Growing a business and growing a brand often go hand in hand – but there are a few key differences. If you Google the phrase “the difference between a brand and a business,” you’ll come up with an infinite number…
If you haven’t already, it’s time to face the facts: the digital age has altered the way we conduct business forever. Gone are the days when promoting your business meant taking out an ad in the newspaper or going door-to-door…
Like most business owners, you know you need to effectively market your business in order to expand your sphere of influence and engage new customers – but you’re unsure of the right approach. Is it more practical to recruit a…
If you’re itching to get your food truck business on reality TV – whether it’s The Great Food Truck Race, Food Truck Face Off, or Food Truck Nation – the first step in realizing that goal is to create a…
If you’re like most businesses, you’re always on the lookout for new and effective methods to connect with your customers. Proven tactics, such as customizing messages to small sections of your audience and looking for new techniques to add value,…
If you’ve ever questioned the buying power of women, check out these stats: in 85% of households, women are the chief decision-makers with regards to purchasing consumer goods. They also make a whopping 81% of the decisions connected with grocery…
Whatever the size of your organization, one of the first things a business owner seeks to sort out is your website – understandably so, given the digital age in which we live. A good website is an integral part of…
Over the past few years, the way we use social media has evolved. Originally, social media was designed as a way to connect with people near and far. But as platforms have progressed, they’ve begun connecting us with brands as…
Some entrepreneurs can be overwhelmed by advanced technology. With conversational interfaces powered by artificial intelligence (AI) experiencing greater use in sales and marketing, business leaders must either take the bull by the horns or hire a professional in order to…
If you’re not using Pinterest to promote your business, you’re overlooking a well-established and reliable social media marketing platform. The fourth-largest social media network in the U.S., Pinterest surpasses Twitter, WhatsApp, Snapchat, and even LinkedIn in terms of popularity. As…