For most marketers, the concept of video marketing isn’t new. But some marketers have yet to develop a video content strategy that effectively engages their audiences. Recent studies have shown that websites with videos are 53 times more likely to appear at the top of Google’s search results. Video content, simply put, is far more engaging than traditional marketing channels.
If you want to learn something new, are you more likely to consult a dry, dusty textbook or a how-to video on YouTube? If you’re like most folks, you’ll choose the video. It’s simple biology – the eyes are attracted to movement by default. Video marketing naturally draws people’s attention. Videos are also some of the most enticing content to share. Statistics show that videos get 1200% more shares than text and images combined.
Communicating complicated concepts in an easily digestible format is something at which videos excel. Audiences are able to absorb information faster, since the human brain processes visuals much more rapidly than text. The average viewer is able to retain 95% of a message in a video versus only 10% when reading written text.
Here are three easy-to-implement strategies for increasing customer engagement through video marketing:
Focus on the Customer
Your marketing strategy should transcend a transactional relationship – your focus should be on growth. Using videos to answer customers’ questions, demonstrate how to use specific products, and even highlight customer reviews are just a few ways you can better engage with consumers.
Customers want more than just products and services; they want to connect with a brand. Over 70% of consumers believe that companies should strive to make loyalty and rewards programs more attractive. Most companies haven’t gotten the memo yet, as only 24% of businesses are actively focused on creating loyalty/rewards programs.
When a brand neglects to focus on important connection points such as loyalty programs, they’re missing out on building a lasting relationship with their customers. People want to be associated with brands that can demonstrate empathy and deliver a unique, personalized experience. In short, consumers want to be able to relate to a brand.
Videos have the capability of tugging on a person’s heartstrings. When you can create a video that people are interested in watching and taking action on, you have effectively succeeded at engaging your audience.
What better way to promote loyalty and rewards programs than with a solid video marketing strategy? A well-executed video can showcase all the benefits and features of your brand. The message is conveyed in a straightforward yet convincing way that draws in your audience, significantly increasing the chance of customer engagement.
Always Include a Call to Action
Ultimately, customers want to feel like they’re a part of your brand. How can you do that? Create videos with user-generated content, hold contests/giveaways, showcase customer testimonials, etc. Another effective means of connecting with your audience is through Q & A videos. Encourage your customers to reach out with questions in advance. This will make them feel included in the brand.
To learn more about how the professionals at HighClick Media can help you develop and implement an effective video marketing strategy, call us today at 252.814.2150!