Why Shop Local?
It’s become something of a fad for folks to hop on social media and encourage their friends and neighbors to “Shop Local.” There’s a lot of good logic behind the mantra, though. First, let’s look at the numbers. Small businesses…
10 Ways to Celebrate Independent Retailer Month
July is Independent Retailer Month, a month-long-celebration that encourages consumers to shop locally and champions the positive social and economic impact that independent retailers make, at the local, national, and global levels. We applaud the efforts of small business owners…
Navigating the New Normal: How to Market Your Business in a Post-Pandemic World
In the span of a few short weeks, our whole world has changed. A deadly virus that very few saw coming has forced workers to stay at home for their own safety, businesses to shutter temporarily, and entire economies to…
5 Benefits of Hiring a Professional Food Photographer for Your Business
You see it almost every day. Another restaurant, food truck, café, or bakery is coming to your area. How do you, as an owner, get your food business to stand out in such a crowded market? Sure, you’re putting your…
3 Video Marketing Strategies to Boost Customer Engagement
For most marketers, the concept of video marketing isn't new. But some marketers have yet to develop a video content strategy that effectively engages their audiences. Recent studies have shown that websites with videos are 53 times more likely to…
How To Increase Brand Awareness Through Social Media
As a small business owner, you’re always looking for ways to grow your business. You know how to price your products competitively while still generating a profit. You know that special promotions such as flyers, TV ads, and signage are…
5 Step Guide to Video Production
Is your business is curious about how to make a YouTube video? How many times have you seen a competitor on Facebook Video and thought "we should have done that"? 2016 saw the rise of video content marketing to promote…
The Top 5 Digital Trends of the 2010’s
The Top 5 Digital Trends of the 2010’s As we brace ourselves to bounce back from that post-Holiday spirit, now is a great time to reflect on the past decade and all that it has done for the digital landscape.…
How To Develop a Digital Marketing Plan for 2020
You don’t need 20/20 vision to see that the new year is right around the corner. With the new year comes new goals for yourself and your business. You have some important questions to ask yourself, such as: what sort…
Social Media Marketing is like a pasta…
Starting a new business is a feat that few attempt; like running a marathon. Each department of your business is another part of your training to reach the proverbial finish line. After the long hours of training and preparing, we,…