Email marketing remains one of the leading marketing strategies and has proven to generate some of the highest ROIs in the industry. Creating an email marketing campaign will help your business secure a direct line of communication with new and existing customers.
Email marketing strategies are an essential addition to any traditional marketing efforts your business is already implementing.
An effective email campaign will help boost sales, keep your business in regular contact with its audience, and directly promote your products and services. When you partner with HighClick, your email newsletters will be unique to your business – and we can adapt them to any target audience you’re trying to reach. Creating personalized emails will significantly increase your return on investment and will culminate in an audience that is truly engaged with your company.
By identifying which emails are performing best, we can adjust our marketing strategy as well as the subject lines and layout of your emails. Our email marketing professionals will speed up your sales cycle by targeting your messages to individuals that are genuinely interested in your products or services. Transactional emails have proven to be very successful by serving as frequent reminders about your company to your target audience and encouraging them to continue doing business with you.
Your subscribers check their emails every day – and the reason they subscribed to your emails in the first place was because they wanted to hear from you, but only about relevant content. By using our email marketing services, we’ll ensure that your automated emails are both relevant and valuable.
Don’t have a sizable subscription list yet? No problem! By offering incentives such as quizzes, free guides, and ebooks to get people to provide their email addresses, HighClick can help gain your audience’s attention, generate interest in your company, and ultimately build your follower list. Let us help you grow your audience, speed up your sales cycle, and increase your customer loyalty!
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Email marketing can be tricky. Do you ever find yourself asking how many emails you send out, what’s considered valuable content, and when to send your emails? Download “The Basics of Digital Marketing” to get the framework for your next email campaign!
Our experts recommend keeping in contact with your subscribers weekly. Sending one email blast each week goes a long way toward strengthening your business’s relationships. Sending weekly emails also allows your business to address different topics in each of your emails. Topics included could range from updates about your business, information about new products or services, or even asking subscribers what type of content they’d like to see from you. Touching base with your customers will help keep them loyal to your business.
Absolutely! Email marketing can take your traditional marketing techniques to new heights! You could have a great website and amazing deals or promotions, but if you have no way to directly contact your customers then your other marketing efforts will go unnoticed. Combining email and marketing is one of the smartest decisions you’ll ever make to advance your marketing strategy.
Email marketing also complements newer digital marketing techniques. Including social media links in your emails gives subscribers easier access to your social networks, which means they’ll be much more inclined to visit them. Plus, Google loves social signals – so, the more visitors like, share, and engage with your social media posts, the higher you can rank in Google searches!
With marketing automation, it’s important not to send emails too often or too soon. Regardless of whether or not your content is more targeted in nature, sending too many emails will negatively impact your campaign. By starting with just a few email flows, you can avoid overloading your customers. Take the time to craft genuine, relevant emails that your customers will remember.
If subscribers feel they’re receiving too many emails that are irrelevant to them and sound too stiff, they’re likely to unsubscribe. Let your personality shine through when writing your emails. Have a conversation with your audience – don’t just push information at them.
Why Choose HCM?
Take control of your communication today!
Are you ready to communicate with your customers directly? Establishing a consistent channel of communication can increase your sales, engagement, and customer loyalty. What’s keeping you from hitting send?