Launching a website is a big decision. If you make the wrong choice, it can cost you thousands of dollars and years to correct. Before launching your website, there are a few things you should remember so that you can…
Before we can answer the question of how to find the right balance between online and offline marketing, we should begin by clarifying what these two methods of marketing are – and what makes each unique in its way. Online…
If you’re a local business seeking to succeed in the digital age, you’re probably already using Google My Business. The tech giant’s extensive, listing-based platform is geared toward helping internet audiences discover and connect with businesses of all shapes and…
Growing a business and growing a brand often go hand in hand – but there are a few key differences. If you Google the phrase “the difference between a brand and a business,” you’ll come up with an infinite number…
If you’ve been in business for any significant length of time, you might have encountered the desire or necessity to rebrand your organization. Maybe you’re tired of looking at that same old logo, customers keep getting you confused with another…
Prior to 2020, the retail industry was projected to continue its gradual shift toward digital and mobile-first purchasing within the next decade. Nearing year’s end, the future has already arrived...a bit earlier than anticipated. Thanks to social distancing and stay-at-home…
Is your business is curious about how to make a YouTube video? How many times have you seen a competitor on Facebook Video and thought "we should have done that"? 2016 saw the rise of video content marketing to promote…
You don’t need 20/20 vision to see that the new year is right around the corner. With the new year comes new goals for yourself and your business. You have some important questions to ask yourself, such as: what sort…
Brand persona is a term that's gained recognition in the digital marketing world over the last several years. Maybe you've heard of it, but if you haven't, fear not! I'm going to explain what brand personas are, why they're valuable,…
So, we're seven days deep in November, but most stores have had Christmas decor and a Holiday Marketing plan in place since before Halloween! If you're one of the ones grumbling about "premature Christmas decorating" or rolling your eyes at…