Finding new customers can be a challenge when you’re a new startup or a small business. Nobody knows your name, your budget is tight, and you’re competing with gigantic corporations that have well and truly sunk their claws into consumers…
One of the best ways to reach potential customers is through social media marketing. Social media allows you to build a brand presence, reach a wider audience, and engage with current and potential customers. However, many business owners make some…
If you want to be truly effective with your marketing, you have to understand your customer so well that you know the “conversation going on in their mind” that's so personal they won’t utter it to anyone. How do…
Marketing professionals for small-to-medium-sized businesses should be aware that when creating messaging and content for the Millennial generation and younger, different rules apply. Marketing approaches that might have been effective in attracting the positive notice of older generations might…
Over the past several years, organic reach on social media has been noticeably declining. This is primarily because social media platforms are pushing companies towards paid ads and promotions. While increasing marketing spend may be the simplest approach to increase…
Thanks to advanced technology, building a website today can be extremely simple. However, designing a website that marries impeccable functionality with stunning visuals is still challenging. It goes without saying that websites are now a fundamental part of a business’s…
Launching a website is a big decision. If you make the wrong choice, it can cost you thousands of dollars and years to correct. Before launching your website, there are a few things you should remember so that you can…
Before we can answer the question of how to find the right balance between online and offline marketing, we should begin by clarifying what these two methods of marketing are – and what makes each unique in its way. Online…
If you’re a local business seeking to succeed in the digital age, you’re probably already using Google My Business. The tech giant’s extensive, listing-based platform is geared toward helping internet audiences discover and connect with businesses of all shapes and…
Growing a business and growing a brand often go hand in hand – but there are a few key differences. If you Google the phrase “the difference between a brand and a business,” you’ll come up with an infinite number…