Brand persona is a term that's gained recognition in the digital marketing world over the last several years. Maybe you've heard of it, but if you haven't, fear not! I'm going to explain what brand personas are, why they're valuable,…
So, we're seven days deep in November, but most stores have had Christmas decor and a Holiday Marketing plan in place since before Halloween! If you're one of the ones grumbling about "premature Christmas decorating" or rolling your eyes at…
Rebrand - to change the way that an organization, company, or product is seen by the public. Every next level of your life will demand a different version of you. And the same rings true for your brand. One beautiful (and…
I have never met someone who doesn't have an opinion on Millennials. We are condemned for our love of avocado toast (it really is good - you should try it) and pinned as the self-absorbed generation. But, on the flip…
Branding For Beginners SMM. SEO. Branding. Copy Writing. When people find out the type of work that I do, they will undoubtedly ask all the questions about what it actually entails. Look - as a digital marketer, I could take you down…
Whether you’re just getting started or you’ve been in business for a while (but you’re not getting the traction that you had hoped for), we’re going to teach you how to get on the right track! The 4 Essential Digital…
First impressions matter! Fun fact: It takes only about 50 milliseconds for users to form an opinion about your website design. That’s 0.05 seconds for your potential customers to decide if your site, and ultimately - your business, is worth…
Okay, business owners, I know what you’re thinking. “Why would I add one more thing to my already overloaded plate?” I feel for you, I really do, because social media can be super time consuming! But, before you write it…
You may be wondering where in the world HighClick Media came from. Sure, we recently developed this alternative identity, but this isn’t our first rodeo. In 2001, Joe Thigpen created Datagroup Technologies Inc. Offering web design and IT solutions, Joe…