Incorporating elements of animation is a great way to make your website come to life. When properly implemented, quality animation can significantly enhance your site’s user experience as well as its overall effectiveness. Animation in the right place at the…
If you want to be truly effective with your marketing, you have to understand your customer so well that you know the “conversation going on in their mind” that's so personal they won’t utter it to anyone. How do…
Marketing professionals for small-to-medium-sized businesses should be aware that when creating messaging and content for the Millennial generation and younger, different rules apply. Marketing approaches that might have been effective in attracting the positive notice of older generations might…
Over the past several years, organic reach on social media has been noticeably declining. This is primarily because social media platforms are pushing companies towards paid ads and promotions. While increasing your marketing budget may be the simplest approach to…
Thanks to advanced technology, building a website today can be extremely simple. However, designing a website that marries impeccable functionality with stunning visuals is still challenging. It goes without saying that websites are now a fundamental part of a business’s…
Negative customer reviews can happen even to businesses with top-notch customer service. Mistakes will happen from time to time; and unfortunately, social media makes it possible for a disgruntled customer to quickly tell lots of people when something goes wrong.…
Launching a website is a big decision. If you make the wrong choice, it can cost you thousands of dollars and years to correct. Before launching your website, there are a few things you should remember so that you can…
Growing a business and growing a brand often go hand in hand – but there are a few key differences. If you Google the phrase “the difference between a brand and a business,” you’ll come up with an infinite number…
Chances are, we all have that one brand which has effectively, in its own way, stolen our hearts. Brand loyalty is when a customer consciously chooses your product or company over that of any of your competitors – not just…
If you’re like most businesses, you’re always on the lookout for new and effective methods to connect with your customers. Proven tactics, such as customizing messages to small sections of your audience and looking for new techniques to add value,…