Email marketing is still one of the key marketing strategies and has proven to produce some of the highest ROIs in the industry. Creating an email marketing campaign will help your business gain direct lines of communication with new and existing customers.
Email marketing strategies are an essential addition to any traditional marketing efforts your business is already implementing.
An effective email campaign will increase sales, keep your business in contact with your audience, and directly promote products and services. With HighClick, your email newsletters will be unique to your business and we can customize them to any target audience your trying to reach. Creating personalized emails will greatly increase your return on invest (ROI) and will generate an audience that is truly engaged with your company.
In order to keep your email list up-to-date and effect, we will analyze your click through rates, open rates, and even your bounce rates on your website. By differentiating the effective emails, we can adjust our marketing strategy, subject lines, and layout of your emails. Our successful email marketers will speed up your sales cycle by sending emails to an audience that is genuinely interested in your products or services. The reason transactional emails are successful is that they are a frequent reminder to your viewers about your business and it helps bring them back to you.
The truth is your subscribers check their emails every day. They subscribed to your emails because they wanted to hear from you, but only about relevant content. By using our email services, we will make sure that your automated emails are relevant and valuable. Don’t have a strong subscription list? That’s fine! HighClick media will help you build your followers by using lead magnets to gain your audience’s attention and create interest in your company. Lead magnets are offers such as quizzes, free guides, and eBooks that incentivize your audience to provide their email address to receive your offer. Let us help you grow your audience, speed up your sales cycle, and increase your customer loyalty!
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Email marketing can be tricky. Find yourself asking how many emails do I send, what’s considered valuable content, and when do I send my emails? Download “The Basics of Digital Marketing” to get the framework for your next email campaign!
Our experts recommend staying in contact with your subscribers weekly. Sending one email blast a week will speak volumes when strengthening your business’s relationships. Sending them once a week also allows your business to address different topics in your emails. These topics could be anything ranging from updating them on your business, informing them of new products or services, or even asking your subscribers what they would like to see from you. Touching base with your customers will help keep them loyal to your business.
Absolutely! Email marketing can take your traditional marketing techniques to new heights! You could have a great website and amazing deals/promotions, but if you have no way to directly contact your customers then your other marketing efforts go unnoticed. Combining email and marketing can be one of the greatest decisions you’ve made for your marketing plan.
Email marketing also compliments newer digital marketing techniques. By including your social media links in your email, your viewers will easily see your social networks and be more inclined to go to them. Guess what? Google loves social signals! So, the more your viewers like, share, and engage with your social media the higher you can rank on Google!
With marketing automation, you need to be careful you aren’t sending your emails too often or too soon. Regardless if your content is more targeted on your audience, too many emails will negatively impact your email campaign. Try to avoid this by starting with just a few email flows, don’t overload your customers. Sometimes, less is more. Take the time to craft genuine, relevant emails that your customers will remember. Don’t lose the personalization in your emails.
If your subscribers feel they are receiving too many emails that are unrelated to them and sound too stiff, they are likely to unsubscribe. Keep your personality when writing your emails. Make them a conversation with your audience, don’t just push information at them.
Why Choose HCM?
Take control of your communication today!
Are you ready to communicate with your customers directly? Establishing a consistent channel of communication can increase your sales, engagement, and customer loyalty. What’s keeping you from hitting send?