Now, suppose I shared with you that 75% of the phone calls your prospects and customers want to make are not getting through. Would you go into full on freak-out mode?
As a digital marketer, I often ask: “Is your website mobile-friendly?” Which is basically a fancy way to say: “Does your website automatically adjust to a smartphone or a tablet?” Unfortunately, I often hear: “No.” This makes me equal parts concerned and sad.
Fun Fact: During 2018, over 200 million Americans will use a smartphone, and that number is expected to continue growing in the years to come.
So what are almost all of these people – including you, no doubt – doing on the tiny displays of these magic wands we carry in the palms of our hands? Besides calling, texting and emailing, they are:
1. Online Shopping – Deciding what they desire and who to purchase it from.
2. Looking Up Directions – Hello, Google Maps.
3. Buying Stuff – They’re making purchases by one little touch of a button on the screen.
You’re probably rolling your eyes right now while wondering why I’m stating the obvious. Or you may be objecting that prospects can do all three of those things on your regular website. But people don’t like to do either one of those three actions on your regular website while viewing the small screen of their smartphone. And they don’t need to, because there are numerous mobile-friendly competitors – *cough cough*, Amazon, – whose mobile site fits the small screen while providing a one-touch payment option.
If your site isn’t mobile-friendly, I’ve got more bad news: When a famished Pirate utters these words into a smartphone, “brunch in downtown Greenville”, search engines know what sort of device the request is coming from and move non-mobile-ready sites way down the search results. He or she wants a hot phone number, big directions on a small screen, and one-touch pay.
In the Age of the Customer, one of the best ways to stay relevant is being fully accessible and high-functioning when a customer would like to connect in a way that’s convenient for them. And what’s more convenient than the tiny screen that fits in the palm of a hand?
If you don’t have a mobile-friendly website and you’re ready to take that next step, do not fear! We can take this journey together.
