Can Blogging Help My Business?

Can Blogging Help My Business?

If you think your business will flourish without blogging, think again. Incorporating a blog on your website is a powerful way to drive business success.

Before I dive into the reasons you should start a blog, here are a few of my favorite statistics that will get you pumped up about blogging!

  • Over 409 million people view more than 21 billion blog pages monthly.
  • Small businesses with blogs receive 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)
  • 6 out of 10 US consumers have made a purchase based on recommendations from a blog.

I could keep going, but you get the idea. Unfortunately, the statistics alone aren’t always enough to encourage a business owner to start blogging. If you don’t have a blog for your brand yet, the reasons why probably sound a little something like this:

  • I wouldn’t know where to begin!
  • I don’t have anything business-related to blog about!
  • I don’t have time!

If these reasons resonate with you, take a deep breath and hear me out. Starting a blog is not that difficult, and once you take that first step, the benefits of brand blogging will make your hard work totally worth it!

Here are five ways blogging can help your business.

1. Increase Website Traffic

One obvious way blogging can drive traffic to your site is through SEO (search engine optimization), which is the process of crafting content so that it improves your Google search ranking. With a business blog, you can regularly strengthen your SEO success by effective use of keywords and frequent updates (which prompt search engine bots to crawl and index your site more frequently).

Ranking higher than your competitors in Google means that your target audience will see your business first! When someone performs a Google search and lands on a web page, they’re expecting the said page to provide useful and compelling content. Whether your blog provides tutorials, entertaining stories, or product and service information, the users that search for solutions and land on your blog will set aside time to read it.

So, with blogging, not only does your website traffic increase but so does the average time users spend on your site.

2. Establish Credibility

Any smart business owner knows you can’t just talk the talk, you’ve gotta walk the walk. You can claim to be an industry expert all day long, but does your website actively prove that you really know what you’re doing? By sharing valuable info about products and services in your niche, you’re strengthening your brand. When you shed light on solutions to customers’ pain points, you earn their trust.

One company blog that oozes credibility is the Whole Foods blog, Whole Story. This blog enhances the company’s brand identity, addressing their target customer base that’s interested in healthy, organic options. Whole Story is a powerful example of a brand using a blog to provide value while promoting their own products.

3. Humanize your Brand

A brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service, or company. Branding is about making an emotional connection. – Alina Wheeler

In many of my blog posts, I touch on consumers’ desire for a personal relationship and human connection with their favorite brands. From social media to email marketing, multiple forms of digital marketing allow space to humanize your brand.

However, blogging gives you a bigger opportunity to add a personal touch. Social media platforms are great for short, quick bursts of ideas, information, and entertainment. But blogging gives you the opportunity to dive deep into a subject and really show readers your enthusiasm!

A blog can make a business more transparent and further express a brand’s personality in ways that might not be as obvious on other platforms.

The more “human” you’re perceived by your customers, the more loyal they will be to your brand.

4. Results that Last

So, you write a blog post, make it live, and share it to social media. Your post gets your brand a little bit of audience engagement, and soon you’re on to writing your next post. Is your old post still relevant? Sure is! Does it still serve a purpose? Absolutely!

You see, months or even years after a blog post is published, it can continue to attract new leads to convert.

Hubspot says that more than 90% of their blog’s leads came from old posts. Why would older posts perform better than new posts? It’s simple. Gradually, new posts become old posts that grow in search ranking through views and shares.

Here’s an example. I searched “how to pitch a business idea” on Google.

The top 4 results are from 2013, 2018, 2009, and 2017, and you don’t make it to the top of Google by not being relevant.

Blogging is a gift that keeps on giving!

Start blogging now to elevate your brand’s success!

Clearly, blogging has awesome benefits. If you’ve realized you need to start blogging but don’t know where to begin, our seasoned and versatile content creators are happy to help!

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Emoji Marketing: 3 Brands Who Did it Right

Emoji Marketing: 3 Brands Who Did it Right

Happy World Emoji Day!

Yep, you read that right. Unless you’ve been hiding under a rock today, you’re already aware of today’s “Holiday” – a day to celebrate the tiny cartoon images on our devices that most of us use every day! Emojis have been in our lives for a long time. Beginning as components of chatroom conversations in the 90’s as emoticons, emoji’s have reshaped the way we communicate in 2018.

Yes, they are cute and fun and kind of addictive, but they also improve our capacity to make our intended meaning known. -Psychology Today

Whether or not you’re a fan of these little digital icons, there’s no denying that more and more successful brands are jumping on board with the trend. And the brands that are doing it right present their emojis in ways that are both impressive and memorable.

If you’re a business owner who hasn’t jumped on the bandwagon yet, keep reading for examples of brands who pulled it off flawlessly.

Deadpool’s Emoji billboard

Hilarious + creative = genius. Capturing the attention of fans, 3 simple emojis were used to spell out ‘Deadpool’ to promote the new movie. This marketing campaign reportedly played a role in Deadpool breaking box office records for an R-rated movie. An emoji that appears to be smiling poo is not something you see on a billboard every day. This campaign is proof that doing the unexpected can totally pay off!

WWF’s #EndageredEmoji Twitter campaign

In 2015, WWF developed the #EndangeredEmoji campaign with a goal to save animals from extinction. Targeting millennials by using a social platform and alternate communication method proved to be a great idea. A fresh audience flocked to this emoji campaign, leading to 559,000 mentions and 59,000 sign-ups during the first month of the launch.

McDonald’s Emoji stories

McDonald’s produced a simple and light-hearted campaign to tell a short story using only emojis. They start by acknowledging a potential bad day and showing empathy. They follow up with humor and the suggestion that visiting their business will turn your bad day around.

As businesses evolve alongside their customers, using these new technologies are vital for emotional connection with their target audience.

However, for every successful emoji campaign, there have been attempts made that were not so successful. So, before you decide to incorporate emojis into your marketing campaigns, make sure they flow with your marketing strategy.

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4 Essential Digital Marketing Elements That Your Business Needs

4 Essential Digital Marketing Elements That Your Business Needs

1. Branding:

This is so important because it shows your customers how you’re going to accommodate them. Your brand is your business name, logo, tagline, personality and more! Most popular brands evolve by adjusting to the times. This allows them to meet the ever-changing needs and expectations of the clients and customers. If nothing else, you need a brand name, a target audience, and an idea of how your brand personality is going to connect with your target audience.

(1971)

(2022)

This is a good example of brand evolution. Starbucks is continuously updating their brand and services, presenting a fresh take on a company we’ve known for decades.

2. Website:

If you’re a newbie, you probably don’t have a huge website budget yet, but that doesn’t mean you can’t have an awesome website. Ideally, your site should be simple and easy to navigate. Fast load times are also vital, or you might be losing people before they even see your site!

You will also want to make sure that your website is mobile-optimized, meaning that if someone wants to visit your site from a phone or tablet, they’ll still get a great browsing experience.

3. Content

Content covers all the things. Anything that educates your customers about your business is content. Potential clients are going to visit your website to see if and how your content is relates to them and their needs. The best content should be non-intrusive and inspire your customers to come to you.

4. Advertising:

A strategically planned-out ad can help your business grow substantially. And the best part? You don’t need a ton of money to get started! Advertising is key- don’t forget it!

If you are just getting started, my suggestion to you is re-marketing to people who have already visited your website. They’ve already shown interest, and all you need to do is seal the deal! Digital advertising is a great way to drive traffic to your site and convert prospects into customers.

There you have it! Four essential digital marketing elements that every business needs to have in order to set you up for success!

If you wish to have more traffic, leads or sales, then it’s time we talk!

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How Can I Use Instagram to Drive Website Traffic?

How Can I Use Instagram to Drive Website Traffic?

 

All the cool kids use Instagram.

Instagram is a social media networking app that allows you to share content in the form of photos and videos. In recent years, the mobile photography craze has made Instagram highly successful, with the platform reaching 1 billion active monthly users in June.

Number of Instagram users in millions

And to the mystery business-owner reading my blog: If you don’t even have a business Insta yet, you’re seriously missing out!

With a smart strategy in place, social media platforms can assist you in building a dedicated following, strengthening your brand, and, YES, driving tons of new traffic to your website! Take a look at my 4 proven ways to use Instagram to drive website traffic.

1. Create the perfect bio + include Call to Action

Who are you and what do you do for your audience? This is the question your bio should answer. Your words should be powerful and compelling. The goal is to attract your audience and what your brand is and how it your product or service benefits them.

One of my favorite business bios belongs to Airbnb:

 

Their bio quickly explains their services in a playful way, and the brand encourages audience participation by inviting followers to share their photos.

Most importantly, there is a Call to Action. “Book from our feed: abnb.co/instagram” links visitors to their website to take the next step. You’ll definitely want to link your website to your bio, because this particular social platform prevents links in photo captions from being clickable.

2. Be consistent

“How often should I be posting to my Instagram?” It’s such a common question, but there is no right or wrong answer. As long as you’re being consistent, you’re doing it right. Don’t post ten times on Monday, zero Tuesday and Wednesday, once on Thursday, and then nothing for a week! Find your balance. Don’t flood your followers’ news feeds. Space your content out without falling off the map. Having a consistent presence builds trust and keeps your brand fresh in your followers’ minds.

3. Incorporate hashtags and location tags

Posts with at least one hashtag attain 12.6% more engagement, while posts with a location tag gain 79% more engagement. On the flip side, overuse of hashtags and use of irrelevant hashtags are subject to penalties. Nine hashtags is a solid number to use. Make sure your hashtags are relevant to your brand, and don’t use the same hashtags for every post.

4. Share useful content

At first glance, Instagram is a place for pretty pictures, but let’s not forget how important compelling content is for every component of your digital strategy. Showcase your products and services. If you’re a boutique owner, give your audience styling tips based around your clothing and accessories. Or let’s say you’re a chef. Share pictures of your beautiful meals and direct visitors to your website for recipes.

The best thing you can do on Instagram is provide value to your followers so that they’ll be compelled to visit your website. What makes your business stand out?

instagram

If you’re looking for more Instagram marketing tips, our experts can help you strategically grow your account. Contact us today so that we can produce the results that you need to drastically increase your website traffic.

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Magic Marketing Words You Should Use in 2019

Magic Marketing Words You Should Use in 2019

 

We’re a week and some change away from the new year! Have you considered ways to elevate your brand in 2019? Language is a powerful instrument when it comes to content marketing. But do you know which marketing words encourage your target audience to take action? If you’re a business owner, chances are you’re always on the hunt for words and phrases that compel your audience, and we want to help you get started.

Elevate your content with these magic marketing words and phrases that:

Generate curiosity.

What do the following marketing words have in common? They generate curiosity. You can never go wrong when you leave your audience wanting more. Just make sure that once they make their next move, your brand delivers.

  • Discover: Imply there is something unknown that offers specific benefits and gives them an advantage.
  • Introducing: Let customers know that they’re the first to hear about something.
  • Join: Invite your readers to join an exclusive community.
  • What if?: Remind your customers that their possibilities are endless if they keep an open mind.

Inspire.

Marketing words that inspire the customer will allow them to visualize how your brand will improve their lives.

  • Real results: Everyone wants them! Let readers know that your business will deliver.
  • Grow: Your customers are working towards a specific goal, and they need to know how your brand will help them thrive on their journey.
  • Easy: Your customers are researching options to help them solve specific problems. Let them know how much easier their life will be when they choose your brand to provide a solution.
  • Because: You want customers to take action, and ‘because’ gives them a compelling reason why they should.

Encourage Urgency

Use marketing words and phrases that enforce a time-sensitive promotion to encourage customers.

  • Last chance: Nothing inspires customers to make a move quickly more than hearing ‘last chance.’
  • Flash sale: Provide your readers with a sense of being in the know, and create an opportunity that only lasts for a limited time.
  • Act now: Wanna motivate an immediate response? Let the people know!

Connect with your audience

Relate to your target audience an emotional level, and your brand will soar. These marketing phrases are especially useful for retaining an audience.

  • Thank you: Readers are receptive to gratitude from a brand.
  • How to…: Convey to your audience that your brand can help them accomplish something exclusive.
  • We get it: Showing empathy builds trust and loyalty. Let your customers know that you understand where they’re coming from.

Using the right marketing words could make all the difference between a campaign being successful or falling flat. Remember that these words and phrases are not necessarily one size fits all. Different language will elevate different campaigns, and a solid strategy is key!

Not sure what words work for your brand in 2019? Contact our seasoned staff, and we’ll help you get started today!

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5 Step Guide to Video Production

5 Step Guide to Video Production

Is your business is curious about how to make a YouTube video? How many times have you seen a competitor on Facebook Video and thought “we should have done that“?

2016 saw the rise of video content marketing to promote or market brands, products, or services. With each passing year, video marketing integrated deeper into a digital strategy for content marketers until it became a must-have for businesses. 

Video marketing relies on creating and distributing valuable and consistent video content to your target audience to attract, engage, and connect qualified leads. 

54% of consumers want to see more video content from a brand or business they support. On top of that, researchers say that by 2022, 82% of global internet traffic will come from video streaming and downloads.

All of this is great seeing as 88% of video marketers are satisfied with the ROI of their video marketing.

Video content gives a booster shot to your search engine optimization, as well as creating engaging content for your clients to interact with on social media platforms like YouTube and Facebook, or in an email blast. Wherever your target audience can be found!

The production process and how you get the message of your brand across is what matters, and in this blog post, we’ll guide you through each step on how to make a video and give you tips and tricks to rev up your video marketing campaigns.

Here’s your 5 Step Guide to Video Production!

First point: Conception.

Conception happens when you decide you want to include video marketing into your business strategy. This is the stage where you figure out your target audience and campaign goals. These set the foundation of every successful marketing campaign, and as such are needed in video marketing. A campaign with no foundation will gain no elevation.

After that, it’s time to figure out how exactly you want to build upon that foundation with a wide variety of types of videos to choose from!

From Company Commercials & Trailers, Client Testimonials, Employee Spotlights, Demos, How-To videos with your products, or even videos that showcase the culture of the company.

 

Video Marketing is only limited by your imagination.

 

Just don’t hurt yourself in the process

Next, ask yourself whether you’ll do it in house, or if you’ll hire out. If you want to produce videos internally, you’ll need to research the equipment and editing programs necessary to produce the content. There are cameras, mics, and lighting set up for any budget. However, you get the quality you pay for, so be mindful of that! 

Do you have the staff power and capability to do so? Do you have the time to manage every step of the process? Creating video content can be a time-consuming ordeal, so be sure you’re prepared to take it on!

If you want to hire out, do your research on the agencies, freelancers, and production companies in your area (like us, for instance). Reach out and meet with companies that you feel would capture your video marketing the best. Once you seal the deal, it’s time to start pre-production.

Second point: Pre-Production

..or as I like to call it “Proper Planning Prevents Poor Performance.” So you have the goals in place, now it’s time to film!

In reality, it’s time to plan the production. It’s not as simple as “have an idea, now Lights. Camera. Action!” Pre-production is VITAL to the success of your campaign.

There is a method to the video marketing madness. You have the foundation, but you need the skeleton of the video. 

We’re talking the:

Who is going to be in it
What equipment, permits, props, scripts, etc you need
Where is it going to be filmed
When is it going to be filmed

and finally

How is it going to be filmed

 

A script is developed either internally or externally in conjunction with the goals, target audience, and company branding. As the script is created and edited, a storyboard is worked on to help focus the director’s vision.

A storyboard is a frame by frame shot list attached with the script so the director, cameraman, and post-production know exactly what goes where and when that frame happens. Not everyone will use a storyboard – but it does help with shoots that have multiple locations and angles. 

Speaking of locations, this is where filming logistics will need to happen if they did not already happen before pre-production. 

If you’re filming outside, have you checked the weather for the week and set up rain delays?
If you’re filming in a city or residential area, do you have the right permits to avoid fines? What location scouting has been done? 
Who will be in the video – employees of the company or paid actors? Have they been contacted ahead of time and worked into the filming schedule? 

There is a lot of planning that must happen with each production – so to help out, we’ve created a downloadable file for you to use! It’s a guide and checklist for each part of pre-production to help keep yourself organized.

The Third Point: Filming.

The purpose of pre-production is to make Filming easier. It’s the day of the shoot, and everyone is prepared. Fantastic!

Film multiple takes to have more to work with and give yourself more than enough time to film. Even the best-trained actors stumble, and equipment problems can pop up.

 

Make sure to film the right thing

When filming, try to grab B-roll footage, which is supplemental or alternative footage inter-cut with the main shot. It’s the footage that shows what a person is talking about, shots of the location area, maybe interaction between two people.

B-Roll footage blends in with the video to create a cohesive story that is visually appealing outside of the main footage. Integrate B-roll footage into your pre-production planning.

 

Fourth Point: Post Production 

Post Production is where all the editing magic of visual and sound effects happen. If filming was organized and efficient, then post-production will be smoother. All the footage captured is edited to the script and storyboards.

Any planned voice-overs are captured, and if needed, a sound editor works on adding music and sound mixing; making sure to obtain a high-quality sound mix to go along with the high-quality visuals an audience is seeing. 

Visual effects, like utilizing a green screen, color correction or other video graphics, are added and managed. When selecting the visual effects to add to your video, keep in mind your company brand image. What colors and fonts do you have set for your brand, and what sort of visual styles does your company present? 

 

Imagine the Instagram pictures from Middle Earth

With post-production, you’ll be given a lot of footage that needs to be cleaned up and trimmed down to the desired length.

If you’re working with an agency, once the first edit is done, it’s sent to you for revisions and suggested edits. You may want to add more or trim some lines. Maybe the colors are off or you don’t like transitions in some places. 

This is where you need to remind yourself of the Target Audience, Campaign Goals, and most importantly your Brand. Does this video represent your brand well? If not send it back with notes for the editors! Be specific with timestamps!

 

The Final Fifth Point: Launch the video!

Once you’re happy with the video, it’s time to release it. 

Will you host it on your website, or released on platforms such as YouTube, Twitter, or Facebook? It could be a part of your marketing campaign or internal training videos. The choice is up to you!

Where the video is going and who it’s for was determined back in step 1. Be specific with where you release and promote your video. Focus on the copy and keywords to take advantage of SEO. It doesn’t hurt to review the video one more time before you click upload for any textual typos or edits that escaped the post-production team.

Once you’re happy with it, then let the world know all about it!

Here at HighClick Media, we follow each of these steps in our video marketing process. We have our target audience and campaign goals that we keep in mind with each of the videos we produce. For our brand, we create videos to help educate our community and clients on digital marketing, and we sneak in some company culture here and there.

We work as a team in each step of the process to produce content we’re proud of, while at the same time pushing ourselves to improve the product, our skills, and capabilities. We saw video marketing as where we want to be, and together we’re elevating HighClick to new heights!

Video branding and online video are taking the entire digital marketing frontier like a storm, and it’s time for your company to jump in before it’s blown away.

If you’re interested in how video marketing can help your business, give HighClick Media a call! Together we’ll elevate your brand to new heights.

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5 Tips to Strengthen Your Social Media Marketing Strategy

5 Tips to Strenghten Your Social Media Marketing Strategy

t’s no secret that social media marketing has been playing a vital role for businesses of all sizes over the years.

Whether you’ve established a big company or recently opened a startup, goals and objectives are necessary to continue to grow your social media marketing strategy.

Creating a solid online presence across various social media outlets is an effective way to reach your target audience, engage with them in the best way, and reduce marketing costs.

Maybe you’ve already created a few social profiles to showcase your brand. However, what truly matters is what additional strategies you choose to attract your potential customers in hopes that they’ll spread awareness on their online network.

To help you out, we’re sharing 5 social media strategies that you can practice to improve your presence and achieve your goals!

1) Produce multimedia-based content

Interactive videos and attention-grabbing pictures are more likely to get shared and liked than written content alone. Think about what you’d be drawn to as you aimlessly scroll through your news feed.

2) Customized posting for individual platforms

Every social platform will have its own unique set of users. By customizing your posts for each outlet, you’re showing dedication towards your customer base no matter where they’re choosing to follow your brand. Different strokes for different folks!

3) Engaging campaigns or contests

Campaigns and contests which promise rewards for the winners are always helpful if you’re looking to expand your customer base and appeal to a larger number of people. I mean, who doesn’t love a good freebie?

4) Set up your brand

Take pride in your social media appearance! Creating a complete profile that includes a bio and a logo for your company on all your social profiles creates a well-functioning brand identity for your company. This increases credibility and gives you a consistent online identity.

5) Respond promptly

If you want to create a loyal user base, it is so important that you take their comments and messages seriously. Your customers and potential customers are looking to you for solutions, so be ready to provide them with one in a timely manner.

Using the suggested tips above and applying your creativity to your campaign strategy will get you ready to brighten up your business! If you’re not sure where to start, or social media just isn’t your thing, hit us up! We live, sleep, and breathe all things social!

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Why You Should Audit Your Digital Marketing Strategy

Why You Should Audit Your Digital Marketing Strategy

Why You Should Audit Your Digital Marketing Strategy

In online marketing, we all want to be the most outstanding. We all want to show up first in a Google search. You want your business to be the best, right?

Well, friends, you gotta work for it. And don’t think you’re off the hook once you reach a high ranking. An equal amount of work is required to maintain that position. Staying ahead of the game is crucial, and upgrading your skills and implementing updated plans and strategies accordingly is a must.

To implement your marketing strategy, you need to begin by auditing your current digital marketing strategy. You should do this regularly. It helps you find out what adjustments will enable you to retain your lead.

“Why Should I Audit?”

There are many reasons to conduct your digital marketing strategy audit. We’ve listed a few below:

  • Traffic: Your website traffic is shaky or decreasing.
  • Sales: You are not meeting your sales goals.
  • Budget: You would like your sales to increase without increasing your budget.
  • Social: Your social following is mediocre.
  • Website: You are having some technical issues and your site is not living up to its potential.

If these issues resonate with you, it’s time to perform a Digital Marketing Audit to determine how to fix them.

“What Should I Audit?”

A Digital Marketing Audit has a wide range of components. Let’s take a look at a few of our favorites:

  • SEO Strategy: SEO (search engine optimization) helps you to improve your ranking in search engines and drive traffic to your site.
  • Social Media Marketing: Social sites help consumers learn about product/brand reputation. The way we shop is changing. Americans are increasingly depending on social media ratings/reviews/comments to determine whether or not they’re interested in a product.
  • Content Marketing: Quality content is king, but simply generating the content is not enough. Quality content deserves to be spread so it can reach the audience it was written for.

If you’re ready to take your business to the next level, we’re right beside you. Feel free to reach out!

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Social Media Engagement and Your Awkward Teen Years

Social Media Engagement and Your Awkward Teen Years

 

Remember those painfully awkward teenage years? You know what I’m talking about. Ungraceful dates, weird physical changes, general mortification, and above all, simply stumbling around just trying to find your way? Social Media Engagement is kind of like that. Every business utilizes social media platforms (and if you don’t, what are you doing?), but only the cool kids have actual engagement. 

Now, all cringe-worthy teenage memories aside, any good digital marketer understands the importance of social media engagement. Social media is an opportunity to flaunt your brand and culture to the world! Not only that, but social media is a space for consumers to converse and engage with your brand.

How do you go from the social media engagement virgin to the social media engagement babe?

Before you acquire the engagement you’re so #thirsty for, you need to know what it actually means. You see, having a social media business page is great, but (and this is a big but), social media is most effective when you reach out and interact. This interaction can occur between your brand and your followers, potential customers, and even other brands! This interaction comes in many shapes and sizes; page visits, likes, comments, shares, reactions, saves, etc. More interaction = more organic attention! Furthermore, you are building a community based around your brand and content. How dope is that? Forget the lame social media campaigns and keep reading to learn how to enhance your social media engagement!

Post Frequently

Practice makes perfect! So, like an overeager adolescent who just got their permit and a key to mom’s car, practice often! If you post quality content on a consistent basis, your followers have more chances to interact with said posts and engage with your brand on a consistent basis. The more you practice, the more you’ll learn about your audience. What do they like and dislike? What do they engage with most? If you look closely, you’ll discover certain audience trends based on what and when you post. Commit to your social media engagement success with the determination of a dateless cheerleader a week before prom, and dedicate time to creating quality content!

Entertain

Social media engagement is not a Netflix & chill session with your friend with benefits. It’s actually the total opposite! I’m talking luxurious five-star dinner reservation with your high school sweetheart and his dad’s Visa. Your audience isn’t looking for some lackluster experience that’ll be easily forgotten; They want to feel special, so entertain them! Create original and creative content specifically for your audience. That’s right, social media engagement is all about your followers. Tailor your posts to your audiences’ preferences. Soon you’ll start to see your target audience enjoying and interacting with your posts. Spoil your audience with entertaining content that they want to see.

Ask for It

Remember when that brainy freshman in high school started dating the homecoming queen and everyone was all like, “Wait, what? How?!” Chances are that happened because said freshman had the guts to ask the homecoming queen out (and maybe he had the leverage of becoming a future doctor or lawyer, but that’s beside the point). I want you to be that gawky freshman with the hot, popular significant other, and that’s totally achievable! You just have to ask the right questions at the right times. Basically, I want you to be bold. I want you to be fearless! Don’t hesitate to ask your followers to like, comment, and share. You’d be amazed how people act when they are encouraged to do so.

Photos and Videos

Words can only get you so far. Those late-night texts to your crush from Algebra class might generate immediate attention, but your behavior and personality will keep the attention coming. When it comes to social media engagement, think of photos and videos as the “behavior and personality” of the post. Consumers aren’t always going to notice your words, but they will notice your photos and videos. Put your best foot forward and ensure that your photos and videos are clear and relevant. They don’t have to be perfect, but do your best to make them as visually appealing and on-brand as possible. You don’t have to be a designer to create beautiful content. There are several resources you can utilize to add a little flair to your work! A few of my go-to’s are WordSwag, Clips, and Huji.

Ultimately, I want you to be the kid at the lunch table with something to brag about. Don’t you? Hopefully, the above tips will get you on the right track to popularizing your social media engagement and help your audience join your brand’s conversation! Do you have any social media engagement tips to add? Share them in the comments!

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Make Your Holiday Marketing Stand Out

Make Your Holiday Marketing Stand Out

 

So, we’re seven days deep in November, but most stores have had Christmas decor and a Holiday Marketing plan in place since before Halloween! If you’re one of the ones grumbling about “premature Christmas decorating” or rolling your eyes at the sight of twinkling lights, glitter, and PURE CHRISTMAS JOY- First of all, shame on you. It’s never too early to get into the Holiday spirit! Secondly, keep reading.

In the wild world of retail, the Holiday season doesn’t wait until after Thanksgiving to kick off. In fact, it starts way earlier.

You see, Holiday marketing is really no different than everyday marketing. Your brand should not exist to sell a product. Your brand should exist to solve your customers’ problems. 

People don’t care about your business. They care about their problems. Be the solution that they’re looking for.

Consumers start Christmas shopping as soon as Fall hits- some even sooner! So to make the most out of your Holiday marketing, you need to be ready way before Black Friday rolls around.

So, do you know what it takes to get your Holiday marketing plan working in time to capitalize on the Holiday rush? I’m going to discuss how to approach your target audience and craft campaigns that show them that your brand has the solution to their problems!

Understand your audience

Like any marketing campaign, the key to a successful Holiday marketing plan is knowing what you have to offer to the audience you’re selling to. And I’m not talking about the products you’re trying to sell. I’m talking about the thing that makes your brand the most desirable: value proposition.

Are your products or services more cost-effective than your competitors’? Higher quality? Do you offer more options? Is your brand socially aware? More consistent?

An effective value proposition will:

  • Be brief and easy to understand
  • Tell others what you do
  • Allow your brand to be easily found in an online search
  • Explain how your product solves customers’ problems
  • Answer the question: “As your target customer, why should I give my business to you instead of your competitors?”

Specific value propositions attract specific consumers, so understanding what your value proposition is will help you identify your target audience.

In digital marketing, the competition is only a click, swipe, or tap away, so it’s vital that you pitch your brand to the right people in the right ways. Understanding who your value proposition attracts and why will give you the confidence to create a compelling Holiday marketing plan that consumers can’t resist.

Win them over

While knowing your unique value proposition is beneficial, Holiday marketing is an intense game, and standing out from the competition is typically more difficult during the most wonderful time of the year.

Whether it’s your needy Aunt Nancy or a stressed-out salesman, the appetite for your attention during the holidays is insatiable. And while it’s nice to be wanted, it gets exhausting.

For your brand to stand out in the midst of the madness, customers attention has to be earned, not demanded.

If you can give customers a campaign they actually enjoy, you can break through the Holiday marketing fatigue and create an experience that customers love. Try not to frustrate or overwhelm them. Create content that will warm their heart or make them laugh or smile. They’ll be grateful to your brand for evoking positive emotions and be more eager to buy from you.

Send a message that perfectly fits the needs of your target audience, and gives them an experience that will make their lives easier.

Think ahead. Build brand loyalty

In the holiday rush, it’s hard to think ahead. The nature of the season can easily attract first-time customers, which is great, no doubt, but the goal is to keep ’em coming back in the first quarter of the new year.

To build your base during the season, strive to make sure customers have a smooth experience. Often times, a spike in store traffic can also mean a spike in technical issues or customer confusion. Backtrack to last year and take note of any issues that can be solved ahead of time this year. Create a customer service plan specifically for the Christmas season.

When you take care of your customers, you’re building brand loyalty.

Another way to keep customers loyal is to invite them to connect with your website, email list, and social media channels. Post a balanced mix of engaging, entertaining, and informative content throughout the season and once the season ends. To put things simply, withstand the urge to ONLY promote in November and December. Your customers want a relationship with your brand all year long.

So, next time you walk into a store that is decked out in all things Christmas, don’t roll your eyes. Use it as a reminder that it’s time to get your butt in gear, and get to work on your Holiday marketing plan!

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