If you’ve ever questioned the buying power of women, check out these stats: in 85% of households, women are the chief decision-makers with regards to purchasing consumer goods. They also make a whopping 81% of the decisions connected with grocery…
Whatever the size of your organization, one of the first things a business owner seeks to sort out is your website – understandably so, given the digital age in which we live. A good website is an integral part of…
Over the past few years, the way we use social media has evolved. Originally, social media was designed as a way to connect with people near and far. But as platforms have progressed, they’ve begun connecting us with brands as…
Some entrepreneurs can be overwhelmed by advanced technology. With conversational interfaces powered by artificial intelligence (AI) experiencing greater use in sales and marketing, business leaders must either take the bull by the horns or hire a professional in order to…
If you’re not using Pinterest to promote your business, you’re overlooking a well-established and reliable social media marketing platform. The fourth-largest social media network in the U.S., Pinterest surpasses Twitter, WhatsApp, Snapchat, and even LinkedIn in terms of popularity. As…
The agriculture industry in the United States has grown to represent a market of roughly $390 billion in terms of products and produce. Farming and agribusinesses have evolved in their complexity to include subsectors such as agricultural machinery, precision agriculture,…
Here’s an experiment for you to try. Type the product or service that your business provides into a search engine. No business name, no location, just the sector you serve. Did you get millions of results? Yeah. I did, too.…
It’s been a decade since 4G – the last generation of mobile network technology – was introduced. With its arrival, the landscape of digital media and mobile communication was forever altered. Smartphones and other devices designed to fully utilize 4G…
If you’re seeking a surefire way to win the trust of customers and advance your business, pay special attention to your brand reputation. In today’s world, consumers are presented with a multitude of online retailers. Therefore, it’s plain to see…
I don’t know about you, but I’m getting pretty tired of seeing and hearing political ads. Whether you’re flipping through a newspaper, watching the morning news, listening to your favorite tunes, checking your mail or email, or even surfing the…