July is Independent Retailer Month, a month-long celebration that encourages consumers to shop locally at independent retailers. Local independent retailers contribute a good chunk of their income to the local economy. Supporting the local economy is crucial to preserving communities,…

You see it almost every day. Another restaurant, food truck, café, or bakery is coming to your area. How do you, as an owner, get your food business to stand out in such a crowded market? Sure, you’re putting your…

For most marketers, the concept of video marketing isn't new. But some marketers have yet to develop a video content strategy that effectively engages their audiences. Recent studies have shown that websites with videos are 53 times more likely to…

As a small business owner, you’re always looking for ways to grow your business. You know how to price your products competitively while still generating a profit. You know that special promotions such as flyers, TV ads, and signage are…