If you think your business will flourish without blogging, think again. Incorporating a blog on your website is a powerful way to drive business success.
Before I dive into the reasons you should start a blog, here are a few of my favorite statistics that will get you pumped up about blogging!
- Over 409 million people view more than 21 billion blog pages monthly.
- Small businesses with blogs receive 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)
- 6 out of 10 US consumers have made a purchase based on recommendations from a blog.
I could keep going, but you get the idea. Unfortunately, the statistics alone aren’t always enough to encourage a business owner to start blogging. If you don’t have a blog for your brand yet, the reasons why probably sound a little something like this:
- I wouldn’t know where to begin!
- I don’t have anything business-related to blog about!
- I don’t have time!
If these reasons resonate with you, take a deep breath and hear me out. Starting a blog is not that difficult, and once you take that first step, the benefits of brand blogging will make your hard work totally worth it!
Here are five ways blogging can help your business.
1. Increase Website Traffic
One obvious way blogging can drive traffic to your site is through SEO (search engine optimization), which is the process of crafting content so that it improves your Google search ranking. With a business blog, you can regularly strengthen your SEO success by effective use of keywords and frequent updates (which prompt search engine bots to crawl and index your site more frequently).
Ranking higher than your competitors in Google means that your target audience will see your business first! When someone performs a Google search and lands on a web page, they’re expecting the said page to provide useful and compelling content. Whether your blog provides tutorials, entertaining stories, or product and service information, the users that search for solutions and land on your blog will set aside time to read it.
So, with blogging, not only does your website traffic increase but so does the average time users spend on your site.
2. Establish Credibility
Any smart business owner knows you can’t just talk the talk, you’ve gotta walk the walk. You can claim to be an industry expert all day long, but does your website actively prove that you really know what you’re doing? By sharing valuable info about products and services in your niche, you’re strengthening your brand. When you shed light on solutions to customers’ pain points, you earn their trust.
One company blog that oozes credibility is the Whole Foods blog, Whole Story. This blog enhances the company’s brand identity, addressing their target customer base that’s interested in healthy, organic options. Whole Story is a powerful example of a brand using a blog to provide value while promoting their own products.
3. Humanize your Brand
A brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service, or company. Branding is about making an emotional connection. – Alina Wheeler
In many of my blog posts, I touch on consumers’ desire for a personal relationship and human connection with their favorite brands. From social media to email marketing, multiple forms of digital marketing allow space to humanize your brand.
However, blogging gives you a bigger opportunity to add a personal touch. Social media platforms are great for short, quick bursts of ideas, information, and entertainment. But blogging gives you the opportunity to dive deep into a subject and really show readers your enthusiasm!
A blog can make a business more transparent and further express a brand’s personality in ways that might not be as obvious on other platforms.
The more “human” you’re perceived by your customers, the more loyal they will be to your brand.
4. Results that Last
So, you write a blog post, make it live, and share it to social media. Your post gets your brand a little bit of audience engagement, and soon you’re on to writing your next post. Is your old post still relevant? Sure is! Does it still serve a purpose? Absolutely!
You see, months or even years after a blog post is published, it can continue to attract new leads to convert.
Hubspot says that more than 90% of their blog’s leads came from old posts. Why would older posts perform better than new posts? It’s simple. Gradually, new posts become old posts that grow in search ranking through views and shares.
Here’s an example. I searched “how to pitch a business idea” on Google.
The top 4 results are from 2013, 2018, 2009, and 2017, and you don’t make it to the top of Google by not being relevant.
Blogging is a gift that keeps on giving!
Start blogging now to elevate your brand’s success!
Clearly, blogging has awesome benefits. If you’ve realized you need to start blogging but don’t know where to begin, our seasoned and versatile content creators are happy to help!