Marketers like us are always touting the benefits of establishing a solid presence on social media. We must be cutting through the white noise, at least in part, because more and more brands these days are creating accounts on social…
As difficult as it might be to describe what ethics is in terms of marketing, it’s simple to describe what it isn’t. For example, if a product pricing landing page conveys inaccurate information, or conceals the price entirely. Or when…
They show up multiple times a day on social media. You see them in endless TV commercials. They’re loud, they’re annoying, and they’re everywhere! They are the shameless self-promoters of the business world. When you examine the strategies and tactics…
A recent study by McKinsey & Company took an in-depth look at how the ever-evolving coronavirus crisis has already changed U.S. shopping behavior and sought to analyze which of these patterns is likely to stick in the post-pandemic world. In…
You’re familiar with it, even if you don’t know what it’s called. Chances are, if you’re like most internet users, you’ve even been sucked in by it at least once, if not many times. Your expectations were high, but your…
As brands increasingly focus their efforts on securing an expanded customer base in social media and search engines, they find themselves contending more and more with companies outside their usual network. The added competitive pressure has made getting seen online…
Conventional wisdom says that if you put your customers front and center, they’ll stick with you no matter what. But it’s not as simple as that. You have to give them a reason to stay. The best way to accomplish…
July is Independent Retailer Month, a month-long celebration that encourages consumers to shop locally at independent retailers. Local independent retailers contribute a good chunk of their income to the local economy. Supporting the local economy is crucial to preserving communities,…
Once upon a time, not so long ago, having a basic website was all you needed in order to establish a decent online presence. For commercial construction companies, being online at all was a bonus, since the industry was more…
It’s become something of a fad for folks to hop on social media and encourage their friends and neighbors to “Shop Local.” There’s a lot of good logic behind the mantra, though. First, let’s look at the numbers. Small businesses…