Is It Time To Rebrand?

Is It Time To Rebrand?

Rebrand – to change the way that an organization, company, or product is seen by the public.

Every next level of your life will demand a different version of you.

And the same rings true for your brand. One beautiful (and sometimes, equally frustrating) thing about consumers is that they’re constantly evolving. Their preferences, views, and priorities are not always the same today as they were a few years ago. For example, did you know that Amazon, the largest internet retailer in the US, began as an online bookstore? In the last 20 years, Amazon has continuously recognized their customer evolution, requiring them to regularly rebrand.

rebranding logo

Your brand has a massive effect on how customers perceive your business, and it is so much more than your logo design or the colors associated with your brand’s name. Your brand is your message, your voice, and your activity. Your brand is your customers’ perception of the value of your company’s personality.

So, how do you know when your company is past due for a rebrand?

Your leads are less qualified.

All the leads in the world aren’t going to grow your business if they’re not quality leads. Think about the people that reach out to your company, and decide if they’re part of your target audience or not. Are they the kind of consumers who would buy your products or services? If your target audience isn’t engaging with your brand, the reason is simple. Your brand doesn’t appeal to them anymore.

Traffic is tapering.

At HighClick, we keep a close eye on our traffic stats in order to capitalize on trends and find patterns. If your traffic numbers are steadily decreasing in direct and referral, then there’s a good chance that people are becoming less engaged with your company and a rebrand is needed.

Your value proposition has shifted.

Most business do not stay on the same path from beginning to today. Maybe your company has changed directions or chosen to take an entirely new path. If this is true for you, does your brand reflect this? If a fresh pair of eyes took a look at your website, does it successfully represent what you currently do?

Your products or services are different.

If you’ve altered the products or services you provide, then you should alter your branding to reflect that. Are you currently serving an additional set of clients that weren’t part of your original target audience? You may have adjusted your pricing structure or moved to a more diverse set of services or products.  A rebrand will ensure consistency between the products and the brand.

Your look-and-feel is out-of-date.

Is your look aesthetically pleasing, or is it just …blah? Is your website mobile-friendly and easy to navigate? A brand that isn’t modernized can cause companies to miss out on business opportunities they’re qualified to receive. If you’re not sure if your look is outdated, you may want to ask someone outside of the company. Send over a link to your website and ask them what they think when they first look. How does it make them feel? Pro tip: If there’s any Comic Sans, just delete the whole site. 😉

You have an unclear message.

“What do you do again?” If this is a common question your business encounters, then it’s time to re-evaluate your message. Is your brand able to educate visitors on what you actually do, or is there a disconnect? When a prospect sees your logo or brand name, what your company offers should come to their minds immediately. If this isn’t happening, then your message is unclear. An unclear message causes confusion and can hinder your ability to improve brand awareness.

A total rebrand takes a lot of effort, but if done correctly it’ll be way worth it.

If you’re not sure if your brand needs a makeover or not, reach out to us and we’ll take a look!

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Graphic Design in 2019: Fresh & Fearless

Graphic Design in 2019: Fresh & Fearless

Graphic design has always played a vital role in the communication between a successful brand and its audience. Keeping up with the trending concepts from year to year keeps you up-to-date on the freshest innovations. Ready or not, the last quarter of 2018 is in full swing, and we’re already anticipating what trends 2019 will bring when it comes to graphic design.

With the average consumer attention span declining right before our eyes, it is important that graphic designers possess the ability to adapt and engage through visual creativity.

People no longer want to see basic, run-of-the-mill or mundane graphics. They’re seeking a connection with visuals that effectively communicate with them. 

Here are some of our predicted graphic design trends for 2019 that will give your audience what they’re looking for.

Vivid, Dreamy Hues

Vibrant color combos and dreamy gradients have been a prominent trend this year, and this trend will undoubtedly carry over into the new year. We’re

anticipating these color trends to become even more lively and vivid, bringing a utopian feel to the overall design.

Gradients are making a bold comeback, radiating personality and demanding attention.

Using futuristic shades to create magnetic designs provides tons of room to experiment with your design. Futuristic shades and gradient are a match made in heaven.  

Minimalism

Sometimes, less really is more. Over the last few years, simplicity has been a focus for many graphic designers. Minimalism has been steadily gaining popularity, but 2019 will be its time to shine.

Clutter is super stressful, and complicated graphics + information overload can unnecessarily cause confusion. A minimalist approach to graphic design delivers a much-needed breather to the audience. Minimal designs are straightforward, and usually short and sweet, in how they convey a message.

Some think that minimal designs lack description and information. But sometimes the absence of description provokes curiosity, leaving the audience wanting to know more about the brand.

Simple, clean themes eliminate distractions from the core message.

Fearless Typography

Fonts are changing our perception. Google, Airbnb, and Lenovo showed us this.
– Elijah Cohen

A font is no longer simply responsible for conveying textual information. For 2019, it’s time to dive deeper. Fonts and lettering possess the ability to provide tone and style to the overall design and add character to your brand.

Fearless fonts are becoming a huge trend in itself. This year, typography has become bigger, fiercer and more powerful. 

The typography element of graphic design can be interestingly stylized, giving designers a lot of room for customization and creativity. However, while experimenting with typography, it is important to remember not to sacrifice your message for the sake of artistry. Your message to the target audience should still be readable, or the design may irritate the audience.

Negative Space

It’s a concept that’s been around for a while but remains mysterious and intriguing.

The vision is text and images surrounded by lots of space. Negative space allows for minimal texts and bold graphics to pop off the page, as there is digitally nothing else to look at. It allows your audience to easily digest your design and produces a calming effect. Subtle, yet powerfully direct, the negative space concept can take a good idea

When designed correctly, negative space can take a good idea to the next level.

Asymmetrical Balance

Up until this point, the typical layout of a website or brochure was pretty predictable. But in 2019, creativity in graphic design has no limits.

Asymmetrical designs are off-beat in the best way. Usually, these designs are off-center or created with an odd or mismatched number of diverse elements. By intentionally avoiding balance, the designer is free to be more expressive while provoking a wide range of emotions. Asymmetrical balance feels modern and full of energy.

This concept makes for more dynamic and compelling designs when implemented correctly.

What's Your Design Trend Prediction for 2019

With less than two months left in 2018, now is the time to think about your graphic design strategy for 2019. What are you planning to do to make an impact? If you’re feeling overwhelmed, we’re here to help!

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