Now, suppose I shared with you that 75% of the phone calls your prospects and customers want to make are not getting through. Would you go into full on freak-out mode?
As a digital marketer, I often ask: “Does your website adjust to a smart phone or a tablet?” Unfortunately, I often hear: “No.” This makes me equal parts concerned and sad.
Fun Fact: During 2018, over 200 million Americans will use a smartphone, and that number is expected to continue growing in the years to come.
So what are almost all of these people – including you, no doubt – doing on the tiny displays of these magic wands we carry in the palms of our hands? Besides calling, texting and emailing, they are:
1. Online shopping – Deciding what they desire and who to purchase it from. 2. Looking up directions – Hello, Google Maps. 3. Buying stuff – They’re making purchases by one little touch of a button on the screen.
You’re probably rolling your eyes right now while wondering why I’m stating the obvious. Or you may be objecting that prospects can do all three of those things on your regular website. But people don’t like to do either one of those three actions on your regular website while viewing the small screen of their smartphone. And they don’t need to, because there are numerous competitors – *cough cough* – Amazon, whose mobile site fits the small screen while providing a one-touch payment option.
If your site isn’t mobile-friendly, I’ve got more bad news: When a famished Pirate utters these words into a smartphone, “brunch in downtown Greenville”, search engines know what sort of device the request is coming from and move non-mobile-ready sites way down the search results. He or she wants a hot phone number, big directions on a small screen, and one-touch pay.
In the Age of the Customer, one of the best ways to stay relevant is being fully accessible and high-functioning when a customer would like to connect in a way that’s convenient for them. And what’s more convenient than the tiny screen that fits in the palm of a hand?
4 Essential Digital Marketing Elements That Your Business Needs
This is so important because it shows your customers how you’re going to accommodate them. Your brand is your business name, logo, tagline, personality and more! Most popular brands evolve by adjusting to the times. This allows them to meet the ever-changing needs and expectations of the clients and customers. If nothing else, you need a brand name, a target audience, and an idea of how your brand personality is going to connect with your target audience.
This is a good example of brand evolution. Starbucks is continuously updating their brand and services, presenting a fresh take on a company we’ve known for decades.
If you’re a newbie, you probably don’t have a huge website budget yet, but that doesn’t mean you can’t have an awesome website. Ideally, your site should be simple and easy to navigate. Fast load times are also vital, or you might be losing people before they even see your site!
You will also want to make sure that your website is mobile-optimized, meaning that if someone wants to visit your site from a phone or tablet, they’ll still get a great browsing experience.
Content covers all the things. Anything that educates your customers about your business is content. Potential clients are going to visit your website to see if and how your content is relates to them and their needs. The best content should be non-intrusive and inspire your customers to come to you.
A strategically planned-out ad can help your business grow substantially. And the best part? You don’t need a ton of money to get started! Advertising is key- don’t forget it!
If you are just getting started, my suggestion to you is re-marketing to people who have already visited your website. They’ve already shown interest, and all you need to do is seal the deal! Digital advertising is a great way to drive traffic to your site and convert prospects into customers.
There you have it! Four essential digital marketing elements that every business needs to have in order to set you up for success!
Instagram is a social media networking app that allows you to share content in the form of photos and videos. In recent years, the mobile photography craze has made Instagram highly successful, with the platform reaching 1 billion active monthly users in June.
With a smart strategy in place, social media platforms can assist you in building a dedicated following, strengthening your brand, and, YES, driving tons of new traffic to your website! Take a look at my 4 proven ways to use Instagram to drive website traffic.
1. Create the perfect bio + include Call to Action
Who are you and what do you do for your audience? This is the question your bio should answer. Your words should be powerful and compelling. The goal is to attract your audience and what your brand is and how it your product or service benefits them.
One of my favorite business bios belongs to Airbnb:
Their bio quickly explains their services in a playful way, and the brand encourages audience participation by inviting followers to share their photos.
Most importantly, there is a Call to Action. “Book from our feed: abnb.co/instagram” links visitors to their website to take the next step. You’ll definitely want to link your website to your bio, because this particular social platform prevents links in photo captions from being clickable.
2. Be consistent
“How often should I be posting to my Instagram?” It’s such a common question, but there is no right or wrong answer. As long as you’re being consistent, you’re doing it right. Don’t post ten times on Monday, zero Tuesday and Wednesday, once on Thursday, and then nothing for a week! Find your balance. Don’t flood your followers’ news feeds. Space your content out without falling off the map. Having a consistent presence builds trust and keeps your brand fresh in your followers’ minds.
At first glance, Instagram is a place for pretty pictures, but let’s not forget how important compelling content is for every component of your digital strategy. Showcase your products and services. If you’re a boutique owner, give your audience styling tips based around your clothing and accessories. Or let’s say you’re a chef. Share pictures of your beautiful meals and direct visitors to your website for recipes.
The best thing you can do on Instagram is provide value to your followers so that they’ll be compelled to visit your website. What makes your business stand out?
If you’re looking for more Instagram marketing tips, our experts can help you strategically grow your account. Contact us today so that we can produce the results that you need to drastically increase your website traffic.
I had no trouble hiring a digital agency for my business. We jumped right in and there were no issues at all! – No one ever
So, your business has grown to the point where you realized you need outside help, and it’s time to make moves! You’re ready to hire a digital marketing agency to help tell your story. If you’ve been reading our blog, you already understand the importance of a professional website design and smart marketing strategy. It can be pretty easy to get wrapped up in the enthusiasm and awe an agency can offer, especially if this is your first time. However, if you aren’t careful when making your selection, you might find yourself disappointed by an agency that over-promised and under-delivered.
Answer these questions before reaching out to an agency
Which set of skills do we need?
This is a good question to start with, because if the answer is “Nothing” then why are you even reading this blog, silly? If you’re considering hiring an agency, you’ve obviously come to the conclusion that your current set of skills isn’t cutting it for the goals you want to reach.
Consider your digital marketing strengths and weaknesses to determine which services you really need. As liberating as it might feel to shout out “EVERYTHING!” it’s not very practical or cost-effective to dive into everything right off the bat.
What are our goals?
When determining your company’s goals, specificity is key.
“Generating leads” is not a specific goal, but “Generating 20 new leads a month through SEO and content marketing” is. The more you specify your goals, the better chance you have at finding an agency that will deliver.
And if you don’t know what your goals are, that’s okay too. A good agency is essentially a good partner, and they’ll be able to help you elucidate your goals after initial meetings.
What are our priorities?
Time to put on your thinking cap and brainstorm ALL THE THINGS! There are things that need to be done, no doubt, but what, when and where? Get your team together and throw your magical ideas around like confetti!
Once you put these ideas in writing, you’ll likely start to notice themes. Grouping your goals into these themes will help you truly identify what needs to be done. Maybe you have several goals related to social media marketing or a lot of goals related to website updates. Pull 3-5 themes out of your list, and then put those themes in order of importance and start with those!
What will happen if we don’t make a change?
Nothing changes if nothing changes.
Realizing that you need to do something different, then making a choice not to do it comes with consequences. Will you continue to drop in ranking if you’re not staying on top of your SEO? Will you continue to lose leads if you don’t optimize your website?
Consider the effect that inaction would cause your brand, and decide whether or not it’s feasible both short and long-term.
How much time can we spend with an agency?
This is a question full of questions that need to be answered in order to find the right agency.
Are you willing and able to communicate with your agency? Are you available for regular calls and meetings to ensure that your business and your agency is on the same page? Is your leadership team willing to be available if need be?
It’s vital to consider how much time you have to invest in your relationship with your agency so that you can be straight-up with them about how much of your time they can have. Make sure you’re able to help them understand what is doable for you.
What are our relationship goals?
Each of our clients are unique. Some want steady communication, while some prefer monthly check-ins. Some clients want to give final approval on all decisions, and some simply want their agency to tell them what is happening and then go for it. Knowing where you are on that spectrum allows you to communicate that at the start of your new relationship. Help the agency help you!
Ready, set, go!
Seems easy enough, right? Answering these questions before you reach out to an agency can mean the difference between success and failure. Any agency is as helpful as you allow them to be. Arm yourselves with the knowledge needed to attain your specific goals and your agency will help you get there in the most efficient way.
We’re a week and some change away from the new year! Have you considered ways to elevate your brand in 2019? Language is a powerful instrument when it comes to content marketing. But do you know which marketing words encourage your target audience to take action? If you’re a business owner, chances are you’re always on the hunt for words and phrases that compel your audience, and we want to help you get started.
Elevate your content with these magic marketing words and phrases that:
What do the following marketing words have in common? They generate curiosity. You can never go wrong when you leave your audience wanting more. Just make sure that once they make their next move, your brand delivers.
Discover: Imply there is something unknown that offers specific benefits and gives them an advantage.
Introducing: Let customers know that they’re the first to hear about something.
Join: Invite your readers to join an exclusive community.
What if?: Remind your customers that their possibilities are endless if they keep an open mind.
Marketing words that inspire the customer will allow them to visualize how your brand will improve their lives.
Real results: Everyone wants them! Let readers know that your business will deliver.
Grow: Your customers are working towards a specific goal, and they need to know how your brand will help them thrive on their journey.
Easy: Your customers are researching options to help them solve specific problems. Let them know how much easier their life will be when they choose your brand to provide a solution.
Because: You want customers to take action, and ‘because’ gives them a compelling reason why they should.
Use marketing words and phrases that enforce a time-sensitive promotion to encourage customers.
Last chance: Nothing inspires customers to make a move quickly more than hearing ‘last chance.’
Flash sale: Provide your readers with a sense of being in the know, and create an opportunity that only lasts for a limited time.
Act now: Wanna motivate an immediate response? Let the people know!
Connect with your audience
Relate to your target audience an emotional level, and your brand will soar. These marketing phrases are especially useful for retaining an audience.
Thank you: Readers are receptive to gratitude from a brand.
How to…: Convey to your audience that your brand can help them accomplish something exclusive.
We get it: Showing empathy builds trust and loyalty. Let your customers know that you understand where they’re coming from.
Using the right marketing words could make all the difference between a campaign being successful or falling flat. Remember that these words and phrases are not necessarily one size fits all. Different language will elevate different campaigns, and a solid strategy is key!
Not sure what words work for your brand in 2019? Contact our seasoned staff, and we’ll help you get started today!
8 Step Digital Marketing Process for Optimum Success (Infographic)
What is digital marketing?
Digital Marketing is tough to define. Truthfully, there is a multitude of ways to define it, and none of them are wrong.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. (via HubSpot)
Common questions I’m asked by potential digital marketing clients:
What do all these questions have in common? They all demonstrate a dilemma based on the potential client’s mindset.
All too frequently, people try to fit digital marketing into a neat little box with a defined beginning and end, but that’s not how this works. Digital marketing is not a project; it’s an ongoing process. At HighClick, we go through an 8-step process for each and every client, and today’s your lucky day! I’m going to share our process with you.
Digital Marketing Process
Step 1: Probe
The first step in the process is the detective work. We conduct a thorough analysis based on the area you need assistance with. This process allows us to identify your brand’s strengths, weaknesses, threats, and opportunities.
If you’re a business owner attempting to tackle Digital Marketing on your own, you may be tempted to skip the first step. Don’t do it!
No doubt you know your business better than anyone, and you probably already have a general idea of your brand’s strengths and weaknesses. But, when you dig deeper you’ll find that your original list of strengths and weaknesses was just the tip of the iceberg. Being thorough is key.
Step 2: Strategize
After the initial analysis, it’s time to come up with a plan. We create a custom set of actions to help you achieve your brand goals through carefully selected online marketing channels.
Business owners, I cannot emphasize the importance of having a strategy enough. You can create and distribute all the content your heart desires, but if the content has no rhyme or reason, it does your brand no good. Think of it like this – we all know those people that talk just to hear themselves talk. If you don’t have a strategy, that’s how consumers will view your brand.
Without strategy, content is just stuff, and the world has enough stuff. -Arjun Basu, writer
Step 3: Build
Now that the strategy is in place, we’re ready to use our plan of action as an instruction manual to build your website, campaign, blog post, etc.
For my business owners who want to do the building themselves, go for it! You may find that the building stage is fairly easy, but there’s still so much to do.
Step 4: Optimize
If you build it, they will come… right? Wrong.
It’s not enough just to build; We’ve gotta optimize! In the optimization phase, we strive to get big results without logging an outrageous amount of unnecessary hours. The ability to do more with less is what optimization is all about! And it’s a wonderful thing.
From search engine optimization to using industry-relevant hashtags to designing a website that is web and mobile friendly, this step cannot be grazed over.
My advice to business owners: leave optimization to the experts. If implemented incorrectly, trying to take this on yourself could hurt your brand rather than help your brand.
Step 5: Publish
What are we going to do with all this compelling content now that it’s optimized? We’re gonna publish it!
Review your strategy to get an idea of which pieces of content go where.
Step 6: Promote
After we’ve published the content, website, etc., the next step is to promote!
There are endless ways to promote a digital campaign. To name a few: syndication across relevant platforms, guest blogging, PPC, audience engagement, influencer partnership, press releases, paid social media advertising.
Just make sure that you’re promoting effectively. Different outlets are viewed by different audiences, so learn where your audience is and plan accordingly.
Step 7: Track
One of the beautiful things about digital campaigns is the ability to track results and measure success. We never want to invest time, energy, and money on a campaign that isn’t generating conversions.
We use a wide variety of methods to track our clients’ campaigns. It all depends on the type of campaign, where it’s published, and what the goal is.
It’s not unusual for business owners to dabble in all things digital marketing to determine what sticks, and if you’ve got that kind of cash, I say go for it! But, if your marketing budget is limited in any way, ask for guidance and recommendations from a trusted digital agency. Doing this will put you ahead of the game, and prevent unnecessary tracking efforts.
Step 8: Refine
After we analyze your results, we make the necessary adjustments to your marketing campaign, and begin the digital marketing process all over again! Each time we cycle through the process, we learn more about your brand and your target audience, gearing us up to make the next cycle even better.
Do you need help implementing a digital marketing process for your business? Let’s talk about it!
Violets are blue, roses are red. Regarding your Valentine’s Day marketing strategy, are you thinking ahead?
One of the many things we do to identify opportunities for our clients is to analyze consumer data revolving around holidays and other major seasonal periods. Although Valentine’s Day isn’t everyone’s cup of tea (only 60% of consumers plan to celebrate this holiday), this mushy-gushy day of love has certainly not lost its momentum. According to the National Retail Foundation, the average American will spend $143.56 on Valentine’s Day with the predicted nationwide total spend at $19.6 billion.
What does this mean for your business? This “Hallmark” holiday presents a massive opportunity for your brand to make some extra cash, but you must have a strategy in place to prosper! I’ve gathered the best Valentine’s Day data to inspire your digital marketing campaigns leading up to the main event.
Timing is everything.
Consumers are on the hunt for that perfect Valentine’s gift as early as December, but last-minute shoppers make this Holiday the retail success that it is. In 2018, conversion rates peaked at 264% on February 12th. However, this doesn’t mean you should wait until next month to execute a strategy. Start now to reserve a space in the minds of your customers.
Flower sales will flourish.
On February 12th of last year, online flower sales increased by 900%. Flower shops are the fourth top location for making Valentine’s Day purchases, with 20% of consumers opting to gift a traditional bouquet to celebrate the holiday. 15% of women will send themselves flowers.
Think outside of the heart-shaped box.
Valentine’s Day isn’t only for lovers. 11.5% of consumers will spend around $200 on themselves for the holiday in the name of self-love. Have you ever heard of “Galentines Day”? 9.8% of US consumers will reserve the holiday to splurge on a night out with friends. And, let’s not forget about our beloved four-legged children! The estimated spend on Valentine’s Day gifts for pets this year is 647.9 million. Fur real?
Aim your cupids bow at the right audience.
Committed partners will spend the most with 72% of them purchasing gifts.
48% of singles plan on Valentine’s Day shopping this year.
Consumers between the ages of 25 and 34 make up the highest age category of spenders, with an average spend of $234 each.
The second highest spending age group are between the ages of 35 and 44, with an average spend of $148 each.
Consumers that are 55 and older will spend the least amount on the holiday, with an average spend of $95 each.
Men typically spend more than 2x as much as women on Valentine’s Day.
1. Run retargeting campaigns during key periods.
February 11th – February 14th is your best timeframe to capture last-minute shoppers.
2. Be mobile-friendly.
Many consumers are spontaneous shoppers who prefer to purchase on a smart device, so a user-friendly, responsive landing page is vital to your brand’s success during the season of love.
3. Create a gift guide.
Your audience needs direction. Provide them with products and services suggestions that complement one another or go hand in hand. This will allow for more cross-selling and upselling.
4. Get social.
Use social media platforms to promote your holiday specials, gift guides, etc. Visual posts are easier to digest, so add some romantic flair to your posts leading up to the big day.
I know we’re barely halfway through January, but it’s never too early to plan your marketing strategy. Preparation is key, and the sooner you get started, the more consumers you’ll reach. The more consumers you reach, the stronger your brand will become.
5 Marketing Lessons we Learned from the Fyre Festival Fiasco
If you’ve paid any attention to social media or your favorite streaming apps within the last month, you’ve probably heard about 2017’s now-infamous Fyre Festival. The story of Fyre, the “festival” that never actually happened, is so fascinating that it became the subject of recent Netflix and Hulu documentaries, released within just days of one another. If you’re part of the tiny percentage of people who aren’t aware of this twisted tale, here’s the rundown:
The Fyre Festival Fraud
The festival, founded by Billy MacFarland and Ja Rule, was shamelessly promoted across social media by A-list supermodels and Instagram influencers (including Kendall Jenner, Bella Hadid, and Emily Ratajowski), as an exclusive, luxurious experience spanning multiple days on a private Bahamian island. The promos and Instagram ads were mesmerizing and suspiciously vague, using the brand hashtag #fyrefestival. Ticket prices ranged from $1,500 to over $100,000 for the “cultural experience of the decade,” and included airfare, gourmet meals, and luxury accommodations.
Upon arriving, festival-goers were disappointed to discover that the “luxury villas” were actually disaster relief tents, the “culinary experience” was actually cold cheese sandwiches, the “branded jet experience” was actually a commercial 747, and the artists scheduled to perform were actually… nowhere to be found. Fyre Festival organizers, who were unreachable for help or clarity, released a vague statement that the festival had been cancelled, and a plethora of lawsuits were filed against the organizers and other parties involved. The chaos was chronicled by furious attendees, whose videos and photos spread like wildfire across social media platforms, making national news. Talk about trouble in paradise.
5 Digital Marketing Lessons we Learned from the Fyre Festival Fiasco
From a digital marketing standpoint, Fyre Festival demonstrates how powerful, and ultimately, detrimental, digital marketing (social media marketing and Instagram influencer marketing in particular) can be without a proper strategy in place. Although the festival was a disaster, it serves as an important lesson to brands and marketers alike, and we’re discussing what we learned below.
1. Never underestimate the power of experience marketing.
Millennials prefer to spend their money on experiences over material things — and they are willing to pay extra for it. In fact, many brands already recognize this and are turning to experiential marketing to try to connect. Basically, this encompasses setting up opportunities for interaction, but with the brand and with other consumers, often through special events.
Tickets to Fyre Festival promised more than a live music event. Promos for the festival heavily focused on providing an experience, implying that, if only for three days, attendees would live the same lifestyle as the celebrities in the SMM promos. From traveling to an exclusive destination on a private jet to partying on a yacht with supermodels to having the chance to win an actual buried treasure, Fyre Festival marketed the event as an organic, magical experience for it’s target audience.
2. If you make big promises, you have to hold up your end of the deal.
Rule of thumb: don’t over promise and under deliver, or you risk ruining your brand’s reputation. Organizers of the event regularly refereed to the Fyre Festival as “an experience that exceeds all expectations.” Fyre’s audience consumed these promises for months on end, truly believing that the event would exceed their already high expectations. We already know what happened when Fyre failed to deliver, to say the least. Now, everyone associates the Fyre brand with fear, dishonesty, and chaos. RIP Fyre.
3. Influencer marketing comes with a price.
Festival organizers launched an influencer marketing campaign featuring over 400 widely-known social media brands and influencers, aka “Fyre Starters,” to share photos or videos to spark discussion about the event. Within the first 2 days of their Instagram marketing campaign, the promoted Instagram posts attained 300 million impressions. Impressive, right? But let’s not get carried away. This marketing strategy was anything but strategic, and here are the cold, hard facts:
Billy MacFarland spent millions on marketing and endorsements from famous celebrities and Instagram users, using up a majority of the budget.
This careless spending left little to no budget for proper infrastructure, staff, and the artists.
Now, this is not to say that influencer marketing isn’t effective- it obviously is. But successful influencer marketing all boils down to implementing a specific digital marketing strategy and doing what you say you’re going to do.
4. Don’t play the blame game.
Once the crap hit the fan, Ja Rule took to Twitter to apologize for the frenzy. Claiming that he’s working to refund everyone’s money, he still had to emphasize that the failure of a festival was “NOT MY FAULT.”
Meanwhile, Billy McFarland issued an apology of his own to Rolling Stone:
We launched this festival marketing campaign. Our festival became a real thing and took [on] a life of it’s own. Our next step was to book the talent and actually make the music festival, and that’s when a lot of reality and roadblocks hit. We were a little naive in thinking for the first time we could do this ourselves.
One surefire way to destroy brand trust and loyalty is to deny responsibility for an issue that’s clearly your fault. Successful brands are accountable for their actions, acknowledge their shortcomings, and don’t rest until they make things right.
5. Just be honest.
Transparency has been a popular term in marketing lately, and for good reason. Customers only want to cultivate relationships with brands they can trust; Brands that are honest, transparent, and authentic. Every brand makes mistakes, and accidents happen. However, deliberately misleading your target audience to make a quick buck will ultimately leave you broke as a joke, because if consumers can’t trust you, they’re not going to support your brand.
McFarland admitted to launching Fyre’s multi-million dollar marketing campaign before the actual event organization was even a thought. Fyre organizers knew that they were in too deep long before the scheduled date of the event, but they made no effort to warn their ticket-holders
Fyre Festival’s marketing campaign was, albeit short-lived, a massive success. It was the product, not the marketing, that didn’t deliver. As of right now, the only influencer who has made an apology is Bella Hadid, Ja Rule is still desperately trying to defend himself on social media, thousands of Bahamian festival workers remain unpaid, and Billy MacFarland is in jail.
The Fyre Festival turned out to be a total train wreck, built on fraudulent activity and lies, but one truth remains – social media is a powerful component of the digital marketing game.
Curious as to how you can utilize social media marketing (SMM) to elevate your brand? Our expert team creates honest, authentic, and transparent campaign strategies to make your brand the best it can be! To set up a free consultation, reach out to us today!
But such a wide variety of choices can become overwhelming. Which marketing strategies do you apply, and how are you supposed to determine what your campaign involves? Where do you begin? Choosing the appropriate outlet to promote your campaign prevents you from missing the opportunity to connect with your target audience.
It’s stressful, I know. Whether you run a large corporation or you’re a small business owner, you make important decisions daily. If adding one more thing to the list makes you want to run for the hills, 1. You’re not alone. 2. Relax. The groundwork for your successful marketing campaign is only a few questions away. When you ask yourself the following questions you’ll be able to identify 5 fundamental components of your campaign right out of the gate.
Successful marketing campaigns start with these 5 questions:
Who are you trying to reach, and why?
It all comes down to who you want to talk to and how the products or services your brand provides can benefit them. Your target customers want solutions and a reason to care, and it’s up to you to give them one! No pressure. 😉 But really, the answers to these questions are going to play vital role in not only what you say, but how you say it.
So before you move forward with any part of the marketing process, determine your target audience and what this audience can absorb from your marketing campaign. You cannot create and carry out successful campaigns without doing this step first and foremost. Identifying and understanding your audience is always the first step in the right direction.
What is your campaign goal?
If your first thought was “make more money!”… same. Seriously, that’s the same goal for everyone. We need to be more specific than that! The answer may not be as obvious as you think!
Ultimately, yes, your campaign will ideally lead to an increased ROI. But, try to think of campaigns as stepping stones – each individual campaign should elevate you to the next level within your overall strategy.
HighClick Media’s parent company, DataGroup Technologies, offers IT services, for example. Many of DataGroup’s campaigns revolve around the benefits of our services to intrigue potential customers.
The motivation behind creating a marketing campaign in the first place determines how the content you release will be consumed by your target audience.
How do you want to convey your message?
So now that you’ve decided who you want to talk to and what you want to say, it’s time to pinpoint the most efficient ways to communicate with your audience. In what ways will your potential customers best respond to your message? Are they active on Instagram, or do they still not understand the purpose of hashtags? Do they prefer emailing or texting?
Deciding how you communicate is where your brand will really benefit from having a creative marketing team in the mix. Digital marketing provides an endless selection of marketing channels, and more are created all the time. My advice to you: Don’t risk missing your mark because you made a quick decision due to feeling overwhelmed. Let the industry experts help you create a solid marketing plan.
How can you make your brand’s campaign stand out?
Once you’ve identified your target audience, goals, and platform for your campaign, the next step is making that campaign pop! In 2019, consumers are constantly being force-fed information 24/7. Even if you decide to “unplug” and go on a digital detox, you likely won’t leave your house without crossing paths with at least one advertisement of some sort, digital or traditional.
But don’t stress. This also means that your campaign has a ton of flexibility and potential! Digital marketing is not one-size-fits-all. Brainstorm and get creative with your campaign! The sky’s the limit!
What will you do to pull this off?
Brilliant ideas remain only ideas if you don’t have the finances to carry them out. I strongly suggest you determine your marketing budget before you get too deep into planning your campaigns. After you’ve determined your budget, it’s a good time to start looking at the details. What bells and whistles does your budget allow for? Where will you put your marketing dollars to ensure that the audience will remember your brand?
So, are you ready to launch a mind-blowing marketing campaign yet? If not, it’s all good – we’ve got you! Reach out to us and one of our campaign experts will contact you to chat about your marketing goals. We’ll help you make your marketing efforts a success!
Developing strong customer relationships is essential for business success. This is common knowledge, or at least it should be.
One common mistake I see business owners make is this: They put so much focus on connecting with potential new customers that existing customers get put on the back burner.
According to a recent Acquisition vs. Retention survey, The likelihood of selling to an existing customer is 60-70%, while the chances of selling to a new prospect is only 5-20%. Additionally, when compared to new customers, existing customers are 50% more likely to try new products and typically spend 31% more.
Without customers- especially those that return for your products or services again and again- your business wouldn’t exist.
How does cultivating stronger relationships with your customers benefit you?
Let me count the ways.
Stronger relationships lead to repeat business, which establishes a loyal customer base.
Having an established customer base allows you to save money by cutting back on customer acquisition marketing spend.
You’ll fully understand and easily anticipate the needs of your customers regardless of what stage of the relationship you’re in, giving you the opportunity to provide excellent customer service.
The number of organic referrals will increase.
Your business has a higher chance of generating positive reviews.
I could keep going, but I think you get the point.
No two customers are exactly alike, but each of them will pass through the same stages of the customer journey your brand provides for them. Strengthening relationships is an ongoing process, and if you’re wondering how to connect with customers in each stage of the relationship, keep reading!
How To Build Customer Relationships In Each Stage Of Their Journey
Your relationship begins the moment your potential customers first become aware of your brand. This stage of their journey includes the action that occurs before a formal relationship is established. This connection could come from a Google search, a social media campaign, or even word-of-mouth.
How do you ensure potential customers make a connection in the first place? Strategic marketing. The right people need to see the right content at the right time. Research and analyze everything from your target audience to your industry leaders to your direct competition. A solid strategy is a must if you want to connect with quality leads.
But don’t get ahead of yourself. While connecting with new consumers is worth celebrating, they will not convert to paying customers this early on. Your goal during this stage is to capture consumers’ attention. Once that’s happened, you keep building from there.
So, you’ve connected with a potential customer, and now it’s time to nurture that connection through collaboration.
If you’re a business owner, you likely recognize the value of collaboration between colleagues. But did you know that you can benefit even more by collaborating with customers?
Collaborating with customers may look and feel a little different than collaborating with colleagues. It can happen in a variety of ways, big and small, including:
Engaging with them on Instagram, Facebook, LinkedIn, and any other social platform they’re active on.
Inviting them to attend business workshops or webinars.
Developing personal connections via customer centric events.
Our customers are the lifeblood of what we do, and therefore we want them to feel they are a part of our decision-making process and our brand. Whether it is through social interactions, live workshops, or feedback surveys, we are constantly listening to them, and based on what they are telling us, improving the customer experience. – Sahar Meghani, Trunkaroo CEO
Relationships are built upon trust. After the collaboration phase, there should be a level of trust between you and the customer, and now it’s time to create!
And, for you business owners thinking something along the lines of: But, I own a clothing store/accounting firm/dance studio… I don’t create anything!
Every business, whether knowingly or unknowingly, creates a customer experience. A customer experience refers to the impression you leave with your customer, which directly influences how they think of your brand.
How do you create a great customer experience?
Create a seamless UX (user experience).
Respond promptly to their questions or comments.
Understand and solve the customer’s challenge.
Build a positive connection with your customers.
Let your customers know that you value their opinion. Ensuring customer satisfaction is key to getting repeat customers, positive reviews, and referrals – all of which can increase ROI and improve relationships.
Here are 5 easy steps to measure and confirm customer satisfaction:
Outline your goals, and make a plan.
Create a customer satisfaction survey.
Choose your survey’s trigger and timing.
Analyze the survey data.
Make adjustments and repeat.
Let me tell you something I’m sure you already know- there is no business without a customer.
Now, let me tell you something else you probably already know but might not always remember – what you want your customers to give you, you must first offer them.
It’s not enough to send a customer satisfaction survey. Customers want to know that you’re thinking about them and still eager to help them.
How can you show your customer base that you’re committed to helping them?
Show appreciation by rewarding long-term customers with a loyalty program.
Tell your brand’s story and promote your solutions on platforms that your customers frequent.
Follow up with them periodically after their purchase to ensure that they’re still satisfied and assist them further if need be.
We live in the digital age where building relationships with your customers is more important than ever. Whether positive or negative, customers will share their opinions on a variety of channels. The effort your brand puts into maintaining and strengthening relationships will make or break your business. Just like any relationship, successful customer relationships are an ongoing work-in-progress, but the benefits are SO worth it.