI and giving your employees more time to focus on more pressing issues. Automation tools and intelligent business process management (iBPM) combine to make for a more efficient operation. When creating a BPM framework, just be sure that you’re always monitoring its effectiveness and making adjustments to improve output.

Risk ManagementRisk Management

Without data analytics, it’s almost impossible to develop an effective, long-term risk management process. If you have the available technology, you can embed data to identify risks and react in real time to market shifts, faulty internal processes, etc., thereby reducing the likelihood of bad investments and wasted time. With risk profiles, it’s possible to create a framework that weighs financial and strategic threats and prescribes a course of action that would mitigate and manage them. If your data models are precise enough, it’s even possible to predict future outcomes and build workflows that respond automatically, without intervention.

A risk assessment matrix goes a step further and ranks the likelihood, impact, and severity of potential risks. These can then be manifested as key risk indicators (KRIs), which may grow and evolve over time depending on your application of machine learning. Ultimately, you want to create an approach to risk management that changes with the data, ensuring your company is adaptable to hazards as they emerge.

Through data analysis and efficient process management and automation like iBPM, your business will be able to make decisions based on behavior prediction that will improve customer acquisition and retention and company efficiency and reduce the chance of a major setback.

Data Analysis***************

Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today, he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice, and troubleshooting tips.

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How to Keep Your Business Competitive in the Marketplace

How To Keep Your Small Business Competitive In The Marketplace

Small business owners can take advantage of the latest technologies to help elevate their companies to the next level. While there are a variety of different marketing and advertising mediums to pursue, digital options can help narrow the playing field when it comes to competing with larger counterparts.

Website Design

If you’re a small business, entrepreneur, or independent contractor with some basic tech skills, you might be able to create your own simple website using an online builder which allows you to add your own text, photos, and contact information. While this is not an ideal solution, it’s still better than not having an online presence at all – and having a website can go a long way towards helping your customers find you.

However, if you’re really looking to make an impact, it is well worth the investment to hire a top-notch website designer. A professionally designed business website not only looks great but also has the capability to track data and provide an analytical breakdown of customer traffic – and this, in turn, can help you refine your messaging and strategy.

Social Media Presence

Social media is a “must-have” in today’s business world. Select the platforms best suited to reach your target demographic and come up with a strategy for regularly adding content and updates to ensure that you’re getting repeat traffic.

You’ll likely want to gather relevant images and/or documents to help develop your online presence. Converting file sizes so that they’re easier to send and use is beneficial in various ways. For example, when you convert a JPEG to a PDF you can retain the quality of the image while sending a smaller file. You can also merge multiple PDFs into one, limiting the number of attachments you have to provide.

Email Marketing

According to Rewind, an email marketing campaign is a cost-effective way to get in front of and stay in front of your target market. It’s also a great way to engage customers and to share news and information with collaborators and business associates – all while linking back to your website, product pages, or social media sites.

When it comes to creating compelling content for your email marketing campaigns, you’ll want copy that’s short and easy to read, contains lots of great images, and includes a call to action. This might involve encouraging recipients to take advantage of an upcoming sale, driving foot traffic through your doors, or getting people to subscribe to your blog. While you can set up a distribution list for email marketing, certain software products come equipped with features that make this process easier.

Other Web-Based Tools

Having a web-based or digitally focused strategy can go beyond advertising and marketing purposes. You may find that it’s beneficial to engage freelancers who work remotely or to utilize online software programs or platforms for things like accounting, bookkeeping, customer relationship management, streamlining the payment collection process, and even collaborating with vendors in terms of ordering and scheduling deliveries. In fact, Tech Radar says you can find apps that will help you keep pace with your competition – whether it’s via a scheduling calendar, a project management tool, or even a quick bill-pay app that saves you time and hassle.

The more digital, web-based, and online tools you can use for your small business, the better positioned you are to maximize every opportunity to get in front of your target audience. Take the time to carefully evaluate what you can do on your own and what it’s wise to hire out for – IT, web design and development, and even a social media consultation can all be worthwhile investments towards your enduring success.

Final Thoughts

As a full-service digital marketing agency, HighClick Media is eminently able to help your business compete in even the most crowded markets. Our team has extensive expertise in a wide range of areas, including brand development, logo design, website design, email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and more!

Call us today at 252.814.2150 or drop us a line here to see how we can help you #elevateyourbrand!

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Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice and troubleshooting tips.

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How Data Drives Your Business

How Data Drives Your Business

Understanding how to implement and utilize business analytics is a crucial step toward creating a business strategy based on raw data analysis. Knowing best practices around data analytics can help you better plan key operational functions for your business.

In this article, we’ll take a deep dive into data analytics and explore how you can apply it in your marketing strategy.

What Is Data Analytics?

Conceivably, you could collect data related to every business function in your organization. For example, customer service surveys can provide you with data that can help you improve service levels; whereas web traffic data analytics can help you better understand key search terms that will drive traffic to your site.

Tracking marketing data can help you understand which approaches attract customers and which don’t. In short, data analytics is any set of numerical information that you collect about your business; in addition, it’s a valuable tool for strategizing new methods to increase sales, retain customers, and continually improve your business functions.

Data Analytics and Marketing

Ideally, data analytics should be part of your startup business strategy and marketing campaigns. According to Entrepreneur, by researching your target market you can better identify your competitors and their price points, test which marketing vehicles perform most effectively, and make rational decisions around how best to spend your marketing dollars.

Data analytics can also be extremely beneficial with regards to product development. Regularly surveying your customers and tracking trends around needs in your industry can help you be more deliberate and targeted when devising new product strategies.

Data Analytics and Risk Management

When it comes to assessing risk for your organization, it’s often a matter of numbers. According to AuditBoard, data analytics can help you run different scenarios around competitors, inflation, and economic conditions, as well as help predict trends.

Recognizing what’s on the horizon for your industry can help you better prepare and potentially even do some advanced strategizing around areas that may be problematic in the future. In this sense, you’re using predictive analytics, or concurrently, using this research to help you identify past slowdowns or roadblocks that you can change in the future.

Data Analytics and Budget Preparation

In addition to helping inform your operational business strategy and marketing approach, data analytics can also be utilized to help you from a budgeting perspective. Tracking the right figures can give you greater insights into cash flow.

Having an invoice process in place will also help ensure that you get paid quickly and on time. A tool like an invoice generator lets you use premade templates to create custom invoices that can be downloaded in your preferred format.

Using a system that has a dashboard snapshot can also give you the latest details on your finances in real time.

Understanding Data Analytics

Some business owners are hesitant when it comes to data analytics because it seems like a complex process. In fact, a number of data tracking features are already built into many things such as your website, social media accounts, and customer relationship management (CRM) tools like Salesforce.

The key is in determining about what you want to measure and putting the right tools in place. Alternatively, you could enlist the services of an analytics company to do the work on your behalf. These companies can help you identify, assess, and understand the data in such a way that you can use findings to make key improvements to how your business operates.

Final Thoughts

Data analytics tells a story with numbers, and savvy business owners can use that story to better direct how they run their businesses, reach their customers, develop new products, and outpace the competition.

If you’re looking to grow your online presence and generate more traffic (both physical and virtual) for your business, High Click Media can help. We provide comprehensive digital marketing solutions, including custom website design and development, branding, reputation management, search engine optimization, pay-per-click advertising, social media marketing, and more! Call us today at 252.814.2150 or drop us a line here to find out all about how we can help #elevateyourbrand!

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know someone that needs to hear this? share it!

How Data Drives Your Business

How Data Drives Your Business

How Data Drives Your Business

 

Understanding how to implement and utilize business analytics is a crucial step toward creating a business strategy based on raw data analysis. Knowing best practices around data analytics can help you better plan key operational functions for your business.

In this article, we’ll take a deep dive into data analytics and explore how you can apply it in your marketing strategy.

What Is Data Analytics?

What Is Data Analytics?

Conceivably, you could collect data related to every business function in your organization. For example, customer service surveys can provide you with data that can help you improve service levels; whereas web traffic data analytics can help you better understand key search terms that will drive traffic to your site.

Tracking marketing data can help you understand which approaches attract customers and which don’t. In short, data analytics is any set of numerical information that you collect about your business; in addition, it’s a valuable tool for strategizing new methods to increase sales, retain customers, and continually improve your business functions.

Data Analytics and Marketing

Data Analytics and Marketing

Ideally, data analytics should be part of your startup business strategy and marketing campaigns. According to Entrepreneur, by researching your target market you can better identify your competitors and their price points, test which marketing vehicles perform most effectively, and make rational decisions around how best to spend your marketing dollars.

Data analytics can also be extremely beneficial with regards to product development. Regularly surveying your customers and tracking trends around needs in your industry can help you be more deliberate and targeted when devising new product strategies.

Data Analytics and Risk Management

Data Analytics and Risk Management

When it comes to assessing risk for your organization, it’s often a matter of numbers. According to AuditBoard, data analytics can help you run different scenarios around competitors, inflation, and economic conditions, as well as help predict trends.

Recognizing what’s on the horizon for your industry can help you better prepare and potentially even do some advanced strategizing around areas that may be problematic in the future. In this sense, you’re using predictive analytics, or concurrently, using this research to help you identify past slowdowns or roadblocks that you can change in the future.

Data Analytics and Budget Preparation

Data Analytics and Budget Preparation

In addition to helping inform your operational business strategy and marketing approach, data analytics can also be utilized to help you from a budgeting perspective. Tracking the right figures can give you greater insights into cash flow.

Having an invoice process in place will also help ensure that you get paid quickly and on time. A tool like an invoice generator lets you use premade templates to create custom invoices that can be downloaded in your preferred format.

Using a system that has a dashboard snapshot can also give you the latest details on your finances in real time.

Understanding Data Analytics

Understanding Data Analytics

Some business owners are hesitant when it comes to data analytics because it seems like a complex process. In fact, a number of data tracking features are already built into many things such as your website, social media accounts, and customer relationship management (CRM) tools like Salesforce.

The key is in determining about what you want to measure and putting the right tools in place. Alternatively, you could enlist the services of an analytics company to do the work on your behalf. These companies can help you identify, assess, and understand the data in such a way that you can use findings to make key improvements to how your business operates.

Final Thoughts

Data analytics tells a story with numbers, and savvy business owners can use that story to better direct how they run their businesses, reach their customers, develop new products, and outpace the competition.

If you’re looking to grow your online presence and generate more traffic (both physical and virtual) for your business, High Click Media can help. We provide comprehensive digital marketing solutions, including custom website design and development, branding, reputation management, search engine optimization, pay-per-click advertising, social media marketing, and more! Call us today at 252.814.2150 or drop us a line here to find out all about how we can help #elevateyourbrand!

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This article was written by guest blogger Poppy Williams of Techbizguide.com.

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