Growing a business and growing a brand often go hand in hand – but there are a few key differences. If you Google the phrase “the difference between a brand and a business,” you’ll come up with an infinite number…
If you’ve been in business for any significant length of time, you might have encountered the desire or necessity to rebrand your organization. Maybe you’re tired of looking at that same old logo, customers keep getting you confused with another…
Prior to 2020, the retail industry was projected to continue its gradual shift toward digital and mobile-first purchasing within the next decade. Nearing year’s end, the future has already arrived...a bit earlier than anticipated. Thanks to social distancing and stay-at-home…
Is your business is curious about how to make a YouTube video? How many times have you seen a competitor on Facebook Video and thought "we should have done that"? 2016 saw the rise of video content marketing to promote…
You don’t need 20/20 vision to see that the new year is right around the corner. With the new year comes new goals for yourself and your business. You have some important questions to ask yourself, such as: what sort…
Brand persona is a term that's gained recognition in the digital marketing world over the last several years. Maybe you've heard of it, but if you haven't, fear not! I'm going to explain what brand personas are, why they're valuable,…
So, we're seven days deep in November, but most stores have had Christmas decor and a Holiday Marketing plan in place since before Halloween! If you're one of the ones grumbling about "premature Christmas decorating" or rolling your eyes at…
Rebrand - to change the way that an organization, company, or product is seen by the public. Every next level of your life will demand a different version of you. And the same rings true for your brand. One beautiful (and…
I have never met someone who doesn't have an opinion on Millennials. We are condemned for our love of avocado toast (it really is good - you should try it) and pinned as the self-absorbed generation. But, on the flip…
Branding For Beginners SMM. SEO. Branding. Copy Writing. When people find out the type of work that I do, they will undoubtedly ask all the questions about what it actually entails. Look - as a digital marketer, I could take you down…