Our blog features relevant thoughts, insights, and experiences from those who live and breathe all things digital marketing here at HighClick Media.
Do I need a website for my business? I find it baffling how many businesses do not have a website in 2019. Whether it's a simple splash page or an elaborate, feature-filled site and a blog, your business needs a…
If you've paid any attention to social media or your favorite streaming apps within the last month, you've probably heard about 2017's now-infamous Fyre Festival. The story of Fyre, the "festival" that never actually happened, is so fascinating that it…
Social media optimization (SMO) is the process of increasing social media engagement, driving traffic to your website, and boosting conversions via various social media platforms. Social Media Optimization - how does it work? Just like any form of digital marketing, a…
Violets are blue, roses are red. Regarding your Valentine's Day marketing strategy, are you thinking ahead? One of the many things we do to identify opportunities for our clients is to analyze consumer data revolving around holidays and other major seasonal…
What is digital marketing? Digital Marketing is tough to define. Truthfully, there is a multitude of ways to define it, and none of them are wrong. Digital marketing encompasses all marketing efforts that use an electronic device or the internet.…
If you're anything like me, you probably just reached the point of writing 2018 without having to second guess yourself. The year is coming to an end faster than you can say Social Media Marketing, and it's time to contemplate the techniques you…
We're a week and some change away from the new year! Have you considered ways to elevate your brand in 2019? Language is a powerful instrument when it comes to content marketing. But do you know which marketing words encourage…
Brand persona is a term that's gained recognition in the digital marketing world over the last several years. Maybe you've heard of it, but if you haven't, fear not! I'm going to explain what brand personas are, why they're valuable,…
In a lot of my blog posts, I touch on the importance of connecting with your consumers. Your audience doesn't simply want to see and hear you. They want to feel you and connect with your brand on an emotional level. That's where…
Reputation management goes beyond building credibility via social media platforms and an established website. Brands spark discussion on various channels all over the web, and the loudest of these conversations come together on Google. Your brand isn't what you say…