10 Website Marketing Strategies to Help Your Business Grow
Your business website is, by far, the most valuable tool in your marketing arsenal. Not only does it establish an online presence for your business,
How to Use Your Website As a Marketing Tool
At the center of your digital marketing efforts, your website has the potential to become a powerful sales machine capable of branching out to all other online marketing venues.
Learning how to use your website as a marketing tool is an important first step for any business owner who’s beginning to realize the importance and potential of search engine optimization (SEO). Here are some basic tips on where to begin:
Perpetuate Your Branding
Your branding must become synonymous with the industry you’re in. Whenever people see a meme, infographic, or video you’ve created, they should be able to instantly recognize this content as coming from your brand.
Creating a memorable brand logo has the potential to skyrocket your visibility and steer people directly to your business’s website. You might choose to use a DIY free logo creator tool for this purpose or enlist the services of a graphic designer if you’ve got the budget. Once you have your logo nailed down, you should be adding it to literally every piece of content you put out.
If your logo and branding are unique and cleverly designed, your target audience (the people actively consuming your content on Facebook, Instagram, YouTube, etc.) will flock to your website.
Compose a Long-Form FAQ Article
Given that 8% of all Google queries are questions from users, it’s time that you capitalized on this by answering all the questions pertinent to your industry.
A FAQ article is a type of blog consisting predominantly of questions and answers. Google takes notice of question-and-answer dialogues and is much more likely to rank content that appears to answer those questions best. As you continue answering questions, your site will quickly gain momentum by becoming a go-to knowledge hub for people who are already interested in the products and services you have to offer.
Create Pillar Posts for Your Blog
Pillar posts are more potent than normal blog posts because they’re designed to appeal to Google’s algorithms as well as people.
Here’s a step-by-step guide on how to create a pillar post that will boost your website’s ranking and add value to your audience.
- Come up with a great concept that engages your audience but is also relevant to your industry.
- Craft a title that’s list-oriented. The longer the list of potential “hacks” or “tips” you can provide, the better!
- Begin by writing about three of those concepts.
- Publish your blog post under a catchy title, such as “3 Failproof Ways to…” or “3 Neglected Methods for…” (Note: Make sure the body of your post lives up to the hype of its title, or you might be guilty of clickbait.)
- Add an image or video for each of the concepts.
- Add another tip each month, making sure that you also change the number in your title as you add those tips.
- Update the existing content in the blog as well wherever relevant.
This continual adding and updating will get Google’s attention – within 6 months, you can expect your ranking to improve significantly.
Sell Directly from Your Site
You don’t have to transform your website into a full-fledged ecommerce site to sell your products or services online. You already have the ability to present products and sell them directly from your existing website.
You can add products, along with prices, and offer delivery as much as you are able to. Before long, you’ll have a much more convenient way of selling your products in a world where people are prone to shop at home and have items brought to their front door.
Reviews and Testimonials
Become the type of business owner who thrives on good reviews – then show off those reviews by displaying them on the most prominent areas of your website.
Google uses a 5-star system to rate businesses. If your rating is higher than 4 stars, showcase it on your homepage to instill trust in future users who might be looking for your services. It’s a surefire way to develop credibility with your audience in a market where competition is so strong.
Conduct Interviews
A great way to set yourself up as an industry leader and a trustworthy source for your products and services is by interviewing experts within your industry.
Conduct interviews and post them directly on your website, or post them on YouTube, then create a video feed on your site that allows users to watch your content without having to navigate away from your page.
Who would you interview? Here are a few ideas:
- Suppliers
- Affiliates
- International Experts
- Local Experts
Basically, anyone who might add interest and value to a topic related to your industry.
Develop Tutorials
Educating your audience is one of the most powerful marketing tools you can utilize – and you can do this directly from your current website!
You can embed videos on your site or simply create a step-by-step written tutorial about how to solve a common problem your target audience might regularly deal with.
This solution-based content will attract visitors to your site, compel them to trust you, eventually buy from you, and ultimately refer you to others who have the same needs.
Final Thoughts
In an ever-changing digital landscape, your company’s website is the most important marketing tool in your arsenal. None of the various aspects of marketing – social media, content creation, email campaigns, paid search ads, SEO, print media, or other traditional methods – have the potential to create more leads or present a more professional image of your business than your website.
Not only does your website serve as a virtual salesperson and brand ambassador for your business, but you can also use it to genuinely connect with prospective customers.
In essence, your website is the nexus at which all your marketing efforts begin and end. Whether you’re sending a tweet, publishing a blog post, running a newspaper ad, or adding a link at the bottom of your business card – the ultimate goal of marketing is to drive traffic to your website.
The success (or failure) of your overall marketing strategy boils down to the design, prowess, and intuitiveness of the website it draws people towards. If you aren’t using your website as the marketing tool it is, then you’re missing out on a lot of potential business. If you’re not making a concentrated effort to be where your customers are, you can bet that your competition is going to reach them before you can.
By implementing the suggestions listed above and incorporating them into your marketing strategy, you’ll be well on your way to seeing positive results for your business.
If you need help developing a marketing strategy, if your branding is all over the place, or if your website is perhaps too old and dilapidated to do what you need it to do, give us a call at 252.814.2150 or drop us a line here!
We’ll be happy to sit down with you (in person, or virtually) and discuss possible changes we can make together to help your business succeed in the digital age. At HighClick Media, our primary mission is to elevate your brand, no matter what it takes. Let’s start a conversation today!
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As a digital content expert, Anna Knowles likes to spread her knowledge and love for digital media. Her aim is to partner with small businesses and startups, helping them grow their enterprise with dynamite content.
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