Our experts recommend keeping in contact with your subscribers weekly. Sending one email blast each week goes a long way toward strengthening your business’s relationships. Sending weekly emails also allows your business to address different topics in each of your emails. Topics included could range from updates about your business, information about new products or services, or even asking subscribers what type of content they’d like to see from you. Touching base with your customers will help keep them loyal to your business.

Absolutely! Email marketing can take your traditional marketing techniques to new heights! You could have a great website and amazing deals or promotions, but if you have no way to directly contact your customers then your other marketing efforts will go unnoticed. Combining email and marketing is one of the smartest decisions you’ll ever make to advance your marketing strategy.

Email marketing also complements newer digital marketing techniques. Including social media links in your emails gives subscribers easier access to your social networks, which means they’ll be much more inclined to visit them. Plus, Google loves social signals – so, the more visitors like, share, and engage with your social media posts, the higher you can rank in Google searches!

With marketing automation, it’s important not to send emails too often or too soon. Regardless of whether or not your content is more targeted in nature, sending too many emails will negatively impact your campaign. By starting with just a few email flows, you can avoid overloading your customers. Take the time to craft genuine, relevant emails that your customers will remember.

If subscribers feel they’re receiving too many emails that are irrelevant to them and sound too stiff, they’re likely to unsubscribe. Let your personality shine through when writing your emails. Have a conversation with your audience – don’t just push information at them.