The HighClick Blog
Our blog features relevant thoughts, insights, and experiences from those who live and breathe all things digital marketing here at HighClick Media.
Negative customer reviews can happen even to businesses with top-notch customer service. Mistakes will happen from time to time; and unfortunately, social media makes it possible for a disgruntled customer to quickly tell lots of people when something goes wrong.…
Since Facebook acquired the app in 2012, Instagram has snowballed to an estimated 1 billion monthly users. Instagram purportedly generates around $20 billion a year in advertising revenue. But this rapid expansion has coincided with a gradual loss of autonomy.…
Launching a website is a big decision. If you make the wrong choice, it can cost you thousands of dollars and years to correct. Before launching your website, there are a few things you should remember so that you can…
Before we can answer the question of how to find the right balance between online and offline marketing, we should begin by clarifying what these two methods of marketing are – and what makes each unique in its way. Online…
Ready to get the ball rolling on your entrepreneurship dreams? It’s common for prospective entrepreneurs to feel overwhelmed by the steps involved in launching a business. Between coming up with a viable business idea and introducing your product to market,…
In today’s fast-paced digital world, maintaining a clear and consistent voice in the crowded field of social media can be challenging. A solid social media presence keeps people informed about the latest news concerning your brand while also advertising your…
The transparency demanded of brands by social media today means that attentive consumers can keep tabs on a brand's values and behavior year round. This shouldn’t be a channel that’s merely activated in February for Black History Month, or one…
If you’re a local business seeking to succeed in the digital age, you’re probably already using Google My Business. The tech giant’s extensive, listing-based platform is geared toward helping internet audiences discover and connect with businesses of all shapes and…
If you’re looking for more leads, appointments, and sales, there are six ways that you can improve your ads immediately in any type of marketing. If you’re not doing these, it’s a safe bet that potential leads are slipping through…
When you think about branding, probably the first thing that comes to mind is a logo. A close second would likely be a specific color scheme that you closely identify with the brand. But any properly developed brand must also…