Happy World Emoji Day!
Yep, you read that right. Unless you’ve been hiding under a rock, you’re already aware of today’s “holiday.” It’s a day to celebrate the tiny cartoon images on our devices that most of us use every day! Emojis have been in our lives for a long time. Beginning as components of chatroom conversations in the ’90s as emoticons, emojis have reshaped the way we communicate.
“Yes, they are cute and fun and kind of addictive, but they also improve our capacity to make our intended meaning known.” ~ Psychology Today
Whether or not you’re a fan of these little digital icons, there’s no denying that more and more successful brands are jumping on board with emoji marketing. And the brands that are doing it right present their emojis in ways that are both impressive and memorable.
If your business hasn’t jumped on the emoji marketing bandwagon yet, keep reading for examples of brands that pulled it off flawlessly.
Deadpool’s Emoji Billboard
Hilarious + Creative = Genius! Capturing the attention of fans, three simple emojis were used to spell out “Deadpool” to promote the new movie. This marketing campaign reportedly played a role in Deadpool breaking box office records for an R-rated movie. An emoji that appears to be smiling poo is not something you see on a billboard every day. This campaign is proof that doing the unexpected can totally pay off!
WWF’s #EndangeredEmoji Twitter Campaign
In 2015, the World Wide Fund for Nature (WWF) developed the #EndangeredEmoji campaign with the goal to save animals from extinction. Targeting Millennials by using a social media platform and alternative communication methods proved to be a great idea. A fresh audience flocked to this emoji campaign, leading to 559,000 mentions and 59,000 sign-ups during the first month of the launch.
McDonald’s “Good Times” Emoji Marketing Campaign
McDonald’s produced a simple and lighthearted campaign to tell a short story using only emojis. They start by acknowledging a potentially bad day and showing empathy. They follow up with humor and the suggestion that visiting their business will turn your bad day around.
As businesses evolve alongside their customers, using these new technologies is vital for connecting emotionally with their target audiences.
However, for every successful emoji marketing campaign, there have been other, less-than-successful attempts made. So, before you decide to incorporate emojis into your marketing campaigns, make sure they flow with your overall marketing strategy.