Your brand is not merely your logo, your color palette, or your typography. Your brand is how your audience perceives your business as a whole. Through careful evaluation, strategic color combination, smart design elements, and consistent tone of voice, your brand will start materializing.
Today, practically every business has a dedicated website – but are these businesses utilizing their websites to their fullest potential? Many business owners think of their website as a necessity for establishing a digital presence, but they don’t recognize how…
Negative customer reviews can happen even to businesses with top-notch customer service. Mistakes will happen from time to time; and unfortunately, social media makes it possible for a disgruntled customer to quickly tell lots of people when something goes wrong.…
When you think about branding, probably the first thing that comes to mind is a logo. A close second would likely be a specific color scheme that you closely identify with the brand. But any properly developed brand must also…
Growing a business and growing a brand often go hand in hand – but there are a few key differences. If you Google the phrase “the difference between a brand and a business,” you’ll come up with an infinite number…
Chances are, we all have that one brand which has effectively, in its own way, stolen our hearts. Brand loyalty is when a customer consciously chooses your product or company over that of any of your competitors – not just…
If you’re itching to get your food truck business on reality TV – whether it’s The Great Food Truck Race, Food Truck Face Off, or Food Truck Nation – the first step in realizing that goal is to create a…
If you’ve been in business for any significant length of time, you might have encountered the desire or necessity to rebrand your organization. Maybe you’re tired of looking at that same old logo, customers keep getting you confused with another…
If you’re looking for a surefire way to win customers' trust and grow your business, you need to pay special attention to your brand reputation. In today's world, consumers have tons of options when it comes to online retailers. If…
Conventional wisdom says that if you put your customers front and center, they’ll stick with you no matter what. But it’s not as simple as that. You have to give them a reason to stay. The best way to accomplish…
For most marketers, the concept of video marketing isn't new. But some marketers have yet to develop a video content strategy that effectively engages their audiences. Recent studies have shown that websites with videos are 53 times more likely to…