Launching a website is a big decision. If you make the wrong choice, it can cost you thousands of dollars and years to correct. Before launching your website, there are a few things you should remember so that you can…
Before we can answer the question of how to find the right balance between online and offline marketing, we should begin by clarifying what these two methods of marketing are – and what makes each unique in its way. Online…
Ready to get the ball rolling on your entrepreneurship dreams? It’s common for prospective entrepreneurs to feel overwhelmed by the steps involved in launching a business. Between coming up with a viable business idea and introducing your product to market,…
In today’s fast-paced digital world, maintaining a clear and consistent voice in the crowded field of social media can be challenging. A solid social media presence keeps people informed about the latest news concerning your brand while also advertising your…
The transparency demanded of brands by social media today means that attentive consumers can keep tabs on a brand's values and behavior year round. This shouldn’t be a channel that’s merely activated in February for Black History Month, or one…
If you’re a local business seeking to succeed in the digital age, you’re probably already using Google My Business. The tech giant’s extensive, listing-based platform is geared toward helping internet audiences discover and connect with businesses of all shapes and…
When you think about branding, probably the first thing that comes to mind is a logo. A close second would likely be a specific color scheme that you closely identify with the brand. But any properly developed brand must also…
Growing a business and growing a brand often go hand in hand – but there are a few key differences. If you Google the phrase “the difference between a brand and a business,” you’ll come up with an infinite number…
If you haven’t already, it’s time to face the facts: the digital age has altered the way we conduct business forever. Gone are the days when promoting your business meant taking out an ad in the newspaper or going door-to-door…
Like most business owners, you know you need to effectively market your business in order to expand your sphere of influence and engage new customers – but you’re unsure of the right approach. Is it more practical to recruit a…