Becoming HighClick Media

Becoming HighClick Media

You may be wondering where in the world HighClick Media came from. Sure, we recently developed this alternative identity, but this isn’t our first rodeo.

In 2001, Joe Thigpen created Datagroup Technologies Inc. Offering web design and IT solutions, Joe began as a one man show. The following year, DTI built its own data center to provide high quality hosting. Since then, we’ve designed nearly 1,000 websites for a diverse range of businesses. As we continued to grow, we realized the need for digital marketing and began providing solutions to select clients. As of now, we have a team of 7 programmers, graphic designers, and web and marketing strategists providing services to clients in Eastern NC.

Our local brand is known as a regional IT provider, but we like to think big. We needed a new national identity. That’s when we established our new digital marketing component, HighClick Media, offering our premium services to the world. The name says it all. We are committed to helping our clients receive the highest number of clicks or visitors to create the highest return on investment.

HighClick offers Web Development, Pay Per Click Advertising, SEO, Creative, Social Media Marketing, Email Marketing, and so much more! With our seasoned team and in-house high-tech data center, we are confident in providing better results for our clients’ marketing.

We’ll never stop growing. Come grow with us.

Related Posts

know someone that needs to hear this? share it!

PPC Overview

PPC Overview

PPC

Short for Pay-Per-Click, PPC is an online marketing tool in which the advertiser pays the search engine a sum of the fee each time the ad gets clicked.

So, we’ve talked about SEO and how it’s an excellent way to get better search engine rankings, but even the best SEO campaigns take time to get the best results. And even once you see your results, SEO requires constant work to keep your rankings up. After all, competition for Page 1 rankings is super fierce.

That’s where PPC comes in. PPC is the best option for businesses that want new leads fast. In some cases, a PPC campaign can start generating sales within hours of launching, and the best part is that you only pay once someone clicks your ad. If someone performs a search and reads your ad without clicking on it, you don’t have to pay a dime! Talk about a step up from TV or radio, requiring you to pay regardless of how many people you’re actually reaching.

 

Our pay-per-click strategy starts with keyword research. This helps us decide what specific Google searches we want your ad to show for. For example, if you own a Greenville-based Massage Therapy business, your ad should show when someone searches for ‘best massage therapist in Greenville’, but you wouldn’t want your ad to show for someone searching for ‘massage therapy school’.

After weeding through thousands of potential search terms, we determine exactly when to show your ad and when not to.

On to the next step. We create and optimize your landing pages (the page a customer lands on after clicking on your PPC ad). To ensure that your potential customers follow through, either by calling or emailing your business, we ascertain that your landing pages are designed and built properly. With PPC advertising, we can drive high-quality traffic to your site and help your business grow.

Do you want to give PPC a try? Reach out to HighClick Media to get started today!

Related Posts

Becoming HighClick Media

Becoming HighClick Media You may be wondering where in the world HighClick Media came from. Sure, we recently developed this alternative identity, but this isn’t

Read More »

PPC Overview

PPC Overview PPC Short for Pay-Per-Click, PPC is an online marketing tool in which the advertiser pays the search engine a sum of the fee

Read More »

know someone that needs to hear this? share it!

What’s the Difference Between PPC and SEO?

What’s the Difference Between PPC and SEO?

 

Search engine optimization (SEO) and pay-per-click (PPC) are two essential elements of digital marketing. They both assist in growing an online audience, generate website visitors and capture leads. Do you know what these terms mean and why they are useful for your business?

When you implement PPC and SEO strategies, your chances of discovering and retaining an engaged audience goes way up. And the earlier you prioritize these strategies, the more opportunities you’ll have to drive traffic to your site and, ultimately, convert more leads into sales.

Both approaches share a common goal, but they have different agendas. So, what do you need to know in order to prioritize your approach? I’m here to tell you.

PPC Fundamentals

pay-per-click

The main difference between SEO and PPC to remember is that PPC will not contribute to a higher ranking on Google. The purpose of PPC is to drive traffic to your site, but none of the traffic is organic.

Believe me, I know that organic traffic is something many businesses strive for. I know that you’d prefer organic traffic to “paying for a visit to your website”, but, honestly, newer businesses typically don’t have the resources to drive organic traffic to their website. Creating effective content doesn’t happen overnight. With PPC, you get a jump start by getting consumers to your site early-on, thus increasing the chance for conversion. A solid pay-per-click strategy will prompt visitors (and their connections) to return to your site through organic means, which influences organic traffic.

SEO Fundamentals

search engine optimization

Search engine optimization is all about the content. Quality content will improve your overall rank on Google. Writing a blog post and publishing it on your website is totally useless if you’re not integrating SEO into the process.

Like certain PPC campaigns, keywords are the backbone of SEO. A user enters a keyword into Google and receives search results. Your goal is to be the most trusted source of information for peoples’ questions.

For example, let’s say you own a local boutique. If someone types ‘Boutiques in Greenville NC’ into Google, you’d want your boutique’s website to be the first thing people see and click on. So now, you have a website visitor. Maybe the visitor will fill out a form or visit your store to do some shopping. If they do, your search engine optimization has paid off.

Utilizing SEO practices gives your content a chance to rank well, which grows your website visitors.

Short Term vs. Long Term: What Results Are You Seeking?

Effective marketing requires endurance. If you don’t pace yourself, you’ll run out of energy. And by energy, I mean money, honey. Getting a head start is valuable, but don’t let that set the pace for your digital marketing journey.

confused

Okay, so maybe my contradictory metaphor wasn’t the best example. Let me put it this way: PPC will offer you short term results. If you spend enough, you’ll notice more website visitors, more leads, and, with proper campaign management, more sales. But pay-per-click isn’t a cost-effective solution to building your online presence, and as soon as you pull the funding, you’ll be back to square one.

SEO is a long-term approach. Consistency + quality content = the development of a loyal, engaged audience of repeat customers. SEO is about optimizing your website for the user experience by creating content that tells search engines that you’re a reputable source of information.

For the Best Results, Conduct Both SEO and PPC

I recommend that businesses beginning their marketing journey invest in SEO while using PPC to promote your content as much as your marketing budget allows. Once organic traffic builds, PPC can be scaled back and used mainly for promotional purposes.

Conclusion

In conclusion, SEO should be at the core of everything you do. It’s your key to a loyal web audience. But, implement PPC early on to drive traffic. Once you pass the equilibrium point, PPC should be viewed as an add-on for special occasions. As time passes, SEO is what you depend on, and PPC is for that extra punch when you need it!

For more information on how to use PPC and SEO to improve your marketing, reach out to us! We’d love to chat with you.

Related Posts

Becoming HighClick Media

Becoming HighClick Media You may be wondering where in the world HighClick Media came from. Sure, we recently developed this alternative identity, but this isn’t

Read More »

PPC Overview

PPC Overview PPC Short for Pay-Per-Click, PPC is an online marketing tool in which the advertiser pays the search engine a sum of the fee

Read More »

know someone that needs to hear this? share it!