Skip to content

10 Ways to Celebrate Independent Retailer Month

Independent Retailer Month
July is Independent Retailer Month, a month-long celebration that encourages consumers to shop locally and champions the positive social and economic impact that independent retailers make, at the local, national, and global levels.

We applaud the efforts of small business owners and their employees who work hard every day to make our community a fun, vibrant, and unique place to live. Independent retailers help build our economy and create more sustainable cities, towns, and communities.

There are several ways that local businesses can celebrate Independent Retailer Month. Here are 10 great ideas we found, courtesy of


1) Bonus Bucks

Offer customers a $1 coupon for every $10 they spend in your store in July. Make the coupon redeemable in August, so customers have to return at a later date.


2) Goodie Bags

Reward new customers and other qualified purchasers with free goodies. Bags could be filled with sweet treats or small items from your inventory.


3) Hold a Contest

Offer one lucky winner and their guest the luxury of a private shopping party. This could also be a special door prize during an in-store event.


4) Shopping Crawl

Partner with neighboring independent retailers to promote a shopping crawl. Provide a map and prizes for participants.


5) Drop and Shop

Invite customers to donate lightly worn clothing and shoes to a local nonprofit organization. In exchange for their donation, customers receive an exclusive in-store deal that day.


6) Charity Giving

Donate 10% of the purchase price of all sales to a community charity. Promote this in advance to your customers for optimal response.


7) Check-In Deals

Offer every shopper who “checks in” or tags your store on social media an exclusive, in-store promotion.


8) Online Coupons

Offer exclusive promotions on your website that are redeemable in-store only.


9) Badges

Create campaign-style buttons for your staff to wear with the message: “Proud to Be Independent.”


10) Digital Ad

Promote your business with a paid ad on a social networking site, such as Facebook, where you can specifically target your local community, as well as current and past customers.

If you’ve never advertised online before and don’t know where to start, HighClick Media can help! Give us a call today at 252.814.2150 to learn more!

Related Posts

Why Shop Local?

Why Shop Local? It’s become something of a fad for folks to hop on social media and encourage their friends and neighbors to “Shop Local.”

Read More »

know someone that needs to hear this? share it!