Brand persona is a term that's gained recognition in the digital marketing world over the last several years. Maybe you've heard of it, but if you haven't, fear not! I'm going to explain what brand personas are, why they're valuable,…
In a lot of my blog posts, I touch on the importance of connecting with your consumers. Your audience doesn't simply want to see and hear you. They want to feel you and connect with your brand on an emotional level. That's where…
Reputation management goes beyond building credibility via social media platforms and an established website. Brands spark discussion on various channels all over the web, and the loudest of these conversations come together on Google. Your brand isn't what you say…
If you think your business will flourish without blogging, think again. Incorporating a blog on your website is a powerful way to drive business success. Before I dive into the reasons you should start a blog, here are a few…
So, we're seven days deep in November, but most stores have had Christmas decor and a Holiday Marketing plan in place since before Halloween! If you're one of the ones grumbling about "premature Christmas decorating" or rolling your eyes at…
Email marketing thrives on building relationships. This marketing strategy has proven itself to be a substantial way to retain customers and increase overall brand value. Although new marketing methods are introduced to us consistently, email marketing is still flourishing in…
Graphic design has always played a vital role in the communication between a successful brand and its audience. Keeping up with the trending concepts from year to year keeps you up-to-date on the freshest innovations. Ready or not, the last…
Search engine optimization (SEO) and pay-per-click (PPC) are two essential elements of digital marketing. They both assist in growing an online audience, generate website visitors and capture leads. Do you know what these terms mean and why they are useful…
What is Content Marketing? As a digital marketer I'm often asked What is content marketing, and why should I use it? And if I'm being honest, sometimes I can't find the right words to say. It's not that I don't…
Rebrand - to change the way that an organization, company, or product is seen by the public. Every next level of your life will demand a different version of you. And the same rings true for your brand. One beautiful (and…