10 Things to Remember When Launching Your Website

10 Things To Remember When Launching Your Website

Launching a website is a big decision. If you make the wrong choice, it can cost you thousands of dollars and years to correct. Before launching your website, there are a few things you should remember so that you can achieve the desired success.

Ensure That Your Logo Represents Your Brand

Creating your logo design for a website should be simple yet creative and unique so that it can be easily recognized by customers. It should also represent your brand in a way that’s straightforward for users to understand. The best logos usually include text, illustrations, or designs with the company name included in them.

Research Your Competitors Carefully

In any niche market or industry today, it pays to know what your competitors are doing at all times. This will help you come up with better ways of getting ahead of them, by offering something they don’t have or targeting their audiences effectively without being noticed. You can do this through various means, such as social media monitoring tools and third-party trackers among others.

Have Great Content That Is Unique and Informative

Having great content definitely plays a role when trying to attract users to visit your site from time to time. However, this doesn’t mean you should plagiarize others’ work! Just make sure that the content you have is unique in its own way and provides genuine information to your users.

Develop an Effective SEO Strategy

If you want your site to succeed, you cannot overlook the importance of having an effective SEO strategy. This is one of the most important aspects you will need to consider before launching your website so that it ranks high on all major search engines like Google, Bing, and Yahoo.

There are many elements that can be used in developing a good SEO plan, but what matters the most is making sure that these strategies stay updated as much as possible. Some of the best SEO practices to include in your strategy include practicing link building, proper keyword research, using meta tags, and much more.

Do Not Ignore the Mobile Market

It’s no longer news that mobile internet usage has overtaken desktop usage worldwide. With this in mind, you should not ignore the importance of having a responsive website that’s compatible with all devices, including tablets and smartphones. Therefore, test your site for mobile compatibility before taking it live.

Be Consistent with Your Content

When it comes to having a successful website, consistency definitely plays an important role as well. You need to make sure that you post new blog posts on a regular basis. This includes updating existing ones from time to time so that they remain fresh for visitors who might be checking out your site after some months of not visiting it. This will also help Google know what topics or categories are most relevant to yours, therefore giving you more chances of ranking high when people search for those keywords online.

Build a Strong Relationship with Users and Readers

Building strong relationships with readers doesn’t only mean posting engaging content, it also means having the patience to reply to their concerns or questions as much as possible. This will help you establish a strong connection with your audience and give them reasons to come back for more. By building a relationship with your audience, you will, without a doubt, gain an edge over your competition.

Focus On Your Users’ Needs and Goals

When launching your website, never forget that users are the ones who matter most! Their needs and goals must be put first before anything else. Meeting their goals determines whether your site will be successful enough in attracting more customers through referrals and retaining existing ones. When you provide value and do everything right, then people might get curious about what products or services you offer and find themselves visiting the site more often.

Remember to Prioritize Content Sharing On Social Media Platforms

Social media marketing plays a very important role when trying to get the word out about your website or its services. In fact, some of the best ways you can use social media for free include promoting blog posts on Facebook, Twitter, and Instagram, sharing content with friends and followers on these platforms, joining groups that share similar interests like Pinterest boards and LinkedIn groups, and more. Just make sure not to spam people’s feeds by oversharing!

Have an Email Newsletter Ready for Subscribers

  1. Having an email newsletter ready means that you are taking advantage of one of the most effective ways to interact with visitors on a regular basis without being noticed by Google as “spammy” links which will affect your site’s rankings! An email list allows you to send updates about new posts or products anytime while staying at the top of your mind without appearing pushy whatsoever. This method has been proven successful time and again when done right.

Final Thoughts

Your website is an invaluable tool for your business. It not only helps you attract more users but also provides information that can help consumers make better decisions about the products and services they’re interested in buying. Therefore, increasing your chances of making a sale that will eventually lead to generating revenue should be your first priority. Use this article as a guide before launching your site, and you will achieve optimal success in no time.

Keep in mind that building a professional website for your business is no easy task. But it’s not in which you have to “go it alone.” HighClick Media is here to help! Our talented team of professional website designers and developers can customize your site to your exact specifications. Maybe you already have a business website, but it’s time for an update or a total facelift. We can help with that as well! Give us a call today at 252.814.2150 or drop us a line here to see how we can help you elevate your brand!

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By the Numbers: Data Application in Business Operations

By the Numbers: Data Application in Business Operations

By the Numbers: Data Application in Business Operations

 

If you’re operating in the digital space, it’s important to incorporate data and process analytics into your work process. Analyzing data and forming insights are crucial to acquiring and retaining customers, mitigating risk, and navigating a path forward that’s profitable and risk-averse. In this article, we’ll outline a few examples of data application from an operational standpoint.

Customer Acquisition & Retention

Customer Management

Customer retention refers to the strategies you use to keep existing customers coming back. Analytics is critical in this regard, as it provides predictive metrics of how your customers might react to company changes, price fluctuations, etc. A data-driven approach using mathematics, statistics, and probability will allow you to safely test strategies and develop prescriptive insights without risking the real-life loyalty of your existing customers.

The same logic applies to new customer acquisition. The first and clearest advantage of an analytical approach to data involves taking a look at the costs associated with actually acquiring a new customer. With the right implementation, you can weigh the combined costs of advertising, offers, delivery, salary, and communications against the value of the customer themselves ahead of time. 

By contrast, conversion rate optimization (CRO) is a user-centric strategy designed to increase the rate of desired behavior amongst users on a website. If you’re collecting data correctly, you’ll be able to more closely scrutinize the user journey across your website pages, forms, customer service, and ecommerce site and adapt your sales and customer journey accordingly.

Internal Process ManagementInternal Process Management Using an iBPM

Many businesses underestimate the importance of internal data capture. Depending on the size of your business, deploying analytics within the context of your own office can be cost-efficient for improving productivity and operational efficiency. Data can be used to improve hiring methods, give insights into effective management, and optimize training methods. It can also be used in conjunction with key performance indicators (KPIs) to more accurately measure team attainment and scrutinize work efficacy.

Another strategy is to use business process management (BPM) to analyze how the people, systems, and data within your business interact. You can also use this tool to automate and optimize processes and workflows, leaving menial tasks to the AI and giving your employees more time to focus on more pressing issues. Automation tools and intelligent business process management (iBPM) combine to make for a more efficient operation. When creating a BPM framework, just be sure that you’re always monitoring its effectiveness and making adjustments to improve output.

Risk ManagementRisk Management

Without data analytics, it’s almost impossible to develop an effective, long-term risk management process. If you have the available technology, you can embed data to identify risks and react in real time to market shifts, faulty internal processes, etc., thereby reducing the likelihood of bad investments and wasted time. With risk profiles, it’s possible to create a framework that weighs financial and strategic threats and prescribes a course of action that would mitigate and manage them. If your data models are precise enough, it’s even possible to predict future outcomes and build workflows that respond automatically, without intervention.

A risk assessment matrix goes a step further and ranks the likelihood, impact, and severity of potential risks. These can then be manifested as key risk indicators (KRIs), which may grow and evolve over time depending on your application of machine learning. Ultimately, you want to create an approach to risk management that changes with the data, ensuring your company is adaptable to hazards as they emerge.

Through data analysis and efficient process management and automation like iBPM, your business will be able to make decisions based on behavior prediction that will improve customer acquisition and retention and company efficiency and reduce the chance of a major setback.

Data Analysis***************

Guest blogger Cody McBride’s love for computers stems from high school when he built his own computer. Today, he is a trained IT technician and knows how the inner workings of computers can be confusing to most. He is the creator of TechDeck.info where he offers easy-to-understand, tech-related advice, and troubleshooting tips.

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How Data Drives Your Business

How Data Drives Your Business

Understanding how to implement and utilize business analytics is a crucial step toward creating a business strategy based on raw data analysis. Knowing best practices around data analytics can help you better plan key operational functions for your business.

In this article, we’ll take a deep dive into data analytics and explore how you can apply it in your marketing strategy.

What Is Data Analytics?

Conceivably, you could collect data related to every business function in your organization. For example, customer service surveys can provide you with data that can help you improve service levels; whereas web traffic data analytics can help you better understand key search terms that will drive traffic to your site.

Tracking marketing data can help you understand which approaches attract customers and which don’t. In short, data analytics is any set of numerical information that you collect about your business; in addition, it’s a valuable tool for strategizing new methods to increase sales, retain customers, and continually improve your business functions.

Data Analytics and Marketing

Ideally, data analytics should be part of your startup business strategy and marketing campaigns. According to Entrepreneur, by researching your target market you can better identify your competitors and their price points, test which marketing vehicles perform most effectively, and make rational decisions around how best to spend your marketing dollars.

Data analytics can also be extremely beneficial with regards to product development. Regularly surveying your customers and tracking trends around needs in your industry can help you be more deliberate and targeted when devising new product strategies.

Data Analytics and Risk Management

When it comes to assessing risk for your organization, it’s often a matter of numbers. According to AuditBoard, data analytics can help you run different scenarios around competitors, inflation, and economic conditions, as well as help predict trends.

Recognizing what’s on the horizon for your industry can help you better prepare and potentially even do some advanced strategizing around areas that may be problematic in the future. In this sense, you’re using predictive analytics, or concurrently, using this research to help you identify past slowdowns or roadblocks that you can change in the future.

Data Analytics and Budget Preparation

In addition to helping inform your operational business strategy and marketing approach, data analytics can also be utilized to help you from a budgeting perspective. Tracking the right figures can give you greater insights into cash flow.

Having an invoice process in place will also help ensure that you get paid quickly and on time. A tool like an invoice generator lets you use premade templates to create custom invoices that can be downloaded in your preferred format.

Using a system that has a dashboard snapshot can also give you the latest details on your finances in real time.

Understanding Data Analytics

Some business owners are hesitant when it comes to data analytics because it seems like a complex process. In fact, a number of data tracking features are already built into many things such as your website, social media accounts, and customer relationship management (CRM) tools like Salesforce.

The key is in determining about what you want to measure and putting the right tools in place. Alternatively, you could enlist the services of an analytics company to do the work on your behalf. These companies can help you identify, assess, and understand the data in such a way that you can use findings to make key improvements to how your business operates.

Final Thoughts

Data analytics tells a story with numbers, and savvy business owners can use that story to better direct how they run their businesses, reach their customers, develop new products, and outpace the competition.

If you’re looking to grow your online presence and generate more traffic (both physical and virtual) for your business, High Click Media can help. We provide comprehensive digital marketing solutions, including custom website design and development, branding, reputation management, search engine optimization, pay-per-click advertising, social media marketing, and more! Call us today at 252.814.2150 or drop us a line here to find out all about how we can help #elevateyourbrand!

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know someone that needs to hear this? share it!

How Data Drives Your Business

How Data Drives Your Business

How Data Drives Your Business

 

Understanding how to implement and utilize business analytics is a crucial step toward creating a business strategy based on raw data analysis. Knowing best practices around data analytics can help you better plan key operational functions for your business.

In this article, we’ll take a deep dive into data analytics and explore how you can apply it in your marketing strategy.

What Is Data Analytics?

What Is Data Analytics?

Conceivably, you could collect data related to every business function in your organization. For example, customer service surveys can provide you with data that can help you improve service levels; whereas web traffic data analytics can help you better understand key search terms that will drive traffic to your site.

Tracking marketing data can help you understand which approaches attract customers and which don’t. In short, data analytics is any set of numerical information that you collect about your business; in addition, it’s a valuable tool for strategizing new methods to increase sales, retain customers, and continually improve your business functions.

Data Analytics and Marketing

Data Analytics and Marketing

Ideally, data analytics should be part of your startup business strategy and marketing campaigns. According to Entrepreneur, by researching your target market you can better identify your competitors and their price points, test which marketing vehicles perform most effectively, and make rational decisions around how best to spend your marketing dollars.

Data analytics can also be extremely beneficial with regards to product development. Regularly surveying your customers and tracking trends around needs in your industry can help you be more deliberate and targeted when devising new product strategies.

Data Analytics and Risk Management

Data Analytics and Risk Management

When it comes to assessing risk for your organization, it’s often a matter of numbers. According to AuditBoard, data analytics can help you run different scenarios around competitors, inflation, and economic conditions, as well as help predict trends.

Recognizing what’s on the horizon for your industry can help you better prepare and potentially even do some advanced strategizing around areas that may be problematic in the future. In this sense, you’re using predictive analytics, or concurrently, using this research to help you identify past slowdowns or roadblocks that you can change in the future.

Data Analytics and Budget Preparation

Data Analytics and Budget Preparation

In addition to helping inform your operational business strategy and marketing approach, data analytics can also be utilized to help you from a budgeting perspective. Tracking the right figures can give you greater insights into cash flow.

Having an invoice process in place will also help ensure that you get paid quickly and on time. A tool like an invoice generator lets you use premade templates to create custom invoices that can be downloaded in your preferred format.

Using a system that has a dashboard snapshot can also give you the latest details on your finances in real time.

Understanding Data Analytics

Understanding Data Analytics

Some business owners are hesitant when it comes to data analytics because it seems like a complex process. In fact, a number of data tracking features are already built into many things such as your website, social media accounts, and customer relationship management (CRM) tools like Salesforce.

The key is in determining about what you want to measure and putting the right tools in place. Alternatively, you could enlist the services of an analytics company to do the work on your behalf. These companies can help you identify, assess, and understand the data in such a way that you can use findings to make key improvements to how your business operates.

Final Thoughts

Data analytics tells a story with numbers, and savvy business owners can use that story to better direct how they run their businesses, reach their customers, develop new products, and outpace the competition.

If you’re looking to grow your online presence and generate more traffic (both physical and virtual) for your business, High Click Media can help. We provide comprehensive digital marketing solutions, including custom website design and development, branding, reputation management, search engine optimization, pay-per-click advertising, social media marketing, and more! Call us today at 252.814.2150 or drop us a line here to find out all about how we can help #elevateyourbrand!

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This article was written by guest blogger Poppy Williams of Techbizguide.com.

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