Blog | HighClick Media - Digital Marketing

The HighClick Blog

Our blog features relevant thoughts, insights, and experiences from those who live and breathe all things digital marketing here at HighClick Media.

How To Build A Values-Based Social Media Presence For Your Brand

July 1, 2021
Jason Hill
Content Marketing, Social Media, Some Advice
0 Comments

In today’s fast-paced digital world, maintaining a clear and consistent voice in the crowded field of social media can be challenging. A solid social media presence keeps people informed about the latest news concerning your brand while also advertising your…

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Pride Isn’t Just For June

The transparency demanded of brands by social media today means that attentive consumers can keep tabs on a brand's values and behavior year round. This shouldn’t be a channel that’s merely activated in February for Black History Month, or one…

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10 Overlooked Benefits Of Google My Business

June 14, 2021
Jason Hill
Branding, Reputation Management, Search Engine Optimization, Some Advice
0 Comments

If you’re a local business seeking to succeed in the digital age, you’re probably already using Google My Business. The tech giant’s extensive, listing-based platform is geared toward helping internet audiences discover and connect with businesses of all shapes and…

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6 Ways To Improve Your Ads Immediately

If you’re looking for more leads, appointments, and sales, there are six ways that you can improve your ads immediately in any type of marketing. If you’re not doing these, it’s a safe bet that potential leads are slipping through…

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How To Develop And Maintain A Consistent Brand Voice

When you think about branding, probably the first thing that comes to mind is a logo. A close second would likely be a specific color scheme that you closely identify with the brand. But any properly developed brand must also…

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Growing Your Business vs. Growing Your Brand: What’s The Difference?

Growing a business and growing a brand often go hand in hand – but there are a few key differences. If you Google the phrase “the difference between a brand and a business,” you’ll come up with an infinite number…

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The Basics Of Brand Loyalty: Transforming Your Customers Into a Lifelong Community

Chances are, we all have that one brand which has effectively, in its own way, stolen our hearts. Brand loyalty is when a customer consciously chooses your product or company over that of any of your competitors – not just…

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How To Generate Leads For Your Business With Digital Marketing

If you haven’t already, it’s time to face the facts: the digital age has altered the way we conduct business forever. Gone are the days when promoting your business meant taking out an ad in the newspaper or going door-to-door…

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Marketing Agency vs. In-House Team: Which Should You Choose?

February 18, 2021
Jason Hill
Some Advice
0 Comments

Like most business owners, you know you need to effectively market your business in order to expand your sphere of influence and engage new customers – but you’re unsure of the right approach. Is it more practical to recruit a…

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How To Create A Casting Tape For A Food Truck Reality TV Show

February 9, 2021
Jason Hill
Some Advice
0 Comments

If you’re itching to get your food truck business on reality TV – whether it’s The Great Food Truck Race, Food Truck Face Off, or Food Truck Nation – the first step in realizing that goal is to create a…

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