search engine optimization
Creating a website is essential for any business, but simply having a site is only a fraction of the online marketing equation. A successful website will appear at the top of Google search results to be discovered by the right audience. SEO (Search Engine Optimization) allows your website to be more visible to search engines, maximizing the number of quality visitors to a website. We work to determine which keywords represent your greatest opportunities for growth.
Keep your friends close and your competitors closer. Performing a competitive analysis involves digging deep into the businesses with whom you truly compete with. We study where, why and how your competition is making conversions and what content consistently raises traffic. By identifying the competition’s strengths and weaknesses, we develop a smarter approach for your campaign.
Search Engine Optimization (SEO) is an essential tool when competing for businesses today. Ranking for the right keywords is vital. We research your market’s keyword demand to learn how to best serve your customers.
No matter how well you know your target audience, your content marketing efforts will always have room for improvement. By conducting a content analysis, our experts can pinpoint what engages your audience, what fits your brand, and where you can improve. We gather information to find all SEO errors that need to be fixed in order to increase your rankings, and create a fresh strategy that perfectly embodies your brand.
In order to be successful, your website must engage its visitors. The goal is to have a stable and growing audience of committed visitors. HighClick will perform a Visitor Analysis to determine how engaged your audience is. We analyze your website’s unique visitors, bounce rate, pages/visit, and average session duration. This lets us know what is and isn’t working and how we can make improvements.