Trying to change your entire feed can be time-consuming, so you must have a plan in place before you start shaking things up. So, whether you’re new to social media or you’re simply trying to improve your online presence, here are some tips to turn your social feed into a must-see!
Theme
Creating a consistent and eye-catching theme is extremely important when trying to increase your social media presence. You want your overall aesthetic to make viewers want to follow you based on the impression you create.
The first and most important step in picking a theme for your business’s social media is to decide what it is that you’re trying to sell or promote. Are you offering specific services? A wide range of products? No matter how well you edit your images, what truly matters is what you post about.
Be Your Brand
Being your brand simply means keeping a consistent voice with every post. Regardless of how many social media platforms you have or how many people you have posting on them, you want to sound as if only one person is speaking.
The last thing you want is multiple tones and voices in your content. This inconsistency in your brand identity will make it harder for your brand to be effective and identified. Some examples of brand voice characteristics are quirky, authentic, and passionate!
Post Consistently
When trying to use social media for business alongside your personal account, it can be easy to forget to post on your business account.
Let’s be honest: nobody has gotten multitasking down to a science! But one of the worst things you can do for your brand awareness is to “ghost” your followers on social media. Having an inconsistent online presence is actually worse than having no presence at all.
Mix Up Your Content
Looking to add a little extra oomph to your social media marketing? Try to mix up your content by utilizing different content formats and techniques. Don’t just post plain images back-to-back – incorporate videos! Some of our favorite apps to spice things up on our social media are:
Picture Perfect
When choosing what images to include in your social media feed, try to pick ones that are clear and high-quality. If you’re trying to figure out how to make your social media stand out, this is a great place to start!
Utilizing puzzle feeds and grid images can make your small business really stand out on social media. The most important thing to remember before posting an image is to make sure that it accurately reflects your business. Having a great feed that’s completely irrelevant to your business is counterproductive! Always make sure that you’re representing your brand well.
If your visuals don’t fit into your brand directly, you can utilize your caption to tie it all together.
Creating Captions
Your images should be clear and your captions should be captivating. Captions are your chance to really engage with your online audience and build genuine relationships with them. Looking for ways to write engage-worthy captions? Try these steps!
1. Decide What Message You’re Trying to Convey
The entire point of an Instagram caption is to tell the message that your image is trying to say. For example, if your business is hosting a giveaway, your caption should include all the details your customers need to know to participate.
2. Include a Call to Action
If you want your customers to click on the link in your bio, you need to give them this direction. They’re much less likely to take action if you don’t give them the directive to do so!
To achieve a good call to action (CTA), you must be clear about what it is you want them to do. For example, “Click the link in our bio” or any simple variation of that. CTAs are everywhere: blog posts, watching videos, downloading freebies, and so on.
3. Don’t Write a Novel
You don’t need to write a book to write a good caption, and you don’t need to just write a one-liner either. Finding that sweet spot right in the middle is crucial to any caption!
The best way to achieve this is to break your caption into small paragraphs. Seeing one giant block of text will make your audience shy away from reading your caption. But short, easy-to-read captions are definitely engage-worthy!
Establish Recurring Posts
One consistent way to make sure your social media awareness increases is to establish a set of recurring posts. The goal here is to create something that keeps your online audience engaged and coming back for more!
Recurring posts can be anything from weekly live streams of Q&As to sharing tips and tricks, giveaways, and more.
You can post these on any of your preferred social media networks, but we prefer to do these on Instagram. This approach is the best way to showcase your creativity and your expertise to your audience.
Share Your Story
Make your brand relatable! Authenticity is key when representing your brand. Don’t fabricate your story – just share it!
When trying to decide how to tell your story, think about what you relate to, and ask yourself these questions:
- What are you passionate about?
- What drives you to keep working on your business?
Finding the answers to these questions (and more) is exactly what’s going to make your customers connect with you.
When writing your mission statement, keep your story simple. Younger consumers are interested in reading a lengthy story – it’s too much to keep up with! They want something uncomplicated and easy to follow. Try to keep in mind that the more complicated your story is, the less likely people can connect with it.
The structure of your story should have a defined beginning, middle, and end. Don’t just throw it all together.
Your mission statement is a story that represents your brand – so make it a good one! Give your customers a reason to get involved with your business. The main reason customers get involved with a business is that the business is providing a solution that they need.
Social Media Strategy
Do you really need a strategy for your social media?
YES!
Here’s why!
Having a strategy in place makes it easier for you to know what kind of post you should do each day. Whether it be an infographic or a #TipTuesday, go ahead and have your content planned ahead of time!
By doing this, you have time to let your creativity shine! Not only does preplanning your content help free up time in your day, but also helps get your team in sync.
Having your team on the same page helps keep your brand voice consistent.
Should you hire a social media manager?
ABSOLUTELY!
Creating consistent, creative, and captivating content takes time and experience. When you hire a digital marketing agency, you’re hiring someone to study your brand and help your online audience identify your business easily.
With social media marketing, your feed must stay up-to-date, visually pleasing, and engaging. All of which can take a lot of time and focus.
When you partner with HighClick Media, you’ll find that we do WAY more than just social media! We are a full-service digital marketing agency, offering website design, search engine optimization, PPC, and more! Our mission is to help grow businesses just like yours!
So, are you ready to make your social media account stand out? If so, what are you waiting for? Reach out to us today, and one of our social media experts will be happy to chat with you about your social media goals! We’ll elevate your feed to new heights!